by Willy Franzen on September 2, 2010
Most people see insurance as a good thing. I see it as more of a necessary evil. The truth is that the large majority of people are losing money when they’re paying for insurance. Insurers wouldn’t take on your policy if it wasn’t going to be profitable for them. You’d be amazed at how good insurance companies are at predicting risks, which is why their business operations are so largely skewed towards getting new customers. Ever wonder why GEICO, Allstate, State Farm, and other auto insurers are so aggressive with their advertising? It’s because if you sign up, they’re going to make money. This means that generating leads for insurance companies is a huge business, and that’s why Seattle, WA based QuoteWizard came in at #36 on the Inc. 500 this year with 5,950.5% three-year revenue growth. They provide a simple online tool to help consumers find the best quotes for Auto Insurance, Home Insurance, Renter/Condo Insurance, Health Insurance, and Life Insurance. By organizing and presenting information in a simple way, QuoteWizard is able to generate a ton of leads for insurance companies—and for every lead they generate, they get paid.
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by Willy Franzen on August 24, 2010
Over the weekend I was complaining about irresponsible government spending (most of which is the result of the generations that came before us). Now, our parents and grandparents may have left us with a nasty bill to pay, but we still owe them a lot. Which is why I encourage you to take care of your aging parents—much like I do by accompanying my Dad on all kinds of fishing vacations. I’m truly looking out for his best interest. Obviously, I’m being sarcastic, but the truth is that it won’t be that long before we do have to start taking care of our parents. It can be an uncomfortable and unfamiliar situation, which is why resources like Caring.com exist. Caring.com is based in San Mateo, CA and “is the leading online destination for those seeking information and support as they care for aging parents, spouses, and other loved ones.” Their tagline is “You’re there for them. We’re here for you.”
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by Willy Franzen on August 19, 2010
I honestly can’t tell you when the last time that I picked up a newspaper was. It’s not that I’m sequestering myself from current events, it’s just that I do most of my media consumption online because it’s so easy. Obviously, attitudes like mine are causing a lot of distress in the newspaper industry, but I think there’s still a great business in delivering quality content. One area where online media kicks traditional media’s butt is in grabbing eyeballs. Sensationalism sells, and most newspapers still haven’t grasped that. However, tabloids, especially those based in New York, have always known how to get attention. That’s why there’s a good chance that I’ll pick up a copy of the New York Daily News if it’s sitting on a table at the coffee shop that my parents like to take me to back in Connecticut (where I’m headed this morning). It may not be the most reliable source for information or the most academic, but you have to love the fact that the New York Daily News understands the psychology of its readers and uses that knowledge to convince them to read. It doesn’t matter how great the writing is if nobody reads it.
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by Willy Franzen on August 14, 2010
Today we’re going to start with a mind boggling fact. Half of human deaths since the stone age can be attributed to malaria. Half. Starvation, war, cancer, AIDS, and natural disasters have nothing on a tiny little parasite. Chances are that you grew up in a place without malaria. You may have used insect repellent, but was to avoid having an annoying buzz in your ear and a few itchy bumps on your arms or legs. It wasn’t a life or death situation. Unfortunately, in much of the world—especially Africa—a little bug bite can lead to your ultimate demise. Malaria remains one of the biggest problems that the human species faces with 250 million annual cases and 850,000 annual deaths. This costs African nations $12 billion in lost productivity ever year, while consuming 40% of all hospital expenditures. Malaria No More is a New York City based non-profit organization that believes that fighting malaria is “the best humanitarian investment” that can be made right now. They’ve only been around since 2006, but they’ve already done some great work to curb the damage done by malaria.
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by Willy Franzen on July 28, 2010
You know what One Day, One Job is all about? It’s you, the audience. Maybe for you, it’s all about learning about cool companies, but for me it’s the fact that every day you bring these posts to life by researching the companies we feature and applying for their jobs. I love it when I get e-mails from employers telling me how excited they were about the surge of talented applicants that they got from being featured on One Day, One Job. When it comes to the world of advertising, it’s kind of the same. It’s all about the audience. They’re the ones who see the ads, and then hopefully take the desired action—usually that means making a purchase. Collective is a New York City based media company that is entirely audience focused. They are “the leader in understanding and delivering audiences. With the premium inventory that attracts them. The innovative technology that delivers them. And the insights that define them.” By finding the “intersection of the right ad, targeted to the right person, in the right environment,” Collective is able to maximize the effectiveness of any advertising campaign.
