Posted by Willy Franzen on March 21, 2014. Jobs updated daily.
| Director, Events Management for UC ANR Research, Extension, & Programs - Davis, CA, Job ID 76822 Washington, DC | View |
| Digital Communications Specialist Davis, CA, Job ID 76122 Washington, DC | View |
| X-Ray Technologist Washington, DC | View |
| Billing Close Out Specialist Sterling, VA | View |
| customer service work from home Ashburn, VA | View |
| Digital Content Strategist Davis, CA, Job ID 76894 Washington, DC | View |
| Travel Rad Tech - $1,961 to $2,148 per week in Washington, DC Washington, DC | View |
| PRN Special Procedures Technologist Washington, DC | View |
| Financial Services - Work From Home Ashburn, VA | View |
| Laboratory Manager Bethesda, MD | View |
A few days ago we looked at a company called Groundspeak that uses GPS data to “to make everyone an explorer and to put an adventure in every location.” There are lots of other ways to use location data, and an obvious one is advertising. It used to be that you knew an ad would target a specific locale because it was on a billboard or a local radio station. Today it’s possible to advertise to people all over the planet with a few mouse clicks, but what if you want use where they are to your advantage? xAd is a New York, NY based company that allows advertisers to pinpoint “target audiences at pivotal moments during the consumer’s decision-making journey.” It’s a kind of targeting that seems to get far less attention than it should.
Geolocated advertising can be a little creepy, but we’re mostly used to it at this point. That’s good for marketers, because this stuff works. Just take a look at xAd’s Case Study Archive. They’ve delivered stellar results for brands like Dunkin’ Donuts, Outback Steakhouse, Pinkberry, and Columbia Sportswear. That’s just a small slice of their work considering that they serve “more than 1.5 million national and local advertisers, while managing more than 30 billion location-verified ad requests per month.” If you’d like to be part of that, visit xAd’s Jobs page. There are quite a few openings including:
The ATS doesn’t let me link to the jobs, so you’ll have to browse the listings to find the descriptions.
Links to Help You Begin Your Research
Do geolocated ads creep you out?
We've identified xAd as having career opportunities in the following categories:
| Delivery Driver - No Experience Needed DoorDash Rockville, MD | View |
| Shop and Deliver - No Experience Required Instacart Sterling, VA | View |
| Offensive Security, Purple Team Lead Capital One Mc Lean, VA | View |
| Food Service Worker Wegmans Food Markets Leesburg, VA | View |
| Registered Veterinary Technician Livewell Animal Hospital of NoMa Washington, DC | View |
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