In case you missed our e-mail from last week, Kembrel loved the response from our post about them so they’re offering a free VIP card (usually 20 bucks) to all ODOJ readers and $5 in store credit. Sign up here.
On Monday we took a look at Vertive, a company that builds internet properties to help people save money. Today we’re going to look at a company with a similar model of building and buying websites, but a much broader approach. Internet Brands is based in El Segundo, CA and started as CarsDirect.com in 1998. It was a successful brand for them, but in 2005 they realized that the platform they had built could be applied to other verticals. Now Internet Brands operates more than 100 websites that reach over a billion visitors every year. Amazingly, they’ve been able to generate almost all of this traffic organically (without buying advertising). This is all because of the platform that they’ve developed and the ability to share resources across brands. Internet Brands is a case study of how economies of scale can work on the web.
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I’ve been a devoted Apple fanboy since 1990, yet I didn’t watch the liveblogs for their Education Event yesterday. It’s hard to get excited about digital textbooks when you never intend to read a textbook again, but I have to say that I’m looking forward to seeing how much technology will change the ways that future generations learn. Apple pushed a lot of people forward yesterday, but there’s a lot more to education than the content. Communication between teachers and students is essential, and technology can play an amazing role in this relationship. Coursekit is a New York, NY based company that offers “instructors and students amazingly designed tools to manage their courses – calendaring, file management” while making “it unbelievably easy to interact with one another.” It may kill a lot of your excuses for why you didn’t do your homework, but I think that the benefits are pretty obvious.
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I have a simple investment strategy: Buy AAPL. I’ve had a few other winners, but Apple is the reason that my portfolio is up over the past 5 years. I’m not much of a trader, so I typically buy a stock and hold it indefinitely. If I took a different approach to investing, I might want to spend time on Benzinga. It’s “an innovative news and analysis service that focuses on global markets” and is intended for developing “actionable trading ideas.” Benzinga has offices in Chicago, IL and Dover, DE, but it’s very clear from their Careers page that everything important happens in the Southfield, MI office… very clear. There’s something about Benzinga’s site that reminds me of a social gaming site, which I guess is appropriate since stock trading is the ultimate social game.
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When I first learned about Google Trends, I was shocked to see how much Internet search traffic is driven by television. It’s pretty clear that browsing the web and watching the tube go hand in hand, which is great news for both marketers and tv content producers. Since its inception tv’s biggest problem has been that it is a one way medium with no real feedback loop. That’s changed, and Bluefin Labs “has accomplished a breakthrough in this field by applying cognitive science research combined with large scale computing techniques to successfully and automatically link TV to social media.” If all goes as planned, the Cambridge, MA will make traditional tv ratings obsolete. Who cares how many people are watching when you can know who’s watching and what they’re saying?
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I don’t know about you, but some days I feel sharper than others. Whether I’m trying to spike a volleyball or write a piece of code for this site, I have my good days and my bad days. There are a ton of factors that can affect how you perform on a given task from day to day, and many of them are hard to control. But the best way to overcome these fluctuations is to improve your overall skill through practice. This is pretty straightforward when you’re talking about specific tasks, but what if you are just aiming to improve your mental sharpness? As I’ve learned from reading Moonwalking with Einstein: The Art and Science of Remembering Everything memory is a skill that can be trained just like any other skill. That’s why I was intrigued when I saw a commercial for Lumosity. They’re a San Francisco, CA based company that has used cutting edge science to develop “the most effective online tool for cognitive enhancement.” I’m skeptical of a lot of the claims in favor of brain teaser games, but Lumosity has actually built their products based on research from top neuroscientists at places like Stanford, UCSF, Harvard, and Columbia. It’s hard to argue with that.
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You probably should have already purchased and given all your gifts for the holiday season, but if you haven’t, it’s a wonderful time to get deals. Retailers are eager to grab a few more dollars from all of the people returning ugly sweaters and books they’ll never read, so they’re offering deals. And if you’re looking for deals, you’ll likely end up on some WhaleShark Media properties. They’re an Austin, TX based company that runs “the world’s leading marketplace for coupons and deals.” Their sites include RetailMeNot.com (one of my favorites), Deals.com, CheapStingyBargains.com, CouponShare.com, and a lot of others. I’m not exactly sure what separates these sites from each other, but they seem to do really well in search rankings and that is why they reach more than 265 million visitors every year.
