Posted by Willy Franzen on December 6, 2013. Jobs updated daily.
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Lately when I talk to new parents, I like to compare what they’re going through to what I’m going through with my puppy. I know that it’s a completely ridiculous comparison, but I enjoy the fact that it makes them a bit uncomfortable. We all know that parenting is one of life’s biggest yet most rewarding challenges. Today’s parents are lucky that there are all kinds of resources to help them do a better job (that’s true for puppy owners too!). One is CafeMom, a New York, NY based digital media company for moms that reaches more than 20 million users every month. Their properties include CafeMom.com, MamásLatinas.com, TheStir.com, and TheProwl.com. The goal is to bring “moms together by hosting hundreds of communities that reflect moms’ personalities, passions and needs.”
Moms are a great market to target. They typically consume a lot of content online and purchase lots of stuff. They’re pretty much the perfect group to advertise to, and that’s the business model that CafeMom has been built on. The company’s audience is massive and well targeted due to content strategy. Take some time to visit some of the CafeMom properties–it’s the best way to better understand the business. You may also want to check out their page for potential advertisers. After that you can check out CafeMom’s Jobs page. Right now there are a few interesting opportunities including Audience Targeting Coordinator, IT Support – Level I, PHP Developer, Front-End Developer, and Sales Executive, CafeMom.com and MamásLatinas.com (New York & Chicago).
Links to Help You Begin Your Research
Could your mom have used CafeMom?
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