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by Willy Franzen on July 23, 2010
It’s story time today! Let’s go back three years to when I was still job searching. I was getting extremely frustrated with the recruitment process, and I was starting to think about how I could make online job search better. Beyond my typical job searching, I was reading everything that I could about the online recruitment industry. I was generating new ideas, and trying to find a way in so that other job searchers wouldn’t have to go through what I went through. I took an especially strong interest in Indeed, not only because they provide an excellent job search engine, but also because they were an innovative and successful startup located in Stamford, CT—just 20 minutes from where I was living at the time (they also have an office in Austin, TX). They were still small, and they didn’t really have any job postings that were suitable for me, so I e-mailed the CEO. I told him why I wanted to work for him and what I thought that I could bring to the table. It worked, and I got an interview (going straight to the top is an underrated job search method). After clearing the phone screen, I got invited to the office to meet with some people on the team, and, to my surprise, that included the CEO whom I had e-mailed my initial “cover letter” to. The interview was kind of a disaster. It went well at first, but I had already started working on One Day, One Job, and telling a potential employer that you’re starting a company in the same space isn’t typically a good idea. I didn’t get offered the job (nor did they ever formally reject me), but I think it all ended up for the better.
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by Willy Franzen on July 16, 2010
Sometimes I get annoyed when I go to YouTube to watch a video and get forced to watch an ad or when a video overlay pops up on a site I want to visit. Then I remind myself how awesome it is that I get access to so much free content. As a content producer, I’m especially aware of how hard it is to make a profit off of quality content. I’m never going to bombard you with stuff that you’re not interested in, which is why we only take on sponsors who have awesome entry level jobs to offer or at least make sense for job seekers. I guess that means that we’re editorializing in our acceptance of advertising. ScanScout, which has offices in Boston, New York, San Francisco, Los Angeles, and Chicago, targets ads a bit differently. They’re a “technology-driven video ad network that delivers precise audience targeting and superior brand results by capturing and synthesizing billions of content and user interaction data points to match the right ad to the right video, at the right time.” That doesn’t mean that their video ads won’t annoy you, but at least they’ll be way less likely to annoy you—and might even interest you. The whole targeting process is automated, which is really impressive considering these aren’t contextually targeted text ads.
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by Willy Franzen on July 1, 2010
I used to listen to a lot more music. In fact, my first website was music related (I won’t go into any more detail because it’s embarrassing). I guess I got a bad taste in my mouth from the shutdown of all of the file sharing websites. As new services have popped up that make it easy to listen to music for free, I’ve started to listen again. One of those services is Pandora, which uses The Music Genome Project to deliver users a radio station that is tailored to their individual tastes. It’s a simple idea, but a huge technical challenge. Not only does Oakland, CA based Pandora have to deliver different music to every user—and all at the same time—but they also have to be able to predict what kind of music you’re going to like based on songs that you tell them that you like. They do the hard part, and all you have to do is click a thumbs up or a thumbs down when they start playing a song for you.
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by Willy Franzen on June 30, 2010
Auctions are huge online. You probably know all about eBay, but did you know that Google’s advertising platform (the one that makes them almost all of their money) is also run by an auction model? If you want to advertise on a specific keyword’s search results, you make a bid, and if your bid is the highest (with some kinks thrown in to ensure quality advertisers), then your ad gets shown. What’s really interesting is that our financial markets are also based on an auction system. This means that innovations in the financial markets can also have relevance to the online advertising markets. That’s what Sunnyvale, CA based Efficient Frontier has figured out and built their business on. Their “performance optimization platform harnesses the power of advanced modeling to optimize campaigns and forecast the impact of changing tactics.” Efficient Frontier handles over $900 million in search engine marketing spending for their clients every year, which makes them a world leader.