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When I was a kid, I had eyes like a hawk. At my best I had 20/12 vision. Then in high school things started getting blurry, and I eventually had to get contact lenses. Luckily, humans have spent a ton of time and energy in developing technology that helps us see better. Whether you want to see something really small, far away, or in the dark, there’s optical equipment that can help you out. The thing is that microscopes, binoculars, night vision goggles, and even glasses aren’t something that you buy casually–you want to buy from someone who knows his or her stuff. OpticsPlanet is a Northbrook, IL based company that employs a whole bunch of those people. They are “one of the world’s leading online retailers of a wide selection of sport optics, tactical and military gear, scientific products, hunting gear, professional grade products and eyewear.” I get excited when I get a new contact lens prescription, so I bet getting to play with some of OptcisPlanet’s offerings would make me giddy.
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When people ask me what I do, I tell them that “I run websites that help college students find jobs and internships.” About half the time, I get, “Oh, so you’re like a recruiter?” That’s pretty far off, so I try to provide an explanation that includes the term “online media.” That usually gets the point across. We live in a time where nearly anyone can build their own media property. Technology is so cheap and easy to use that the hardest problems in online media usually come down to content creation, marketing, and monetization. Say Media is a company that brings together the technology with the media savvy. They’re based in San Francisco, CA, and they’ve been built out of two companies that merged: Six Apart and VideoEgg. Six Apart worked mostly on the technology side, and VideoEgg was an advertising network. Together they’ve become a company that “empowers culturally relevant individuals with its publishing platform and media services designed to help them grow audience and earn a living.”
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Want to try Proper Cloth? Use this link to get $25 off your first shirt. It’d probably help to have a shirt that fits when you’re interviewing.
I’m a big guy at 6’3. I typically enjoy the benefits of being tall, but there are disadvantages like having to knee myself in the face on airplanes and not being able to hear a single word that anyone under 5’8 says in a loud room. I’m not so tall that I need to shop at specialty stores for clothes, but I’m just at the point where clothes off the rack don’t fit all that well. I fixed my pants problem with Bonobos, but I have a ton of shirts (button downs, t-shirts, sweaters, and more) that fit beautifully until I start actually moving around–then they somehow bare my midriff like I’m a teenage girl. Nobody needs to see that, which is why I should probably start buying custom shirts from a place like Proper Cloth. They’re a New York, NY based company that makes it “super easy to buy stylish, quality dress shirts that fit.” I haven’t tried them yet, but it’s probably about time that I go custom.
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We’ll be wrapping up our survey soon, so speak now and help shape the future of ODOJ.
I’m convinced that textbook publishers are just really expensive money launderers. You spend an outrageous amount of money on some book that you probably won’t even open, and at the end of the semester you sell it back for 15% of what you paid for it. Your money is clean and you’re slightly more educated, yet there’s this sinking feeling that you’ve been had. Academic publishers have built monopolies title by title, and they’ve reaped the rewards for decades. It’s finally coming to an end. There are now open-source publishers like Flat World Knowledge and textbook rental services like Chegg and BookRenter.com that are digging into the publishers’ profits. Today we’re going to focus on San Mateo, CA based BookRenter.com which was founded in 2006 “to make education more affordable for everyone.” From what I can tell, they were the first textbook rental service, and they’ve been growing big time since they launched.
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We want to do even more to help you land a job. Take our survey and let us know how we can better serve you as we start our fifth year.
Every day within a few minutes of when I press send to deliver our daily e-mails, I get at least a few out of office replies. The names start to become familiar, as it’s often the same people–most of them work in career services. Lately, I’ve been noticing out of office replies from someone with a brunnerworks.com e-mail address. I didn’t make much of it until I went through some results from our survey and noticed someone recommended Brunner as a company that we should feature. I took a look at the Pittsburgh, PA and Atlanta, GA advertising agency and quickly agreed. Brunner’s tagline is “Ideas for a Smarter, Faster World,” and they seem to be living up to that with a Top 75 ranking among U.S. based ad agencies.
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Happy Veterans Day. Thank you to those of you who served or are serving our country. If you’d like to use today for job search inspiration, you may want to check out jobs at the Department of Veterans Affairs.
Every job has its perks. Sometimes you have to look hard to find them, and sometimes they’re made apparent to you on your first day. A big part of the reason that I decided to intern at Orvis was that I knew I’d get a 50% discount off of everything they sold. It was awesome for someone as addicted to fly fishing as I am. As I proved, perks can be a huge recruiting tool for employers. Yet a lot of employers do a terrible job organizing, managing, and letting their employees know about perks. What’s the point in offering something if employees don’t even know it’s available to them? PerkSpot is a Chicago, IL based company that helps employers solve this problem. They have built a “proprietary technology platform” that provides “employees with a single point of access for specialty benefits, personal insurance products, and discounts on consumer goods and services.” It’s all online and in one place.
