by Willy Franzen on March 19, 2010
Today is possibly the biggest day in Cornell sports history (GO BIG RED!), and as an alum I am extremely excited. Our Men’s Basketball Team is facing off against Temple early this afternoon in the first round of the NCAA tourney, and our Men’s Hockey Team will take on Brown in the ECAC semifinals later this afternoon. We also have our wrestling team competing in the NCAA Championships and our Women’s Hockey taking on Mercyhurst in the Frozen Four semi-final this evening. I’m especially excited about this because I’ve been a good fan all year (do I sound like Andy Bernard yet?). I even plunked down $69.95 to be able to watch crappy quality Internet video of all of my favorite teams. I may have to strain my eyes to see the puck or to make out the numbers on the back of a basketball jersey, but it’s been worth watching all season. The company behind this crappy quality video is Syracuse, NY based Internet Consulting Services. They may have the most boring name ever, but they actually have a pretty cool business.
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by Willy Franzen on March 12, 2010
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If you woke up this morning with a sore throat, what would you do? I bet many of you would get on the computer, type your symptoms into Google, and probably end up on WebMD trying to self-diagnose. I’m not sure whether that’s a good thing or a bad thing (maybe we should leave the diagnosing for the doctors), but it’s how most of us operate these days. We have a remarkable amount of medical information available at our fingertips, and WebMD, which is based in NYC with a significant presence in a number of other cities, is responsible for a lot of it. They consider themselves “the leading provider of health information services, serving consumers, physicians, other healthcare professionals, employers and health plans.” If you read that closely, you probably noticed that WebMD’s business goes well beyond their consumer facing website.
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by Willy Franzen on March 9, 2010
We’re already working on new projects based on your feedback. If you want your voice heard, please take 3 minutes (seriously, it’s short) to complete our One Day, One Job survey.
Today’s company has nearly pushed me to plagiarism. I love their tagline so much that I want to steal it and make it my own. Instead of “Our business creates ideas. Our ideas create business.” I’d use “My job is to create ideas. My ideas create jobs.” Ok, it isn’t perfect yet, but I guess that’s why I need to stick to coming up with my own ideas. Laughlin Constable, owner of the slogan, is a Milwaukee, WI based creative agency with locations in Chicago and New York City. When you look at their client list, you won’t see the long list of huge brand names that hire some of the other agencies that we’ve featured. That’s because Laughlin Constable has a thing for the underdog—they “help brands challenge bigger brands.” For their clients execution isn’t enough. They need big ideas that can help to challenge the status quo.
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by Willy Franzen on March 8, 2010
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It’s the ultimate premium channel. The one that separates the haves from the have nots—at least when it comes to cable packages. HBO or Home Box Office is the pinnacle of cable television. Ok, maybe I’m going a bit far, but I remember how excited I was when one day HBO was suddenly part of my family’s cable package. The cable company made a mistake, and I was now able to watch all kinds of great movies in the comfort of my own home (and without having my mom take me to Blockbuster). Of course, HBO, which is based in New York City, isn’t just about movies. Their original programming is one of the key reasons that they have more than 40 million subscribers in the US. HBO’s series past and present include Arliss, Sex and the City, Entourage, The Sopranos, Fraggle Rock, and plenty of others. Then there are their documentaries and sports coverage. It’s why people pay extra for HBO (and Cinemax, its sister station): high quality programming without commercials.
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by Willy Franzen on March 5, 2010
Today’s post came from a reader recommendation (thanks Derek!), which is awesome because I was on the company’s site a few days ago and never would have imagined that they offer jobs (or even considered them a company as opposed to a website). The reason that I was on the site was that I was reading the story of Epic Beard Man (it is tagged NSFW), which is another one of those ridiculous things that has become popular on the Internet. The term that many use to describe these phenomena is meme. Know Your Meme is a website that organizes all of the world’s memes. Let’s say that you’re looking for the story behind Rickroll because you have no idea why people think it’s so funny. Know Your Meme, which is based in New York City, will not only explain the meme to you, but it will also detail the history of how the meme became popular and how it evolved. To some Know Your Meme may seem frivolous, but in many ways it’s the Historical Society of the Interwebs.
