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Umbel is an Austin, TX based company that helps publishers “leverage social and big data to prove your premium audience story to advertisers and sponsors.”

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When I’m talking to a potential advertiser for One Day One Job, I tell them how special our audience is. I’ll spare you the details since you certainly know how special you are, but the point is to convince them that they should pay more to reach you. Nearly every publisher does this, but most publishers don’t have special audiences. How do the ones that do prove it? That’s a problem that Umbel is working to solve. They are an Austin, TX based company that helps publishers “leverage social and big data to prove your premium audience story to advertisers and sponsors.” What I think is really cool about Umbel is that they can even help publishers whose audiences aren’t that special on average by segmenting out the groups that are most valuable to advertise to.

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There’s no doubt that you’ve noticed that online advertising is getting more and more personalized. By using data collected elsewhere, a site can deliver more relevant advertising–and that means that they can charge more. Here’s a quick video on how Umbel works:

One of the key value propositions that Umbel offers for publishers is that they allow them to more effectively sell advertising directly. Cutting out middlemen (ad networks) is one of the easiest ways to boost revenue, and that’s just the start of what Umbel offers. If working on that sounds interesting to you, take a look at Umbel’s Careers page. Right now they’re looking for a Digital Advertising Creative Associate and a Web Developer, and both positions look like a great fit for a new or recent grad.

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