by Willy Franzen on October 22, 2009
One of my goals with One Day, One Job is to get more interactive. I’d like to get more feedback from you, the readers, on what you want to see, and I’d also like to use the collective wisdom of thousands of college aged job seekers to develop better content. The best way to do that is through reader surveys, which is why I recently signed up with SurveyMonkey. They’re a Menlo Park, CA (formerly Portland, OR) based “startup” that has been helping people run online surveys for the last decade. While most Internet companies that started in 1999 have since flamed out and most companies started in the 2000s have relied on flashiness to bring in venture capital money, Survey Monkey and its outdated look have been laughing all the way to the bank. By providing a dead simple way for business owners (they’ve worked with more than 80% of the Fortune 100) to collect data, SuveyMonkey has built an insanely successful business.
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by Willy Franzen on October 15, 2009
Once you start interviewing for jobs, you realize how important it is to stay well informed. Whether it’s staying up on the industry that you want to work in or just keeping up with current events, you need to be able to speak (somewhat) intelligently about a wide range of topics. Chit chat and small talk play a big part in the impression that you make, so don’t try to use the fact that you “live in a bubble” at college to explain away your ignorance. Instead, you should subscribe to the The Daily Beast. It’s a cheat sheet for current events that covers a wide array of topics. Some would call it a news aggregator, but they like calling what they do “curating.” The site was created by Tina Brown, who was formerly the editor at Vanity Fair and The New Yorker. The Daily Beast, which is based out of New York City, launched just over a year ago, and has been able to garner a huge amount of traffic pretty quickly. I guess it might have something to do with their IAC backing.
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video,
web development
by Willy Franzen on October 14, 2009
I remember being in middle school and deciding that I wanted a drum set. I already had a snare drum, but I knew that a full set would be much cooler. My mom bought me a copy of the Bargain News, a local paper full of classified ads, and helped me pore over the listings in search of a drum set. That’s certainly a relic of the past, but classified ads are far from dead. They’ve just moved online. You’re probably most familiar with Craigslist, and maybe you’ve considered using Facebook Marketplace or something like that. What you probably didn’t realize is that there is still a huge business behind classified ads. Take Chicago based Classified Ventures for instance. They’re another Inc. 5000 company, and they’ve increased their revenue from $146.7 million to $297.5 million over the past three years. They’ve done this with four distinct businesses: Apartments.com, Cars.com, HomeGain.com, and HomeFinder.com. You’ve probably noticed at least one of those sites before, which is exactly what they’re looking for.
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Texas,
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by Willy Franzen on October 7, 2009
One of the more effective ways that I’ve found to teach online job search tactics is to use screencasting. I do a number of screencasts in Found Your Career, and they seem to work really well when walking people through how to use sites like Google, LinkedIn, and Facebook for job search. TechSmith is an Okemos, MI based company that is “the world’s #1 provider of screen capture and screen recording software for the individual and professional user.” They’ve been in the business since 1987—which is an insanely long time for a company in their industry, and they’ve actually been doing screen capture for most of that time. I’ve never used any of their products, but I’ve heard from a number of people who rave about Camtasia, TechSmith’s main screen recording software.
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by Willy Franzen on October 2, 2009
I think that e-mail is still the king of social media. We have all of these fancy social networking accounts, but they all send their notifications to our inboxes. If you want someone’s attention, e-mail is the way to go (assuming your message doesn’t look like spam). Heck, you’re probably reading this in your e-mail. That’s why e-mail marketing continues to be a rapidly growing industry. We’ve already taken a look at jobs with Constant Contact, Aweber, and e-Dialog, and now we’re going to look at an industrial strength e-mail marketing company, ExactTarget. They’re based in Indianapolis, and since 2000 they’ve been focused on “providing the most powerful on-demand software for email communications and finding the best and brightest marketers on the planet to revolutionize the way people think about email.”
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quality engineer,
rotation program,
sales,
software development,
strategy,
training
by Willy Franzen on September 25, 2009
We’ve featured a lot of startups here at One Day, One Job, but never one with as good of a sense of humor as Rooftop Media. They’re a San Francisco based company that is entirely focused on comedy. Yes, they were able to secure $2.5 million in venture capital solely on their sense of humor. Ok, they actually have a well thought out business model too, but I’d like to think that instead of pitching decks (slides) to VCs, they just did a little standup routine and that was that. The main concept behind Rooftop Media is providing a platform for middle tier comedians—professionals whom you’ve probably never heard of. They have a destination comedy video site called RooftopComedy.com, while also working with media and advertisers. For media they “create custom comedy programming for broadcast, web, mobile and print channels hungry for unique, compelling content,” and for advertisers they “create powerful, branded entertainment and integrated marketing programs on behalf of our advertising clients.” They’ve worked with impressive names like Microsoft, Purina Mills, Virgin America, Fast Company, and more.
