by Willy Franzen on February 6, 2010
I’m always amazed with the diversity of the non-profits that I come across. Yes, there is a lot of redundancy in the non-profit world, but I swear that you can find an organization for every idea, interest group, and cause. Take Advertising Research Foundation for example. They are a New York City based organization that aims “to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.” They bring together people from all areas of marketing to promote collaboration and the open exchange of ideas. The ARF (as they’re often called) spends significant resources on developing new research and publishing it in the Journal of Advertising Research. They also put on all kinds of events and run councils on a variety of different advertising niches.
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advertising,
entry-level jobs,
marketing,
member services,
New York,
non-profit,
project management,
research
by Willy Franzen on February 3, 2010
I’m a big proponent of making personal finance part of the job search. By managing your money wisely (even if you barely have any left), you’re creating a project for yourself that you can use to demonstrate to employers how you’ll be an effective employee. When I need information on personal finance, I always look to Ramit Sethi, the founder of a website called I Will Teach You To Be Rich and the author of a book by the same name
(he also just launched a course on how to make money freelancing and he’s doing a free webinar tonight at 7 PM PST – affiliate links). One thing that he strongly recommends is using online banks that offer high interest rates and great easy to use features. One of these banks is ING Direct, which is headquartered in Wilmington, DE. While you may have noticed that most banks are on a real estate binge as they try to gain customers, ING Direct is doing the opposite. They operate almost entirely “in the cloud.” Since they “believe saving money should be as simple as having a cup of coffee,” they do have cafés in New York, Philadelphia, Los Angeles, Wilmington, Chicago, St. Cloud, and Honolulu where you can ” sip a latte, surf the Internet for free and talk to [them] about how [they] can help you Save Your Money.” And by keeping a low overhead, ING Direct is able to offer better interest rates and fewer fees, which gives them a huge advantage in winning over customers.
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advertising,
analyst,
banking,
California,
Delaware,
design,
entry-level jobs,
finance,
fraud prevention,
Hawaii,
Illinois,
information technology,
Minnesota,
Pennsylvania,
sales,
software development,
Washington,
web development
by Willy Franzen on February 1, 2010
I’m not sure if it’s a trend yet, but it seems that more and more creative/interactive agencies are moving away from client work and spending more time developing products. 37signals used to be a web design agency, and now they develop web-based applications that help people get things done. Brooklyn, NY based AD:60 appears to be taking a similar path. They’re still putting a strong emphasis on their client work, but they also seem to have a lot of interest in developing their own products. The agency’s offerings include Web Design, Website Development, Mobile Technology, Marketing & Advertising, and Consulting, while their current internal projects include MyBankTracker.com and BankTwitter.com.
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advertising,
communications,
design,
entry-level jobs,
interactive media,
marketing,
New York,
software development,
web development
by Willy Franzen on January 25, 2010
A lot of people find it ironic that I put an end to my job search by starting a company that helps other people with their job searches. I’ll admit that it’s a bit odd, but it seems to be working out pretty well. Maybe you’ll do something similar by landing a job at a job-search focused company like Mountain View, CA based LinkedIn. There are plenty of other companies trying to build professional social networks and online résumé sites, but none of them seem to have any hope competing with LinkedIn. LinkedIn reached critical mass first, and that’s why they’re one of my favorite online job search tools. Not only do they allow you to visualize your own professional network to see whom you’re connected to, but they also let you browse through the networks of different companies to learn more about their organizational structure. Where else can you get access to the résumé of someone whose job you want to have five years down the road? LinkedIn is an amazing tool for smart job seekers, and it’s also an amazing business—they’ve been profitable for nearly three years (which is impressive for a startup of their size and scope).
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account management,
advertising,
California,
entry-level jobs,
sales,
social media,
social networking,
software development,
user experience,
web development
by Willy Franzen on January 8, 2010
Check out this week’s sponsor, New York City Teaching Fellows. They’re seeking new grads with no prior teaching experience or background in education to help make a difference in NYC’s public schools.
Much to my girlfriend’s chagrin, I love watching fishing shows. I’d rather be out on the water, but when I’m trapped on the 30th floor in the middle of downtown Chicago and it’s -15 outside, there aren’t many other options. Unfortunately, ESPN has cut back on their fishing programming, and that doesn’t leave me with any other options on my cable package. If only we got Sportsman Channel, then I’d be much happier. They are “the only television network providing 100 percent hunting, shooting and fishing programming.” Unlike some other outdoor focused networks, they’re staying true to what they are instead of watering down their programming in hopes of better ratings. I haven’t had a chance to watch any of their programming, but I’m sure I’d like it. Sportsman Channel is based in New Berlin, WI, and they also have locations in New York, Denver, and Atlanta.
