by Willy Franzen on March 9, 2010
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Today’s company has nearly pushed me to plagiarism. I love their tagline so much that I want to steal it and make it my own. Instead of “Our business creates ideas. Our ideas create business.” I’d use “My job is to create ideas. My ideas create jobs.” Ok, it isn’t perfect yet, but I guess that’s why I need to stick to coming up with my own ideas. Laughlin Constable, owner of the slogan, is a Milwaukee, WI based creative agency with locations in Chicago and New York City. When you look at their client list, you won’t see the long list of huge brand names that hire some of the other agencies that we’ve featured. That’s because Laughlin Constable has a thing for the underdog—they “help brands challenge bigger brands.” For their clients execution isn’t enough. They need big ideas that can help to challenge the status quo.
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by Willy Franzen on March 3, 2010
If you’ve been in the job search for very long, you’d probably do anything to go back to Senior year of high school when you were applying to college. It’s not that the admissions process is particularly fun, but at least it has a set timeline and a fixed set of options. Still, there’s plenty of room for improvement. That’s why there are quite a few young entrepreneurs who have built companies that aim to make the college process better, just like I’m doing with the entry level job and internship searches. One of these companies is San Francisco based Zinch, which was founded by Mick Hagen, a Princeton dropout. They’ve created a social network that allows high school students to connect with the colleges that they want to attend. There are more than 700 colleges and universities that invest in Zinch, which is why more than 1.5 million students have created Zinch profiles to show off to admissions counselors and to apply for scholarships and financial aid packages.
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by Willy Franzen on February 16, 2010
In the world of startups, hardcore usually means eating ramen for 17 meals straight, working 100 hour weeks, and sleeping under your desk. That’s not the case with Tough Mudder—that kind of lifestyle will prevent you from finishing their races. What races? The most hardcore races known to man. Tough Mudder was “launched because there is not a race in America that tests toughness, fitness, strength, stamina and mental grit all in one place and all in one day.” There will be soon. The team at New York City’s Tough Mudder doesn’t think much of marathons or even ironmans. They want something that puts the human body and mind to the ultimate test in one day and one location. They haven’t quite nailed down what this race will look like, but I think the pictures on their website will give you a good idea of what they have in mind.
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by Willy Franzen on February 9, 2010
It’s a tough time of year for fantasy sports enthusiasts. The football season is over, and it’s still a bit early to be preparing for your fantasy baseball draft. There’s hockey and basketball, but they’re right in the middle of their seasons. The excitement of the draft is long gone, and the playoffs are still too far away. You need an outlet for all of that fantasy sports energy, and Arlington, VA based Fantazzle might be the perfect outlet. They’ve only been on the scene for a couple years, but they’ve already been acknowledged by The New York Times’ Fifth Down Blog as having the most accurate preseason fantasy football rankings for the 2008 season. I haven’t played any of their games, but it appears that they run weekly games instead of full season games. It’s for players who don’t the attention span to last a whole season (or maybe players who get discouraged by being in last place after a couple weeks).
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by Willy Franzen on January 11, 2010
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
Interested in wine and travel? Then Wagstaff Worldwide might be the public relations agency for you! Located in Los Angeles, San Francisco, Chicago, and New York City, Wagstaff specializes in media relations but does offer other services such as creating customized public relations plans, setting up and executing social media strategies, event planning, tourism marketing, and editorial and copywriting expertise. Their clients include restaurants, hotels, international travel organizations, design agencies, wine and spirits, lounges and spas—and their client list is huge!
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by Willy Franzen on December 28, 2009
Yesterday I mentioned that I hopped on a plane on Saturday. My destination was Aruba. I’m here now, and I’m enjoying 90 degree temperatures, lots of sunshine, beach volleyball, and hopefully some excellent fishing opportunities. It’s not hard to be convinced to head for a tropical destination in December, but choosing the right place can be a tough decision. That’s why it’s no big surprise that resorts and tourism boards invest a lot in public relations. Competition for tourist dollars is fierce, so firms like New York City based MMG Mardiks are often in high demand. They work with names like the Colorado Tourism Office, Sarasota and Her Islands, Hertz, Regent Hotels & Resorts, and The Renaissance Aruba Resort & Casino (not where I’m staying). MMG Mardiks also has locations in Kansas City, Ft. Collins, St Louis, and South Florida, which probably allows them to better serve clients in various locations.
