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Entry level jobs in Public Relations

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Below you'll find all of the companies that we've covered that may offer entry level jobs in Public Relations. You can also look at internships in Public Relations.

Nasty Gal

by Willy Franzen on February 8, 2012

One of the coolest things about the time that we live in is that the barrier to starting a business is essentially nonexistent. You can test your ideas on someone else’s platform, and if it works, then you build your own. Nasty Gal is a perfect example of this. The Los Angeles, CA based company began in 2006 when Sophia Amoruso “started an eBay store selling a highly curated selection of vintage pieces.” After finding success on eBay and validating the business, she started her own site where she could control the entire customer experience (and not pay eBay’s crazy fees). A lot of Nasty Gal’s stuff is pretty far out there–their home page has a huge picture of studded platforms that look like a medieval torture device–but it’s hard to argue with a brand that has nearly a quarter million Facebook likes.

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Tagged as: accounting, all employers, analyst, apparel, buyer, California, e-commerce, fashion, inventory control, planning, production, public relations, software development, web development

mcgarrybowen

by Willy Franzen on January 23, 2012

I really enjoyed watching football last night. I’m not a huge football fan, but those were both great games. I’m also happy to see that advertisers are gearing up for the Super Bowl. They’re breaking out new commercials and actually trying to get viewers’ attention. That means it must be an extremely busy time of the year for an advertising agency like mcgarrybowen. They’re based in New York, NY and Chicago, IL, and they work with big names like Burker King, Chase, Disney, Kraft, Marriott, Reebok, Sears, Verizon, and plenty of others. They also recently landed the Bud Light account, and they’re expected to do some Super Bowl work for them. What a surprise! Bud Light will be advertising during the Super Bowl.

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Tagged as: account management, advertising, all employers, arts, brand management, copywriting, creative, Illinois, interactive media, media, media planner, New York, planner, planning, production, project management, public relations, sales, social media, strategy, web development

Benzinga

by Willy Franzen on January 10, 2012

I have a simple investment strategy: Buy AAPL. I’ve had a few other winners, but Apple is the reason that my portfolio is up over the past 5 years. I’m not much of a trader, so I typically buy a stock and hold it indefinitely. If I took a different approach to investing, I might want to spend time on Benzinga. It’s “an innovative news and analysis service that focuses on global markets” and is intended for developing “actionable trading ideas.” Benzinga has offices in Chicago, IL and Dover, DE, but it’s very clear from their Careers page that everything important happens in the Southfield, MI office… very clear. There’s something about Benzinga’s site that reminds me of a social gaming site, which I guess is appropriate since stock trading is the ultimate social game.

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Tagged as: all employers, blogging, business development, Delaware, editorial, finance, Illinois, investment, journalism, Michigan, public relations, software development, user experience, web development, writing

QuinStreet

by Willy Franzen on December 19, 2011

In March of 2009 I got an e-mail that looked a lot like the spam you typically see when you’re a webmaster with a publicly listed e-mail address. When someone refers to my site as onedayonejob.com, it gives me the hint that the e-mail was probably automated and that I should send it to my Junk folder. But I was still intrigued by the following sentence: “I am reaching out to see if you will be interested in selling your site and would like to discuss potential acquisition opportunities with us,” so I followed up. Over the next few months I traded e-mails with a guy who works at QuinStreet about potentially selling the site, but we never even made it to the offer stage. The reason that the Foster City, CA based company was interested in One Day One Job is that they’re one of the leaders in vertical marketing and online media. They have tons of online properties, and they use them to market and generate leads for other businesses. They’ve been at it since 1999, so they’ve been around the block a time or two.

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Tagged as: all employers, analyst, blogging, Brazil, business development, California, data, design, human resources, international, marketing, Nevada, online marketing, online media, Oregon, public relations, sales, social media, software development, web development, writing

Urban Outfitters

by Willy Franzen on December 5, 2011

I’m a strong believer in the theory of hipster relativity. If someone has more interesting facial hair than you, wears more plaid than you, or has thicker rimmed glasses than you, then he’s probably a hipster… at least to you. I’m pretty far up the chain (though I do have an affinity for plaid), which means that a whole lot of 20-somethings look like hipsters to me. The only thing I don’t get is where they get all of their cool hipster gear. I often walk by Urban Outfitters, and occasionally step inside. The store is packed with people and filled with what I consider to be hipster merchandise. This confuses me, because I know that no true hipster would shop somewhere so mainstream. I mean, Urban Outfitters, which is based in Philadelphia, PA, is publicly traded, has nearly 200 locations, and also owns Anthropologie, Free People, BHLDN, and Terrain. I guess the only loophole for a hipster shopping at Urban Outfitters is if you liked corporations before they were cool.