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advertising,
Colorado,
entry-level jobs,
Georgia,
media,
New York,
outdoors,
sports,
television,
Wisconsin
by Willy Franzen on January 4, 2010
The future of marketing and media is getting more results based, and that trend is going to continue as tracking technology progresses. Some people think that means that branding campaigns are a dying breed, but the folks at Undertone Networks would strongly disagree. They are a New York City based online advertising network that is helping Fortune 500 companies move their branding campaigns online. The trouble with doing this is that controlling your brand online is much more difficult than controlling it on tv, radio, or in print. That’s why Undertone Networks has developed an ad network that offers “Fortune 500 marketers an ad network where they [can] confidently and safely market their products and services without having to compromise their brand.”
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accounting,
advertising,
California,
design,
entry-level jobs,
finance,
flash,
interactive media,
media,
New York,
online media,
quality assurance,
quality engineer,
software development
by Willy Franzen on December 18, 2009
Being a newspaper these days is tough. I’d imagine it’s especially tough in a place like San Francisco where people embrace new technologies so quickly. Although I’d also expect those early adopters to be just the types who are heavy users of newspapers. I’m not sure where that leaves the San Francisco Chronicle, but they do seem to have a strong history of adapting to changes in their business model. According to Wikipedia, they first went online with SFGate.com in 1994, and now they’re moving towards a focus on subscriptions instead of advertising to generate revenue. I’m not sure that’s going to work long term, but you have to like the flexibility that the San Francisco Chronicle has shown over the years. It’s no surprise that they remain one of the largest newspapers in the country.
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account management,
advertising,
California,
editorial,
entry-level jobs,
journalism,
newspaper,
sales
by Willy Franzen on December 15, 2009
When it comes to company names, I’ve seen a lot of things—all lowercase, weird characters separating two names, all caps, odd uses of numbers, and much more; however, today I’ve come across a first. ‘peeps creative is a company whose name starts with an apostrophe (as you have probably already noticed). It’s pretty unusual, but I guess it’s the kind of thing that you should expect from a creative firm. ‘peeps creative is based in Akron, OH, and they “build meaningful and demonstrably profitable marketing initiatives in the digital and traditional spaces.” They’re all about innovation and spotting trends, as long as it helps them deliver “high-end brand experiences.”
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advertising,
design,
entry-level jobs,
marketing,
Ohio,
software development,
user experience,
web development
by Willy Franzen on December 9, 2009
Want a crappy job? You’re in luck. Today I came across WhatACrappyJob.com, which is actually the internship site for Bozell, a Omaha, NE based full-service public relations and advertising agency. There’s nothing extraordinarily special about the site beyond the domain name, but it’s well designed and informative, which is rare when it comes to Careers websites. I guess that’s what you should expect from the agency behind the “Got Milk?” mustache campaign and the “Pork. The Other White Meat.” slogan. Bozell’s history includes quite a few mergers, acquisitions, and buybacks. As of 2001 Bozell has moved away from Wall Street and returned to it roots as “an independent, client-focused, employee-owned agency.” They have an impressive portfolio of work and seem like a pretty cool place to work.
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account management,
advertising,
arts,
copywriting,
design,
entry-level jobs,
marketing,
Nebraska,
public relations,
social media,
social networking
by Willy Franzen on November 17, 2009
I love Ivy League sports. I really do. Although I think the league gets less respect than it deserves, I know that they’ll never be the Big Ten—even if a powerhouse like Cornell (hey, I’m biased) continues to excel at the national level in sports like Hockey, Lacrosse, Wrestling, and even Basketball. I didn’t realize how big Big Ten sports were until I walked around Chicago on a Saturday afternoon in the fall. The Ohio State bar is packed with Ohio State fans, and the Michigan bar is packed with Michigan fans. Everyone is dressed in their school’s colors—and these are people hundreds of miles away from their schools and many years away from graduation. I guess that’s why there’s the Chicago based Big Ten Network, a television station devoted to everything Big Ten. While I’m watching grainy online streaming video of Cornell Hockey with my laptop hooked up to my tv, Big Ten fans can watch their favorite team—often in HD.