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by Willy Franzen on December 11, 2009
Want to get $30 off your first Bonobos purchase? They have an awesome referral program, so if you want a Bonobos invite, just leave a comment below with your real e-mail address in the proper field (it won’t be displayed). We’ll send you a referral coupon code for $30 off.
Pants are important. Especially when you’re trying to land a job. Going to a job interview without pants is the kind of disaster that only happens in nightmares. Showing up with wrinkled pants is a more likely problem for most recent grads—it makes you look sloppy and careless. Wearing ill fitting pants is almost as bad, even if you have demonstrated to your potential employer that you know how to properly use an iron. The problem is that there aren’t a lot of non-jean pants out there that fit men well. At least that’s what Bonobos, a New York City based fashion startup, thinks. They kind of have a Web 2.0 feel to them, even though they’re in a business that is hundreds of years old. They pride themselves on making great fitting men’s pants (they do suggest a pants hack for women who want Bonobos), offering unbeatable customer service, and providing an overall wonderful shopping experience. I just bought my first pair of pants from Bonobos last night, and I’m excited to see if they live up to the hype. If they don’t, I can take advantage of their free two-way shipping and “any pant, any time, any reason” return policy.
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by Willy Franzen on December 9, 2009
Want a crappy job? You’re in luck. Today I came across WhatACrappyJob.com, which is actually the internship site for Bozell, a Omaha, NE based full-service public relations and advertising agency. There’s nothing extraordinarily special about the site beyond the domain name, but it’s well designed and informative, which is rare when it comes to Careers websites. I guess that’s what you should expect from the agency behind the “Got Milk?” mustache campaign and the “Pork. The Other White Meat.” slogan. Bozell’s history includes quite a few mergers, acquisitions, and buybacks. As of 2001 Bozell has moved away from Wall Street and returned to it roots as “an independent, client-focused, employee-owned agency.” They have an impressive portfolio of work and seem like a pretty cool place to work.
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by Willy Franzen on December 3, 2009
A year or two ago I read an interesting book called Why Not?: How to Use Everyday Ingenuity to Solve Problems Big And Small
(affiliate link) about invention and innovation. It was a good read, and it put all kinds of new ideas in my head. One of the stories in the book is bout how the author and Yale professor, Barry Nalebuff, and one of his students, Seth Goldman, teamed up to start Honest Tea, which now seems to go by the name Honest Beverages. They were doing a case study on Coke and Pepsi in class, and both Barry and Seth agreed that most retail beverage options were either way too sweet or way too watered down. They wanted something in between, and it happened that Barry had just returned from studying the tea industry in India when Seth e-mailed him to continue the conversation that started in class. They kept running with the idea, and soon after Honest Tea was born. In 1998 the Bethesda, MD based company had 3 employees and $250,000 in sales, and last year those numbers rose to 87 employees and $38 million in sales.
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by Willy Franzen on November 30, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
High-tech companies seem to be beating the recession better than most, so if you’re interested in a public relations career, why not choose a firm that specializes in this sector? DPR Group, which has offices in Germantown, MD and Cary, NC, is a full-service agency that is approaching its 13th year in business. In North Carolina, the Triangle Business Journal recently ranked DPR Group as a Top 10 PR Firm for the fifth consecutive year. Although DPR Group doesn’t include a client list on their Web site, it does mention that their high-tech clients include “software firms, system integrators, electronics manufacturers, telecommunications companies, consulting firms, as well as a manufacturer of unmanned aerial vehicles and other high-tech devices.”
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by Willy Franzen on November 6, 2009
If you haven’t checked out our post on Personal Finance and the Job Search, do that now. We’ve just added a special one day offer to get our job search training course Found Your Career for free.
Exactly a month ago we featured Charm City Cakes of Food Network fame, even though they’re not hiring. It was my birthday (so today is my 1/12 birthday!), and I wanted to talk about what to do when a company has zero interest in hiring anyone. If that post didn’t work for you, we have another way to get closer to the Ace of Cakes—working for Scripps Networks. They’re the parent company behind tv networks that include HGTV, Food Network, DIY Network, Fine Living, and GAC. Unlike Charm City Cakes, Scripps Networks is openly hiring, and a number of their positions seem perfect for new college grads. If your tv is often tuned into one of those stations, then you need to see what Scripps Networks has to offer.