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Tagged as: all employers, analyst, apparel, buyer, design, fashion, human resources, information technology, marketing, merchandising, nationwide, online marketing, operations, Pennsylvania, photography, planner, product development, production, public relations, recruiting, retail, sales, style

New York Transit Museum

by Willy Franzen on November 26, 2011

Transportation is essential to Thanksgiving as we know it. A large majority of our country’s population travels for the holiday, whether it’s a few miles or a few thousand miles. Sometimes it actually seems easier to travel across the country than it is to travel across town (can you say gridlock?), so it’s surprising that our country’s biggest city is actually pretty easy to get in to, out of, and around. For more than a century New York City has had an exceptional transit system, and its history is remembered and displayed at the New York Transit Museum. As far as I can tell, the museum is a non-profit that is directly tied to the MTA. It’s also “one of the city’s leading cultural institutions and the largest museum in the United States devoted to urban public transportation history.”

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Tagged as: all employers, education, museum, New York, non-profit, public relations, transportation

Time Out

by Willy Franzen on November 16, 2011

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One of my favorite things about living in Chicago is the restaurants. There are so many great places to eat, and there are new ones opening constantly. It’s a lot of fun, but it can be overwhelming if you try to keep up with it. That’s why I rely on Time Out Chicago to keep me up to date with what’s going on in Chi-town, whether it’s restaurant openings, cultural events, or things to do. I guess I’m lucky that Time Out chose to cover Chicago, considering that the London, UK based publishing company typically focuses on major international destinations like Bangkok, Barcelona, Kuala Lumpur, Tokyo, and Venice for their guides and magazines. As far as I can tell, Boston, MA; Chicago, IL, and New York, NY are the only U.S. cities to get weekly magazines, though a few other like Las Vegas and San Francisco do get their own travel guides. I must say that Time Out’s online presence is quite disjointed, so there’s a chance that there are locations in the U.S. where they might be hiring and I just missed them.

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Tagged as: account management, administrative, advertising, all employers, arts, design, editing, editorial, events, film, food, human resources, Illinois, magazines, marketing, Massachusetts, music, New York, photography, production, public relations, publishing, software development, style, web development, writing

W3i

by Willy Franzen on November 2, 2011

Sponsored Job: PEAK6 is a Chicago, IL based proprietary trading firm that specializes in inventory and risk management, and they’re hiring a Junior Project Manager.

I recently discovered an awesome iPhone/iPad flight simulator/shooter game called MetalStorm: Wingman. It’s free, and it’s a lot of fun, but the publisher is constantly trying to eke revenue out of the game. There are ads, upsells to buy new planes and weapons, and suggestions of other apps to download. It’s that last one that caught my attention, and it led me to a company called W3i. They’re based in Sartell, MN, and they are in the business of “intelligently connecting people to apps.” They do this with both mobile and desktop apps, and they provide an opportunity for app developers to both expand the reach of their software and make money by promoting other apps.

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Tagged as: account management, all employers, business development, California, customer service, design, games, Germany, Minnesota, mobile, operations, public relations, quality assurance, quality engineer, sales, social media, software development, technical support, user experience, web development

Ketchum

by Willy Franzen on October 25, 2011

While we’ve featured a couple of companies located in Ketchum, ID (Smith Optics and SCOTTEVEST) and a company with a subsidiary called Ketchum (The Pursuant Group), we’ve never actually looked at Ketchum. They’re a global public relations agency that is headquartered in New York, NY and has more than 100 offices and affiliates in 65 countries. In other words, they’re pretty huge. Ketchum has five globe practices, which include Brand Marketing, Corporate, Healthcare, Food & Nutrition, and Technology, and 25 specialties, so they seem to cover almost everything. Some of their biggest clients are IKEA, Häägen-Dazs, and Diet Dr. Pepper, so that gives you an idea of the scale that they operate on. If you want the full rundown, Ketchum’s Quick Facts page is extremely helpful.