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advertising,
entry-level jobs,
Illinois,
marketing,
sales,
sports,
television
by Willy Franzen on November 11, 2009
Although we don’t have a Veterans Day themed post for today, we hope that you’ll celebrate by thanking a Vet and possibly checking out our post from last year on jobs at the Department of Veterans Affairs.
Earlier this week we took a look at Seed Media Group, a relatively new company that is finding success in an otherwise declining industry by focusing on a specific niche. Another company that is taking a similar approach is EatingWell Media Group, which is based in Charlotte, VT (near Burlington). They are “a fast-growing, independent communications company producing an award-winning national consumer magazine, high-quality food and nutrition-related books, a content-rich website, e-mail newsletters, and serving content to strategic partners with other electronic media.” It’s all about healthy eating without sacrificing the enjoyment of food. Some people think that those two things are mutually exclusive, but EatingWell Media Group has built its business on delivering content that proves otherwise.
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advertising,
editorial,
entry-level jobs,
food,
magazines,
media,
nutrition,
software development,
Vermont,
web development
by Willy Franzen on November 6, 2009
If you haven’t checked out our post on Personal Finance and the Job Search, do that now. We’ve just added a special one day offer to get our job search training course Found Your Career for free.
Exactly a month ago we featured Charm City Cakes of Food Network fame, even though they’re not hiring. It was my birthday (so today is my 1/12 birthday!), and I wanted to talk about what to do when a company has zero interest in hiring anyone. If that post didn’t work for you, we have another way to get closer to the Ace of Cakes—working for Scripps Networks. They’re the parent company behind tv networks that include HGTV, Food Network, DIY Network, Fine Living, and GAC. Unlike Charm City Cakes, Scripps Networks is openly hiring, and a number of their positions seem perfect for new college grads. If your tv is often tuned into one of those stations, then you need to see what Scripps Networks has to offer.
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administrative,
advertising,
analyst,
entry-level jobs,
marketing,
public relations,
quality assurance,
sales,
seo,
television
by Willy Franzen on October 26, 2009
It feels pretty good to be talking about a Boston based newspaper today knowing that they have to report on another trip to the World Series for the Yankees; although, I’m sure they’d much rather be publishing stories on what Dustin Pedroia and Jonathan Papelbon are doing during their offseason (possibly watching the World Series from their couches). Now that I’ve gotten in my dig at Red Sox fans, we can take a look at The Boston Globe, Boston’s most widely read newspaper. The paper is owned by the New York Times and has an excellent web presence at Boston.com. Much like other newspapers the Globe has had significant financial struggles, and The New York Times even threatened to shut the paper down if the paper’s union didn’t accept major concessions. Apparently those problems have been worked out, and The Boston Globe is now on more stable ground. At least that’s what the fact that they’re hiring would indicate.
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advertising,
entry-level jobs,
journalism,
Massachusetts,
newspaper,
production,
sales,
software development,
web development
by Willy Franzen on October 21, 2009
Product placement started out as a secret. Companies realized that they could pay to get their products featured in books, television shows, and movies, so they did. And we, the viewers, assumed that these products were included for editorial reasons. At some point we got smart and realized what was going on. It didn’t really change much, but we became a little more skeptical. Now product placement is assumed. If someone is promoting something, you take for granted that they’re getting paid for it. Delivery Agent is a San Franciso based company that realized this isn’t necessarily a bad thing. They’re taking product placement to the next level with a level of integration that we’ve never seen before. They call this “shopping-enabled entertainment.” When you see Dwight Schrute wearing a great looking shirt on The Office—ok, bad example—when you see a beautiful necklace on Gossip Girl, you can go to the show’s website and check out the “Seen On” section for more information how to buy the necklace. There’s also SeenON.com, which aggregates the information from all of Delivery Agent’s clients and makes it easy to “shop by show” or “shop by celeb.”
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advertising,
California,
e-mail,
entry-level jobs,
marketing,
software development,
television,
web development
by Willy Franzen on October 15, 2009
Once you start interviewing for jobs, you realize how important it is to stay well informed. Whether it’s staying up on the industry that you want to work in or just keeping up with current events, you need to be able to speak (somewhat) intelligently about a wide range of topics. Chit chat and small talk play a big part in the impression that you make, so don’t try to use the fact that you “live in a bubble” at college to explain away your ignorance. Instead, you should subscribe to the The Daily Beast. It’s a cheat sheet for current events that covers a wide array of topics. Some would call it a news aggregator, but they like calling what they do “curating.” The site was created by Tina Brown, who was formerly the editor at Vanity Fair and The New Yorker. The Daily Beast, which is based out of New York City, launched just over a year ago, and has been able to garner a huge amount of traffic pretty quickly. I guess it might have something to do with their IAC backing.
