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Entry level jobs in Arts

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Below you'll find all of the companies that we've covered that may offer entry level jobs in Arts. You can also look at internships in Arts.

mcgarrybowen

by Willy Franzen on January 23, 2012

I really enjoyed watching football last night. I’m not a huge football fan, but those were both great games. I’m also happy to see that advertisers are gearing up for the Super Bowl. They’re breaking out new commercials and actually trying to get viewers’ attention. That means it must be an extremely busy time of the year for an advertising agency like mcgarrybowen. They’re based in New York, NY and Chicago, IL, and they work with big names like Burker King, Chase, Disney, Kraft, Marriott, Reebok, Sears, Verizon, and plenty of others. They also recently landed the Bud Light account, and they’re expected to do some Super Bowl work for them. What a surprise! Bud Light will be advertising during the Super Bowl.

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Tagged as: account management, advertising, all employers, arts, brand management, copywriting, creative, Illinois, interactive media, media, media planner, New York, planner, planning, production, project management, public relations, sales, social media, strategy, web development

UncommonGoods

by Willy Franzen on January 17, 2012

Today is my seven year anniversary with Amy. Now that we’re getting married, we’ll be getting a new anniversary, but for now this is a date worthy of celebration. As a result, I was thinking about presents that I’ve bought her in the past, and I remembered one of the first gifts that I got her. It was an “in vitro orchid”– a tiny orchid plant in a test tube with some sort of nutrient filled gel. I can’t remember how I found it, but I know that I bought it from UncommonGoods, which is a great site for finding “unique gifts and creative design.” They’re based in Brooklyn, NY, and they “believe that creativity and the expression of individuality represent two great human treasures.” UncommonGoods was founded in 1999 and is a registered B Corporation, which means that they “have struck an insightful balance between the realities of business and each of the key components of sustainability – including human resources, environment, community, financial, and governance.”

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Tagged as: all employers, arts, buyer, copywriting, e-commerce, merchandising, New York, product development, software development, web development

Crayola

by Willy Franzen on January 5, 2012

I took a Career Development course in college. It was 2 credits pass-fail and met twice a week for half the semester. I figured that it was a good way to fill out my schedule, but it ended up being “the hardest class I took in college.” I wish I could say it was because it was so intellectually demanding, but it was actually because the work was so tedious and mind-numbing. To pass the class we had to submit a four-inch thick portfolio of all of our homework and reading notes (yes, reading notes in college). The class was entirely process-oriented and taught me nothing relevant to actually getting a job. The lowest point was when the class met in a special room and the professor asked us to close our eyes and envision our future lives as she played some weird new age music. She then handed out blank pieces of paper and small packs of Crayola crayons. She asked us to draw the future we envisioned. I AM NOT KIDDING (and the drawings went in our portfolio). What a waste of good crayons. Crayola is based in Easton, PA, and they were founded in 1885 as Binney & Smith, an industrial pigment supplier. They quickly got into pencils, chalk, and crayons, which built them into one of the most recognizable brands in America.

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Tagged as: all employers, analyst, arts, education, international, Pennsylvania, planner, retail, supply chain

Flavorpill

by Willy Franzen on December 22, 2011

It often seems that I don’t hear about cool events until after they’ve happened. I’ll spend a Friday night reorganizing my fishing closet, and on Saturday I’ll realize that there’s something really fun that I missed out on. I’m sure you’ve faced the same problem. But how do you keep up with what’s going on in your city? Flavorpill is one answer. They provide an online culture guide, and they will send you personalized e-mails that cover both events and news. I first heard about Flavorpill because one of their writers was interviewing me (the story ended up being published elsewhere), but I think they were a bit more news focused then. They say that they cover “cultural events, art, books, music, and world news,” though it seems that Flavorpill, which is headquartered in New York, NY, now leans very strongly towards the events side.

