There’s a reason that web startups with no semblance of a business plan but heaps of traffic continue to get venture capital funding. Consistently driving high quality traffic to a web property is extremely difficult, and almost all businesses need attention to succeed. Quality content is the cornerstone of driving traffic (that’s why I looked for writers when I was hiring interns), and content generation is not a core competency for most businesses. It is for Brafton. They’re a Boston, MA based “online news and content agency that offers integrated content marketing services.” They don’t brag about who their clients are like some other types of agencies (you can request live client samples), which makes sense since clients typically want people to think the content is coming straight from them.
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I have a simple investment strategy: Buy AAPL. I’ve had a few other winners, but Apple is the reason that my portfolio is up over the past 5 years. I’m not much of a trader, so I typically buy a stock and hold it indefinitely. If I took a different approach to investing, I might want to spend time on Benzinga. It’s “an innovative news and analysis service that focuses on global markets” and is intended for developing “actionable trading ideas.” Benzinga has offices in Chicago, IL and Dover, DE, but it’s very clear from their Careers page that everything important happens in the Southfield, MI office… very clear. There’s something about Benzinga’s site that reminds me of a social gaming site, which I guess is appropriate since stock trading is the ultimate social game.
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On Saturday I’m heading to Aruba for two weeks! (Don’t worry, you’ll still get your daily e-mails–even on Christmas Day.) I booked well in advance, so I got a decent fare, but it’s still about four times more expensive than traveling at a different time of year. If you want to travel during the holidays, you’re probably going to have to pay through the nose. Still, it’s worth looking for a deal, and there’s no better place to do that than Travelzoo. They’re a New York, NY based company (with 23 other offices all across the world) that has perfected the art of the travel deal. They don’t just go out and find low rates–they actually “research, evaluate, and test thousands of deals to find those with true value.” Although it’s not exactly the same, they kind of do for travel deals what I do for jobs: curate. Though they have 250 experts working on it, which is 249 more than we have.
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Now that I’ve lived in Chicago for three years, I’m starting to feel more like a part of the Chicago business community. And a big piece of being a part of a community is keeping up on your local news. I rely a lot of sources, but I’ve found that Crain’s Chicago Business consistently does great reporting on the Chicago business scene. Crain’s Chicago Business is published by Crain Communications, which is “one of the largest privately owned business publishers in the U.S., with more than 27 leading business, trade and consumer publications and related websites in North America, Europe and Asia.” Crain is headquartered in Detroit, MI, but their publications are headquartered in a variety of places. Crain was founded in 1916 by GD Crain Jr., and it remains a family owned business to this day despite a few bumps in the road that would be expected for any company in the publishing industry (like layoffs a couple of years ago).
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When I was in high school, my family carpooled with two other families. When my parents were driving, I got to sit in the front seat, which meant that I controlled the radio. My usual choice was HOT 97, New York City’s finest Hip Hop and R&B station. But when the other parents were driving, it was usually their choice, and more often than not the choice was the local NPR station (check out our post on jobs at National Public Radio). I can’t say that I learned to like it then, but I do find myself listening to public radio far more often than my high school self would have ever imagined. If you listen to NPR, there’s a good chance that you listen to something produced by American Public Media. They are a St. Paul, MN based non-profit organization that “is the largest owner and operator of public radio stations and a premier producer and distributor of public radio programming in the nation,” while also being “the largest producer and distributor of classical music programming in the United States.” So if you listen to NPR in Minnesota, Southern California, or South Florida, you probably listen to one of American Public Media 43 stations or 32 translators.
