by Willy Franzen on November 6, 2009

If you haven’t checked out our post on Personal Finance and the Job Search, do that now. We’ve just added a special one day offer to get our job search training course Found Your Career for free.
Exactly a month ago we featured Charm City Cakes of Food Network fame, even though they’re not hiring. It was my birthday (so today is my 1/12 birthday!), and I wanted to talk about what to do when a company has zero interest in hiring anyone. If that post didn’t work for you, we have another way to get closer to the Ace of Cakes—working for Scripps Networks. They’re the parent company behind tv networks that include HGTV, Food Network, DIY Network, Fine Living, and GAC. Unlike Charm City Cakes, Scripps Networks is openly hiring, and a number of their positions seem perfect for new college grads. If your tv is often tuned into one of those stations, then you need to see what Scripps Networks has to offer.
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entry-level jobs,
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quality assurance,
sales,
seo,
television
by Willy Franzen on October 26, 2009

It feels pretty good to be talking about a Boston based newspaper today knowing that they have to report on another trip to the World Series for the Yankees; although, I’m sure they’d much rather be publishing stories on what Dustin Pedroia and Jonathan Papelbon are doing during their offseason (possibly watching the World Series from their couches). Now that I’ve gotten in my dig at Red Sox fans, we can take a look at The Boston Globe, Boston’s most widely read newspaper. The paper is owned by the New York Times and has an excellent web presence at Boston.com. Much like other newspapers the Globe has had significant financial struggles, and The New York Times even threatened to shut the paper down if the paper’s union didn’t accept major concessions. Apparently those problems have been worked out, and The Boston Globe is now on more stable ground. At least that’s what the fact that they’re hiring would indicate.
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advertising,
entry-level jobs,
journalism,
Massachusetts,
newspaper,
production,
sales,
software development,
web development
by Willy Franzen on October 21, 2009

Product placement started out as a secret. Companies realized that they could pay to get their products featured in books, television shows, and movies, so they did. And we, the viewers, assumed that these products were included for editorial reasons. At some point we got smart and realized what was going on. It didn’t really change much, but we became a little more skeptical. Now product placement is assumed. If someone is promoting something, you take for granted that they’re getting paid for it. Delivery Agent is a San Franciso based company that realized this isn’t necessarily a bad thing. They’re taking product placement to the next level with a level of integration that we’ve never seen before. They call this “shopping-enabled entertainment.” When you see Dwight Schrute wearing a great looking shirt on The Office—ok, bad example—when you see a beautiful necklace on Gossip Girl, you can go to the show’s website and check out the “Seen On” section for more information how to buy the necklace. There’s also SeenON.com, which aggregates the information from all of Delivery Agent’s clients and makes it easy to “shop by show” or “shop by celeb.”
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California,
e-mail,
entry-level jobs,
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web development
by Willy Franzen on October 15, 2009

Once you start interviewing for jobs, you realize how important it is to stay well informed. Whether it’s staying up on the industry that you want to work in or just keeping up with current events, you need to be able to speak (somewhat) intelligently about a wide range of topics. Chit chat and small talk play a big part in the impression that you make, so don’t try to use the fact that you “live in a bubble” at college to explain away your ignorance. Instead, you should subscribe to the The Daily Beast. It’s a cheat sheet for current events that covers a wide array of topics. Some would call it a news aggregator, but they like calling what they do “curating.” The site was created by Tina Brown, who was formerly the editor at Vanity Fair and The New Yorker. The Daily Beast, which is based out of New York City, launched just over a year ago, and has been able to garner a huge amount of traffic pretty quickly. I guess it might have something to do with their IAC backing.
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analytics,
California,
design,
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entry-level jobs,
journalism,
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New York,
sales,
social media,
software development,
video,
web development
by Willy Franzen on October 14, 2009

