by Willy Franzen on March 18, 2010
I’m sure that you’ve heard plenty of people bemoan the fact that it’s nearly impossible to get users to pay for online content. Most people wouldn’t pay a single dollar to read a wonderful article from The New York Times. Maybe this will change eventually, but for now the “freeconomy” is giving many content producers fits. Some people who aren’t having a problem are the folks at Cambridge, MA based Forrester Research. They’re “an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology,” and they consistently get people to pay hundreds or even thousands of dollars for their content. Most of the reason for this is the fact that they’re often selling to corporate clients who are a lot less price sensitive than individual users, but it’s still impressive. Buying research done by Forrester is a lot cheaper than doing the research yourself, so it’s a smart investment. That’s why Forrester Research was able to generate nearly a quarter billion dollars in revenue in 2008.
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by Willy Franzen on March 14, 2010
We’ve grown up in the age of extreme sports. Not only did we get to see the X Games when it was a new thing, but we also got to see sports like snowboarding make their way into the Olympics. I’m sure many of you have tried (and failed if you’re anything like me) your hand in at least one extreme sport. The best thing about extreme sports is that they’re huge confidence boosters for kids. While just playing baseball isn’t usually good enough—you actually need to be good at it—being able to do an extreme sports is an accomplishment in itself. That’s why it’s a perfect outlet to help “enhance the health, abilities, personal growth and social engagement of people with autism,” which is what the Basalt, CO based non-profit, Extreme Sports Camp, is all about.
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by Willy Franzen on February 16, 2010
In the world of startups, hardcore usually means eating ramen for 17 meals straight, working 100 hour weeks, and sleeping under your desk. That’s not the case with Tough Mudder—that kind of lifestyle will prevent you from finishing their races. What races? The most hardcore races known to man. Tough Mudder was “launched because there is not a race in America that tests toughness, fitness, strength, stamina and mental grit all in one place and all in one day.” There will be soon. The team at New York City’s Tough Mudder doesn’t think much of marathons or even ironmans. They want something that puts the human body and mind to the ultimate test in one day and one location. They haven’t quite nailed down what this race will look like, but I think the pictures on their website will give you a good idea of what they have in mind.
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by Willy Franzen on February 2, 2010
I love Groundhog Day. I’ve always intended to have an annual party in celebration of the holiday, but I’m not one for throwing early morning parties (and who wants to celebrate after the fact if Phil sees his shadow?). In past years I’ve featured the Punxsutawney Groundhog Club and NOAA in honor of Phil. Additionally I’ve featured companies like WeatherBill and The Weather Channel already, so I thought it was going to be hard to find another relevant company. Then I came across this blog post that told me that MyPunchbowl is “an official partner of the Groundhog Day festivities.” Problem solved! MyPunchbowl is a “free online invitations and party planning” startup based in Framingham, MA. They offer the perfect services for planning that Groundhog Day party that I’ll probably never have. They also do Ecards, and I’ve put one together for you that you can find below.
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by Willy Franzen on January 11, 2010
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
Interested in wine and travel? Then Wagstaff Worldwide might be the public relations agency for you! Located in Los Angeles, San Francisco, Chicago, and New York City, Wagstaff specializes in media relations but does offer other services such as creating customized public relations plans, setting up and executing social media strategies, event planning, tourism marketing, and editorial and copywriting expertise. Their clients include restaurants, hotels, international travel organizations, design agencies, wine and spirits, lounges and spas—and their client list is huge!
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by Willy Franzen on December 22, 2009
One of my earliest memories is from Detroit’s Thanksgiving parade. I think that I was about 2 years old at the time, and I saw Oscar the Grouch on some sort of float. I don’t remember much more about the parade, but I remember that. I guess that I’m an experiential marketers dream since I managed to remember that over all of the other cool things that happened when I was two years old (another early memory was getting my head stuck between the bars on a McDonald’s playground—another branded memory). I think that the people at VEE Corporation would be especially happy to hear about my early memory since they’re the company behind Sesame Street Live. They’re a Minneapolis based firm that provides “live entertainment, promotion and event marketing services for America’s most respected brands, properties and agencies.” They’re big on full-body costumes and mascots as well as merging marketing and entertainment.