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Keeping up with fashion isn’t a priority for me, but I still like to dress well. That’s why I trust Bonobos and Gilt Groupe to do the curation for me, and then I just buy what I like from them (it also helps that I’ve accrued a lot of credits from both of them). I know that a lot of people are far more active in keeping up with fashion, which is probably why Refinery29 is growing so quickly. The New York, NY based company is aiming to be “the cornerstone of fashion, beauty, and shopping for a new generation” as they offer “the only 360-degree source for shopping, exclusive deals, trends, beauty news, local hot-spots, and at-home sneak-peeks of fashion’s finest.” That’s ridiculously ambitious, but the results so far indicate that they’re pretty much killing it.
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Sponsored Job: PEAK6 is a Chicago, IL based proprietary trading firm that specializes in inventory and risk management, and they’re hiring a Junior Project Manager.
I recently discovered an awesome iPhone/iPad flight simulator/shooter game called MetalStorm: Wingman. It’s free, and it’s a lot of fun, but the publisher is constantly trying to eke revenue out of the game. There are ads, upsells to buy new planes and weapons, and suggestions of other apps to download. It’s that last one that caught my attention, and it led me to a company called W3i. They’re based in Sartell, MN, and they are in the business of “intelligently connecting people to apps.” They do this with both mobile and desktop apps, and they provide an opportunity for app developers to both expand the reach of their software and make money by promoting other apps.
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Last week we told you about Blue Chip Career, so here’s another reminder to check them out. They offer personalized guidance from seasoned executives to help you overcome your biggest job search challenges. Get paired with one of their experts and receive the inside scoop on how to land the job of your dreams.
Last September I went to see Seth Godin. I bought a ticket online and was pleasantly surprised a few days before the event to learn that it allowed me to bring a friend. The event was great–just what I would expect from Seth. Every detail went smoothly, even the ticketing process, which was done through TicketLeap. I barely noticed them when I originally registered for the event (which what you want from a ticketing provider), but when a reader e-mailed a few months ago to tell me that she landed an internship with TicketLeap I decided to take another look. They’re a Philadelphia, PA based company that was started in 2003 “to bring professional-grade ticketing to events too small to get the attention of the big ticketing companies.” They offer a great user experience, and their cost is pretty much unbeatable–$1 per ticket for events $10 and under, $2 per ticket for events over $10, and free for all free events.
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Advertising is all about targeting. The demographics of who sees an ad determine whether it costs $.50 or $50 to get it in front of 1,000 people (the cost to have an ad viewed by 1,000 people is called a CPM). But how do advertisers know that they’re actually getting what they paid for? They often have a hard enough time tracking whether or not a given campaign is successful, and tracking who the campaign reaches is even harder. That’s where DoubleVerify comes in. They’re a New York, NY based company that has built a system to ensure that “every ad impression is a quality impression, every impression is compliant, and every ad was served and displayed exactly as intended.” They can’t guarantee that an advertisers ads will have the desired effect, but they can verify that it’s reaching the people that it’s meant to reach.
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Make my birthday awesome. Help me help more people find awesome jobs. If you have a blog, website, Facebook account, or Twitter account, post a link to One Day, One Job today. If you really want to make my day special, call or e-mail your college’s Career Services office, tell them about what we do, and ask them to add a link to us from their website.
My girlfriend has been telling people that she finally figured out how to find birthday gifts for me. She claims that she goes to Amazon.com and uses the Preteen Boys Gift Guide (Ages 8-12), but I’m pretty sure that she’s fibbing. I’m way more interested in the toys for 12-15 year olds, which includes all kinds of remote control helicopters. I’m totally a kid at heart, which is why I wanted to write about Launchpad Toys on my birthday. They’re a San Francisco, CA based company that builds “digital toys and tools that empower kids to create, learn, and share their ideas through play.” These “toys” are actually software–only on the iPad for now–and they are apparently the modern day versions of things like LEGOs, Erectors Sets, Shrinky Dinks, and Play-Doh (all things that I would still play with if I had them in my house).
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Over the past two days I’ve been talking about how important it is for your career to be building something. This means generating new ideas and taking action on them. That’s what Behance is all about. They’re a New York, NY based company that “develops products and services that empower creative professinals to make ideas happen.” I’ve heard about Behance a lot before–probably because founder Scott Belsky is a fellow Cornellian, but it seems as though their name keeps coming up lately. I guess it’s easy to generate a buzz when you’ve developed a line of products that helps creatives overcome “inefficiency, disorganization, and careers at the mercy of bureaucracy.”