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by Willy Franzen on March 4, 2010
Apparently the hot dog is a killer. Who knew? I had heard that the preservatives in hot dogs might cause cancer, but I read yesterday in this Fast Company article that the American Academy of Pediatrics recently “called for the redesign of hot dogs” because of the choking hazard. One of the Academy’s doctors even went so far as to say that, “If you were to take the best engineers in the world and asked them to design a perfect plug for a child’s airway, you couldn’t do better than a hot dog.” The article went on to discuss how RKS, a Thousand Oaks, CA based industrial design firm, was playing with ideas on how to redesign the hot dog. That’s a big task to bite off, but RKS was able to come up with some pretty cool concepts in their brainstorming. It shows why they can claim companies like Apple, Coca-Cola, Nissan, and HP as clients.
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by Willy Franzen on March 3, 2010
If you’ve been in the job search for very long, you’d probably do anything to go back to Senior year of high school when you were applying to college. It’s not that the admissions process is particularly fun, but at least it has a set timeline and a fixed set of options. Still, there’s plenty of room for improvement. That’s why there are quite a few young entrepreneurs who have built companies that aim to make the college process better, just like I’m doing with the entry level job and internship searches. One of these companies is San Francisco based Zinch, which was founded by Mick Hagen, a Princeton dropout. They’ve created a social network that allows high school students to connect with the colleges that they want to attend. There are more than 700 colleges and universities that invest in Zinch, which is why more than 1.5 million students have created Zinch profiles to show off to admissions counselors and to apply for scholarships and financial aid packages.
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by Willy Franzen on March 2, 2010
I got a tip on this one from a fellow Cornellian (which is cool because a few of my friends from Cornell work at Rosetta). If you ever find a company that you think that we should feature, e-mail me at willy@onedayonejob.com. We feature a lot of interactive marketing agencies because they’re usually pretty big on hiring young talent whether it be at the intern or entry level. Rosetta stands out because of their size and sophistication—they almost seem more like a consulting firm than a marketing agency, at least in the way that they present themselves. For instance, they recently become a “top ten interactive agency” by means of an acquisition. That seems so different from the image that most agencies try to portray, but it’s working. Through “dedication to client work within Consumer Products & Retail, Healthcare, Financial Services, Consumer Technology & Media, B2B, and Travel & Hospitality industries” Rosetta “has created enduring partnerships with [their] clients including Scholastic, Coach, Borders, Johnson & Johnson, Bristol-Myers Squibb, Nationwide, Marriott and Microsoft.” Those are huge names, so you know Rosetta, which is headquartered in Princeton with offices in New York, Cleveland, Boston, Chicago, and Denver, is capable of delivering results.
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by Willy Franzen on February 26, 2010
I hope the title of today’s post didn’t make you hungry, because we’re not talking about jobs in organic food. Organic is a San Francisco based interactive marketing agency with a brand that has gained a lot of keyword competition over the past 16 years. Yes, people were eating organic back in 1994, but the word wasn’t nearly as common as it is today. Doing research on Organic is tough because the organic search results (excuse my SEO pun) have all kinds of other stuff in them (at least they own Organic.com). Either Google needs to get inside my head to discern my intent, or Organic is going to have to hope that artificial packaged, processed foods go back in vogue. Ok, enough of my ripping on their name—Organic was ranked by AdWeek as the #1 interactive agency in 2007. That fits in perfectly with my impression of Organic from browsing their website and looking at their work. In fact, I’m blown away by how good Organic’s website is. It’s easy to use, it’s full of information, and it’s gorgeously designed. Their corporate mantra is “Exceptional Experience,” and they certainly live up to it.