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by Willy Franzen on June 3, 2010
Everybody acts like social media and social networking is a new development, but it really isn’t. Even 15 years ago there was a web service that enabled you to create profiles, connect with friends, engage with communities, and communicate instantly or asynchronously. It was called Aol, and there’s a good chance that you used it. I feel bad for Aol. They had it all. They were the behemoth of the social web before anyone knew what the social web was, but they were too big and not agile enough. They continued to act like an ISP, and their market share eroded as people transitioned to high-speed connections. Today most people think of Aol as irrelevant, but the NYC based company is doing their best to make a comeback. The good news is that they aren’t living in the past. They’re not trying to win at social networking or being an ISP—they’ve repositioned. They now describe themselves as “a leading-edge web services company, with an offering of premium and niche content sites, world-class tools and platforms.” The focus is on content, and in some ways that’s what Aol was always about—making great content easy to access for the masses. The tough thing for Aol is that they’re already a huge company, so they’re going to have to swing for the fences if they want their new business model to work.
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by Willy Franzen on June 2, 2010
I’m consistently surprised that I am able to continuously find marketing agencies that I’d never heard of before. I always imagine that large companies have large marketing departments, but the truth is that a lot of marketing gets farmed out to agencies. Differentiating between agencies as a job seeker is tough once you get away from the biggest names in the industry. I always like to look at client lists as a quick proxy for agency quality, but then again it continues to surprise me how many agencies there are with awesome client lists. Chicago based TargetCom is one of them. They’ve worked with names like the Atlanta Braves, Hooked on Phonics, Allstate, Audi, and Citi. Marketing is all about growing revenues, so TargetCom does well to describe themselves as “an integrated marketing agency that practices the art and science of generating, executing and measuring great ideas for clients who are serious about growth.”
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by Willy Franzen on May 17, 2010
See the comments at the bottom of the page to get an update on how Jumptap has repositioned itself.
I have mixed feelings about any company that decides to take on Google. In one sense I think that they must be extremely stupid, and in another sense, I love the ambition. What seems crazier is taking on Google in their core area of expertise: search. But that’s exactly what Jumptap is doing. Now, they’re not trying to build a new web search engine (that’d be really crazy), but they are aiming to be the name in mobile search. Jumptap is headquartered in Cambridge, MA (with regional offices in NYC and Tel Aviv, Israel), and they realize how much potential there is to make money selling advertising on top of mobile search results. The key difference between what Jumptap and Google are doing with mobile search is that Jumptap is building a unique search experience for mobile users, while Google’s mobile search delivers results that are generally the same as what you’d find when you’re sitting at home on computer.
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by Willy Franzen on May 13, 2010
Telling you about a new company every day is just part of what we do—our blog is filled with articles that will help you land a job. If you haven’t read my post on How to Use Facebook Ads to Make Employers Hunt You Down, then you haven’t had the full One Day, One Job experience yet. I’m bringing that up specifically because this morning I came across a guy who used Google AdWords brilliantly in his job search. (You need to see this!) And if you love these creative marketing ideas, then you’ll love what Fast Horse does. They’re a Minneapolis, MN based boutique consumer marketing agency with expertise in non-traditional marketing. Their clients include Coca-Cola, Odwalla, Radisson, and Marvin, and they’ve eschewed a traditional corporate website in favor of a blog format.
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by Willy Franzen on May 7, 2010
I was really tempted to cover a high frequency trading firm today after what happened yesterday (please, if you do anything today, take 15 minutes and read a couple of articles about yesterday’s events). I decided it against it, but if you are interested in HFT jobs, check out our post on Jump Trading. Instead of talking about financial markets, we’re going to stick with this week’s unintentional theme of science, kind of. AudienceScience, not to be confused with Crowd Science (a company that we featured a while back), is a Bellevue, WA based digital media company that focuses on taking a scientific approach to online marketing. Their approach puts an extremely strong emphasis on behavioral targeting and moving beyond a demographic approach to advertising.