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by Willy Franzen on November 2, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
Text 100 is a global, high tech public relations agency. They call themselves the world’s only “global boutique PR consultancy” or “big agency 2.0.” Like the public relations industry as a whole, Text 100 prides itself in constantly evolving to meet its clients’ needs. Speaking of clients, I recognize nearly every name on their client list, which includes PayPal, MTV, IBM, Adobe, eBay and more. This year, Text 100 took home two awards, including the 2009 Holmes Report “Best Agencies to Work For” where it ranked #6. The other award, also from Holmes Report, was “Best Campaign” for its work with Cisco.
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by Willy Franzen on October 19, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
Bite Communicationstouts a “fearless and boundless” approach to B2B and B2C communications. They have seven offices worldwide—three of which are in the U.S., including Los Angeles, New York City and San Francisco. “Public relations” and “media relations” used to be synonymous, but no longer at Bite Communications. They recognize different clients have different challenges that require different approaches. Starting your career at a progressive agency is the best way to go—you’ll end up a more rounded professional and thus be more marketable. As a full-service agency, Bite Communications offers everything from strategic counsel to new media programs to influencer relations—and everything in between. Some client names you might recognize include Sun Microsystems and Vonage.
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by Willy Franzen on October 13, 2009
I’ve never found a use for start pages and portals. Until Safari came out with a feature that allowed me to view a dozen of my most visited sties at a glance, I just set a blank page as my home page. However, I realize that many people have very different web browsing habits, and a lot of people find start pages really useful. One company that is trying to update the start page by making it social is ZooLoo. They’re a Phoenix, AZ based startup that, despite an unfortunate name that sounds like a bathroom at a wildlife park, is trying to own the market for customizable start pages. They’re competing with behemoths like Google and Facebook to be your home page, but they do have an advantage in that they’re laser focused on start pages and only start pages. They think if they can own that market, they can deliver lots of relevant advertising and make lots of money.
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by Willy Franzen on October 5, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
A full-service firm rooted in traditional public relations, MMI Public Relations integrates “emerging” public relations technologies such as social media, when appropriate, to achieve the best results for their clients. This small agency is located in Raleigh, NC and headed by highly sought-after speaker Patty Briguglio. It’s not surprising to me that she speaks both on public relations and business in general. Half the fun of being at a small agency is the entrepreneurial environment! However, the small agency/entrepreneurial environment may cause you to question stability during these tough economic times. Well, MMI-PR has won the Greater Raleigh Chamber of Commerce’s Pinnacle Award for Steady Growth and Profitability in 2007, 2008 and 2009—and been named to the Triangle Business Journal’s Best Places To Work list. No need to worry!
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by Willy Franzen on September 21, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
When public relations agency Weber Shandwick won a gold medal during PRWeek’s 2009 Global Agency Report Card, Global Agency of the Year by The Holmes Report, and Large Agency of the Year by PR News, I was certainly not surprised. It’s always exciting to be at a “cutting edge” agency that’s making headlines not only for its clients but also itself. I’m not sure if I’ve mentioned this before, but working at a global PR agency provides an opportunity you’d be hard-pressed to find elsewhere—the ability to collaborate with individuals from and possibly travel to other countries. Now, anyone who knows me knows that I’m not a big traveler, but that doesn’t mean culture—and PR—in other countries doesn’t fascinate me!
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by Willy Franzen on September 15, 2009
Today is the last day to enter our Maghound Your Way to a New Job contest. With so few entries so far, there’s an excellent chance that you’ll win a one-year subscription to an awesome new magazine subscription service (3 monthly magazines for free!).
I’m still on my Inc. 5000 kick, and today we’re looking at a company whose name immediately caught my eye. They’re called College Hunks Hauling Junk, and that’s exactly what they are. Omar Soliman wanted to make some money during the summer, so he borrowed his mom’s cargo van to start hauling away people’s junk. He then entered his business plan in the Rothschild Entrepreneurship Competition and won the $10,000 first prize. He realized that he had a business that he could grow, and now College Hunks Hauling Junk is doing $2.9 million in revenue. Guess that’s why Omar and his co-founder Nick were named (also by Inc.) as Top 30 Entrepreneurs Under 30. College Hunks Hauling Junk is headquartered in Tampa, FL, but through expansion and franchising they now operate in Anne Arundel, MD; Baltimore/Howard County, MD; Chicago, IL; Cincinnati, OH; Columbus, OH; Dallas, TX; Denver, CO; Detroit, MI; Indianapolis, IN; Little Rock, AR; Los Angeles, CA; Louisville, KY; Orange County, CA; Orlando, FL; Phoenix, AZ; Raleigh-Durham, NC; Richmond, VA; San Francisco/San Jose, CA; Tampa Bay, FL; and Washington, DC Metro.
