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xAd is a New York, NY based company that allows advertisers to pinpoint “target audiences at pivotal moments during the consumer’s decision-making journey.”

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A few days ago we looked at a company called Groundspeak that uses GPS data to “to make everyone an explorer and to put an adventure in every location.” There are lots of other ways to use location data, and an obvious one is advertising. It used to be that you knew an ad would target a specific locale because it was on a billboard or a local radio station. Today it’s possible to advertise to people all over the planet with a few mouse clicks, but what if you want use where they are to your advantage? xAd is a New York, NY based company that allows advertisers to pinpoint “target audiences at pivotal moments during the consumer’s decision-making journey.” It’s a kind of targeting that seems to get far less attention than it should.

x Marks the Spot

Geolocated advertising can be a little creepy, but we’re mostly used to it at this point. That’s good for marketers, because this stuff works. Just take a look at xAd’s Case Study Archive. They’ve delivered stellar results for brands like Dunkin’ Donuts, Outback Steakhouse, Pinkberry, and Columbia Sportswear. That’s just a small slice of their work considering that they serve “more than 1.5 million national and local advertisers, while managing more than 30 billion location-verified ad requests per month.” If you’d like to be part of that, visit xAd’s Jobs page. There are quite a few openings including:

  • Administrative Assistant
  • Inventory Analyst
  • Campaign Analyst
  • Account Executive (New York, NY; Washington, DC; Los Angeles, CA; Detroit, MI; Chicago, IL)
  • Software Engineer (Sunnyvale, CA)

The ATS doesn’t let me link to the jobs, so you’ll have to browse the listings to find the descriptions.

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Do geolocated ads creep you out?

We've identified xAd as having career opportunities in the following categories:


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