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by Willy Franzen on November 25, 2009
Last spring when sports fans on the North Side of Chicago were still hopeful, Amy and I decided that we wanted to go to a Cubs game. It was the day of the game, and we didn’t have tickets. We checked out StubHub, and saw some pretty good prices, but we decided that waiting would get us even better prices. We waited. The prices went down. We waited some more. The prices went down some more. And then disaster struck. StubHub stops selling tickets 2 hours before a game. We were shut out. We ended up heading to Wrigley and buying from some “ticket brokers” outside of the park. We got a pretty decent price, and we had a great time (I may or may not have been listening to the Yankees game on my iPhone at the same time), but we were left with the question of when is the best time to buy tickets on the secondary market. Apparently SeatGeek has the answer—they’re a New York City based web startup that predicts the price of sports and concert tickets. We’ve seen similar startups succeed in the travel market, and I think this business may make even more sense for event tickets.
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by Willy Franzen on October 11, 2009
Some of the most fun that I had during college was playing in a charity dodgeball tournament. My team was doing really well until we ran into a team of future NHL players, pitchers from the baseball team, and some former softball players (they threw underhand, and they threw hard) in the semifinals. That match was pretty ugly, but even when you lose at dodgeball, you have fun. We’ve seen dodgeball gaining more and more popularity, and with that trend we’ve seen more and more non-profits using dodgeball to raise funds. Best Shot Foundation is a Washington, DC based non-profit that is doing just this. They’re an organization that is focused on bringing attention to the fact “that pneumonia kills more young children than any other disease,” and then doing something about it.
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by Willy Franzen on September 25, 2009
We’ve featured a lot of startups here at One Day, One Job, but never one with as good of a sense of humor as Rooftop Media. They’re a San Francisco based company that is entirely focused on comedy. Yes, they were able to secure $2.5 million in venture capital solely on their sense of humor. Ok, they actually have a well thought out business model too, but I’d like to think that instead of pitching decks (slides) to VCs, they just did a little standup routine and that was that. The main concept behind Rooftop Media is providing a platform for middle tier comedians—professionals whom you’ve probably never heard of. They have a destination comedy video site called RooftopComedy.com, while also working with media and advertisers. For media they “create custom comedy programming for broadcast, web, mobile and print channels hungry for unique, compelling content,” and for advertisers they “create powerful, branded entertainment and integrated marketing programs on behalf of our advertising clients.” They’ve worked with impressive names like Microsoft, Purina Mills, Virgin America, Fast Company, and more.
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by Willy Franzen on September 14, 2009
Be sure to check out our new contest, Maghound Your Way to a New Job. We’re giving away two one-year subscriptions to an awesome new magazine subscription service that can help you find a job.
In continuing with my obsession over jobs at Inc. 5000 companies (which fits in perfectly with our latest giveaway), we’re going to take a look at Blue Entertainment Sports Television today. They’re a Louisville, KY based “full-service sports and entertainment management, event and production company.” They’ve taken the unified agency approach that you often see in Marketing and Advertising, and have applied it to sports. That means that their areas of work include representation, marketing, promotion, hospitality and events. Their strategy seems to be pretty solid considering that their revenue has grown 4,685.3% over the past three years to $22.9 million.
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by Willy Franzen on August 27, 2009
Yesterday I was amused by a friend’s Facebook status that said: “just had a revelation: Obama sounds like Dwayne ‘The Rock’ Johnson.” I instantly imagined Barack Obama shirtless, yelling into a microphone, “Do you smellllllllllll what Barack is cooking?” Apparently SNL had a similar idea. That got me thinking about WWE (formerly the WWF), where The Rock first became famous. I was never a huge fan of professional wrestling, but I must admit to having watched on occasion. My little sister, on the other hand, was a huge fan. At about six years old she decided to be Hulk Hogan for Halloween. It was priceless. Back then they were the WWF, but a spate with World Wide Fund for Nature in 2000 resulted in a lawsuit and eventually a name change. WWE is located in Stamford, CT, just 20 minutes or so from my home town, and is a billion dollar business. Unfortunately, they haven’t been immune to layoffs, but they seem to have some great job opportunities right now.