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Tagged as: account management, all employers, California, communications, Georgia, Illinois, international, New York, Pennsylvania, project management, public relations, Texas, Washington DC

SCOTTEVEST

by Willy Franzen on September 30, 2011

It’s moving day for me. I’m staying in the same neighborhood, but I still had to pack up my entire apartment and load it into a moving truck. It was kind of a pain, but hiring good movers is one of the best investments you can make. If only I had a travel vest from SCOTTEVEST–I could have stuffed everything in there, walked down the street, and done it all myself. That’s a bit of an exaggeration, but you really can fit a ton of stuff in SCOTTEVEST products. The company is based in Ketchum, ID and was started by Scott Jordan to create gadget-holding alternatives for man-purses–or even worse, fanny packs. It all started with vests, but now SCOTTEVEST offers a wide line of clothing that makes traveling with lots of stuff easy.

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Tagged as: all employers, apparel, design, e-commerce, fashion, graphic design, Idaho, manufacturing, product management, public relations, software development, sourcing, web development

Ludus Tours

by Willy Franzen on September 6, 2011

A few weeks ago I told you about a company called Sixthman that gets together groups of music fans and puts them on a cruise ship with their favorite artists. It’s a pretty cool idea that is making a bunch of money (even if it doesn’t sound like my kind of fun). Ludus Tours is another company that organizes group vacations, but they are focus on taking people to specific destinations for specific events. Their main focus is on sporting events like The Olympics, The World Cup, The Master’s, The Super Bowl, and other big events that are preceded with a “The.” However, they have branched out to do other types of trips like Oktoberfest in Munich, Carnaval in Rio, and The Running of the Bulls. They cover all the bases including travel, accommodations, tickets, and all of the other logistics involved with trips like these. San Diego, CA based Ludus Tours serves both individuals and groups, so you can book a tour for yourself or organize a group excursion. They must do a good job considering they’ve seen 1,253% three-year growth to $2.5 million in revenue.

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Tagged as: account management, all employers, California, events, information technology, marketing, online marketing, operations, public relations, sales, sem, seo, sports, travel

Phenomenon

by Willy Franzen on September 2, 2011

When I look at creative, marketing, or design agencies, I usually like to check out their client lists and their work. I’m no expert, but it gives me a much better feel for the company. That’s why I was a bit surprised when I came across Phenomenon on the Inc. 5000–they don’t disclose their work or their clients. In fact, they promise anonymity to their sixteen clients (one of which is a country), and they mostly take on new clients who are referred to them by current or past clients. Phenomenon is based in Los Angeles, CA, and their approach is definitely different, but it does seem to be working. They’re growing like crazy with 1,274% three-year revenue growth to $15 million.

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Tagged as: advertising, all employers, California, copywriting, creative, design, editing, events, Illinois, innovation, interactive media, marketing, public relations, user experience, writing

Author Solutions

by Willy Franzen on August 17, 2011

It amazes me how many people dream of writing a book. I never had that dream, yet when a publisher came to me and pitched a book idea on career development, I jumped at the opportunity. I had no idea how hard it would be, and I ended up backing out because it was sucking up time that I should have been spending on my business. Most people aren’t anywhere near as lucky as I was. Getting a publisher to work with you on a first project is nearly impossible–though I watched a good friend of mine totally hack the process and get a deal for his book. Luckily, you don’t need a book deal to publish a book these days. If you’re willing to take all of the risk, self-publishing can be a great alternative. Author Solutions is the parent to a number of companies that serve this market. They’re located in Bloomington, IN, and they own both the largest and second-largets print on demand companies in the U.S.

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Tagged as: all employers, analyst, books, customer service, design, editing, editorial, events, finance, Indiana, media, public relations, publishing, sales, social media

Atlantic Council

by Willy Franzen on July 31, 2011

Our country’s relationship with Europe started off pretty rocky. There were all kinds of conflicts including the French and Indian War, the Revolutionary War, the War of 1812, the Spanish American War, and plenty of others. It wasn’t really until after World Wars I and II that U.S-Europe relations really began to stabilize. That’s why in 1961 The Atlantic Council was founded. They are a Washington, DC based think tank that “promotes constructive U.S. leadership and engagement in international affairs based on the central role of the Atlantic community in meeting the international challenges of the 21st century.” Over the organization’s 50 years its mission and programs have evolved, but they remain focused on maintaining a constructive trans-Atlantic dialogue.

