If you’ve ever been to a trade show or big conference, you may have noticed that the people working the shows will try really hard to get your contact information. That used to mean getting your business card, but now it might be scanning your badge or getting you to fill out a form on an iPad. The branding these shows can provide is fine, but most of the businesses that attend want to come away with leads. eshots is a Chicago, IL based company that ensures their clients “get the highest possible return on [their] event marketing investments.” eshots offers a line of what they call “activation products.” These are tools that help manage the entire event lifecycle from pre-event e-mails to follow up campaigns after the event, but more importantly they offer a better way to get potential customers to allow you to communicate with them.

Give Them a Shot

eshots got its start in 1998 with their photo marketing product, which allows event attendees the opportunity to get a cool photo taken. It may be with a celebrity guest or in front of a green screen so that a cool background can be added in. The attendee gets the photo in return for his or her contact info. eshots offers similar products that offer videos, prizes, and branded products. The point is to incentivize people to share some information about themselves and then put them through a custom marketing campaign. You really should take a look at all of eshots’ product offerings to get a better idea of how they work. It seems that eshots does a lot of work in the automotive industry–their clients include Ford, Toyota, Honda, Harley-Davidson, and Chevrolet–but they also have worked with brands like Coca-Cola, AT&T, Adidas, and Fox. If event marketing sounds interesting to you, take a look at eshots’ Jobs page. Right now they’re looking for an Account Coordinator, a Quality Assurance Associate, and a Web Application Developer. Each of these positions looks like it could be a good fit for a new or recent grad.

Links to Help You Begin Your Research

• eshots.com
• Jobs at eshots
• About eshots
• eshots’ History
• People at eshots
• eshots Products
• eshots News

What do you think of eshots?

We've identified eshots as having career opportunities in the following categories:

• account management
• all employers
• events
• Illinois
• marketing
• quality assurance
• sales
• software development
• web development

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