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by Willy Franzen on February 24, 2010
I know that it sounds like a place to buy illicit substances, but Dealer.com is a legal operation as far as I know. They may operate in the underworld of search engine optimization, but so do I, and I’m not a sleaze bag or spammer. Dealer.com is a Burlington, VT based company that “has become the global leader in online marketing solutions for the automotive industry.” They provide a platform for car dealers to generate leads online. I’d imagine that Dealer.com is a direct competitor with Cobalt, a company that we featured back in January. It’s no surprise that automotive online marketing is a growing industry. Most car dealerships don’t have the resources to do online marketing themselves—cheesy tv commercials don’t translate to the web. So how do they reach the masses of people who are using search engines to aid in car buying decisions? They either build an internal online marketing division, hire a local agency that doesn’t know anything about the industry, or go to Dealer.com. Which decision do you think will sell the most cars?
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by Willy Franzen on February 23, 2010
Apparently my parents and sister have engaged in a never-ending series of online Scrabble games played via iPhone. I’m with my parents in Florida right now, and every five minutes they’re bugging each other to make the next move. It’s crazy. Free online gaming has hit the masses, and it isn’t pretty. There are tons of new online gaming companies, and while some are focusing on bringing new gamers to the market, others are more focused on gaining ground with serious gamers. Culver City, CA based Riot Games is a perfect example of the latter. They are behind League of Legends, a free online role-playing game that is set in an imaginative world. The game has been downloaded more than a million times, and Riot Games has received $20 million in venture capital investment based on the game. $8 million of that investment came from a Chinese gaming company that has a huge user base, so this is very much an international play.
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by Willy Franzen on February 22, 2010
I’ll admit it, I don’t read The Economist regularly, but plenty of my friends do—mostly the smart ones. It’s a magazine (they call themselves a newspaper, but you’d likely identify it as a magazine) that stands apart from other periodicals in a variety of ways. It’s not the topics that they cover—they offer both news coverage and analysis and opinion on business and politics—it’s more the way that they cover those topics. The most interesting thing about The Economist is the fact that all of their articles are written anonymously. It’s about “a belief that what is written is more important than who writes it,” but you have to like the fact that anonymity allows the writers the freedom that they need to address topics in the ways that they should be addressed. The Economist is all about free trade and free markets, yet it “considers itself the enemy of privilege, pomposity and predictability.” The Economist is based in London, but they are very much an international business and magazine.
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by Willy Franzen on February 21, 2010
I don’t know if you’ve ever spent anytime on the Appalachian Trail, but if you haven’t, you should. The trail stretches from Georgia to Maine, while the range of mountains touches as far south as Alabama and as far north as Newfoundland. It’s 1,500 miles of natural beauty that is prime territory for naturalists and adventurers. Back in 1876 there was a club called the Appalachian Mountain Club started in Boston for people who enjoyed the range. Now the club consists of more than 12 chapters and 100,000 members—it’s the “nation’s oldest outdoor recreation and conservation organization.” They’re still based in Boston, and they’ve developed into a non-profit that promotes “the protection, enjoyment, and understanding of the mountains, forests, waters, and trails of the Appalachian region.”
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by Willy Franzen on February 18, 2010
I’m a huge fan of open source software. I build all of my sites on the WordPress platform, and I am amazed at how powerful the blogging software has become over the years. Still, I know that it can’t do everything. If I get too much more advanced, I’ll probably have to move to a platform like Drupal—another open source content management system. The problem with that is that I’m not a programmer, and Drupal is a bit more complex than WordPress. Luckily, there’s a support option. Acquia is a Woburn, MA based company that provides “products, services, and technical support for the open source Drupal social publishing system.” They were founded by Dries Buytaert, the guy who created Drupal, so there’s no question about whether they’re the right people to offer Drupal support—they know the platform inside and out.
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by Willy Franzen on February 17, 2010
Whenever I get a new Facebook friend, he or she usually tells me that I have way too many pictures of me fishing. Since I let go nearly all of the fish that I catch, I love snapping a quick picture before the release—it gives me bragging material. That’s why I consider it important to have a fishing buddy who also knows how to take a decent photo. The problem is that I still spend a lot of time fishing alone, and trying to take a self-picture with a fish in the other hand is extremely awkward. Luckily I discovered the Gorillapod
, a small tripod that has flexible legs that wrap around nearly anything. It’s a fishing buddy that fits in vest’s pocket. The Gorillapod is made by Joby, a San Francisco based company, and it really is an ingenious product—it takes all of the hassle out of lugging around a tripod.