I remember being in middle school and deciding that I wanted a drum set. I already had a snare drum, but I knew that a full set would be much cooler. My mom bought me a copy of the Bargain News, a local paper full of classified ads, and helped me pore over the listings in search of a drum set. That’s certainly a relic of the past, but classified ads are far from dead. They’ve just moved online. You’re probably most familiar with Craigslist, and maybe you’ve considered using Facebook Marketplace or something like that. What you probably didn’t realize is that there is still a huge business behind classified ads. Take Chicago based Classified Ventures for instance. They’re another Inc. 5000 company, and they’ve increased their revenue from $146.7 million to $297.5 million over the past three years. They’ve done this with four distinct businesses: Apartments.com, Cars.com, HomeGain.com, and HomeFinder.com. You’ve probably noticed at least one of those sites before, which is exactly what they’re looking for.
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accounting,
advertising,
California,
design,
entry-level jobs,
Illinois,
product management,
sales,
software development,
Texas,
web development
by Willy Franzen on October 10, 2009

My parents are in town for the weekend, and I’ve been thinking of fun things to do with them around Chicago. One place that came to mind is Shedd Aquarium. I don’t think that we’ll end up getting a chance to make it there this weekend, but it was certainly a good thought. And once I thought about it, I realized that they’re probably hiring. Shedd Aquarium is much like other aquariums now, but it really stood out when it was opened in the 1930s. The aquarium was founded by John G. Shedd, retired president of Marshall Field & Company, and financed by him with $3 million in gifts. The goal was to bring Chicago up to par with other “cosmopolitan” cities that had aquariums, and by the end of the project Chicago’s aquarium “housed the greatest variety of sea life under one roof.” It also happened to be “the first inland aquarium with a permanent saltwater collection,” which meant that they had to ship millions of gallons of seawater from Florida on trains to provide a proper habitat for the sea life.
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animals,
aquarium,
development,
entry-level jobs,
Illinois,
marketing,
media,
non-profit,
zoology
by Willy Franzen on September 3, 2009

Judging by what people are watching on the televisions on the cardio machines at my health club, there’s a lot of excitement about the US open right now—and we haven’t even reached the exciting part yet. There’s a decent amount of television coverage of the Open on ESPN2 (check out ESPN’s entry level jobs), but if you really want to watch a lot of tennis you need to watch the Tennis Channel. They’re a tv network that is based in Santa Monica, CA (with locations in Atlanta and New York City), and they’re “the only 24-hour, television-based multimedia destination dedicated to the professional sport and passionate lifestyle of tennis.” Tennis Channel obviously isn’t for everyone, but that’s what niche media is all about. They own the tennis market.
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advertising,
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entry-level jobs,
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sports,
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by Willy Franzen on September 2, 2009
If you haven’t already entered out Back to School, Back to Work Contest, make sure that you do before Friday. You could win two HP laptops and a Timbuk2 bag!

Be sure to scroll down for an addendum to this post.
Programs! GET YA PROGRAMS HERE! You can’t go to a major sporting event without hearing that ring across the crowd. I’m not typically one to buy a program, especially now that I can look up anything important (like up to the minute stats) on my phone, but I realize that for a lot of people it’s about having the memento. New York City’s Professional Sports Publications and University Sports Publications (different names but essentially the same company) are in the business of publishing these mementos. They are respectively the leading publisher of professional souvenir magazines and yearbooks and college souvenir magazines and yearbooks. PSP Sports is also the publisher of the official NBA magazine HOOP.
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entry-level jobs,
New York,
publishing,
sales,
sports
by Willy Franzen on August 28, 2009

It’s hard to imagine that a film production company could morph into “a holistic interactive agency built for a digital world;” however, that’s exactly what New York City’s R/GA has done. Now, film production and advertising aren’t all that different, but it’s still a big psychological leap from one to the other. Moreover, not many companies are willing to take a huge risk and move where innovation takes them. R/GA embraces change. They’re also really freakin’ good at what they do. Their clients include Nike, Verizon, IBM, Target, Bank of America, and a bunch of other extremely well known companies. They also have the best corporate website built in Flash that I’ve ever seen. Everything about it works—I can actually give you links to specific pages. Beyond that, the site does a fantastic job of presenting R/GA’s brand. It’s packed with information and has fantastic videos (they obviously haven’t abandoned film production completely).
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California,
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design,
entry-level jobs,
information technology,
interactive media,
international,
marketing,
New York,
software development,
United Kingdom,
web development
by Willy Franzen on August 19, 2009