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advertising,
analyst,
analytics,
California,
design,
editorial,
entry-level jobs,
journalism,
marketing,
New York,
sales,
social media,
software development,
video,
web development
by Willy Franzen on October 14, 2009
I remember being in middle school and deciding that I wanted a drum set. I already had a snare drum, but I knew that a full set would be much cooler. My mom bought me a copy of the Bargain News, a local paper full of classified ads, and helped me pore over the listings in search of a drum set. That’s certainly a relic of the past, but classified ads are far from dead. They’ve just moved online. You’re probably most familiar with Craigslist, and maybe you’ve considered using Facebook Marketplace or something like that. What you probably didn’t realize is that there is still a huge business behind classified ads. Take Chicago based Classified Ventures for instance. They’re another Inc. 5000 company, and they’ve increased their revenue from $146.7 million to $297.5 million over the past three years. They’ve done this with four distinct businesses: Apartments.com, Cars.com, HomeGain.com, and HomeFinder.com. You’ve probably noticed at least one of those sites before, which is exactly what they’re looking for.
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account management,
accounting,
advertising,
California,
design,
entry-level jobs,
Illinois,
product management,
sales,
software development,
Texas,
web development
by Willy Franzen on October 10, 2009
My parents are in town for the weekend, and I’ve been thinking of fun things to do with them around Chicago. One place that came to mind is Shedd Aquarium. I don’t think that we’ll end up getting a chance to make it there this weekend, but it was certainly a good thought. And once I thought about it, I realized that they’re probably hiring. Shedd Aquarium is much like other aquariums now, but it really stood out when it was opened in the 1930s. The aquarium was founded by John G. Shedd, retired president of Marshall Field & Company, and financed by him with $3 million in gifts. The goal was to bring Chicago up to par with other “cosmopolitan” cities that had aquariums, and by the end of the project Chicago’s aquarium “housed the greatest variety of sea life under one roof.” It also happened to be “the first inland aquarium with a permanent saltwater collection,” which meant that they had to ship millions of gallons of seawater from Florida on trains to provide a proper habitat for the sea life.
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administrative,
advertising,
animals,
aquarium,
development,
entry-level jobs,
Illinois,
marketing,
media,
non-profit,
zoology
by Willy Franzen on September 3, 2009
Judging by what people are watching on the televisions on the cardio machines at my health club, there’s a lot of excitement about the US open right now—and we haven’t even reached the exciting part yet. There’s a decent amount of television coverage of the Open on ESPN2 (check out ESPN’s entry level jobs), but if you really want to watch a lot of tennis you need to watch the Tennis Channel. They’re a tv network that is based in Santa Monica, CA (with locations in Atlanta and New York City), and they’re “the only 24-hour, television-based multimedia destination dedicated to the professional sport and passionate lifestyle of tennis.” Tennis Channel obviously isn’t for everyone, but that’s what niche media is all about. They own the tennis market.
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advertising,
California,
entry-level jobs,
sales,
sports,
television
by Willy Franzen on September 2, 2009
If you haven’t already entered out Back to School, Back to Work Contest, make sure that you do before Friday. You could win two HP laptops and a Timbuk2 bag!
Be sure to scroll down for an addendum to this post.
Programs! GET YA PROGRAMS HERE! You can’t go to a major sporting event without hearing that ring across the crowd. I’m not typically one to buy a program, especially now that I can look up anything important (like up to the minute stats) on my phone, but I realize that for a lot of people it’s about having the memento. New York City’s Professional Sports Publications and University Sports Publications (different names but essentially the same company) are in the business of publishing these mementos. They are respectively the leading publisher of professional souvenir magazines and yearbooks and college souvenir magazines and yearbooks. PSP Sports is also the publisher of the official NBA magazine HOOP.