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Tagged as: advertising, all employers, arts, blogging, California, design, editorial, events, Florida, international, Nevada, New York, product management, sales, software development, Texas, United Kingdom, Washington, web development, writing

Captains of Industry

by Willy Franzen on December 20, 2011

I went on a guided fishing trip this morning. The weather was pretty terrible, and the catching was nonexistent. As we were driving back to the hotel, the guide told us about a boat that recently sank and how the captain was the first one to abandon ship. That’s certainly not captain-like behavior, and it’s the opposite of what you’d expect from Captains of Industry, a Boston, MA based marketing and advertising agency that was started by an ad guy and a filmmaker. They excel at developing ” strategy-driven creative in all media – from websites to corporate videos to literature systems – that tells [their customers' stories] in unforgettable ways.”

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Tagged as: account management, advertising, all employers, arts, copywriting, flash, graphic design, marketing, Massachusetts, production, seo, technical writer, web development, writing

Fractured Atlas

by Willy Franzen on December 18, 2011

No matter what you majored in, it’s tough out there right now (ok, computer science might be an exception), but chances are that there’s some sort of entry level job somewhere that will get you on a career path that you’re happy with. That’s not so for a lot of artists. That’s not to say that there aren’t some amazing job opportunities for Arts majors, but where do you work if you actually want to make a living selling your art? (No, the punchline isn’t Starbucks.) You have to be an entrepreneur, and that’s not easy–especially when you also have to put as much energy as you can into creating. Fractured Atlas is a New York, NY based non-profit organization that facilitates “the creation of art by offering vital support to the artists who produce it.” It’s about providing artists with services, programs, and information that will help them to achieve financial security and enable them to keep creating.

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Tagged as: advocacy, all employers, arts, business development, development, grant writing, New York, non-profit

Art.sy

by Willy Franzen on December 9, 2011

The University of Chicago has five job openings that are perfect for recent grads. Check them out here.

I’ve mentioned before that I’m the black sheep of my family because of my lack of artistic ability and appreciation for art. Still, I understand how hard it must be for art enthusiasts to find art that they love. There’s so much out there, and no easy way to explore it in an organized way. That used to be the case for music and movies, but companies like Pandora and Netflix have done a lot to change that by building amazing recommendation engines. Art.sy, which is based in New York, NY is trying to do the same for art. They’re working on “The Art Genome Project,” which is “an ongoing study of the characteristics that distinguish and connect works of art.” It’s based on evaluating works of art “along 500+ characteristics—such as art-historical movements, subject matter, and formal qualities—to create a powerful search experience that reflects the multifaceted aspects of works of art.”

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Tagged as: all employers, arts, design, history, New York, software development, web development, writing

Museum of Latin American Art

by Willy Franzen on December 3, 2011

Despite the fact that I come from an extremely artistic family (Dad – architect, Mom – graphic designer, Sister – painter), I know almost nothing about art. So it shouldn’t surprise you that I know even less about Latin American art. But if I did want to start learning about it, I’d probably head to the Museum of Latin American Art in Long Beach, CA. It’s a non-profit organization that “educates the public through the collection, preservation, presentation and interpretation of modern and contemporary Latin American art in order to promote cross-cultural dialogue.” It was founded in 1996, and since then it has doubled in size.

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Tagged as: all employers, arts, bilingual, California, curation, development, member services, museum, non-profit

Career Transition for Dancers

by Willy Franzen on November 20, 2011

So far our survey says that you find the job search frustrating. Tell us more so that we can help.

You often hear about professional athletes who go broke within a few years of retirement by frivolously spending away the millions that they earned. But what about the athletes that never even earn millions? They have it way harder. They spend most of their lives developing a career that is tied to their physical capabilities, and when they have to retire 20-30 years before most people, they’re left with a pretty tough outlook. This is true for players of nearly all sports that you can play professionally, but it’s also true for dancers. That’s why the non-profit Career Transition for Dancers exists. They’re based in New York, NY; Chicago, IL; and Los Angeles, CA; and they “are committed to providing the experience, insight and resources dancers need to define their career possibilities and develop rewarding post-performance careers.” Dancers, much like other athletes, still have a ton of value to offer after their bodies stop being able to keep up–Career Transition for Dancers helps them put their skills to work.

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Tagged as: all employers, arts, California, development, Illinois, New York, non-profit, outreach

Time Out

by Willy Franzen on November 16, 2011

We want to do even more to help you land a job. Take our survey and let us know how we can better serve you as we start our fifth year.