I’ve never really understood the idea of the “Summer Blockbuster.” Why would you want to sit inside and watch a movie when it’s nice and hot outside? I guess sometimes it gets too hot, and sometimes it rains, but I’d rather be outside. If you disagree with me, then you’re probably a big fan of Culver City, CA’s Sony Pictures. They’re in the business of producing, marketing, and distributing entertainment, and you’re probably familiar with some of their recent an upcoming releases like: Julie and Julia, Angels & Demons, and Cloudy with a Chance of Meatballs. They’re also responsible for Seinfeld. Since I’m not much of a movie buff, I don’t know if anyone actually cares what production house puts out a movie, but I do know that Sony Pictures’ end products seem to pretty darn good—they even made my favorite movie (about the outdoors, obviously), A River Runs Through It.
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data,
entry-level jobs,
fitness,
information technology,
interactive media,
marketing,
media,
movies
by Willy Franzen on August 7, 2009

We’ve featured quite a few integrated integrated marketing agencies in the past, but I’m not sure that we’ve ever actually talked about what integrated marketing is. According to Wikipedia (original reference has a dead link), integrated marketing communications is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” That sounds desirable, but how do you accomplish that? You either do it all yourself, or you hire an agency that does it all. It’s really hard to to accomplish integrated marketing when you have one agency doing PR, another doing TV ads, and another doing interactive. Greenville, SC based Erwin-Penland is an agency that does it all—interactive, public relations, direct mail, event planning, advertising, strategic planning, and media—and they don’t farm any of it out to freelancers or other agencies.
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copywriting,
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entry-level jobs,
events,
finance,
information technology,
interactive media,
marketing,
media,
public relations,
South Carolina
by Willy Franzen on August 3, 2009

Sometimes I don’t completely get advertising. Take McDonald’s for example. How many people in the US have never heard of McDonald’s? Not many. So what’s the point in advertising? Maybe you can convince some more people to come in to buy off of the Dollar Menu or get more kids to beg their parents to buy them a happy meal, but it seems like McDonald’s would be just fine without any advertising at all. That’s something that the folks at Dallas’ Moroch will disagree with strongly because they are an ad agency that happens to do a lot of work with McDonald’s. And since Moroch’s About page says that they’re really all about helping their clients make more money (usually through advertising), I’m going to take a wager that all of the Mickey D’s advertising that you see has a significant effect on the bottom line. Beyond McDonald’s, Moroch also works with huge brands like Verizon, Walt Disney Pictures, Monster (yuck), and Make-A-Wish. That may sound cushy, but that means that there’s always a constant pressure to deliver spectacular results.
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public relations,
Texas
by Willy Franzen on July 24, 2009

One thing that I’ve learned as I’ve become more familiar with the world of online marketing is that some of the most annoying tactics are some of the biggest money makers. In online marketing everything is about results. If you’re making money, you’re succeeding—even if the large majority of people hate the way you’re doing it. Kontera is a perfect example of this. They’re a San Francisco based online advertising company that “delivers the most relevant In-Text Advertising & Related Information solutions online.” What that means is that webmasters can insert Kontera’s code on their site, and it will automatically create links from the text on their web pages to targeted advertisements. I’m sure that you’ve seen it on the web before, and it probably annoyed you. Still, it works. Kontera is growing at a great rate, and they just secured $15.5 million in additional funding in a round led by one of the most prestigious venture capital firms in the world, Sequoia Capital.
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advertising,
business development,
California,
entry-level jobs,
software development,
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by Willy Franzen on July 23, 2009

I’m one of those people who has trouble deciding what to eat. I know it’s annoying, and I know that it reflects poorly on my character. I’m that friend that nobody likes to have, but I’m working hard to get better. It’s not easy. I don’t have a problem with normal decision making, but when it comes to food I shut down. Luckily there are serviced like GrubHub.com that make my life (and the lives of my friends) easier. They’re an online menu repository for every restaurant that delivers in your area. They started in Chicago, which is where they’re headquartered, and they also serve San Francisco, Boston, Washington DC, New York, and Philadelphia. Not only do they give you all of the information that you need to make an informed ordering decision, but they also let you place your order online so that you can avoid that dreaded phone call to order food. Deciding what to eat has never been so easy—unless, of course, you’re paralyzed by choice.
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account management,
advertising,
entry-level jobs,
food,
Illinois,
New York,
sales
by Willy Franzen on July 21, 2009

