Kids II Logo

Kids II is based in Atlanta, GA and has “been inventing and reinventing baby toys and gear for over 40 years.”

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Last week we looked at a company called Destination Maternity that has done really well become expectant mothers are often big spenders. Guess what–once they have the baby they keep spending. This is good news for Kids II, which is an Atlanta, GA based company that has “been inventing and reinventing baby toys and gear for over 40 years.” Even though they’ve been around for a while, their continued innovation has made them “one of the world’s fastest growing baby product companies.”

It’s For the Kids

Today Kids II offers more than 400 unique products that combine for nearly 23 million units sold every year. They also add about 100 new products every year (I’m sure that means that a lot of products get discontinued too), which explains why they’ve averages 20% annual growth over the past five years. These products span across a number of brands including Bright Starts, Baby Einstein, and Taggies. If the toys from those brands look like fun to you, take a look at Kids II’s Careers page. Right now they’re looking for a Consumer Services Representative, an Industrial Designer, a Product Designer, an Account Services Coordinator, an HR Coordinator, and a Business Applications Analyst.

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What was your favorite toy as a baby?

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