Time Out Logo

One of my favorite things about living in Chicago is the restaurants. There are so many great places to eat, and there are new ones opening constantly. It’s a lot of fun, but it can be overwhelming if you try to keep up with it. That’s why I rely on Time Out Chicago to keep me up to date with what’s going on in Chi-town, whether it’s restaurant openings, cultural events, or things to do. I guess I’m lucky that Time Out chose to cover Chicago, considering that the London, UK based publishing company typically focuses on major international destinations like Bangkok, Barcelona, Kuala Lumpur, Tokyo, and Venice for their guides and magazines. As far as I can tell, Boston, MA; Chicago, IL, and New York, NY are the only U.S. cities to get weekly magazines, though a few other like Las Vegas and San Francisco do get their own travel guides. I must say that Time Out’s online presence is quite disjointed, so there’s a chance that there are locations in the U.S. where they might be hiring and I just missed them.

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Tagged as: account management, administrative, advertising, all employers, arts, design, editing, editorial, events, film, food, human resources, Illinois, magazines, marketing, Massachusetts, music, New York, photography, production, public relations, publishing, software development, style, web development, writing

French Institute Alliance Française

by Willy Franzen on October 29, 2011

During high school I was inducted into The Société Honoraire de Français. Though I don’t remember it, I apparently recited, “L’homme qui sait deux langues en vaut deux” (The man who knows two languages is worth two men). I guess that means I’m worth just barely more than a single man, because I never took a French class after the ceremony (mostly to avoid crazy French teachers). Since then I’ve traveled to places like Paris and Montreal, and a small part of me wishes I had kept up with the language so that I could better appreciate the culture. If I lived in New York, NY, I could use the resources provided by the French Institute Alliance Française. They’re a non-profit organization that aims “to create and offer New Yorkers innovative and unique programs in education and the arts that explore the evolving diversity and richness of French cultures.”

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Tagged as: all employers, arts, bilingual, drama, education, events, France, international, language, marketing, New York, non-profit, online marketing, teaching

Lincoln Center for the Performing Arts

by Willy Franzen on October 16, 2011

We’ve been having e-mail deliverability issues over the past couple of days. I’m working with our provider to figure out what’s going on. Hopefully this message will come through without a hitch and make this note irrelevant.

Yesterday we looked at a non-profit that is devoted to a unique sector of performing arts. Today we’re going to look at one that is more traditional. Lincoln Center for the Performing Arts is based in New York, NY, and they’re the organization that runs “the world’s leading performing arts center.” Lincoln Center is located on 16.3 acres, and it has 11 resident organizations that use their space but are run independently. Lincoln Center for the Performing Arts “serves three primary roles: presenter of artistic programming, an international leader in arts and education and community relations, and manager of the Lincoln Center campus.” They seem to be doing a good job considering that Lincoln Center hosts more than 5 million visitors every year.

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Tagged as: administrative, all employers, arts, customer service, development, drama, events, grant writing, member services, New York, sales

Center for Puppetry Arts

by Willy Franzen on October 15, 2011

I have to admit that it gets a bit monotonous writing about non-profit jobs every weekend. There’s an endless number of organizations to cover, but so many of them are very similar to ones that I’ve already featured. But today I found one that is about as unique a non-profit as I’ve come across in my nearly four years of doing this. It’s the Center for Puppetry Arts in Atlanta, GA. They’re exactly what they sound like, an organization that “is the largest American organization solely dedicated to the art of puppet theater.” I’ll admit that I haven’t been to a puppet show in a while, but when I was a little kid I put on a mean one. Puppetry is an interesting art because it can be as simple as a sock on a hand or as complex as Big Bird. It may not get as much credit as other performing arts, but it’s definitely worthy of having an organization devoted to it.

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Tagged as: all employers, arts, costumes, curation, design, development, drama, Georgia, marketing, museum, non-profit, production

Launchpad Toys

by Willy Franzen on October 6, 2011

Make my birthday awesome. Help me help more people find awesome jobs. If you have a blog, website, Facebook account, or Twitter account, post a link to One Day, One Job today. If you really want to make my day special, call or e-mail your college’s Career Services office, tell them about what we do, and ask them to add a link to us from their website.