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by Willy Franzen on April 29, 2010
Since I moved to Chicago a year and a half ago, I don’t think I’ve picked up a newspaper more than a handful of times. However, when I lived in Connecticut I was often reading both the daily regional local newspaper and the bi-weekly super local newspaper for my town. It was always fun to see which of the kids from my elementary school class got arrested in a given week (don’t act like you don’t read the Police Reports first). I often forget how many local newspapers are out there and how many jobs they provide. It may be an industry in flux (or on its way out depending on how you look at it), but it’s still a great place to start your career. This morning I noticed that Twitter was abuzz with word of a paid internship with the Everett Daily Herald (that’s Everett, WA), so I figured I’d take a look and see if there were any jobs open too.
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by Willy Franzen on April 28, 2010
I hate the term Millennial when it’s used in the same way that Generation Y is. A lot of career advice these days is focused on generational issues, but I just don’t buy into it. Yes, old people and young people have different attitudes, but that’s nothing new. There are way more important things to be talking about, which is why I get visibly irked when the word millennial comes up. (And I’m proving my point right now by being a 25 year old grumpy old man.) My bad attitude should explain why it took me a second to warm to the idea of Millennial Media, which is a Baltimore, MD based mobile advertising company. By millennial, they mean next generation/futuristic, so they’re ok in my book. The company apparently has the largest mobile advertising network in the country, and they claim to reach 83% of the U.S. mobile audience.
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by Willy Franzen on April 26, 2010
This morning I was reading a blog post about why interns should be paid (since that’s what people like me do in the morning), and I noticed that the guy who wrote the post happens to work at an ad agency that pays its interns. Since paid internships seem to be a good indicator of ad agency quality, I figured that GSD&M Idea City was worth a look. I learned that they’re based in Austin, TX (I feel like a lot of companies that are hiring right now are based in Texas), and that they are one of the bigger names in the industry. In fact, from 1987 until 2007 they were “one of two agencies that held the Wal-Mart account” according to Wikipedia. That means that they helped “build Wal-Mart from $11 billion in sales to $312 billion.” The agency has since moved on, but their client list continues to impress.
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by Willy Franzen on April 20, 2010
Lately I’ve been getting a number of e-mails from concerned job seekers (you can reach me at willy@onedayonejob.com). They seem to be worried about the “One Day, One Job Effect.” In other words, they think that they have no chance at landing a job with the companies we profile because the companies get flooded with résumés as soon as we post about them. First of all, that’s silly to worry about. Just apply and do your best and don’t worry about the competition. Second, as much as I’d like to be true, we’re not quite there yet. One Day, One Job has thousands of readers every day, but most people don’t apply for most jobs. I’m not going to give you the actual stats, but luckily there are tools that allow you to see how much traffic a given website gets. One of those is Quantcast, which is headquartered in San Francisco with another office in New York City. Their estimated data isn’t the best—their estimate for One Day, One Job is off by more than a factor of three—but their data on larger sites and on sites that have agreed to share their numbers is insanely useful.
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by Willy Franzen on April 13, 2010
Here’s another one from Fast Company’s list of “The World’s 50 Most Innovative Companies.” Firstborn is a New York City based digital agency with “a knack for hard-core programming most of its hipster colleagues can’t match.” By combining advertising smarts with a firm grasp on technology, they’re taking the art of advertising to the next level. Firstborn claims major clients like Ford, SoBe, Aflac, and Wrigley. But they’re not just making commercials. They’re creating interactive experiences that combine branding initiatives with user generated content. Firstborn has been around since 1997, so they’re not new to this Internet thing. That’s why they’re the ones putting out the kind of stuff that gets true ad geeks really excited. Beyond Firstborn’s portfolio, you can also get a more in depth look at how they work by going through their case studies.
