Posted by Willy Franzen on October 17, 2013. Jobs updated daily.
| Senior Director of Experience - Siegel + Gale, NYC Washington, DC | View |
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How many times have you been watching tv when a familiar advertisement comes on. You know all of the words, but five seconds after the ad finishes, you say to yourself, “Wait, what was that ad for again?” It happens to me all the time. So many brands have gotten too complicated with their messaging. Good branding is almost impossible without simplicity. That’s why Siegel+Gale has made a name for itself as “a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences.” The agency is based in New York, NY, but they also have offices in San Francisco, CA, Los Angeles, CA, and six international locations.
Simplicity is one of the hardest things in the world to do right. Siegel+Gale may have kept it simple by branding themselves as “the simplicity company,” but how do they do when it comes to clients? You can find out by visiting their client list and case studies. Some of the brands they have worked with include Aetna, SAP, Rotary International, Four Seasons Hotel and Resorts, and YMCA of the USA. With every client Siegel+Gale aims to “deliver brand experiences that stimulate the senses, engage the emotions and help [their] clients realize their full potential.” If you’d like to get a little more detail oriented, you can take a look at Siegel+Gale’s Fact Sheet. If you like what you see, go to Siegel+Gale’s Careers page. They’re currently looking for a Research Analyst in their New York flagship office.
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