My girlfriend has been telling people that she finally figured out how to find birthday gifts for me. She claims that she goes to Amazon.com and uses the Preteen Boys Gift Guide (Ages 8-12), but I’m pretty sure that she’s fibbing. I’m way more interested in the toys for 12-15 year olds, which includes all kinds of remote control helicopters. I’m totally a kid at heart, which is why I wanted to write about Launchpad Toys on my birthday. They’re a San Francisco, CA based company that builds “digital toys and tools that empower kids to create, learn, and share their ideas through play.” These “toys” are actually software–only on the iPad for now–and they are apparently the modern day versions of things like LEGOs, Erectors Sets, Shrinky Dinks, and Play-Doh (all things that I would still play with if I had them in my house).

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Tagged as: all employers, arts, California, design, education, software development, toys, user experience, video games, web development

Chicago History Museum

by Willy Franzen on October 1, 2011

I’m starting to get settled in my new place. After living in two moderately new high-rises in downtown Chicago, I’ve moved into a more historic building–it was built in 1921 and served as a Chinese consulate at some point. Now that I’m starting my fourth year living in the city, I feel that it’s only appropriate for me to start learning a little more about the city’s history. That’s why I should probably make a visit to the Chicago History Museum, which is just a mile down the street from me. Ironically, the museum, having been founded in 1856, “is the city’s oldest cultural institution,” though they pretty much had to start over after the Great Fire destroyed their building and most of their collection in 1871. Three years later there was another fire that destroyed most of what remained. Luckily, there haven’t been any more fires, so the Chicago History Museum has had a decent amount of time to build a new collection.

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Tagged as: all employers, apparel, architecture, arts, books, collections, costumes, curation, design, education, fashion, history, Illinois, information technology, museum, non-profit, photography, research

Whitney Museum of American Art

by Willy Franzen on September 24, 2011

I’m no art expert, which is probably why most of the artists whose work I am familiar with are both European and dead. My knowledge of contemporary American art is pretty limited. Maybe that would change if I visited the Whitney Museum of American Art in New York, NY, as it’s the “preeminent institution devoted to the art of the United States.” My awesome sister (who is a painter now pursuing a career in medicine) gave me the heads up on the fact that they’re hiring. The Whitney Museum of American Art was founded in 1930 after sculptor Gertrude Vanderbilt Whitney’s offer to the The Metropolitan Museum of Art of a collection of more than 500 works was rejected. Much like taking her ball and going home, she took her art and started a new museum.

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Tagged as: accounting, all employers, arts, curation, development, member services, museum, New York, non-profit

Sports & Arts in Schools Foundation

by Willy Franzen on September 18, 2011

I was lucky to go to a school that committed significant resources to both sports and arts. Though I certainly wasn’t a standout in either area, I’m convinced that I was a better student because of both. It’s that connection that drives what the Sports & Arts in Schools Foundation does. They’re a New York, NY based non-profit that aims to “bridge the academic performance gap among under-achieving students by extending the school day and year with wholesome, skill-building activities designed to improve New York City children’s academic performance, health and wellness, attitude towards school, self-confidence, character and values, and opportunity for lifelong employment.” The organization was founded in 1992, and it now serves more than 50,000 students across more than 300 public schools.

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Tagged as: all employers, arts, coaching, education, New York, non-profit, program development, sports, teaching, tutoring

Bach to Rock

by Willy Franzen on September 7, 2011

I started playing the drums in 5th grade. I started with a snare drum, but soon after I got a drum set that filled my entire bedroom. At about the same time I started taking private lessons, and I had a teacher who seem like the coolest guy in the world to my 11 year old self. After taking the summer off from lessons, I came back to my first lesson to find a new teacher sitting in the drum room. I was heartbroken. I never liked the new teacher, and my excitement for playing the drums never returned. I could have been a rockstar if only I had taken my lessons at Bach to Rock. They are “the Music School for students of all ages.” They’re based in Bethesda, MD, and they have a growing number of locations across Maryland and Virginia. They’re also an Inc 5000 company that has seen an even 1,000% growth in their revenue over the past three years.