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Yesterday we talked about building stuff. I didn’t really dig into it, but I’m convinced that career success is often about being able to build a defined work product. It can be a real, tangible object that you make, but it can just as easily be a weekly analytics report, great writing, a superb customer experience, or something completely different. If you want to land a job and keep it, you need to be able to reliably deliver a quality product. And if you can’t (or would rather do something else), you better be able to sell the products that other people in your company are making. That’s what SalesCrunch is all about. They’re a New York, NY based company that “that takes sales from fuzzy art to repeatable process by capturing, measuring, tracking & training the sales process across the organization.” Most people (especially college students and recent grads) have no idea how important and valuable that really is.
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When I land on a company’s website, I have a semi-routine. I check out the About page, the Careers page, and try to dig into what the company does and what they’re about. When I landed on the site for Empathy Lab, I was thrown off my routine. They have a huge image with a headline that links to a blog post about buying tennis shoes front and center on their home page. This may seem an odd choice for an advertising and marketing agency, but it works. It instantly frames the Conshohocken, PA based firm as a group of innovative thinkers, which is exactly what you want from a company that aims to “create strategies, experiences and programs for companies seeking success in the digital landscape.” That’s why I’m not surprised that they made the Inc. 5000 with 201% three-year growth to $11.5 million in annual revenue.
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When I came across Lynda.com and their awesome job opportunities, I realized that their courses in things like Excel, Photoshop, Web Development and more could be a huge help to most job seekers. That’s why I signed up for their affiliate program to get you a 7-day free trial.
The biggest mistake that job seekers make is that they focus too much on trying to land a job and too little on improving their skills. If all you do is apply to jobs every day for 6 months, there’s a good chance that you’ll end up still unemployed and you’ll be even less attractive to employers than when you started. I know it’s counterintuitive, but most of you need to spend less time looking for jobs and more time making yourself a better candidate. There are lots of ways to do that, and one is by taking skill-specific courses. Lynda.com is a company that offers exactly that–”online software training videos that really work.” They’re based in Carpinteria, CA, and they’re yet an Inc. 500 company with 250% three-year growth to $49.9 million in annual revenue. And I’d bet that the amount that they’ve increased their users’ salaries is a lot bigger than that.
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When I look at creative, marketing, or design agencies, I usually like to check out their client lists and their work. I’m no expert, but it gives me a much better feel for the company. That’s why I was a bit surprised when I came across Phenomenon on the Inc. 5000–they don’t disclose their work or their clients. In fact, they promise anonymity to their sixteen clients (one of which is a country), and they mostly take on new clients who are referred to them by current or past clients. Phenomenon is based in Los Angeles, CA, and their approach is definitely different, but it does seem to be working. They’re growing like crazy with 1,274% three-year revenue growth to $15 million.
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I realize that a lot of you are looking for something specific. You’re want a certain type of job at a certain type of company in a certain type of industry in a certain geographic location. I know that on most days the company that I write about won’t check all of your boxes. Instead of closing out the e-mail when you see something that doesn’t fit your criteria, use our daily write ups as a jumping off point–something to get you thinking in new directions in your job search. For instance, last week I wrote about Author Solutions. In doing research on them, I came across a few of their competitors. One that stood out was Lulu (not to be confused with lululemon). They’re a Raleigh, NC based company that has built an open publishing platform “that empowers more creators to sell more content to more readers more profitably than ever before.” It’s different from AuthorHouse in that Lulu doesn’t charge any upfront fees–they only get a cut when you make sales.
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I don’t know a lot about Information Technology despite my being pretty in touch with the tech world. According to Wikipedia it’s “the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications” and it includes “anything that renders data, information or perceived knowledge in any visual format whatsoever, via any multimedia distribution mechanism.” In other words, IT can mean a lot of different things to a lot of different people. What I do know about IT is that it can be a huge cost center for businesses of nearly any size. Once you slap the IT tag on something, the price shoots through the roof. That’s why I was shocked to come across a company that offer free IT tools. Spiceworks is based in Austin, TX, and they have built “an easy-to-use software app that simplifies the life of IT pros…kinda’ like an ‘iTunes for IT management.’” And all of you non-techies better not stop reading, they have jobs for you too.
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A lot of people hate all of the advertising in sports. They get irritated by NASCAR cars, billboards in center field, and logos on jerseys. I kind of think it’s cool that sports teams are maximizing their revenue potential. But if I ever saw ads on the Yankees’ uniforms… well that will never happen… right? Advertising on sports apparel has actually been happening for a long time. Local business have been sponsoring teams and plastering their names on jerseys forever. Apparel Media is a Chicago, IL based company that is working to forever change the custom apparel and sports marketing industries at the same time. By working out deals with national advertisers and local custom apparel print shops, Apparel Media is able to give teams access to significantly discounted (20-80% off) merchandise.