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I’m a complete Apple fanboy. I have been since since I first touched an Apple IIe in 1990. Today is the keynote of Apple’s World Wide Developers Conference, so I’m all sorts of excited. I’ve come to accept that they almost certainly won’t be announcing the iPhone 5 today, but I’m still pumped to hear about all of the software stuff that they’ve been working on. This means that I’ve been anxiously (and irrationally) reading all of the major online tech sites so that I can uselessly speculate about what kind of cool things my phone will be able to do after the next software update. A lot of interesting businesses have been built in the tech news space, which is why we’ve already profiled companies like Engadget, Gawker (Gizmodo), TechCrunch, and gdgt. Today we’re going to look at GigaOm, a San Francisco, CA based company that does the whole tech news thing, but also has a research arm that is growing extremely quickly.
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My two biggest problems in life are figuring out what to wear and where to go. Since we covered the former yesterday, today it’s time to cover the latter. Ok, those aren’t really my two biggest problems in life, but I sometimes get frustrated that I live in a city the size of Chicago and feel like I can’t come up with a good idea of what I should do on a given weekend. There are a million opportunities out there, but figuring out what’s worth your time is difficult. That’s why Metromix was started as a joint-venture between newspaper behemoths Tribune Co. and Gannett Co. Metromix covers 60 different geographic areas (each individually) and offers a “guide to local restaurants, bars and clubs, events, concerts and movies.” While sites like Yelp have been built off the backs of their users, Metromix has an editorial staff generating content for each of their sites along with some user-generated content; however, smaller cities seem to get less original content. I must admit that Metromix isn’t my go to for what’s happening in Chicago, IL (which is where Metromix is located), but they seem to generate a ton of traffic and they have the resources of two major publishing/ad sales businesses behind them.
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Sponsored Jobs: Love restaurants and looking for an entry level job? SinglePlatform has a ton of positions that are perfect for you. They’re our sponsor this week, and you can check out all of their positions here.
One of my favorite things about living in Chicago is that I am surrounded by some of the best restaurants in the world. Not only does that mean that I can treat myself to the occasional delicious meal, but I also have more celebrity chef sightings than the average person. Since most of you aren’t as cool as I am, you’ll need another way to get “a backstage pass to the celebrity chef world.” Luckily, there’s StarChefs, a magazine “for food and wine-savvy consumers and an essential information resource for aspiring professional chefs.” The New York, NY based publication has been around since 1995 and claims “monthly traffic of over 14.6 million hits” (or 30 million on another page). My analytics tell me that’s an overstatement (hits is an outdated measure that doesn’t really tell you anything), but they do have a sizable community that is extremely well targeted for advertising.
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The other day I came across a video from a guy who built a remote control tri-copter strapped with fireworks to hunt hydrogen balloons. I love geeky projects like that—I just wish that I knew how to replicate them. Luckily, there’s a site built for exactly that (though they don’t have the exact how to video that I’m looking for). It’s called Instructables, and they offer a place “where passionate people share what they do and how they do it, and learn from and collaborate with others.” The company got its start at the MIT Media Lab, but has since moved to San Francisco, CA. Instructables covers a range of topics that includes Food, Health, Living, Outside, Play, Solar, Technology, and Workshop, which means that they have a place for basically any kind of how to.
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Yesterday I was playing beach volleyball when my girlfriend ran up to me as excited as could be. She had taken a walk and spotted a celebrity on the way. Ok, celebrity may be a bit of an overstatement, but Jill Zarin of Real Housewives of New York City is certainly famous. So, we grabbed our camera and tried and failed to get a good paparazzi shot. Back when I lived in Connecticut, a celebrity sighting beyond Paul Newman or Don Imus was pretty unusual for me; however, now that I live in downtown Chicago, I’m seeing famous people left and right. I see Oprah and Jesse Jackson at the gym. I’ve had breakfast next to Charles Oakley, seen Greg Olson out on the town, and dined at the same restaurant as Johnny Damon. Celebrity chefs like Rick Bayless and Graham Elliott have restaurants a few blocks from my apartment, and I’ve even seen the entire Chicago Blackhawks team with the Stanley Cup. If I wanted to share all of those sightings with you in real-time, I could do it on JustSpotted. It’s a celebrity-spotting site run by a San Francisco, CA startup called Scoopler.