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by Willy Franzen on February 16, 2010
In the world of startups, hardcore usually means eating ramen for 17 meals straight, working 100 hour weeks, and sleeping under your desk. That’s not the case with Tough Mudder—that kind of lifestyle will prevent you from finishing their races. What races? The most hardcore races known to man. Tough Mudder was “launched because there is not a race in America that tests toughness, fitness, strength, stamina and mental grit all in one place and all in one day.” There will be soon. The team at New York City’s Tough Mudder doesn’t think much of marathons or even ironmans. They want something that puts the human body and mind to the ultimate test in one day and one location. They haven’t quite nailed down what this race will look like, but I think the pictures on their website will give you a good idea of what they have in mind.
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by Willy Franzen on February 15, 2010
I’m sure that you’ve heard a lot in the news about how traditional media companies are having trouble taking their business models online. You may be under the impression that making money from web content is near impossible, but there’s a dirty little secret: it’s not. While companies like the New York Times stick to editorial integrity and chasing Pulitzers, there are companies out there that craft their content with the sole purpose of making money. A perfect example is Santa Monica, CA based Demand Media. They’ve secured more than $355 million in venture capital funding, grown annual revenue to more than $200 million annually, and reached a valuation north of $1 billion all by taking an ROI based approach to content development. How does that work? Demand Media has developed an algorithm that helps them find profitable topics. By using data from Google AdWords, they’re able to estimate the demand for a given piece of content (example: an article and video on how to tie your shoes) along with the revenue that the yet to be developed piece of content could be expected to make given a certain number of pageviews.
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by Willy Franzen on February 3, 2010
I’m a big proponent of making personal finance part of the job search. By managing your money wisely (even if you barely have any left), you’re creating a project for yourself that you can use to demonstrate to employers how you’ll be an effective employee. When I need information on personal finance, I always look to Ramit Sethi, the founder of a website called I Will Teach You To Be Rich and the author of a book by the same name
(he also just launched a course on how to make money freelancing and he’s doing a free webinar tonight at 7 PM PST – affiliate links). One thing that he strongly recommends is using online banks that offer high interest rates and great easy to use features. One of these banks is ING Direct, which is headquartered in Wilmington, DE. While you may have noticed that most banks are on a real estate binge as they try to gain customers, ING Direct is doing the opposite. They operate almost entirely “in the cloud.” Since they “believe saving money should be as simple as having a cup of coffee,” they do have cafés in New York, Philadelphia, Los Angeles, Wilmington, Chicago, St. Cloud, and Honolulu where you can ” sip a latte, surf the Internet for free and talk to [them] about how [they] can help you Save Your Money.” And by keeping a low overhead, ING Direct is able to offer better interest rates and fewer fees, which gives them a huge advantage in winning over customers.
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by Willy Franzen on February 1, 2010
I’m not sure if it’s a trend yet, but it seems that more and more creative/interactive agencies are moving away from client work and spending more time developing products. 37signals used to be a web design agency, and now they develop web-based applications that help people get things done. Brooklyn, NY based AD:60 appears to be taking a similar path. They’re still putting a strong emphasis on their client work, but they also seem to have a lot of interest in developing their own products. The agency’s offerings include Web Design, Website Development, Mobile Technology, Marketing & Advertising, and Consulting, while their current internal projects include MyBankTracker.com and BankTwitter.com.
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by Willy Franzen on January 26, 2010
Design matters. It’s the reason that Apple can sell devices that essentially do the same thing as those of their competitors for a significant premium. It’s the reason that you choose to trust one website over another. It’s the reason that you buy brands. Yes, functionality matters too, but that’s a given. Grafik gets it. They’re an Alexandria, VA based integrated marketing agency that appears to put a heavy focus on visual design. Their main service offerings are brand strategy, integrated communications, and interactive marketing, but it’s very obvious from looking at their website (and their name) that graphic design is a key part of what makes Grafik successful. Browsing through a gallery of their work only confirms this.
