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Hiebing is a Madison, WI based marketing and ad agency “with a keen focus on the target market and the cartwheeling curiosity of a bright-eyed first grader.”


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There are a lot of advertising and marketing agencies out there. Some are huge and part of even huger conglomerates, and others are small and independent. They all have different strengths, weaknesses, and specialities, but in the end they all share a common goal: to drive attention towards brands with the hope of getting them to take a specific action (usually buying something). Hiebing is on the smaller side. They are a Madison, WI based integrated marketing and advertising agency “with a keen focus on the target market and the cartwheeling curiosity of a bright-eyed first grader.” Hiebing has been around for 30 years, is employee owned (~50 employees), and does about $50 million in billings annually.

A Hiebing Spoonful

The first thing that I do when I visit an agency’s website is check out their work. The stuff that they’ve done for Culver’s and American Family Insurance immediately caught my eye since those brands are big in the Chicago area; however, Hiebing also works with some mega clients like Coca-Cola, Kraft, Sony, and American Girl. You may also want to take a look at Hiebing’s capabilities to get a better sense of their full line of offerings. If it looks like the kind of stuff that you’d like to do, visit Hiebing’s Jobs page. Right now they’re hiring an Account Coordinator and a Front-End Web Developer.

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