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The Internet is an amazing platform for learning, and we’re just touching the surface of its potential. However, there are still a ton of things that are much better learned offline. That’s why it should be no surprise that we’re seeing a number of companies pop up that create online marketplaces for classes in any topic you can imagine. One of the leaders in the space is Skillshare. They’re based in New York, NY, and they are helping “make the exchange of knowledge easy, enriching, collaborative, and fun.” You can pretty much learn anything from anyone, or you can teach people something and make some money on the side (a great way to pay the bills while you’re job searching and build your resume at the same time). It’s a simple idea, but Skillshare seems to have it right. By handling all of the logistics they allow their users to focus on what they’re best at–teaching and learning.
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A lot of people don’t realize that Google is an advertising company. Your main interactions with them are probably through their search product, Gmail, and maybe Google+ if you’re an early adopter, but all of those are just ways to deliver relevant advertising. Behind the scenes Google has been doing everything it can to become an even bigger player in the online advertising industry. That includes acquiring a New York, NY based advertising optimization startup called Admeld for $400 million. The acquisition hasn’t gone though yet because the Department of Justice is investigating whether Google’s buying Admeld should be considered anti-competitive. (This is stupid. Should a business not act in its own best interest so as to maintain a competitive market?) Regardless of the uncertainty caused by the investigation and the fact that Admeld employees will soon be Google employees, you have to be intrigued by the fact that the DOJ considers Google’s acquisition of Admeld such a big threat to competitors.
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Today’s Sponsor: Need help getting job at a specific company? Blue Chip Career offers personalized job search help from veteran professionals that have worked and recruited at top companies. One Day, One Job readers will receive 30% off all mentoring services.
I had a great time at TechWeek yesterday. I saw some friends, met some people I’ve been meaning to meet, heard some interesting speakers (and one terrible one who is a “career expert”), and took a look at a lot of new companies. One company that has grown a ton since I saw them at last year’s event (and got a lot of love at this year’s event) is FeeFighters. They’re a Chicago, IL based business that offers “a comparison shopping website for credit card processing.” You probably don’t realize it, but credit card processing is expensive. That’s why some businesses offer discounts if you pay in cash. Fees vary pretty widely, but they can often be as much as 3% of the purchase price. That can be especially troublesome in a low-margin, high-volume business.
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web development
We’re hiring! Need I say more?
Yesterday I was flipping through tv channels (to avoid seeing commercials that tell me that I’m stupid), and I stopped because CNN was running a piece on millennial friendly employers. Now this may surprise you, but a little piece of me dies every time I hear the terms “millennial” and “Gen-Y.” I think that viewing your career in terms of your generation is counterproductive. Anyway, a big part of the CNN segment was about how cool it is to work at an Austin, TX based company called HotSchedules. Yes, they have policies like unlimited paid vacation, but I think what they do is way more interesting. HotSchedules provides “intuitive, web-based scheduling, labor management and forecasting solutions” for restaurants. In other words they take the headaches out of managing workforces that have a lot of shift variability.
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Tagged as:
account management,
all employers,
design,
restaurants,
sales,
software development,
technical support,
Texas,
user experience,
web development
Communication in the workplace can be a major hassle, especially considering the fact that a lot of people who work together are doing so from different locations these days. E-mail was an amazing step forward, but it still has a ton of flaws. (I’m dying for an e-mail client that is built for how I think and work–nothing comes close.) Now that I’m starting to consider hiring interns or part-timers (more on that soon!), I need to come up with a way to communicate with them and manage projects. Social networks like Twitter and Facebook are on to something with their interfaces, but they are most certainly not for communicating about work. I’ve played around with the the WordPress P2 Theme, which turns blogging software into something Twitter-like, but I’m not completely sold on it. I’ve also heard some good things about San Francisco, CA based Yammer, which seems to be a pretty sweet solution. Yammer enables “people to create private enterprise social networks.” It’s more collaborative than e-mail, and it allows you to open up conversations to a wider audience without annoying them.
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Tagged as:
account management,
analyst,
analytics,
android,
bilingual,
business development,
California,
communications,
data,
engineering,
human resources,
information technology,
iphone,
marketing,
mobile,
product management,
quantitative,
recruiting,
sales,
social media,
social networking,
software development,
technical support,
user experience,
web development