Have you ever tried mochi? It’s delicious, right? If you don’t know what I’m talking about, mochi is “a Japanese rice cake made of glutinous rice pounded into paste and molded into shape.” Ok, so that doesn’t make it sound good, but when it comes filled with ice cream it’s extraordinary. Now, I’m not sure why Mochi Media chose to name their company after a delicious Japanese treat, but it seems to be working for them. They’re a San Francisco based company that happens to run the largest ad network for online Flash games—they reach over 100 million gamers.
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California,
design,
entry-level jobs,
flash,
video games,
web development
by Willy Franzen on July 9, 2009

You know about YouTube. You’ve known about YouTube for years. It’s the place to go for online video. There are some competitors that offer some pretty great services, but YouTube is still the default. Now, what if you want to watch live video? Or what if you want to broadcast live video? The Bay Area’s Justin.tv beats out YouTube when it comes to live stuff. You can watch white labrador retriever puppies, live soccer, or some kid in your dorm’s lifestream. The options are pretty much endless. You may ask why anyone would want to sit on a computer and watch puppies, but you’d miss the obvious answer – they’re cute. Actually, there’s an audience for just about anything these days. Justin.tv taps into that. Live video on the Internet isn’t new. There were people doing it in 1996, but the technology now makes doing it much more worthwhile. The question of whether the actual content being broadcast is worthwhile is up to you.
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advertising,
California,
engineering,
entry-level jobs,
flash,
software development,
video,
web development
by Willy Franzen on July 8, 2009

“Go Local” is a pretty common buzz phrase these days. You’re supposed to eat local, shop local, and even study local. To some people this is a new idea, but businesses like Travers Collins & Company have been focusing on working locally for a long time (in their case since 1995). They saw a void in the Buffalo, NY area when it came to advertising, public relations, interactive and investor relations, so they filled it. Judging from the number of times “Buffalo” shows up on their client list, that seems to have been a smart move. They’re now “one of Buffalo-Niagara’s largest locally owned and operated integrated marketing communications firms,” as they have more than 40 employees.
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advertising,
communications,
entry-level jobs,
interactive media,
investor relations,
marketing,
New York,
public relations
by Willy Franzen on July 2, 2009

I know just what you’re thinking right now! “I don’t get advertised to enough.” (If you’re really thinking that, why don’t you check out our job search prep course that will teach you how to get a job faster?) Ok, so that’s not really what you’re thinking, but it’s what the guys at Boston based Amp Idea are thinking. They think that online advertising has developed some amazing ideas, while outdoor advertising (and other similar mediums) have lost their effectiveness. They want to bridge that gap through things like Taxi Interactive Screens, Hotel Tourist GPS, Tabletop Restaurants, and Limo and Bus interactive devices. Over at One Day, One Internship we checked out a company called Captivate Network that is doing this kind of thing in elevators, so it seems as though there is a lot of room for growth in “digital advertising in the out of home space for business owners.”
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account management,
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entry-level jobs,
Massachusetts,
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by Willy Franzen on June 18, 2009

In my opinion one of the coolest features of the first generation iPhone was its ability to accurately give you your location despite its lacking a GPS chip. The technology is based on using Wi-Fi access points and cellular tower triangulation to determine your coordinates. Obviously a GPS chip is a better alternative (at least as long as you don’t have a roof blocking your satellite signal), but there are plenty of applications where Wi-Fi location comes in pretty handy. That’s why Boston based Skyhook Wireless is a growing company. They’re behind the technology that provides location to non-GPS equipped iPhones (as the New York Times covered quite well), and they’re also using their technology for geotagging, device recovery, social networking, and much more.
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entry-level jobs,
marketing,
Massachusetts,
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software development,
telecommunications,
web development
by Willy Franzen on June 12, 2009