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Tagged as: administrative, all employers, events, foreign relations, international, international affairs, non-profit, outreach, policy, public policy, public relations, Washington DC

The Conference Board

by Willy Franzen on July 16, 2011

Pretty much every non-profit organization exists to make the world a better place in one way or another. Most do it by helping specific groups of people. The Conference Board in New York, NY is a bit different. They’re still working in the public interest, but they’re doing it by serving businesses. The Conference Board “provides the world’s leading organizations with the practical knowledge they need to improve their performance and better serve society.” Strong businesses build strong communities (can you say jobs?), so it’s essential that businesses are able to “understand and deal with the most critical issues of our time.” It’s still doing good, even if it’s a bit removed from the kind of work that typical non-profit organizations do.

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Tagged as: all employers, communications, member services, New York, non-profit, public relations, research

beRecruited

by Willy Franzen on July 8, 2011

Interested in international relief and development? Take a look at Samaritan’s Purse’s jobs. They’re our sponsor this week, and they have some amazing opportunities for new and recent grads including Japanese Interpreter, Marketing/Metrics Analyst, and Social Media/Marketing Specialist.

There’s a VHS tape that I’ve been trying to get my hands on for a while. It’s my girlfriend’s recruiting video that she sent to colleges when she was in high school (she ended up playing volleyball for Cornell and winning three Ivy League Championships!). It’s the ultimate blackmail material. College athletic recruiting has come a long way since then. Much of the communication between coaches and prospective athletes happens over the Internet, but managing those communications can be a tall task for parents and students that haven’t been through the process before. beRecruited is a site that has been connecting high school athletes with college coaches since 2000. The site has over 1 million registered members, and apparently 68% of college coaches have signed up for the site. beRecruited appears to be located in both Atlanta, GA and San Francisco, CA.

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Tagged as: all employers, blogging, California, customer service, Georgia, marketing, online marketing, public relations, recruiting, social media, software development, sports, systems administration, web development, writing

Schwartz Communications

by Willy Franzen on June 17, 2011

When you land a job, let me know by e-mailing me at willy@onedayonejob.com. If you found it through our daily e-mails or site, we want to add you to our success stories. If you didn’t, we may want to feature your new employer and let the rest of our readers know about them. If they hired you, there’s a good chance that they’ll be hiring other recent grads in the future. A reader e-mail is how I found out about Schwartz Communications, a Waltham, MA based public relations firm that “has been helping technology and healthcare companies articulate compelling stories” for over 20 years. It’s all about taking a development that may sound super scientific and turning it into something that appeals to a wide audience.

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Tagged as: account management, all employers, California, health care, Massachusetts, public relations

Banyan Branch

by Willy Franzen on May 16, 2011

I guess today’s post is going to be a case study on how social media can influence the decisions people make. Yesterday I was browsing Facebook and saw an ad for “The Ultimate Social Media Internship.” I’m not sure how that ad got targeted to me (since I’m not a current college student), but it did, and I clicked on it (who knew that people actually click on Facebook ads?). Anyway, I ended up here. I was intrigued by the fact that a social media agency successfully used social media to get my attention, so I decided to take a closer look at Banyan Branch. They’re based in Seattle, WA, and they are “pioneering the way brands, companies, and movements can harness the power of social media for their benefit.” It worked on me, so I guess they have to be good, right?