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Tagged as: all employers, arts, audio engineering, education, Maryland, music, production, teaching, Virginia

Hill Holliday

by Willy Franzen on July 5, 2011

I have to admit that I’m a little bummed that the holiday weekend is over. Since it’ll be a solid 2 months until we get another one, we’re going to have to make do with Hill Holliday. They’re a full-service advertising, marketing, and communications agency with presences in Boston, MA; New York, NY; and Greenville, SC. It all started in Boston in 1968 as Hill, Holliday, Connors, Cosmopulos, Inc., and now it’s a firm of more than 800 employees with some really big name clients including Dunkin’ Donuts, Major League Baseball, Anheuser Busch, CVS, Liberty Mutual, Bank of America, and more. Unless you are a total hermit, there’s almost no way that you wouldn’t recognize at least some of their work.

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Tagged as: account management, accounting, administrative, advertising, all employers, analytics, animation, arts, business development, buyer, communications, creative, design, flash, graphic design, human resources, information technology, interactive media, marketing, Massachusetts, media, media planner, New York, online marketing, printing, production, research, sales, software development, South Carolina, strategy, web development

Kickstarter

by Willy Franzen on June 29, 2011

I’m not sure how many of you have been with us long enough to remember, but 2.5 years ago Jason Seiden and I put together a job search prep course called Found Your Career. We did it for two reasons. First, we saw a need. Most entry level job seekers need some serious help. Second, Jason was looking for a way to productize his content, and I was looking for a way to develop new revenue streams (since selling advertising to employers in the middle of a recession is kind of hard). We tested the waters with some introductory content and got a good response, so we went all out and developed an awesome course for job seekers. We charged $152 for the course, and it actually sold pretty well in its first week. It did ok over the next month or so. Then the sales dried up. We learned the hard way that selling products to entry level job seekers is really tough, which is why we’ve finally decided to make Found Your Career free–you can find all of the lessons here. If I were to do it all over again, I would have used Kickstarter to build support for the project before actually building the course. Kickstarter is a platform for funding creative projects. They’re based in New York, NY, and they’re making all kinds of awesome things happen by matching up creative people with customer/funders.

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Tagged as: administrative, all employers, arts, design, graphic design, investment, New York, user experience, web development

San Francisco Film Society

by Willy Franzen on June 26, 2011

I must admit that I’ve never been to a film festival. I can barely sit through one movie at the theater, so I doubt that a festival would be up my alley–unless it was the Fly Fishing Film Tour, which I’ve sadly never been to. Anyway, when we think of film festivals, we often think of exotic locations like Cannes and Venice. That’s a long way to go to watch some films, especially in 1957– the year that Irving “Bud” Levin started the San Francisco International Film Festival. This festival is presented by the San Francisco Film Society, which is a non-profit organization that “encourages the progressive evolution of film culture and individual lives by celebrating the transformative power of the moving image in all its forms.” By bringing together filmmakers and filmgoers in the Bay Area, the San Francisco Film Society is further expanding the culture of an already culturally rich city.

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Tagged as: administrative, all employers, arts, California, education, film, movies, non-profit, production

deviantART

by Willy Franzen on May 10, 2011

Sometimes what you think is a niche community isn’t really “niche” at all. I’ve come across deviantART periodically while browsing the web, and I always thought how cool it was that there was a place online for artists to share their work. I had no idea that deviantART was a Top 100 website in terms of traffic and has “over 16 million registered members and over 145 million unique artist generated works of art.” I knew that it was a sizable community, but I had no idea that it was that sizable. While deviantART is a place for all kinds of art, there is definitely a focus on manga and digital art. Other categories include photography, traditional art, literature, Flash, filmmaking, and skins for applications. If it’s artsy, there’s a good chance that there’s a place for it on deviantART. The site was founded in 2000 in Hollywood, CA, and it’s unclear whether it was with the intention of building a business. Regardless, deviantART now appears to be a thriving business with a bunch of job openings.

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Tagged as: advertising, all employers, arts, California, marketing, merchandising, online marketing, online media, photography, rights management, social media, social networking

Martha Stewart Living Omnimedia

by Willy Franzen on May 4, 2011

Ever consider a career in teaching? Here’s some info on how to get started.