Considering that I do this nearly every day, I see a lot of companies and a lot of jobs, but today I came across something that I’ve never seen before. It’s called Agency Nil, and it’s an full-service advertising agency, except it’s nothing like any ad agency that you’ve ever seen. They don’t have a physical location, they don’t have a salaried staff, and they don’t have set fees. It’s almost as they don’t exist (I think that’s where the “nil” comes in), but they do. As PSFK puts it, Agency Nil “hopes to channelize the skills of experienced but laid-off talents from the advertising industry, as well as that of graduate students from advertising programs – people who just can’t seem to lay their hands on that elusive job.” In other words, they’re trying to put the glut of available talent to good use. It’s brilliant.
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arts,
copywriting,
design,
entry-level jobs,
innovation,
marketing,
product development,
social media,
virtual
by Willy Franzen on June 9, 2009

Last week I told you about Sramana Mitra’s book Entrepreneur Journeys
and how it was loaded with cool companies that would be awesome to work for. One of those companies is HotChalk, an educational startup that provides online learning management systems for free. They enable teachers to bring their classrooms online in minutes without having to worry about administration approval or staying within a budget. HotChalk isn’t just tailored to teachers though; HotChalk also focuses on pleasing students, parents, school administrators, and tech coordinators. The simplicity of the whole thing has enabled HotChalk to gain a ton of marketshare—they have over 7 million monthly unique visitors and more than 375,000 teachers using the service. That’s what “free” will do for you.
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California,
education,
entry-level jobs,
New York,
social media,
social networking,
software development,
teaching,
web development
by Willy Franzen on June 4, 2009

I finally got around to reading a review copy of Sramana Mitra’s Entrepreneur Journeys
over the weekend, and it offered a pleasant surprise. Beyond providing an inside look at the lives of more than a dozen entrepreneurs, it also provided me with a number of ideas for companies to write about here. Today, we’re going to take a look at Adify. They’re a San Bruno, CA based company that helps media companies build vertical ad networks by combining “advanced ad serving and targeting technology together with an invaluable layer of expert human judgment and monitoring.” In other words, they make it technologically easy for content companies to monetize their websites.
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entry-level jobs,
information technology,
quality assurance,
software development,
user experience,
web development
by Willy Franzen on May 29, 2009

We’re at a transitional point right now when it comes to television. In some ways it’s easy to watch the shows that we want to see by heading over to Hulu or some other Internet destination, but in many situations we’re still at the mercy of the television networks. We are not yet able to watch what we want to watch when we want to watch it no matter where we are, but that’s quickly changing. San Francisco’s Sling Media is one of the companies that is pushing that change. They’re behind a device, called a Slingbox, that you can hook up to your tv and cable box to watch and control your television from any Internet connected computer or smartphone.
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California,
entry-level jobs,
media,
New York,
photography,
television,
video
by Willy Franzen on May 12, 2009

I love simplicity. I also appreciate singularity. You know… One Day, One Job. There’s so much clutter these days that it can become really hard to focus. I’m sure that you’re seeing it in your job search, and you’re probably wondering why companies just keep layering on more complexity to what they do. If so, then you’re in good company. Mono is a Minneapolis, MN based branding, advertising, and design agency that is all about simplicity. They think that putting smart, innovative people on client projects is the key to great branding. That’s it. I like it. And so do their clients (it’s an impressive list).
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arts,
design,
entry-level jobs,
marketing,
Minnesota,
writing
by Willy Franzen on April 1, 2009

I really wanted to play a gag on you this year. I wanted to post a ridiculous sounding job with a ridiculous application process, but I couldn’t bring myself to have fun at your cost. The job search is stressful enough. You don’t need someone messing with you even if you should know better than to believe anything that you read on April 1st. It’s going to be hard to top last year’s April Fools’ Day jobs with Motley Fool, and unfortunately I wasn’t smart enough to save jobs with The Onion for today, so we’re going to go with CollegeHumor, which “was founded in 1999 by two high school friends from Baltimore, Maryland who went to different colleges as a way to share all of the pictures, videos, and links their friends would IM and e-mail each other.” Somehow, a completely childish and immature website turned into a real media company over the past 10 years; in fact, IAC recently bought a majority share in CollegeHumor’s parent company. College, just like April Fools’ Day, is a time to have fun – often at the expense of others. I guess it makes sense that CollegeHumor, now based in New York City, has become a real business, with real employees.
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account management,
advertising,
design,
editorial,
entry-level jobs,
holiday,
humor,
information technology,
marketing,
production,
web development
by Willy Franzen on March 30, 2009

