Optimal

There’s no question that social media is important for businesses of all kinds, but it’s a relatively new channel that offers an uncertain return on investment. Most of my investment in social media marketing has been a flop, but I know that plenty of other brands have had major success. Companies that are investing in social need to do so wisely, and that often means getting professional help. Optimal “is the leading social advertising and analytics platform, with offices in San Francisco, Palo Alto, New York, Chicago, and London.” They started in 2008 when social really began to take off, and since then “have managed and optimized over 100 billion impressions for advertisers and agencies.”

Are You Optimal?

A cool way to get a sense for what Optimal does is to play around with their Portfolio Tool. It’s a cool way to see what big brands are doing on social. You can also check out some of Optimal’s case studies on their blog. You can learn how brands like Gucci, GoDaddy, Sephora, Gilt, and Hearst are using Optimal’s tools drive better return on investments in social marketing. If that’s the kind of stuff that gets you excited, take a look at Optimal’s Careers page. Right now they’re looking for an Office Manager (San Francisco), a Cloud Ops Engineer (San Francisco or Palo Alto), Account Managers (New York and Chicago), and Analysts (New York, Chicago, and San Francisco).

Links to Help You Begin Your Research

• OptimalSocial.com
• Jobs at Optimal
• About Optimal
• Optimal’s FAQ
• Optimal’s Blog

What do you think of Optimal?