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Optoro is a Washington, DC based company that “unleashes hidden revenue for retailers and creates value for shoppers” by helping businesses with “reverse logistics.”

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One of the most amazing things about the surge in popularity of crowdfunding is that it has allowed many businesses to get off the ground with zero inventory. Instead of having to guess at how many of something you should make, they can pre-sell the product and it deliver it at some undetermined date in the future. While this is totally awesome for those who are able to take advantage of it, the large majority of businesses still have to hold inventory if they ever want to sell anything. The goal is to get “the right product in the right place at the right time at the right price,” but that often doesn’t go as planned. Optoro offers a fix. They are a Washington, DC based company that “unleashes hidden revenue for retailers and creates value for shoppers” by helping businesses with “reverse logistics.”

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A last ditch effort to get rid of distressed inventory is called liquidation (it’s a term that often comes in the same sentence as bankruptcy). For obvious reasons Optoro doesn’t like that word. They want to give their clients options that maximize revenue for aged, excess, and returns inventory. Optoro does a pretty nice job of describing exactly how they do this on their homepage, so I highly recommend heading over to Optoro.com to improve your understanding. Unfortunately there aren’t any case studies or client lists, but you can check out Optoro’s Insights to dive a little bit deeper. If you like what you see, take a look at Optoro’s Careers page and their current job postings in the lefthand sidebar.

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