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by Willy Franzen on September 19, 2009
I love our oceans—everything about them. I love swimming in them, eating the food that they provide, fishing in them, watching sunsets over them, and all of the other wonderful things that they offer. However, our oceans are both blessed and cursed by the same thing—they seem infinite. That’s what makes them so great, but it’s also what has led us to abusing them nearly to the point of no return. A little pollution will disappear in the vastness of an ocean. Overfishing doesn’t matter because there are always more fish. Scraping up the bottom isn’t a big deal because we can’t see the bottom. I wish that oceans were that resilient, but they’re not. Oceana is a Washington, DC based non-profit organization that “seeks to make our oceans as rich, healthy and abundant as they were in our grandparents’ youth.” They recognize the value of their oceans, and they’re doing something to protect them.
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Washington DC,
web development
by Willy Franzen on September 5, 2009
Whether you’re trying to land a job, start a business, get in shape, figure out your personal finances, or get a date, there’s one piece of advice that I’ve found to be the most appropriate. It’s really simple and a little disappointing, but it just works. Do something! Get off your butt and take action. It will get you 80% of the way to accomplishing your goal. I’m not the only one who thinks this. Do Something, a New York City based non-profit, has adopted this two word phrase as their name. They’re focused on encouraging teenagers to take positive ideas and turn them into action. Instead of focusing on a specific cause, Do Something is all about getting teens to do something about the issues that matter to them—whatever they may be.
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social networking
by Willy Franzen on September 1, 2009
Today we’re kicking off our Back to School, Back to Work contest where we’re giving away an HP dv6 Laptop, an HP Mini 110 Netbook, a customized Timbuk2 bag, and Syncables software to one lucky winner. Last December when we did another HP giveaway we took a look at entry level jobs with HP, so this time we’re going to check out Timbuk2 (since they were kind enough to provide a prize for one of you). They’re a San Francisco born and bred company that builds “bags and accessories for urban adventures with a simple philosophy—create good-looking, tough-as-Hell bags you can truly make your own.” I already had one that I stole from my girlfriend, and I just got another to check out for this promotion (the bag goes with me everywhere now).
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entry-level jobs,
fashion
by Willy Franzen on August 28, 2009
It’s hard to imagine that a film production company could morph into “a holistic interactive agency built for a digital world;” however, that’s exactly what New York City’s R/GA has done. Now, film production and advertising aren’t all that different, but it’s still a big psychological leap from one to the other. Moreover, not many companies are willing to take a huge risk and move where innovation takes them. R/GA embraces change. They’re also really freakin’ good at what they do. Their clients include Nike, Verizon, IBM, Target, Bank of America, and a bunch of other extremely well known companies. They also have the best corporate website built in Flash that I’ve ever seen. Everything about it works—I can actually give you links to specific pages. Beyond that, the site does a fantastic job of presenting R/GA’s brand. It’s packed with information and has fantastic videos (they obviously haven’t abandoned film production completely).
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United Kingdom,
web development
by Willy Franzen on August 27, 2009
Yesterday I was amused by a friend’s Facebook status that said: “just had a revelation: Obama sounds like Dwayne ‘The Rock’ Johnson.” I instantly imagined Barack Obama shirtless, yelling into a microphone, “Do you smellllllllllll what Barack is cooking?” Apparently SNL had a similar idea. That got me thinking about WWE (formerly the WWF), where The Rock first became famous. I was never a huge fan of professional wrestling, but I must admit to having watched on occasion. My little sister, on the other hand, was a huge fan. At about six years old she decided to be Hulk Hogan for Halloween. It was priceless. Back then they were the WWF, but a spate with World Wide Fund for Nature in 2000 resulted in a lawsuit and eventually a name change. WWE is located in Stamford, CT, just 20 minutes or so from my home town, and is a billion dollar business. Unfortunately, they haven’t been immune to layoffs, but they seem to have some great job opportunities right now.