I always say that when it comes to ad agencies, marketing companies, and PR firms, the best way to evaluate the company is to check out their client list and look at the work that the company has done. It’s not going to tell you everything that you need to know, but it’ll give you a solid idea whether or not the company is a place that you might want to work. If you want to work with big brands who are willing to take big risks with their advertising campaigns, then Crispin Porter + Bogusky might be the place for you. The Subservient Chicken is one of their more successful campaigns that started out virally, while the Microsoft campaign with Bill Gates and Jerry Seinfeld was one of their well-publicized flops. CP+B is headquartered in Miami, FL, while they also have major locations in Boulder, CO; Los Angeles, CA; and London, UK. Their client list sits at the bottom of every page on their website – probably because it is so impressive.
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California,
Colorado,
design,
entry-level jobs,
Florida,
marketing,
media,
production,
quality assurance,
software development,
video,
web development
by Willy Franzen on March 25, 2009

As we learned in the most recent round of elections, the Internet matters. Even 4 years ago there was a lot of talk about the importance of campaign website, but not a lot of real value. Now it’s absolutely essential to use the web to organize your base and to reach swing voters. Add to that the fact that politics are recession-proof (unfortunately), and you’ll understand why Arlington, VA based Emotive is so well positioned right now. They’re a direct marketing company that specializes in online solutions for political campaigns, trade associations, and issue-based coalitions. If you want to see some of the work that they’ve done, you can check out the websites for The Governator and the Martin Luther King, Jr. National Memorial Project Foundation. They offer complete solutions, so as they put it, “We’re not only going to build you a Cadillac, we want to be your chauffeur.”
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design,
entry-level jobs,
marketing,
public policy,
Virginia,
Washington DC,
web development
by Willy Franzen on March 11, 2009

The word “poke” brings quite a few things to mind for me. There’s that useless Facebook feature that nobody uses any more (my girlfriend won’t even poke me back these days). There’s the Hawaiian dish of cubed raw fish. There’s the obvious annoying gesture/action of poking someone, and it’s even a term for an awkward looking base hit in baseball. Those are the things that came to mind for me. What didn’t come to mind, but should have is POKE, a New York City based creative company that happens to be taking a creative approach to how they recruit new employees. I wish that I could tell you more about what they do, but they’re having some website issues, which I’ll discuss in a second.
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design,
entry-level jobs,
marketing,
New York,
social media,
web development
by Willy Franzen on March 3, 2009

When NBC Universal and News Corp. announced a new online video venture, I rolled my eyes along with nearly everyone else who had an interest in online video. Large corporations had consistently proven that they just didn’t get it. They were too busy removing videos from YouTube and suing college kids for file sharing. That’s why I was really surprised when I started using – and loving – Hulu. The fact that I can watch new episodes of Gordon Ramsay’s Kitchen Nightmares, reruns of Doogie Howser, M.D., and Speed 2: Cruise Control (ok, their movie selection is still a little week) all for free with limited commercial interruption is pretty awesome; in fact, I now watch Hulu more than I watch tv. It’s no wonder that Hulu, which is based out of Los Angeles, CA, is winning all kinds of awards now.
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account management,
advertising,
California,
China,
engineering,
entry-level jobs,
international,
project management,
software development,
television,
video,
web development
by Willy Franzen on February 25, 2009

Do you like intersecting stripes? How about branding? If you like both, then Plaid is the perfect company for you. They’re a small Danbury, CT based agency that specializes in Design & Branding, Emerging Media, and TV. They’re media agnostic, which means that they love it all as long as they can be creative. Seriously. Just look at their portfolio – it gives a great overview of exactly what they do and what their style is. I’m extremely impressed by their work, especially by what they’ve done on their own website. It’s fun and does a great job of expressing their brand’s personality. They look like a lot of fun!
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advertising,
Connecticut,
design,
entry-level jobs,
marketing,
production,
project management