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by Willy Franzen on September 12, 2009
We all need someone to call us out when we step over the line. Maybe it’s a parent, sibling, significant other, teacher, friend, or random guy on the street. For corporations it’s Corporate Accountability International, although I’m not sure there’s a lot of love going between the two parties. I don’t know when corporations became such a bad thing, and to be honest I still think that corporations do a lot more good than bad, but a great part of living in such a free society is that there’s always someone out there looking to hold you accountable. Boston based Corporate Accountability International demands “direct corporate accountability to public interests.” That means that when a corporation puts the food that we eat, the water that we drink, or the air that we breathe at risk, Corporate Accountability International will be causing a stir about it.
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by Willy Franzen on August 23, 2009
What was the first book that you ever read? Mine wasn’t actually a book—it was a Super Mario Bros. comic book. My parents had decided that it would be fun to take Amtrak to Florida to visit Grandma and Grandpa instead of flying. And it actually was. I spent a lot of the time struggling through the comic book, and then I was suddenly reading. That wouldn’t have happened on a 3 hour flight. Do you have as vivid of a memory of reading your first book as I do? First Book hopes so. They’re a Washington, DC based non-profit that “provides new books to children in need addressing one of the most important factors affecting literacy – access to books.” In 16 years they’ve provided more than 65 million books, so you have to call First Book a huge success.
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by Willy Franzen on August 17, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
For nearly 30 years (they’ll be celebrating their anniversary in 2010), Schneider Associates in Boston has been helping clients ranging from small entrepreneurial firms to some of the nation’s largest corporations launch products, shape opinions, define and re-define companies, promote events, generate awareness and produce results. Although these smaller agencies (Schneider has approximately 20 employees) typically don’t make daily headlines in the PR industry publications, I truly believe they are an excellent environment in which to launch your career. If you want to learn a lot about the profession—and fast—you’ll surely be able to do so at a shop like Schneider.
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by Willy Franzen on August 10, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
It’s no secret that I’m a fan of the “boutique” public relations agencies. Often times, you are given many more responsibilities much more quickly than at larger firms. If you’re like me and thrive on these things, LaunchSquad (PRWeek’s 2009 Boutique Agency of the Year) might be just the place for you. Founded in San Francisco in 2000, LaunchSquad now has 40 employees, 35 clients and another office in New York City. The San Francisco Business Times recently named the agency a “best place to work in the Bay Area.” I was not surprised about this fact when I read about Volunteer Day, a company-wide event that took “Squadders” to the Exploratorium this year. As I mentioned earlier, you can really wear many hats at a boutique agency—the “hats” at LaunchSquad including messaging and story development, media relations, analyst relations, media training, writing, strategic marketing, international PR, and social media.
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by Willy Franzen on August 7, 2009
We’ve featured quite a few integrated integrated marketing agencies in the past, but I’m not sure that we’ve ever actually talked about what integrated marketing is. According to Wikipedia (original reference has a dead link), integrated marketing communications is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” That sounds desirable, but how do you accomplish that? You either do it all yourself, or you hire an agency that does it all. It’s really hard to to accomplish integrated marketing when you have one agency doing PR, another doing TV ads, and another doing interactive. Greenville, SC based Erwin-Penland is an agency that does it all—interactive, public relations, direct mail, event planning, advertising, strategic planning, and media—and they don’t farm any of it out to freelancers or other agencies.
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by Willy Franzen on August 3, 2009
Sometimes I don’t completely get advertising. Take McDonald’s for example. How many people in the US have never heard of McDonald’s? Not many. So what’s the point in advertising? Maybe you can convince some more people to come in to buy off of the Dollar Menu or get more kids to beg their parents to buy them a happy meal, but it seems like McDonald’s would be just fine without any advertising at all. That’s something that the folks at Dallas’ Moroch will disagree with strongly because they are an ad agency that happens to do a lot of work with McDonald’s. And since Moroch’s About page says that they’re really all about helping their clients make more money (usually through advertising), I’m going to take a wager that all of the Mickey D’s advertising that you see has a significant effect on the bottom line. Beyond McDonald’s, Moroch also works with huge brands like Verizon, Walt Disney Pictures, Monster (yuck), and Make-A-Wish. That may sound cushy, but that means that there’s always a constant pressure to deliver spectacular results.