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by Willy Franzen on August 14, 2009
Before I get started, I’d like to ask you all for a favor. Businessweek is seeking nominations for their list of the Best U.S. Entrepreneurs 25 and Under, and I happen to be under 25 and an entrepreneur. I’d love to be on this list, but only if you think I should be. If One Day, One Job has helped you with your job search or you just love what we’re doing, please nominate me. It won’t take more than 90 seconds. Thanks!
When I was growing up, I kept all of my most prized possessions in a small wooden box that my Dad gave me. I knew that if the house ever caught on fire, I’d grab that and run (because there was no way I’d be able to carry my entire baseball card collection). These days I still think the same way, but my laptop is definitely the first thing that I’d grab before running out of a burning building. Maybe I’m unique because I run an online business, but I think that you’d probably grab your laptop too. Our prized possessions are increasingly in the form of data—our pictures, our movies, our contacts, and many of the other things that can never be replaced. Memeo is an Aliso Viejo, CA based company that recognizes how important data is to our lives. They build products that simplify your digital life. They have backup software, syncing software, and file sharing software. Yes, there are plenty of software companies that make these kinds of products, but Memeo makes it simple and easy to manage your digital assets.
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by Willy Franzen on August 13, 2009
Before I get started, I’d like to ask you all for a favor. Businessweek is seeking nominations for their list of the Best U.S. Entrepreneurs 25 and Under, and I happen to be under 25 and an entrepreneur. I’d love to be on this list, but only if you think I should be. If One Day, One Job has helped you with your job search or you just love what we’re doing, please nominate me. It won’t take more than 90 seconds. Thanks!
After a second company used the term “rockstar” in their job postings, it became clichéd. I know that I’ve said this before, but no matter how good your coding skills (or whatever other rockstar skills employers look for) are, you’re never going to be a rockstar. Unless, of course, you land a job at Rockstar Games. If you work there, at least you’ll be a rockstar in name. You may not have a guitar, but you’ll be working for the company behind video game series like Grand Theft Auto, Max Payne, and Manhunt. And for those of you who have a different taste in games, they’ve got Table Tennis for the Wii. I keep harping on the fact that the video game industry is doing well, but it’s just so impressive. Other content producers like newspapers, magazines, record labels, and move producers are struggling with changes in how we consume content, but video game companies keep humming along—and Rockstar Games is no exception.
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web development
by Willy Franzen on August 9, 2009
For nearly as long as humans have been around, we’ve been building shelters—places to sleep, eat, work, and play. And nearly as long as we’ve been building shelters, we’ve been doing it artistically. Function is still our primary goal—it’s the reason that we build things, but it’s amazing how development, architecture, construction and engineering, interior design, landscape architecture, and urban planning come together as an essential part of human culture. The National Building Museum in Washington, DC was started to “advance the quality of the built environment by educating the public about its impact on people’s lives.” Yes, it’s a museum filled with artifacts and objects related to the history of buildings, but it’s more than that. It’s really about “fostering lively discussion about a wide range of topics.”
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Washington DC
by Willy Franzen on August 7, 2009
We’ve featured quite a few integrated integrated marketing agencies in the past, but I’m not sure that we’ve ever actually talked about what integrated marketing is. According to Wikipedia (original reference has a dead link), integrated marketing communications is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” That sounds desirable, but how do you accomplish that? You either do it all yourself, or you hire an agency that does it all. It’s really hard to to accomplish integrated marketing when you have one agency doing PR, another doing TV ads, and another doing interactive. Greenville, SC based Erwin-Penland is an agency that does it all—interactive, public relations, direct mail, event planning, advertising, strategic planning, and media—and they don’t farm any of it out to freelancers or other agencies.
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media,
public relations,
South Carolina
by Willy Franzen on August 3, 2009
Sometimes I don’t completely get advertising. Take McDonald’s for example. How many people in the US have never heard of McDonald’s? Not many. So what’s the point in advertising? Maybe you can convince some more people to come in to buy off of the Dollar Menu or get more kids to beg their parents to buy them a happy meal, but it seems like McDonald’s would be just fine without any advertising at all. That’s something that the folks at Dallas’ Moroch will disagree with strongly because they are an ad agency that happens to do a lot of work with McDonald’s. And since Moroch’s About page says that they’re really all about helping their clients make more money (usually through advertising), I’m going to take a wager that all of the Mickey D’s advertising that you see has a significant effect on the bottom line. Beyond McDonald’s, Moroch also works with huge brands like Verizon, Walt Disney Pictures, Monster (yuck), and Make-A-Wish. That may sound cushy, but that means that there’s always a constant pressure to deliver spectacular results.