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advertising,
entry-level jobs,
New York,
publishing,
sales,
sports
by Willy Franzen on August 28, 2009
It’s hard to imagine that a film production company could morph into “a holistic interactive agency built for a digital world;” however, that’s exactly what New York City’s R/GA has done. Now, film production and advertising aren’t all that different, but it’s still a big psychological leap from one to the other. Moreover, not many companies are willing to take a huge risk and move where innovation takes them. R/GA embraces change. They’re also really freakin’ good at what they do. Their clients include Nike, Verizon, IBM, Target, Bank of America, and a bunch of other extremely well known companies. They also have the best corporate website built in Flash that I’ve ever seen. Everything about it works—I can actually give you links to specific pages. Beyond that, the site does a fantastic job of presenting R/GA’s brand. It’s packed with information and has fantastic videos (they obviously haven’t abandoned film production completely).
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California,
copywriting,
design,
entry-level jobs,
information technology,
interactive media,
international,
marketing,
New York,
software development,
United Kingdom,
web development
by Willy Franzen on August 19, 2009
I’ve never really understood the idea of the “Summer Blockbuster.” Why would you want to sit inside and watch a movie when it’s nice and hot outside? I guess sometimes it gets too hot, and sometimes it rains, but I’d rather be outside. If you disagree with me, then you’re probably a big fan of Culver City, CA’s Sony Pictures. They’re in the business of producing, marketing, and distributing entertainment, and you’re probably familiar with some of their recent an upcoming releases like: Julie and Julia, Angels & Demons, and Cloudy with a Chance of Meatballs. They’re also responsible for Seinfeld. Since I’m not much of a movie buff, I don’t know if anyone actually cares what production house puts out a movie, but I do know that Sony Pictures’ end products seem to pretty darn good—they even made my favorite movie (about the outdoors, obviously), A River Runs Through It.
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advertising,
California,
data,
entry-level jobs,
fitness,
information technology,
interactive media,
marketing,
media,
movies
by Willy Franzen on August 7, 2009
We’ve featured quite a few integrated integrated marketing agencies in the past, but I’m not sure that we’ve ever actually talked about what integrated marketing is. According to Wikipedia (original reference has a dead link), integrated marketing communications is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” That sounds desirable, but how do you accomplish that? You either do it all yourself, or you hire an agency that does it all. It’s really hard to to accomplish integrated marketing when you have one agency doing PR, another doing TV ads, and another doing interactive. Greenville, SC based Erwin-Penland is an agency that does it all—interactive, public relations, direct mail, event planning, advertising, strategic planning, and media—and they don’t farm any of it out to freelancers or other agencies.
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accounting,
advertising,
communications,
copywriting,
design,
entry-level jobs,
events,
finance,
information technology,
interactive media,
marketing,
media,
public relations,
South Carolina
by Willy Franzen on August 3, 2009
Sometimes I don’t completely get advertising. Take McDonald’s for example. How many people in the US have never heard of McDonald’s? Not many. So what’s the point in advertising? Maybe you can convince some more people to come in to buy off of the Dollar Menu or get more kids to beg their parents to buy them a happy meal, but it seems like McDonald’s would be just fine without any advertising at all. That’s something that the folks at Dallas’ Moroch will disagree with strongly because they are an ad agency that happens to do a lot of work with McDonald’s. And since Moroch’s About page says that they’re really all about helping their clients make more money (usually through advertising), I’m going to take a wager that all of the Mickey D’s advertising that you see has a significant effect on the bottom line. Beyond McDonald’s, Moroch also works with huge brands like Verizon, Walt Disney Pictures, Monster (yuck), and Make-A-Wish. That may sound cushy, but that means that there’s always a constant pressure to deliver spectacular results.
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arts,
California,
copywriting,
design,
entry-level jobs,
marketing,
public relations,
Texas
by Willy Franzen on July 24, 2009
One thing that I’ve learned as I’ve become more familiar with the world of online marketing is that some of the most annoying tactics are some of the biggest money makers. In online marketing everything is about results. If you’re making money, you’re succeeding—even if the large majority of people hate the way you’re doing it. Kontera is a perfect example of this. They’re a San Francisco based online advertising company that “delivers the most relevant In-Text Advertising & Related Information solutions online.” What that means is that webmasters can insert Kontera’s code on their site, and it will automatically create links from the text on their web pages to targeted advertisements. I’m sure that you’ve seen it on the web before, and it probably annoyed you. Still, it works. Kontera is growing at a great rate, and they just secured $15.5 million in additional funding in a round led by one of the most prestigious venture capital firms in the world, Sequoia Capital.