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Did your or a friend land a job through One Day, One Job? Let me know at willy@onedayonejob.com.
Maybe you haven’t noticed, but writing has become commoditized on the Internet. Good writing still stands out (which is why you’re reading this, right?), but when you’re looking for basic information, sometimes the stuff that Demand Media and other similar companies churn out is good enough. Now there are companies taking it to the next level. Narrative Science is one that we featured a while back, and today we’re going to take a look at Durham, NC based StatSheet. They have built “a collection of fan-centric, sports sites designed to give sports fans the information and analysis they want when and how they want it.” But there’s a twist. They have a dirty, little not-so-secret. Their “technology platform generates content automatically in real-time.” In other words, the computers are doing all of the reporting and content generation. That’s why StatSheet is able to have sites devoted to every single one of the 345 Division I college basketball teams.
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Do you know what’s an awesome thing to do after you graduate? Travel. Do you know what isn’t an awesome thing to tell employers that you’ve been doing since you graduated? Traveling. Think about it from the interviewer’s perspective for a minute. You’ve been in a job for three years, and you just got a promotion. You’re interviewing new grads to fill your old job. You get 10 days of vacation a year (after another promotion you’ll get 15). You use 4 to visit your parents during the holidays. You have to take 3 days for various weddings throughout the year. You use one for a sick day, and that leaves you with 2 glorious days to actually do what you want. Now some spoiled brat is telling you about he or she spent three months on a beach in Thailand after graduation. Most employers won’t be spiteful enough to punish you for taking some time to relax, but telling them about your globetrotting isn’t going to help make them like you more (and being liked is the most important thing that you can do to get hired). Luckily, there are some employers who don’t have a problem with travel. Take NileGuide for example. They’re a San Francisco based startup (with a lot of funding) that “helps travelers discover and connect to the most satisfying and relevant travel experiences.”
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Everybody acts like social media and social networking is a new development, but it really isn’t. Even 15 years ago there was a web service that enabled you to create profiles, connect with friends, engage with communities, and communicate instantly or asynchronously. It was called Aol, and there’s a good chance that you used it. I feel bad for Aol. They had it all. They were the behemoth of the social web before anyone knew what the social web was, but they were too big and not agile enough. They continued to act like an ISP, and their market share eroded as people transitioned to high-speed connections. Today most people think of Aol as irrelevant, but the NYC based company is doing their best to make a comeback. The good news is that they aren’t living in the past. They’re not trying to win at social networking or being an ISP—they’ve repositioned. They now describe themselves as “a leading-edge web services company, with an offering of premium and niche content sites, world-class tools and platforms.” The focus is on content, and in some ways that’s what Aol was always about—making great content easy to access for the masses. The tough thing for Aol is that they’re already a huge company, so they’re going to have to swing for the fences if they want their new business model to work.
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Earlier this week we took a look at F+W Media, a company that is aggressively targeting niche media markets with books, magazines, trade shows, and digital products. Today we’re going to look at a company that is attacking similar niches, but strictly on the digital side. Prime Publishing is a Northbrook, IL based company that is, as they put it, “building the premiere woman’s lifestyle site on the Web.” I’m not sure I’d go that far, since businesses like DailyCandy and Gilt Groupe seem to be building pretty strong cases for themselves in that regard. Prime Publishing seems to be taking approach more like that of Demand Media. However, that doesn’t mean that Prime Publishing’s business isn’t interesting—”premiere” is just the wrong word. It’s quite obvious to me that their goal is to build easily monetizable digital properties, not to build an overarching woman’s lifestyle brand. When you take a look at their sites, you’ll see what I mean.