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by Willy Franzen on August 23, 2009
What was the first book that you ever read? Mine wasn’t actually a book—it was a Super Mario Bros. comic book. My parents had decided that it would be fun to take Amtrak to Florida to visit Grandma and Grandpa instead of flying. And it actually was. I spent a lot of the time struggling through the comic book, and then I was suddenly reading. That wouldn’t have happened on a 3 hour flight. Do you have as vivid of a memory of reading your first book as I do? First Book hopes so. They’re a Washington, DC based non-profit that “provides new books to children in need addressing one of the most important factors affecting literacy – access to books.” In 16 years they’ve provided more than 65 million books, so you have to call First Book a huge success.
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by Willy Franzen on August 12, 2009
Events are all about the people. A lot of that has to do with who’s invited—or more importantly, who shows up. You can invite people like Aretha Franklin, Trent Lott, John Cleese, Terry McAuliffe, Steve Wozniak, Brad Paisley, and Darell Hammond, but they’re probably not going to come to your event (if they all did it would be quite a mix). Unless, of course, you’re using Leading Authorities. They are a Washington, DC and Chicago, IL based lecture agency that provides “top-tier speakers and nationally-recognized entertainment acts to events all over the world.” Yeah, you’ll have to pay a hefty sum, but how else will you get an impressive name to keynote your conference or sing at your party? Leading Authorities is also an “award-winning production house” and an event design firm. That means that you’ll be able to make the most of the talent that you bring in for your event—assuming that you, a recent college grad, are throwing a huge event.
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by Willy Franzen on August 7, 2009
We’ve featured quite a few integrated integrated marketing agencies in the past, but I’m not sure that we’ve ever actually talked about what integrated marketing is. According to Wikipedia (original reference has a dead link), integrated marketing communications is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” That sounds desirable, but how do you accomplish that? You either do it all yourself, or you hire an agency that does it all. It’s really hard to to accomplish integrated marketing when you have one agency doing PR, another doing TV ads, and another doing interactive. Greenville, SC based Erwin-Penland is an agency that does it all—interactive, public relations, direct mail, event planning, advertising, strategic planning, and media—and they don’t farm any of it out to freelancers or other agencies.
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by Willy Franzen on July 29, 2009
These days the entry level job search is a lot like a sweepstakes. You send out hundreds of applications (entries), and assume that you’ll never get a response either way. Still, you hold out hope that you’ll win an all expenses paid trip to… a job interview. It’s not a reassuring feeling, which is why you should change your approach (that’s what we teach you here and especially in our course, Found Your Career). Just like there’s a group of people who have figured out the tricks to winning sweepstakes, there’s also a group of people who have figured out the tricks to landing jobs. Today, I’m hoping that you’ll figure out both by pursuing a job with Don Jagoda Associates. They are a Melville, NY based marketing-services agency that specializes in areas that include: Promotion Development; Sweepstakes, Contests & Games; Online Services; Incentive & Loyalty Programs; Creative & Production; Fulfillment; Travel Services; Refunds & Rebates; Premiums; Tie-Ins & Strategic Alliances; Event Promotions; and Hispanic Promotions.
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by Willy Franzen on May 8, 2009
The other night I went to a great event called Out of Work Chicago to watch Jason Seiden speak and to get familiar with job seekers who aren’t fresh out of college. It was a great event, and I definitely enjoyed it. I didn’t need a ticket because I came with one of the featured speakers, but the thought of registering hundreds of people for an event seems pretty intimidating to me. I don’t know if the guys at Out of Work Chicago use Eventbrite, but it looks like the perfect solution for registering and ticketing people at any size event. If your event is free, Eventbrite is free. If you’re charging, they take a 2.5% cut. That sounds like a pretty decent deal to me, considering it eliminates most of the headaches of event registration.
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by Willy Franzen on April 2, 2009
If you Google “gravity tank,” one result tells you that “A simple, inexpensive gravity tank in a swine manure liquid-solid separation process will help producers control hog odors.” Another says that in a rooftop water gravity tank the gravity pressure is .434 times the height of the bottom of the tank from the fixture in feet. The Gravity Tank that we’re looking for is very different. It’s a Chicago based innovation consulting firm that combines research, strategy, and design to push their clients in new directions. Their staff consists of “anthropologists, former architects, filmmakers, engineers, graphic designers, industrail designers, MBAs, quant researchers, professors, brand strategists, and more.” They’re small, with only 35 employees, but they’ve already some very cool work with some very big names.