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Tagged as: account management, advertising, agency, all employers, analyst, business development, communications, interactive media, marketing, online marketing, public relations, social media, Washington

OpenDNS

by Willy Franzen on May 6, 2011

The average Internet user probably knows next to nothing about the Domain Name System or DNS. It’s a system that is mostly behind the scenes, even though it is absolutely essential to how the Internet works. When you type in www.onedayonejob.com, your host checks its records (which are constantly updated) for an entry corresponding to the domain name. If it’s up to date and working properly, it will resolve the domain name to the Internet Protocol address 98.158.181.7 (every device connected to the Internet has an IP address). From there the request will get passed on to my name server, and you will be directed to the proper site (since www.onedayoneinternship.com is hosted on the same server). Not many people realize how important a good DNS server is. If your ISP doesn’t update their DNS list often, you may not be able to access a site that moves to a new server. You might also get redirected to an annoying page filled with ads when you type in an invalid domain name. Or you might be using a slow DNS server that takes forever to connect you to the right server. OpenDNS is a company that solves all of these problems and more. They are based in San Francisco, CA, and they are “the leading provider of free security and infrastructure services that make the Internet safer through integrated Web content filtering, anti-phishing and DNS.”

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Tagged as: California, customer service, engineering, information technology, public relations, sales, software development, technical support, user experience, web development

Martha Stewart Living Omnimedia

by Willy Franzen on May 4, 2011

Ever consider a career in teaching? Here’s some info on how to get started.

There’s a long history of poking fun at Martha Stewart, and it started well before she went to prison. There’s just something funny about someone who takes perfection in domesticity as seriously as she does. My family even played an integral role in the satire of Martha with my little sister’s appearance in the parody magazine Martha Stuart’s Better Than You at Entertaining, which was a follow up to Is Martha Stuart Living? (here’s a picture my sister as young Martha Stewart in the parody). We can keep laughing at Martha Stewart, but she’ll always get the last laugh. She has an amazing track record of reaching the top in nearly everything that she has done–from babysitting for Mickey Mantle’s kids to starting a successful catering company in her basement to building a New York, NY based media empire in Martha Stewart Living Omnimedia. Martha Stewart is apparently now worth well over half a billion dollars, and has used her personal brand to build amazing print, television, online, and merchandise properties.

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Tagged as: accounting, administrative, all employers, animals, animation, apparel, arts, communications, copywriting, crafts, culinary, design, editing, editorial, events, fashion, finance, food, graphic design, human resources, information technology, interactive media, interior design, law, licensing, magazines, marketing, media, merchandising, New York, online media, photography, product development, project management, public relations, publishing, radio, sales, software development, style, television, web development, writing

Octagon

by Willy Franzen on April 11, 2011

Usually when readers recommend companies, I put them on my list and cover them soon after if they look interesting and have relevant opportunities. Lately I’ve had two readers mention that they applied to Octagon, but I somehow overlooked the company. My only excuse is that I’m often skeptical of sports and entertainment marketing companies because there are so many sports marketing hiring scams. But that’s very clearly not the case with Octagon, they’ve been around since 1983 and they have offices all across the world. As they put it, they’re “the recognized, global thought leader in passion-based, sports & entertainment marketing.” Some of people they represent are Chris Paul, Michael Phelps, Randy Johnson, John Elway, Elena Dementieva, Landry Fields, Michael Johnson, Anna Kournikova, Apolo Anton Ohno, and many more huge names.

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Tagged as: account management, all employers, Argentina, Arkansas, Australia, baseball, basketball, bilingual, Brazil, California, Canada, China, communications, Connecticut, entertainment, events, Florida, football, France, Georgia, Germany, hockey, Illinois, India, interactive media, international, Japan, journalismw, Maine, marketing, media, Minnesota, music, New York, North Carolina, public relations, qatar, Russia, sales, Singapore, social media, south africa, Spain, sports, Sweden, turkey, United Kingdom, Virginia, web development, writing

Transportation Alternatives

by Willy Franzen on April 10, 2011

I must admit that I probably use my car more than I should to get around in Chicago. It’s often just so easy. I still walk and take public transportation when it makes the most sense, but I could definitely be convinced to do both of those things more often. That’s the job of Transportation Alternatives, although they do it in New York, NY. They’re a non-profit organization with a mission to “reclaim New York City’s streets from the automobile, and to advocate for bicycling, walking and public transit as the best transportation alternatives.” There are a ton of negative externalities with cars (pollution, danger to pedestrians, noise, etc.), and plenty of positive externalities (less congestion, healthier citizens, etc.) with alternative forms of transportation, so it makes sense for an organization like Transportation Alternatives to be so adamant about their position.