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This one is going to scare the crap out of some of you. If you’re pursuing a career in journalism, writing, blogging, editorial, or a similar area, you might want to start looking over your shoulder. The computers are coming. We’ve already heard about companies like Demand Media churning out tons of content with cheap labor, but now Narrative Science thinks that they can do it with no labor (except the programmers who write the software). They’re a five-month old company based in Evanston, IL, and to be honest, beyond that, I don’t know much. I first heard about them from this article in BusinessWeek, and I knew that I had to share the story with all of you. Right now, Narrative Science is focused on the field of sports. More specifically, they’re turning box scores into short news stories. I’m sure some journalists are up in arms about this, but the truth is that if you can be replaced by a computer, then it’s your own damn fault.
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Since I moved to Chicago a year and a half ago, I don’t think I’ve picked up a newspaper more than a handful of times. However, when I lived in Connecticut I was often reading both the daily regional local newspaper and the bi-weekly super local newspaper for my town. It was always fun to see which of the kids from my elementary school class got arrested in a given week (don’t act like you don’t read the Police Reports first). I often forget how many local newspapers are out there and how many jobs they provide. It may be an industry in flux (or on its way out depending on how you look at it), but it’s still a great place to start your career. This morning I noticed that Twitter was abuzz with word of a paid internship with the Everett Daily Herald (that’s Everett, WA), so I figured I’d take a look and see if there were any jobs open too.
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I don’t read a lot of magazines. Why be forced to read a certain set of articles when you can have the Internet bring you only the best? I make an exception for a few magazines, and Inc. is one of them. It’s a fantastic resource for small business owners, and it also has to be the best magazine for job seekers out there. That may seem surprising considering that Inc. doesn’t typically focus on career issues, but when you look at their content, you’ll see why. The Inc. 5000, the magazine’s list of the 5,000 fastest growing privately held companies in the country, is my undisputed favorite resource for finding exciting, under the radar companies that might be hiring. I’m also a big fan of their annual feature on America’s Coolest Internships. Since I find Inc. so helpful for job seekers, I logically wondered whether Inc., which is based in New York City, has any jobs. The answer isn’t clear, but we’ll use this post to help you walk through what to do when a company that you want to work for doesn’t appear to be hiring.
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One of the cool things about doing what I do is that I get a lot of interview requests from media outlets. At least once a week I’m talking to someone who is writing about entry level employment or internships. What’s even cooler is when someone writes about me, and doesn’t even interview me. I’ll suddenly see a Google Alert pop up for my name or brand name, and I’ll click the link to see who’s talking about me. One of the most exciting mentions came from the journal Science and their Science Careers Blog. In case you didn’t know, Science, the Science Careers Blog, and many other publications and newsletters are published by The American Association for the Advancement of Science. The AAAS is a Washington, DC based “non-profit organization dedicated to advancing science around the world by serving as an educator, leader, spokesperson and professional association.” They work in areas likescience policy, international programs, and science education, and
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It shouldn’t be a surprise that we haven’t covered many entry level jobs in real estate over the past couple years. Demand for real estate is way down, and the demand for new college grads in real estate businesses is miniscule. Luckily, there have been a few bright spots during the recession. Some real estate based startups have been able to gain market share from struggling competitors, and the demand for real estate based content has remained strong. I think it’s safe to say that media coverage of the real estate and mortgage markets has only increased over the past few years. The LTV Group, a Dallas, TX based “end-to-end communications firm spanning publishing and creative services,” has taken advantage of the growth in market for real estate related for information. The company consists of three subsidiaries, HousingWire, REOInsider, and LTV Creative. The latter is a full-service marketing communications firm, while the other two are magazines and websites that put LTV Creative to work.