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by Willy Franzen on April 6, 2010
Today is my half birthday, which has nothing to do with trumpets or creative agencies, but I thought it was worth noting in case you want to buy me a present. Trumpet says “Don’t Advertise. Connect.” So that’s what I’m trying to do. Connect with me by buying me a gift. Anyway, Trumpet is a unique creative agency. They’re based in New Orleans, LA, and they typically work with startups, launches, and turnarounds. Since those are exactly the kinds of businesses that New Orleans needs right now, they’re a perfect fit for the city. Trumpet offers holistic strategy guidance that goes beyond advertising and touches on areas like “product development, social or digital strategy, publicity, events, design or sponsored content.” They really aim to touch all areas of the businesses that they work with.
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by Willy Franzen on March 26, 2010
Like I told you on Monday, I have a ton of new companies to feature thanks to Fast Company’s list of “The World’s 50 Most Innovative Companies.” It may not have been one of the lists that I mentioned in my article 9 Magazine Lists That Will Help You Find a Job, but I’d certainly add it if I were writing the article again. Today we’re going to take a look at Man Made Music, “a unique bi-coastal music production company and Sonic Brand consultancy with an extraordinary team of young music and sound design talent, well-known composers, music supervisors, programmers, club DJ’s, musicologists and brand strategists.” By bi-coastal, they mean New York and LA, obviously, and you can’t really talk about Man Made Music without mentioning their founder and President, Joel Beckerman. He’s been in music media for nearly two decades, and he rolls with big names like John Legend, Morgan Freeman, and John Rzeznik.
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by Willy Franzen on March 24, 2010
Yesterday I spent a few hours poring over an issue of Fast Company that includes their list of “The World’s 50 Most Innovative Companies.” It is loaded with companies that I’d never heard of, so I picked out the most interesting ones and checked to see what their job opportunities looked like. Luckily, I found quite a few prospects, so you’re in for some really cool stuff over the next few weeks. One of the companies that I found was VICE, a New York City magazine and media conglomerate that publishes a “superedgy hipster bible.” Their content is about as safe for work as American Apparel advertisements, which is partially because AA is one of their main advertisers. The interesting thing about VICE is that they are a huge company—they have a print circulation of nearly a million magazines and their sites get 3.5 million monthly unique visitors. This has sparked growth from $45 million in revenue in 2008 to $64 million in 2009.
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by Willy Franzen on March 16, 2010
One of my new favorite sites is Mixergy.com. It’s kind of like One Day, One Job for entrepreneurs. Nearly every day, Andrew Warner, the founder, does a video chat/interview with an entrepreneur. It’s a fantastic educational tool for aspiring entrepreneurs, and it’s also a pretty decent job search resource. One of the interviews that I watched recently was with Alex Algard, the founder of White Pages. He tells the story of how he started the Seattle, WA based company as a student with an initial $1,100 investment. White Pages is now a $57 million per year business. What do they do? They help people find people online. How have they made it so profitable? They’ve worked with the right advertisers from the start.
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by Willy Franzen on March 9, 2010
We’re already working on new projects based on your feedback. If you want your voice heard, please take 3 minutes (seriously, it’s short) to complete our One Day, One Job survey.
Today’s company has nearly pushed me to plagiarism. I love their tagline so much that I want to steal it and make it my own. Instead of “Our business creates ideas. Our ideas create business.” I’d use “My job is to create ideas. My ideas create jobs.” Ok, it isn’t perfect yet, but I guess that’s why I need to stick to coming up with my own ideas. Laughlin Constable, owner of the slogan, is a Milwaukee, WI based creative agency with locations in Chicago and New York City. When you look at their client list, you won’t see the long list of huge brand names that hire some of the other agencies that we’ve featured. That’s because Laughlin Constable has a thing for the underdog—they “help brands challenge bigger brands.” For their clients execution isn’t enough. They need big ideas that can help to challenge the status quo.