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Texas
by Willy Franzen on July 30, 2009
Next March I’m going to regret not saving this one for my St. Patrick’s Day holiday themed post, but today we’re going to take a look at Lucky Brand. They’re a clothing manufacturer and retailer that is “rooted in rock ‘n ‘roll with a signature sense of humor.” Their About page will tell you that they stand for “independent thinking, individual style and a feeling as authentic as love” and that they’re known for “great-fitting, vintage-inspired jeans;” however, I think it’s much simpler than that. One of their founders came up with the idea to put the phrase “Lucky You” behind the flies of every pair of pants that they made. It was an instant point of differentiation, and I think that it has a lot to do with why Lucky Brand is going strong 19 years after they started. It really is pure, politically incorrect genius. Lucky you…
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Missouri,
Nevada,
New Jersey,
New York,
Ohio,
Pennsylvania,
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Texas,
Washington,
Washington DC,
Wisconsin
by Willy Franzen on July 28, 2009
Yeserday we talked about jobs at Vann’s, which made me think that we should talk about with jobs at Vans today. The two companies don’t have much in common beyond being homophones of each other, so let’s start talking about shoes. Cypress, CA based Vans was founded in 1966 as the Van Doren Rubber Company. They started out by producing shoes for sports like baseball, basketball, and wrestling, but that didn’t end up working out too well for them; in fact, it led to bankruptcy. They eventually came out of bankruptcy, and then Sean Penn’s character wore a pair of Vans checkerboard slip-ons in Fast Times at Ridgemont High
. That changed everything.
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rotation program,
shoes
by Willy Franzen on July 21, 2009
Have you ever tried mochi? It’s delicious, right? If you don’t know what I’m talking about, mochi is “a Japanese rice cake made of glutinous rice pounded into paste and molded into shape.” Ok, so that doesn’t make it sound good, but when it comes filled with ice cream it’s extraordinary. Now, I’m not sure why Mochi Media chose to name their company after a delicious Japanese treat, but it seems to be working for them. They’re a San Francisco based company that happens to run the largest ad network for online Flash games—they reach over 100 million gamers.
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by Willy Franzen on July 16, 2009
Take a second and think of your favorite toy growing up. Was it a Barbie? Matchbox Car? American Girl Doll? View-Master? Magic 8 Ball? Rock’em Sock’em Robots? Hot Wheels? Polly Pocket? Even if it wasn’t one of those, there’s a good chance that it was made by Mattel. I’m sure that you’ve heard of the El Segundo, CA headquartered toy company before, but I bet you never realized just how many toys they actually make. Not only do they have some of the biggest toy names in the world, but they’re also behind all of Fisher-Price’s toys. If you always wanted to be like Tom Hanks in Big
and work for a toy company, Mattel is your chance to live every child’s dream.
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Wisconsin
by Willy Franzen on July 14, 2009
I don’t know when wearing sweats started counting as “dressing up,” but I’m pretty sure that it coincided with when Arleta, CA based Juicy Couture became popular. I guess if you’re going to pay a bunch of money for a tracksuit, you’ve got to show it off. Ok, so I can’t say that I love what Juicy Couture has done to popular fashion, but I have to respect it. They completely changed what it means to wear sweats, and they created a new market for high priced, super casual clothing. There’s obviously more to the Juicy brand than just tracksuits, but when I hear the name Juicy, that’s what I think of.
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by Willy Franzen on July 12, 2009
Last night I enjoyed one of my favorite Summer treats—a Dairy Queen Blizzard. Now, this wasn’t just any Blizzard. This was a Tagalong Blizzard. If you’re not familiar with Tagalongs, then you’re missing out. They are my favorite Girl Scout cookie. And that brings me to the Girl Scouts of the USA, which is a New York City non-profit organization that you probably know best for pushing cookies. Obviously, the cookies have little to do with what the Girl Scouts of the USA are all about, but the funds raised from selling the cookies enable the organization to continue to pursue its mission of being “the world’s preeminent organization dedicated solely to girls—all girls—where, in an accepting and nurturing environment, girls build character and skills for success in the real world.”