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by Willy Franzen on January 21, 2010
I’m probably more fashion conscious than the average guy, but not remarkably so. I have a few brands that I really like wearing—Bonobos and lululemon athletica for example—and most of the rest of the stuff that I buy I get from Gilt Groupe, which is always introducing me to new brands. I figure that it’s important for me to stay up on fashion to some extent because so many of you are interested in jobs in the fashion industry. I recently noticed that one brand that I’ve seen on Gilt Groupe before, Elie Tahari, has a number of job openings available. Elie Tahari is both the name of a designer and “a privately held global lifestyle brand with a presence in more than forty countries.” The company is headquartered in New York and serves both men and women who are “looking for fashion and value in luxury ready-to-wear.”
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by Willy Franzen on January 19, 2010
When I was in 6th or 7th grade, I played a trading card game called Magic the Gathering. Being a baseball card collector, I was more interested in what the cards were worth than actually playing the game. I occasionally played with my friends, but when they lost interest, I went back to baseball cards. Many trading card games came after (I didn’t play any of them), but apparently Magic the Gathering was the first. I had long forgotten about Wizards of the Coast, the company that was behind Magic cards, when I came across their name again. I took a look, and was surprised to see that the Renton, WA based company has grown quite a bit over the past decade and was eventually purchased by Hasbro. Wizards of the Coast is still a gaming company—the world leader in hobby games—and their brands include Dungeons & Dragons, Duel Masters, Heroscape, Axis & Allies, and Star Wars in addition to Magic the Gathering.
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by Willy Franzen on January 6, 2010
Check out this week’s sponsor, New York City Teaching Fellows. They’re seeking new grads with no prior teaching experience or background in education to help make a difference in NYC’s public schools.
When I last bought a car in 2001, the best way to go about it was to stop by dealerships to see what they had in their inventory. I remember using the Internet to some extent, but it wasn’t all that helpful. Although I haven’t purchased a car since, I’m pretty sure that the web is playing a much larger role in the car buying decision process these days. That’s why Cobalt, a Seattle based company, is doing so well. They’re in the business of automotive marketing, and they made the Inc. 5000 last year with 134.0% three-year revenue growth to $168.4 million. Cobalt works with both dealers and manufacturers to “increase their retailing effectiveness and profits.” The company has been around since 1995, and it consists of three key subsidiaries: Dealix, UsedCars.com, and IntegraLink.
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by Willy Franzen on January 5, 2010
If you haven’t already checked out this week’s sponsor, New York City Teaching Fellows, take a look now. They’re recruiting new grads with no prior experience or education in teaching to teach in NYC public schools.
Although Twitter’s search results are getting filled with more and more junk, I’m still finding that Twitter is a pretty easy way to find jobs and internships that wouldn’t typically be on your radar. That’s how I came across Lunchbox, a Culver City, CA based “full-service agency that specializes in creating complete-branded content packages.” Since I have no idea what that actually means, I took a look at Lunchbox’s portfolio to get a better idea of what their work entails. Basically Lunchbox helps build brands by developing new ways for their clients to introduce their brands to customers. It may be creating stuffed animals for Discovery Channel or designing a magazine for CMT. Whatever the challenge is, Lunchbox brings an amazing creative team that has worked in the past with some of the world’s biggest brands.
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by Willy Franzen on January 4, 2010
The future of marketing and media is getting more results based, and that trend is going to continue as tracking technology progresses. Some people think that means that branding campaigns are a dying breed, but the folks at Undertone Networks would strongly disagree. They are a New York City based online advertising network that is helping Fortune 500 companies move their branding campaigns online. The trouble with doing this is that controlling your brand online is much more difficult than controlling it on tv, radio, or in print. That’s why Undertone Networks has developed an ad network that offers “Fortune 500 marketers an ad network where they [can] confidently and safely market their products and services without having to compromise their brand.”