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by Willy Franzen on February 26, 2010
I hope the title of today’s post didn’t make you hungry, because we’re not talking about jobs in organic food. Organic is a San Francisco based interactive marketing agency with a brand that has gained a lot of keyword competition over the past 16 years. Yes, people were eating organic back in 1994, but the word wasn’t nearly as common as it is today. Doing research on Organic is tough because the organic search results (excuse my SEO pun) have all kinds of other stuff in them (at least they own Organic.com). Either Google needs to get inside my head to discern my intent, or Organic is going to have to hope that artificial packaged, processed foods go back in vogue. Ok, enough of my ripping on their name—Organic was ranked by AdWeek as the #1 interactive agency in 2007. That fits in perfectly with my impression of Organic from browsing their website and looking at their work. In fact, I’m blown away by how good Organic’s website is. It’s easy to use, it’s full of information, and it’s gorgeously designed. Their corporate mantra is “Exceptional Experience,” and they certainly live up to it.
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by Willy Franzen on February 6, 2010
I’m always amazed with the diversity of the non-profits that I come across. Yes, there is a lot of redundancy in the non-profit world, but I swear that you can find an organization for every idea, interest group, and cause. Take Advertising Research Foundation for example. They are a New York City based organization that aims “to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.” They bring together people from all areas of marketing to promote collaboration and the open exchange of ideas. The ARF (as they’re often called) spends significant resources on developing new research and publishing it in the Journal of Advertising Research. They also put on all kinds of events and run councils on a variety of different advertising niches.
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by Willy Franzen on February 3, 2010
I’m a big proponent of making personal finance part of the job search. By managing your money wisely (even if you barely have any left), you’re creating a project for yourself that you can use to demonstrate to employers how you’ll be an effective employee. When I need information on personal finance, I always look to Ramit Sethi, the founder of a website called I Will Teach You To Be Rich and the author of a book by the same name
(he also just launched a course on how to make money freelancing and he’s doing a free webinar tonight at 7 PM PST – affiliate links). One thing that he strongly recommends is using online banks that offer high interest rates and great easy to use features. One of these banks is ING Direct, which is headquartered in Wilmington, DE. While you may have noticed that most banks are on a real estate binge as they try to gain customers, ING Direct is doing the opposite. They operate almost entirely “in the cloud.” Since they “believe saving money should be as simple as having a cup of coffee,” they do have cafés in New York, Philadelphia, Los Angeles, Wilmington, Chicago, St. Cloud, and Honolulu where you can ” sip a latte, surf the Internet for free and talk to [them] about how [they] can help you Save Your Money.” And by keeping a low overhead, ING Direct is able to offer better interest rates and fewer fees, which gives them a huge advantage in winning over customers.
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by Willy Franzen on February 1, 2010
I’m not sure if it’s a trend yet, but it seems that more and more creative/interactive agencies are moving away from client work and spending more time developing products. 37signals used to be a web design agency, and now they develop web-based applications that help people get things done. Brooklyn, NY based AD:60 appears to be taking a similar path. They’re still putting a strong emphasis on their client work, but they also seem to have a lot of interest in developing their own products. The agency’s offerings include Web Design, Website Development, Mobile Technology, Marketing & Advertising, and Consulting, while their current internal projects include MyBankTracker.com and BankTwitter.com.
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advertising,
all employers,
communications,
design,
interactive media,
marketing,
New York,
software development,
web development
by Willy Franzen on January 25, 2010
A lot of people find it ironic that I put an end to my job search by starting a company that helps other people with their job searches. I’ll admit that it’s a bit odd, but it seems to be working out pretty well. Maybe you’ll do something similar by landing a job at a job-search focused company like Mountain View, CA based LinkedIn. There are plenty of other companies trying to build professional social networks and online résumé sites, but none of them seem to have any hope competing with LinkedIn. LinkedIn reached critical mass first, and that’s why they’re one of my favorite online job search tools. Not only do they allow you to visualize your own professional network to see whom you’re connected to, but they also let you browse through the networks of different companies to learn more about their organizational structure. Where else can you get access to the résumé of someone whose job you want to have five years down the road? LinkedIn is an amazing tool for smart job seekers, and it’s also an amazing business—they’ve been profitable for nearly three years (which is impressive for a startup of their size and scope).
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Tagged as:
account management,
advertising,
all employers,
California,
sales,
social media,
social networking,
software development,
user experience,
web development
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