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by Willy Franzen on June 12, 2009
Considering that I do this nearly every day, I see a lot of companies and a lot of jobs, but today I came across something that I’ve never seen before. It’s called Agency Nil, and it’s an full-service advertising agency, except it’s nothing like any ad agency that you’ve ever seen. They don’t have a physical location, they don’t have a salaried staff, and they don’t have set fees. It’s almost as they don’t exist (I think that’s where the “nil” comes in), but they do. As PSFK puts it, Agency Nil “hopes to channelize the skills of experienced but laid-off talents from the advertising industry, as well as that of graduate students from advertising programs – people who just can’t seem to lay their hands on that elusive job.” In other words, they’re trying to put the glut of available talent to good use. It’s brilliant.
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marketing,
product development,
social media,
virtual
by Willy Franzen on June 10, 2009
A lot of people think inventing is easy. You see those guys like Billy Mays screaming on tv, and you think to yourself, “I could have thought of that.” Believe it or not, even those stupid infomercial products aren’t easy to come up with, and that’s just the tip of the iceberg when it comes to the world of invention. Inventing a new product is a long, arduous process that requires a ton of resources. Invention Machine is a Boston based software developer that “drives sustainable innovation by enabling global organizations to consistently generate breakthrough ideas that accelerate product development.” It’s hard for a non-inventor to understand how software can help the inventing process, but judging from the number of large corporations that are using Invention Machine’s software, there’s something there.
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Germany,
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international,
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software development,
user experience
by Willy Franzen on May 17, 2009
When it comes to non-profits, design matters. You may like to think that people will judge organizations by their mission and actions, but it’s often not so. A great logo, a slick website, or a beautiful brochure is often the best way for an organization to prove its legitimacy. The same biases play out in the business world. Professional design is a sign of professional quality. If you’re going to donate to, volunteer for, spread the word about, or apply for a job with a non-profit organization, you’re more likely to do it if their design impresses you. Hopefully NYC based Empax will impress you with their design. They are “a pioneering graphic design house devoted exclusively to helping nonprofit organizations meet their marketing and communication challenges in a unique and effective way.”
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by Willy Franzen on May 15, 2009
Yesterday I got an e-mail from a fellow Cornell grad named Danny Wen. He graduated a couple years before I landed on campus, but he and another Cornellian named Shawn Liu are also entrepreneurs. After graduation they started working at Internet consultancies, but eventually they decided to go into business for themselves in New York City. Just like me, they decided to solve a problem that they were facing. Unlike me (the guy who couldn’t find a job), their problem was tracking all of the money that they were making. Their response was Harvest, a web-based solution for freelancers and small business to track time and invoice clients. I know that keeping a small business organized is really hard, so it makes sense that a dead simple tool like Harvest would be in high demand.
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New York,
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web development
by Willy Franzen on May 12, 2009
I love simplicity. I also appreciate singularity. You know… One Day, One Job. There’s so much clutter these days that it can become really hard to focus. I’m sure that you’re seeing it in your job search, and you’re probably wondering why companies just keep layering on more complexity to what they do. If so, then you’re in good company. Mono is a Minneapolis, MN based branding, advertising, and design agency that is all about simplicity. They think that putting smart, innovative people on client projects is the key to great branding. That’s it. I like it. And so do their clients (it’s an impressive list).
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advertising,
arts,
design,
entry-level jobs,
marketing,
Minnesota,
writing
by Willy Franzen on May 6, 2009
I love cooking, but I didn’t always. I went into college barely knowing how to make myself a bowl of pasta, but when I lived off campus Sophomore year, I was left with little choice but to learn how to cook. I’ve never been one to follow recipes strictly, though. I always like trying something new and getting creative with my cooking. That’s exactly the philosophy behind America’s Test Kitchen. It’s a real kitchen (all 2,500 square feet of it) in Brookline, MA that is used to “to develop the absolute best recipes for all of your favorite foods.” They do this by testing recipes anywhere from 30-70 times until they not only get it right, but get it right to the point that it’s dead simple for the people who are consuming the products that America’s Test Kitchen puts out – magazines, cookbooks, DVDs, tv shows, and websites. To me it sounds like one of the coolest places in the world, so if there’s no post tomorrow, it’s because I quit in hopes of a career at America’s Test Kitchen (just kidding!).
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publishing,
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writing
is the funniest, most in-your-face career guide on the market.