There’s a long history of poking fun at Martha Stewart, and it started well before she went to prison. There’s just something funny about someone who takes perfection in domesticity as seriously as she does. My family even played an integral role in the satire of Martha with my little sister’s appearance in the parody magazine Martha Stuart’s Better Than You at Entertaining, which was a follow up to Is Martha Stuart Living? (here’s a picture my sister as young Martha Stewart in the parody). We can keep laughing at Martha Stewart, but she’ll always get the last laugh. She has an amazing track record of reaching the top in nearly everything that she has done–from babysitting for Mickey Mantle’s kids to starting a successful catering company in her basement to building a New York, NY based media empire in Martha Stewart Living Omnimedia. Martha Stewart is apparently now worth well over half a billion dollars, and has used her personal brand to build amazing print, television, online, and merchandise properties.

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Tagged as: accounting, administrative, all employers, animals, animation, apparel, arts, communications, copywriting, crafts, culinary, design, editing, editorial, events, fashion, finance, food, graphic design, human resources, information technology, interactive media, interior design, law, licensing, magazines, marketing, media, merchandising, New York, online media, photography, product development, project management, public relations, publishing, radio, sales, software development, style, television, web development, writing

Corbis

by Willy Franzen on April 4, 2011

Have you ever grabbed a photograph off the Internet for an assignment? I’ll bet most students have done this at some point. But how many actually think about whether or not they have the right to use that image? It may not seem important, but what if that photo is being published in a newspaper, magazine, or blog? The person who created the image needs to be compensated. The same can be said for other creative works like videos, illustrations, music, and more. The problem is that individual creators don’t want to spend their time selling their work and protecting their copyrights–they want to keep putting out more quality work. That’s why companies like Seattle, WA based Corbis exist. They buy and sell the rights for creative intellectual property. They have a massive catalog, so if you needed an image of fly fisherman with a mountain in the background at sunset, they have what you need. In other words they bring efficiency to a market that would otherwise be extremely fragmented and inefficient.

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Tagged as: account management, all employers, arts, Canada, creative, design, Hong Kong, international, legal, licensing, New York, photography, sales, user experience, Washington, web development

American Greetings

by Willy Franzen on March 15, 2011

I can’t remember the last time that I bought a greeting card, but I can remember the last time that I was part of the purchasing process. A good friend of mine was getting married, and he needed a card for his soon to be wife. Because of the dearth of cards for brides from their grooms, I made it my job to suggest alternatives. Trying to convince a stressed out groom to give his new wife a condolences card probably isn’t the nicest thing to do, but it’s certainly entertaining. Yes, greeting cards can be funny, but there’s more to them than that. That’s why American Greetings calls themselves the “leading manufacturer of innovative social expression products that assist consumers in enhancing their relationships.” The Cleveland, OH based company is the largest publicly-traded greeting card company in the world, and their brands include American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings, and Papyrus along with a number of other paper products and online brands.

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Tagged as: accounting, administrative, all employers, analyst, arts, brand management, California, communications, copywriting, creative, design, editing, engineering, entertainment, finance, graphic design, human resources, Illinois, information technology, interactive, international, Kentucky, law, leadership development, logistics, manufacturing, marketing, merchandising, nationwide, Ohio, operations, product development, retail, rotation program, sales, software development, supply chain, toys, transportation, writing

38 Studios

by Willy Franzen on March 9, 2011

A few days ago I saw a retweet from Peter Gammons’ account about some job opportunities. That seemed a bit odd to me since Peter Gammons is a baseball reporter and analyst, and the jobs didn’t seem to have anything to do with baseball. I made a note of it and went back to what I was doing. Today I went to check out 38 Studios, and I realized that Gammons was retweeting Curt Schilling, the former Phillies and Diamondbacks pitcher (he may have also played for the evil Red Sox, which is probably why Gammons, the biggest Red Sox homer ever, was retweeting him). Anyway, Curt Schilling is the founder of 38 Studios, which is “an entertainment and IP creation company in development on a broad range of products, including online and console video games, toys, novels, comics, film, TV, and other forms of digital media.” I’m not sure how I’d describe the stuff that they’re putting out, but if I had to pick one word it would be fantasy. Like I said, nothing to do with baseball. 38 Studios was previously based in Boston, MA, but they’re in the process of moving to Providence, RI, and that’s where most of their jobs are now.