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by Willy Franzen on July 10, 2009
Who knew that Barnes & Noble owned a publisher? I certainly didn’t, but it makes a lot of sense. If you own the sales channel, you might as well start creating your own product too. That’s why Barnes & Noble acquired New York City’s Sterling Publishing a few years back. It’s allowed them to squeeze more profit out of their dominance in retail book sales. It seems to me that the scope of the types of books that Sterling publishes is expanding, but their main focuses are in puzzles, photograpy, crafts, gardening, and do-it-yourself. If you really want to take a close look at what types of books Sterling Publishing puts out, you can see a list of their imprints with descriptions on the Sterling Publishing About page.
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by Willy Franzen on July 8, 2009
“Go Local” is a pretty common buzz phrase these days. You’re supposed to eat local, shop local, and even study local. To some people this is a new idea, but businesses like Travers Collins & Company have been focusing on working locally for a long time (in their case since 1995). They saw a void in the Buffalo, NY area when it came to advertising, public relations, interactive and investor relations, so they filled it. Judging from the number of times “Buffalo” shows up on their client list, that seems to have been a smart move. They’re now “one of Buffalo-Niagara’s largest locally owned and operated integrated marketing communications firms,” as they have more than 40 employees.
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by Willy Franzen on June 29, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
There have been some complaints in the Public Relations industry that agencies are not evolving quickly enough; however, Baltimore’s MGH, Inc. is never a subject of those complaints. While their Web site, and their entire agency, is currently “under construction,” they invite you to explore their “old” site for information—and by old they mean 2008. That’s how quickly they are willing to evolve.
But wait, there’s more. MGH was founded in 1995 by professionals who disagreed with the large agency mentality of overworking employees to the point of being burned out. Instead, MGH’s founders left their “comfortable jobs” to start an agency centered around retaining talented, happy employees. Today, they are 71 people strong.
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by Willy Franzen on June 15, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
“Leverage the power of traditional and digital media relations to elevate premium and emerging technology, health and science brands” – that’s what global public relations agency Racepoint Group works hard toward on a daily basis. While their worldwide headquarters is outside of Boston, Racepoint Group also has offices in San Francisco; Washington, D.C.; a European headquarters in London; and a global network of partners and affiliates spanning four continents.
Racepoint Group’s practice areas include corporate, crisis and issues management, employee relations, financial communications, government relations, marketing communications and public affairs, while their industry expertise includes technology, health and science, social commerce, mobile and energy. And while many agencies claim to be “award-winning,” Racepoint Group really means it. In 2008 alone, they won more than 20 industry awards.
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by Willy Franzen on June 8, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
So much of media relations today is focused on “new” or “social” media, but The Rosen Group still recognizes the importance of “traditional” media. A full-service public relations firm with more than two decades experience building awareness for its clients, The Rosen Group has locations in New York City and Washington, DC. While The Rosen Group is a relatively small firm of 25 staff members, their client list is rather impressive, including PC Magazine, the American Wind Energy Association, Weight Watchers and many more.
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by Willy Franzen on June 1, 2009
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
At McGrath/Power Public Relations, they recognize a clear, concise and compelling message is just the beginning of a client’s needs. Although McGrath/Power is a full-service firm located in San Jose, CA, they specialize in crisis management, investor relations and emerging media services. Their 12 practice areas include consumer brands, associations, consumer technology and much more. McGrath/Power also is the Silicon Valley partner of the Worldcom Public Relations group, the world’s largest network of independent public relations firms.
Want to be involved with an agency that gives something back? McGrath/Power supports the community through financial resources and professional abilities. They also encourage staff members to suggest causes or events they feel deserve the agency’s support.
Make Your Splash
Currently, McGrath/Power has an entry-level opening for an Account Coordinator. Candidates should have strong written and verbal communication skills, a results-oriented mentality, and the ability to multi-task and meet deadlines. The benefits package is pretty extensive—from health care plans to gym memberships.
Interested? Send your cover letter and résumé to hr@mcgrathpower.com. Lynne Hosack, Director of Finance and Operations, is in charge of recruitment for the agency.
Links to Help You Begin Your Research
Need help with your cover letter and résumé—or your entire job search? Heather offers low-cost coaching packages specifically for students and recent graduates seeking careers in public relations. Click here to learn more.
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is the funniest, most in-your-face career guide on the market.