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We often put journalism on a pedestal. We trust our for-profit news outlets to cover everything important, but how do we know that they’re doing a good job? In an age where making money from news is getting harder and harder, it’s obvious that many media outlets have resorted to covering what drives eyeballs instead of what’s important. This isn’t really a new development, but it seems to be getting worse. Investigative journalism is dying a slow, painful death, and sensationalist, opinion-based journalism is taking over. Clearly that’s where the money is, so if we want to hear about stories with “moral force,” we’re going to have to look somewhere else. ProPublica is “an independent, non-profit newsroom that produces investigative journalism in the public interest” based in Manhattan. They realize that investigative reporting has become a luxury that many newspapers can’t afford, so they’ve taken it upon themselves to save the art. They haven’t been around 2 years yet, and they already have ” a newsroom of 32 working journalists, all of them dedicated to investigative reporting on stories with significant potential for major impact.”
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I’ll admit it, I don’t read The Economist regularly, but plenty of my friends do—mostly the smart ones. It’s a magazine (they call themselves a newspaper, but you’d likely identify it as a magazine) that stands apart from other periodicals in a variety of ways. It’s not the topics that they cover—they offer both news coverage and analysis and opinion on business and politics—it’s more the way that they cover those topics. The most interesting thing about The Economist is the fact that all of their articles are written anonymously. It’s about “a belief that what is written is more important than who writes it,” but you have to like the fact that anonymity allows the writers the freedom that they need to address topics in the ways that they should be addressed. The Economist is all about free trade and free markets, yet it “considers itself the enemy of privilege, pomposity and predictability.” The Economist is based in London, but they are very much an international business and magazine.
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I’m sure that you’ve heard a lot in the news about how traditional media companies are having trouble taking their business models online. You may be under the impression that making money from web content is near impossible, but there’s a dirty little secret: it’s not. While companies like the New York Times stick to editorial integrity and chasing Pulitzers, there are companies out there that craft their content with the sole purpose of making money. A perfect example is Santa Monica, CA based Demand Media. They’ve secured more than $355 million in venture capital funding, grown annual revenue to more than $200 million annually, and reached a valuation north of $1 billion all by taking an ROI based approach to content development. How does that work? Demand Media has developed an algorithm that helps them find profitable topics. By using data from Google AdWords, they’re able to estimate the demand for a given piece of content (example: an article and video on how to tie your shoes) along with the revenue that the yet to be developed piece of content could be expected to make given a certain number of pageviews.
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Being a newspaper these days is tough. I’d imagine it’s especially tough in a place like San Francisco where people embrace new technologies so quickly. Although I’d also expect those early adopters to be just the types who are heavy users of newspapers. I’m not sure where that leaves the San Francisco Chronicle, but they do seem to have a strong history of adapting to changes in their business model. According to Wikipedia, they first went online with SFGate.com in 1994, and now they’re moving towards a focus on subscriptions instead of advertising to generate revenue. I’m not sure that’s going to work long term, but you have to like the flexibility that the San Francisco Chronicle has shown over the years. It’s no surprise that they remain one of the largest newspapers in the country.
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Remember that time that you predicted the walk off home run during the baseball game or the fact that your friend would get back together with his girlfriend for the 7th time? Of course you do. It was proof of your psychic abilities. Remember the time that you made a similar prediction but were wrong? Of course not. When you only count your wins and not your losses, it’s easy to have a perfect record. Politicians take advantage of this all the time. The truth is that there aren’t a lot of people out there who are good at predicting things, whether it’s weather, the economy, sports, or any number of other things. Nouriel Roubini may be an exception. He could be insanely “lucky” with the fact that his descriptions and predictions of the current financial crisis were dead on, but you have to give him credit for the amount of detail included in his predictions, like when he said “the United States was likely to face a once-in-a-lifetime housing bust, an oil shock, sharply declining consumer confidence and, ultimately, a deep recession.” He’s very obviously a brilliant guy, and he’s also the founder of New York City based Roubini Global Economics, a company that provides “a uniquely tailored look at the logic of the global economy” for its clients.