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by Willy Franzen on December 22, 2009
One of my earliest memories is from Detroit’s Thanksgiving parade. I think that I was about 2 years old at the time, and I saw Oscar the Grouch on some sort of float. I don’t remember much more about the parade, but I remember that. I guess that I’m an experiential marketers dream since I managed to remember that over all of the other cool things that happened when I was two years old (another early memory was getting my head stuck between the bars on a McDonald’s playground—another branded memory). I think that the people at VEE Corporation would be especially happy to hear about my early memory since they’re the company behind Sesame Street Live. They’re a Minneapolis based firm that provides “live entertainment, promotion and event marketing services for America’s most respected brands, properties and agencies.” They’re big on full-body costumes and mascots as well as merging marketing and entertainment.
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by Willy Franzen on December 21, 2009
I can’t remember whether it was late in my middle school years or early in my high school years, but there were certainly a couple of years in the late 90s when Kate Spade was as hot as could be. Whether it was a wallet, calendar, or other accessories from the New York based fashion designer, the girls in my classes went crazy for them. At that point in my life, I wasn’t the most fashion conscious kid, so I probably thought Five Star binders were still cool. Despite my ignorance of fashion back then, even I knew what Kate Spade was. Since Kate Brosnahan started her line in 1993, her company has grown exceptionally. Hallmarked by “utility, wit and playful sophistication,” Kate Spade’s offering includes handbags, shoes, accesories, clothing, jewelry, baby items, fragrance, glasses, and even paper. The company now runs 46 retail shops and continues to be a huge name in the fashion industry.
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by Willy Franzen on December 15, 2009
When it comes to company names, I’ve seen a lot of things—all lowercase, weird characters separating two names, all caps, odd uses of numbers, and much more; however, today I’ve come across a first. ‘peeps creative is a company whose name starts with an apostrophe (as you have probably already noticed). It’s pretty unusual, but I guess it’s the kind of thing that you should expect from a creative firm. ‘peeps creative is based in Akron, OH, and they “build meaningful and demonstrably profitable marketing initiatives in the digital and traditional spaces.” They’re all about innovation and spotting trends, as long as it helps them deliver “high-end brand experiences.”
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advertising,
all employers,
design,
marketing,
Ohio,
software development,
user experience,
web development
by Willy Franzen on December 11, 2009
Want to get $30 off your first Bonobos purchase? They have an awesome referral program, so if you want a Bonobos invite, just leave a comment below with your real e-mail address in the proper field (it won’t be displayed). We’ll send you a referral coupon code for $30 off.
Pants are important. Especially when you’re trying to land a job. Going to a job interview without pants is the kind of disaster that only happens in nightmares. Showing up with wrinkled pants is a more likely problem for most recent grads—it makes you look sloppy and careless. Wearing ill fitting pants is almost as bad, even if you have demonstrated to your potential employer that you know how to properly use an iron. The problem is that there aren’t a lot of non-jean pants out there that fit men well. At least that’s what Bonobos, a New York City based fashion startup, thinks. They kind of have a Web 2.0 feel to them, even though they’re in a business that is hundreds of years old. They pride themselves on making great fitting men’s pants (they do suggest a pants hack for women who want Bonobos), offering unbeatable customer service, and providing an overall wonderful shopping experience. I just bought my first pair of pants from Bonobos last night, and I’m excited to see if they live up to the hype. If they don’t, I can take advantage of their free two-way shipping and “any pant, any time, any reason” return policy.
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all employers,
apparel,
arts,
design,
fashion,
New York,
operations,
public relations,
sales,
software development,
user experience,
web development
by Willy Franzen on December 10, 2009
I love playing with data. I’m always poring over Google Analytics looking for ways to improve things on my sites. If you’re like me, then you’ll almost certainly enjoy Swivel, the “YouTube of data.” They’re a San Francisco based company that makes it extremely easy to visualize and compare data. For instance, you can take a look at cities with low temperature variance and how their highs and lows vary over the course of a year. (I can tell you that Chicago is not on that list with a high of 12 degrees today after much warmer weather just a few weeks ago.) I still haven’t figured out how to make the most out of Swivel, but I definitely see the potential for using it to identify some interesting relationships.
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all employers,
California,
data,
design,
marketing,
research,
software development,
web development
is the funniest, most in-your-face career guide on the market.