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Anomaly is an NYC based agency that blurs “the borders between providing traditional marketing services and working as a business development partner.”

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Last night was a disappointment for everybody except diehard Seahawks fans. I went to a friend’s house where the food and company were excellent, but we couldn’t get excited about the game, and the commercials were totally underwhelming. It seems that most of the big brands avoided funny and outrageous and went for emotional. Those types of ads don’t usually resonate with me, but the Budweiser ad with the puppy and Clydesdales really got me–and pretty much everyone else who saw it. The agency behind the ad is Anomaly. They’re based in New York, NY, and they blur “the borders between providing traditional marketing services and working as a business development partner.”

Is It an Anomaly?

If a brand like Budweiser trusts you with one of their Super Bowl ads, you already know that you’ve made the big time, but being the clear “winner” amongst advertisers takes it to another level. What I really like about Anomaly is that they’re moving on from the traditional agency model. They believe in their ideas so much that they “develop, incubate, invest in and curate new ideas, products and properties.” Most agencies prefer taking a cut over taking ownership. Anomaly’s website does a really nice job of telling their story, so I encourage you to check it out. They don’t post specific job opportunities, but their Call On Us page offers contact information for job opportunities in all of their offices.

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What was your favorite Super Bowl commercial?

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