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by Willy Franzen on October 2, 2008
Yesterday I told you how my move to Chicago has extended my baseball watching season, but I’m not sure that I mentioned that I have tickets to today’s Cubs game! I’m pretty excited about it, although I’m not excited about the fact that it might get into the 40s tonight during the game. October baseball is not for fair weather fans – the types who might prefer a catered event at the stadium to a real baseball game. Whether you’re a fair weather fan, an insanely devoted fan who just wants to be as close to your team’s stadium as possible at all time, or even if you just enjoy fine dining, a job with Levy Restaurants might be something worth thinking about. They’re a company that is all about hospitality and dining experience, and they happen to do catering/events at some pretty amazing venues – Wrigley and U.S. Cellular Field included.
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by Willy Franzen on September 25, 2008
Hopefully college hasn’t drained you of your youth, because its going to be one of your strongest assets if you want to apply for an entry level jobs with today’s company. Fuse Marketing is a youth marketing agency that focuses on offering Consulting, Event Marketing, Communications, and Creative services. They work to “connect brands with youth through sports, music, fashion and other relevant youth cultural interests.” They’ve worked with Eastern Mountain Sports to build a more youthful customer base and with the Association of Surfing Professionals to increase awareness of its World Championship Tour. These are just a couple of examples of how major brands trust Fuse Marketing to reach young people.
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by Willy Franzen on August 4, 2008
Despite what their name might make you think, Ruder Finn was not founded by someone from Finland with bad manners. They are actually a family-owned public relations firm that was founded in 1948 by David Finn and Wlliam Ruder. Ruder Finn has four specialties – Health & Wellness, Global Connectivity, Corporate & Public Trust, and Life & Style – with many areas of focus within those specialties. The firm’s first client was Perry Como, who was followed by a list of other celebrities; however, Ruder Finn represents more than just celebrities. They work with many major corporations, the United Nations, and they even represented the Bosniaks and the Croats in the Yugoslav Wars. Yes, warring nations choose Ruder Finn to manage their PR – that’s impressive, albeit a bit strange.
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by Willy Franzen on July 24, 2008
The idea for today’s post came straight from a reader and friend. She graduated a few months ago and has been looking for entry-level jobs in event planning since. She told us about one company that she was really excited about, but asked us not to post about it until she was either working for them or had landed another job. She recently landed a job doing exactly what she wants to do (big congratulations to her), so we’re free to tell you about hip consulting group, a boutique event management firm. They definitely offer internships, and they seem amenable to hiring new grads, so they’re definitely worth a look for anyone who has an interest in event planning.
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by Willy Franzen on July 18, 2008
Sometimes I give people a hard time for buying Fiji Water, but I shouldn’t, considering that I occasionally drink it myself. I drink a lot of water, and Fiji Water is some of the best, but it seems crazy to have water shipped half way around the world when we have some of the world’s best drinking water sitting in our toilets (and coming out of our faucets too). Still, there’s something to be said for enjoying the luxury of sipping water that comes from an artesian well at the edge of a primitive rain forest. If you’re going to drink bottled water, it might as well come from somewhere that you could only dream of vacationing.
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by Willy Franzen on May 23, 2008
One Day, One Job is about helping college students find great entry-level jobs. We’ve always taken this literally by featuring companies that look like great places to work (we can’t ever be 100% on this, but we do our best). Well, a big part of finding a great first job is avoiding the not so great (or really awful) jobs that are out there, so, today, we are going to look at a company called The Landers Group, which has been identified as a scam by people online and in the media. As it gets later in the post-graduation job hunting season, many new grads become desperate. It makes them easy prey for employment scams like those peddled by The Landers Group.
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by Willy Franzen on February 9, 2008
Today we have an exclusive entry-level job in New York City for our readers! We were forwarded an e-mail (we were about 4th down the line) by a friend, and we wanted to share this excellent opportunity with our readers, since it can’t be found anywhere else on the Internet. Minds Matter is a not-for-profit organization that brings high-achieving and motivated high schools students from low-income families together with dedicated mentors to achieve academic excellence and expand educational horizons. There are only two employees (we’re not sure if that’s for the entire organization, or just the New York City chapter), an Executive Director and a Program and Development Assistant (PDA) at Minds Matter. The current PDA joined two years ago right out of college, but is leaving in the Summer for graduate school. That means Minds Matter needs a replacement. If you want to do some research on Minds Matter, their 2007 Annual Report has everything you could possibly want to know about the organization.
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