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As a Yankees fan I am obliged to hate anything and everything related to the Red Sox—and even Boston sports in general. That’s why it pains me to cover NESN (New England Sports Network) today. They’re one of the most successful regional sports networks (RSNs) in the country ratings-wise (#1 for 6 straight years), and they do it in the 7th biggest media market. NESN is jointly owned by the Boston Red Sox and Boston Bruins, whom they cover along with the Celtics, Patriots, and plenty of local college teams. They were launched in 1984, which makes Watertown, MA based NESN one of the oldest RSNs in the country, and they now reach more than 4 million homes. I still don’t understand why anyone would want to watch Boston sports on tv.
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The magazine business is dying, right? A lot of people seem to think so, and for the most part I agree with them; however, we seem to be seeing a new breed of magazines cropping up. They’re web integrated, extremely well designed, and laser focused on a specific audience. They still sell advertising, but they offer advertisers access to a well-defined audience that general interest magazines can’t compete with. The company behind one of these magazines (Seed Magazine) is Seed Media Group. They’re based out of New York City, and they are a media and technology company built on the premise that science is culture. They’ve been offering a new take on science since 2005, and it seems to be working with them.
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I’m going to be brutally honest with this one. When I landed on the The Wrap’s Home page, I immediately clicked the back button. I thought that I had landed on one of those Google Money Maker scam pages (it’s all because of the font choice). After processing what I had seen, I decided to take a second look. Despite their poor design choices, The Wrap is a legitimate site—if a site that covers entertainment industry analysis and breaking hollywood news can be considered legitimate (I kid). Now, The Wrap shouldn’t be confused with gossip sites like TMZ or Perez Hilton, this is actually an industry focused site that does primary source reporting. They’re venture funded and quite obviously located in Los Angeles. I don’t know a lot about the entertainment industry and how it’s covered by the press, but it looks like The Wrap is growing a solid audience with their web-based content.
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It feels pretty good to be talking about a Boston based newspaper today knowing that they have to report on another trip to the World Series for the Yankees; although, I’m sure they’d much rather be publishing stories on what Dustin Pedroia and Jonathan Papelbon are doing during their offseason (possibly watching the World Series from their couches). Now that I’ve gotten in my dig at Red Sox fans, we can take a look at The Boston Globe, Boston’s most widely read newspaper. The paper is owned by the New York Times and has an excellent web presence at Boston.com. Much like other newspapers the Globe has had significant financial struggles, and The New York Times even threatened to shut the paper down if the paper’s union didn’t accept major concessions. Apparently those problems have been worked out, and The Boston Globe is now on more stable ground. At least that’s what the fact that they’re hiring would indicate.
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Social networking is a new thing, right? Not at all. Social networks have been around almost as long as the Internet. They’ve just become way more mainstream in recent years. Take Redwood City, CA based Care2 for example. They’re an online social network that aims “to help people make the world a better place,” and they’ve been doing it since 1998. That’s impressive, not only because it means that they were early to social networking, but also because it means that they survived the dot com bust of the early 2000s. “Making the world a better place” used to be strictly the territory of non-profits, but now we’re seeing more and more companies like Care2 that are choosing to be B Corporations. That means that they can do good and build a profitable businesses at the same time. That’s exactly what Care2 is doing with their “more than 50 employees, 11 million members, 400 nonprofit partners and hundreds of responsible advertisers making a difference.”
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Once you start interviewing for jobs, you realize how important it is to stay well informed. Whether it’s staying up on the industry that you want to work in or just keeping up with current events, you need to be able to speak (somewhat) intelligently about a wide range of topics. Chit chat and small talk play a big part in the impression that you make, so don’t try to use the fact that you “live in a bubble” at college to explain away your ignorance. Instead, you should subscribe to the The Daily Beast. It’s a cheat sheet for current events that covers a wide array of topics. Some would call it a news aggregator, but they like calling what they do “curating.” The site was created by Tina Brown, who was formerly the editor at Vanity Fair and The New Yorker. The Daily Beast, which is based out of New York City, launched just over a year ago, and has been able to garner a huge amount of traffic pretty quickly. I guess it might have something to do with their IAC backing.
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