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Tagged as: advocacy, all employers, communications, community development, green, New York, non-profit, organizing, public relations, sustainability, transportation

Uber

by Willy Franzen on March 10, 2011

In Chicago getting a cab is easy. If you stand on the street looking even somewhat confused, taxi drivers will start honking at you to see if you need a ride. If you have luggage with you, they’ll nearly run you over trying to ensure that another cab doesn’t get the $42 fare to O’Hare. Apparently it’s not so easy in other cities. I’ve heard that it can be especially tough in San Francisco, CA, which is why Uber (formerly UberCab) is making so much noise. They offer a simple, relatively affordable black car service that harnesses the power of the mobile Internet. With a simple text message or touch of a button in an iPhone or Android app, you can have Uber schedule a car to come pick you up. You’ll get an estimated arrival time (usually within 5-10 minutes), and when they get there, you just hop in. Once you’re at your destination, you hop out and say thank you. They already have your credit card from when you signed up, so payment is covered and tip is included. It’s certainly a luxury, but it’s a luxury done right.

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Tagged as: all employers, California, cars, communications, customer service, engineering, marketing, New York, public relations, social media, software development, transportation, user experience, web development

Nissan

by Willy Franzen on February 21, 2011

If you haven’t already taken a look at our profile on MATCH Public Charter School, now is the time to do it. They’re changing the world of education, and they’re hiring a ton of new grads.

I don’t know about you, but my college never gave me Presidents’ Day off. At it’s core it’s an important holiday, but it’s pretty much become a reason for car dealerships and furniture stores to have sales. Since it’s a day for cars and I’ve been going through Fast Company’s list of The 2011 Most Innovative Companies, I decided it’s only appropriate that we take a look at Nissan USA, which came in at #4 on the list. While Nissan is headquartered in Japan, their US group is based in Franklin, TN with a number of other locations across North America. Now, the reason that Nissan is getting so much buzz is that they recently released the Nissan LEAF Electric Car, the “first mass-market all-electric car.” With the release of this automobile, Nissan went from an industry laggard to a leader in sustainability. It’s hard to say whether electric cars are truly the future, but you have to give Nissan props for going all out.

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Tagged as: all employers, Arizona, automotive, California, cars, communications, engineering, finance, Georgia, Illinois, logistics, manufacturing, marketing, Michigan, Mississippi, New Jersey, online marketing, public relations, purchasing, sales, social media, supply chain, Tennessee, Texas

Global Inheritance

by Willy Franzen on February 20, 2011

If you haven’t already taken a look at our profile on MATCH Public Charter School, now is the time to do it. They’re changing the world of education, and they’re hiring a ton of new grads.

On Friday we took a look at Voxiva, a company that uses mobile technology to help people make simple behavioral changes to improve their health. They’re a for-profit company that is using creative ways to encourage behavioral change to better the world. Global Inheritance is a non-profit that is taking a similar approach, but doing so in a very different way. The Los Angeles, CA based organization develops “unique initiatives [that] focus on the power of creativity to communicate issues with audiences that need a kick in the butt.” The audiences that they’re talking about seem to be largely those at concerts and festivals, but it could be anywhere where young people congregate (and that includes online communities).

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Tagged as: activism, administrative, all employers, arts, California, energy, environmental, events, marketing, music, non-profit, program development, project management, public relations, recycling, social media, writing

Alliance to Save Energy

by Willy Franzen on February 12, 2011

When we talk about energy efficiency, we often think about the environment. If we use less energy, we do less harm to the environment—but that’s only half the story. Energy efficiency is also essential to keeping our world’s economy growing. Nearly all economic activity requires some sort of energy input, and energy is quite obviously a limited resource. If we can find ways to use the energy that we have more efficiently, we can stimulate more economic growth. The Alliance to Save Energy is a non-profit organization that was started in response to the oil embargo of the 1970s. They saw how reliant our economy was on foreign oil, and they wanted to take action to decrease that reliance through conservation. The Washington, DC based organization obviously still has a long way to go, but they have a great track record of helping businesses and the environment at the same time.