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advertising,
business development,
California,
entry-level jobs,
software development,
web development
by Willy Franzen on July 23, 2009
I’m one of those people who has trouble deciding what to eat. I know it’s annoying, and I know that it reflects poorly on my character. I’m that friend that nobody likes to have, but I’m working hard to get better. It’s not easy. I don’t have a problem with normal decision making, but when it comes to food I shut down. Luckily there are serviced like GrubHub.com that make my life (and the lives of my friends) easier. They’re an online menu repository for every restaurant that delivers in your area. They started in Chicago, which is where they’re headquartered, and they also serve San Francisco, Boston, Washington DC, New York, and Philadelphia. Not only do they give you all of the information that you need to make an informed ordering decision, but they also let you place your order online so that you can avoid that dreaded phone call to order food. Deciding what to eat has never been so easy—unless, of course, you’re paralyzed by choice.
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account management,
advertising,
entry-level jobs,
food,
Illinois,
New York,
sales
by Willy Franzen on July 21, 2009
Have you ever tried mochi? It’s delicious, right? If you don’t know what I’m talking about, mochi is “a Japanese rice cake made of glutinous rice pounded into paste and molded into shape.” Ok, so that doesn’t make it sound good, but when it comes filled with ice cream it’s extraordinary. Now, I’m not sure why Mochi Media chose to name their company after a delicious Japanese treat, but it seems to be working for them. They’re a San Francisco based company that happens to run the largest ad network for online Flash games—they reach over 100 million gamers.
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advertising,
California,
design,
entry-level jobs,
flash,
video games,
web development
by Willy Franzen on July 9, 2009
You know about YouTube. You’ve known about YouTube for years. It’s the place to go for online video. There are some competitors that offer some pretty great services, but YouTube is still the default. Now, what if you want to watch live video? Or what if you want to broadcast live video? The Bay Area’s Justin.tv beats out YouTube when it comes to live stuff. You can watch white labrador retriever puppies, live soccer, or some kid in your dorm’s lifestream. The options are pretty much endless. You may ask why anyone would want to sit on a computer and watch puppies, but you’d miss the obvious answer – they’re cute. Actually, there’s an audience for just about anything these days. Justin.tv taps into that. Live video on the Internet isn’t new. There were people doing it in 1996, but the technology now makes doing it much more worthwhile. The question of whether the actual content being broadcast is worthwhile is up to you.
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advertising,
California,
engineering,
entry-level jobs,
flash,
software development,
video,
web development
by Willy Franzen on July 8, 2009
“Go Local” is a pretty common buzz phrase these days. You’re supposed to eat local, shop local, and even study local. To some people this is a new idea, but businesses like Travers Collins & Company have been focusing on working locally for a long time (in their case since 1995). They saw a void in the Buffalo, NY area when it came to advertising, public relations, interactive and investor relations, so they filled it. Judging from the number of times “Buffalo” shows up on their client list, that seems to have been a smart move. They’re now “one of Buffalo-Niagara’s largest locally owned and operated integrated marketing communications firms,” as they have more than 40 employees.
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account management,
advertising,
communications,
entry-level jobs,
interactive media,
investor relations,
marketing,
New York,
public relations
by Willy Franzen on July 2, 2009
I know just what you’re thinking right now! “I don’t get advertised to enough.” (If you’re really thinking that, why don’t you check out our job search prep course that will teach you how to get a job faster?) Ok, so that’s not really what you’re thinking, but it’s what the guys at Boston based Amp Idea are thinking. They think that online advertising has developed some amazing ideas, while outdoor advertising (and other similar mediums) have lost their effectiveness. They want to bridge that gap through things like Taxi Interactive Screens, Hotel Tourist GPS, Tabletop Restaurants, and Limo and Bus interactive devices. Over at One Day, One Internship we checked out a company called Captivate Network that is doing this kind of thing in elevators, so it seems as though there is a lot of room for growth in “digital advertising in the out of home space for business owners.”
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account management,
advertising,
entry-level jobs,
Massachusetts,
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by Willy Franzen on June 18, 2009
In my opinion one of the coolest features of the first generation iPhone was its ability to accurately give you your location despite its lacking a GPS chip. The technology is based on using Wi-Fi access points and cellular tower triangulation to determine your coordinates. Obviously a GPS chip is a better alternative (at least as long as you don’t have a roof blocking your satellite signal), but there are plenty of applications where Wi-Fi location comes in pretty handy. That’s why Boston based Skyhook Wireless is a growing company. They’re behind the technology that provides location to non-GPS equipped iPhones (as the New York Times covered quite well), and they’re also using their technology for geotagging, device recovery, social networking, and much more.
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