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Originally posted by Willy Franzen on December 19, 2012. Updated through a sponsorship agreement.
Posted by Willy Franzen on December 19, 2012. Positions below updated every five minutes.
You’ve probably noticed that more and more celebrities are using their fame to launch businesses. This makes a ton of sense. Getting exposure for a new business is extremely difficult for regular people, but celebrities have a built-in PR machine. If what kind of shoes you wore is newsworthy, then the fact that you started a business (or even just lent your name to it) is going to get attention. Even a non-A-lister like Giuliana Rancic (E! News host, reality star and author) can have a distinct advantage whether she’s opening a restaurant in my neighborhood (RPM Italian) or launching a media site called FabFitFun (the name sounds like someone’s New Year’s Resolution). Today we’re going to focus on the latter, which is a Los Angeles, CA based company that offers “free daily emails filled with the latest and greatest in beauty, fitness, diet and wellness.”
A site like FabFitFun is pretty much the ideal business to associate with a celebrity. Ad-driven media properties need eyeballs and relationships, and that’s exactly what someone like Giuliana Rancic can deliver. FabFitFun’s content “is optimistic, entertaining, cutting edge, often funny, occasionally snarky, and all about instilling confidence and power in women.” As long as the content keeps readers coming back for more, the business should be able to do well. Style, Beauty, Wellness, Health, and Fitness are all topics with proven ad markets. If the FabFitFun business sounds interesting to you, take a look at their Jobs page. Right now they’re looking for a Sales Associate and a Web Designer. Both positions look like they could be a good fit for a new or recent grad.
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