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Tagged as: administrative, all employers, communications, conservation, energy, environmental, green, non-profit, public relations, sustainability, Washington DC

Simon & Schuster

by Willy Franzen on January 31, 2011

It’s hard to think of an industry that hasn’t been affected by the Internet in some way, but when you think about those that have seen the most change, publishing has to be at the top of the list. Not only has technology changed the way that we read, but it’s also changed what we read. In fact, I bought a Kindle to force myself to read more books, and half of the reading that I do on it is stuff that I sent to it from the web. However, books are still huge business, and the major brands in the book publishing business still seem to be surviving, if not thriving, in a forever changed book selling environment. Simon & Schuster is a great example (and if you’re looking for other entry level jobs in publishing, you may also want to check out Hachette, Sterling, Penguin Group, and Random House). The New York, NY publisher was able to hit their profit targets last year even though they fell short of revenue targets. This article on a letter from Simon & Schuster’s CEO will give you insight into how the company is embracing digital publishing while also expanding its focus on high growth areas like Children’s publishing. The Internet may just be what keeps the big name publishers alive.

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Tagged as: all employers, analyst, books, communications, editorial, human resources, inventory control, law, logistics, marketing, New Jersey, New York, public relations, publishing, rotation program

Mindspark

by Willy Franzen on January 21, 2011

There’s been a big uproar in the startup community because I Can Has Cheezburger just took on $30 million in venture capital funding. Now, I’m not qualified to determine whether that’s a smart investment, but I’m wary of people who are too quick to judge it. A lot of people have trouble differentiating between serious businesses and businesses that sell serious products. There’s a lot of room for fun on the Internet, and there are lots of companies that are profiting by providing fun. One of them is Mindspark, which is an IAC company. Mindspark is based in White Plains, NY with additional offices in New York City and Ra’anana, Israel. They manage a number of social and entertainment web properties including Zwinky, and Zwinky Cuties, IWON, Retrogamer, MyWebFace, and GirlSense. Mindspark also offers interactive communication products like Webfetti, My Fun Cards, SmileyCentral, Smiley Creator, Cursor Mania, Popular Screensavers and Kazulah. Additionally, Mindspark also runs Excite and DailyBurn. As you can tell by the names, this isn’t the most serious collection of sites.

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Tagged as: account management, advertising, all employers, business development, California, community management, customer service, fitness, flash, international, Israel, marketing, mobile, New York, public relations, sales, software development, training, video games, web development

Build-A-Bear Workshop

by Willy Franzen on January 20, 2011

Today the Fortune 100 Best Companies To Work For list came out. I’m not a huge fan of these lists, because they seem to be mostly driven by PR prowess. Still, they can be great tools to learn about new companies, which is why I’ve been running through the list to see which companies might appeal most to college students and grads. One that stood out right away was Build-A-Bear Workshop, which came in at #48 on the list. I’ve never built a bear, but I’ve walked by enough of their packed-with-kids stores to understand the brilliance of their business—they turn buying a stuffed animal into an activity. The company is headquartered in St. Louis, MO with stores across the country and a distribution center in Columbus, OH. Now, Build-A-Bear Workshop is really big on bear puns, so if you can’t deal with that, you better stop reading now.

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Tagged as: accounting, administrative, all employers, analyst, design, finance, graphic design, human resources, interactive media, international, marketing, merchandising, Missouri, nationwide, Ohio, operations, planning, product development, public relations, purchasing, retail, software development, user experience, web development

Golin Harris

by Willy Franzen on January 12, 2011

It’s been a while since we took a look at a full-fledge PR firm (we’ve covered a ton in the past, check our public relations and communications tags). It’s not that they don’t offer great entry level opportunities, it’s just that they’re kind of boring to write about. As an outsider it’s hard for me to tell what makes one PR firm better than the other—I usually focus on clients lists, but even that’s not enough. You really need to dig deep and do some serious research to get a read on a PR firm. You’re probably wondering what about Chicago, IL (with offices across the world) based Golin Harris made them stand out to me. Well, someone I follow tweeted about the company’s jobs, and then I saw that they were named 2010 “Large PR Agency of the Year” by PRWeek. They were also a 2009 Holmes Report “Best Agency to Work For,” and that’s just the tip of the iceberg when it comes to honors and awards.

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Tagged as: account management, all employers, California, communications, entertainment, Florida, Georgia, health care, Illinois, Maryland, public relations, puerto rico, Texas, Virginia, Washington DC

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