Apparently IHOP has declared it National Pancake Day. (Shouldn’t the company formerly known as The International House of Pancakes call it International Pancake Day?) I tried checking out their website to look for interesting opportunities, but it’s getting slammed from all of the holiday related traffic and the site is inaccessible. I’m not kidding. Free pancakes do that to people. Since I’m a fan of making my own pancakes, I decided to celebrate a corporation’s self-created, self-serving holiday by spotlighting one of their competitors. Since I’ve already featured King Arthur Flour, my favorite source of raw materials for pancakes, I thought it would be fun to take a look at Austin, TX based Batter Blaster in celebration of such an important holiday. In case you’re the type who hasn’t been exposed to the finer things in life, Batter Blaster is essentially a whipped cream can that releases pancake or waffle batter. It sounds completely ridiculous, and then you try it. It’s so easy and mess-free, but what’s in it. Then you look at the label and the ingredients are organic. Genius.

Have a Blast

I’ll warn you ahead of time, Batter Blaster doesn’t have any current jobs posted. So why am I telling you about them? Because if you’re only applying to companies with jobs posted, you’re selling yourself short. Batter Blaster has a great story (seriously, read it) and is making millions in revenue. Two years ago they only had 16 employees. It could be the perfect place for a hard working new grad to show his or her hustle and start an amazing career. They also may not be hiring. But when you see something cool, whether it’s Batter Blaster on the supermarket shelves, a new website that your friends are talking about, or a really catchy tv commercial, use it as a jumping off point for your job search. Identify who’s behind it, and then do your best to figure out how the business works. If you think there’s something meaningful you can add (read: you can make them more money), then reach out to them. You have nothing to lose. Now I know I said there aren’t any current jobs posted at Batter Blaster, but I did come across this posting for a Brand AmBLASTador from Fall 2010. It may be outdated, but it will give you an idea of what they’re looking for and how they operate.

Links to Help You Begin Your Research

• BatterBlaster.com
• Contact Batter Blaster
• Batter Blaster’s Blog
• Batter Blaster in the News

Have you tried Batter Blaster?

We've identified Batter Blaster as having career opportunities in the following categories:

• all employers
• brand management
• events
• food
• food merchandising
• holiday
• marketing
• organic
• public relations
• social media
• Texas

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