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Tagged as: administrative, all employers, animation, arts, design, engineering, illustration, Maryland, publishing, quality assurance, recruiting, Rhode Island, software development, user experience, video games, web development, writing

Global Inheritance

by Willy Franzen on February 20, 2011

If you haven’t already taken a look at our profile on MATCH Public Charter School, now is the time to do it. They’re changing the world of education, and they’re hiring a ton of new grads.

On Friday we took a look at Voxiva, a company that uses mobile technology to help people make simple behavioral changes to improve their health. They’re a for-profit company that is using creative ways to encourage behavioral change to better the world. Global Inheritance is a non-profit that is taking a similar approach, but doing so in a very different way. The Los Angeles, CA based organization develops “unique initiatives [that] focus on the power of creativity to communicate issues with audiences that need a kick in the butt.” The audiences that they’re talking about seem to be largely those at concerts and festivals, but it could be anywhere where young people congregate (and that includes online communities).

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Tagged as: activism, administrative, all employers, arts, California, energy, environmental, events, marketing, music, non-profit, program development, project management, public relations, recycling, social media, writing

Wieden + Kennedy

by Willy Franzen on February 7, 2011

I don’t know when people started to think that other people care what they think of Super Bowl commercials, but it seems that everyone with a Twitter account is now an advertising expert. Considering the fact that I have a Twitter account, I guess I should give you all my opinion on some of last night’s ads (at least I’m kinda sorta in the advertising/media industry). First, I really liked the Groupon spots—I thought they were hilarious and did a great job of poking fun at consumerism. Still, they didn’t explain the joke as well as they could have, and it backfired (but all that press is great for brand recognition). However, my favorite ad was Chrysler’s “Imported from Detroit.” Maybe it’s just because my family ties give me a soft spot for the Motor City, but I think that Portland, OR based Wieden + Kennedy knocked it out of Comerica Park with this one. It was two minutes long (which costs $8+ million) and featured Eminem. Even better, it told a story and made me want to buy an American car—maybe even a Chrysler.

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Tagged as: account management, advertising, all employers, analyst, arts, China, copywriting, design, entertainment, finance, India, international, Japan, media planner, Netherlands, New York, Oregon, planning, risk management, sales, United Kingdom

The Taunton Press

by Willy Franzen on January 24, 2011

The world of publishing is a pretty crazy place right now. We hear about prestigious brand names struggling to stay afloat, while relative newcomers like Demand Media are IPO-ing. One of the key takeaways from all of the turmoil is that advertisers want results. That means that publishers need to be able to deliver targeted audiences that will respond to ads, whether it be through traditional outlets like magazines and newspapers or online. The Taunton Press is a publisher that has understood this for a long time. They’re based in Newtown, CT (a lovely town where I’ve done a lot of fishing), and they publish magazines, websites, and books for people who have a passion for creative activities. Their titles include Fine Woodworking, Fine Homebuilding, Fine Cooking, Fine Gardening, Threads, and more. Most of the publications come in both magazine form and an online version, so readers can consume the content however they feel comfortable.

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Tagged as: all employers, apparel, arts, blogging, Connecticut, construction, crafts, editing, editorial, fashion, food, gardening, magazines, media, online media, publishing, social media, social networking, writing

Aviary

by Willy Franzen on December 27, 2010

Remember when you had to pay big bucks for software? You’d buy a CD, install it on your computer, and then you finally got to use it. Now it’s way easier. Lots of startups have created online productivity suites akin to Microsoft Office, and Google Apps has really changed the way that a lot of people work on their computers. But what if you want to edit an image, song, movie, or do some other creative endeavor? Software for that kind of stuff is still really expensive, right? Nope. Aviary is a New York City based company that “is on a mission to make creation accessible to artists of all genres, from graphic design to audio editing.” They provide a suite of free online tools that are way more powerful than most cloud-based software that you’re used to.

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Tagged as: all employers, arts, design, New York, software development, web development

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