We tag every company profile based on location, industry, and job/internship types offered. Pick a keyword below to find similar employers:
Posted by Willy Franzen on May 26, 2010. Positions below updated every five minutes.
|Site Merchandiser – Payments Marketing Analytics||Seattle, WA|
|Web Content Writer||Cerritos, CA|
|Quality Technical Writer||Madison, MS|
|Marketing Manager||Seattle, WA|
|Graphic Designer||Detroit, MI|
|PUBLIC RELATIONS SPECIALIST-MARKETING-SPT-.500FTE-40HRS/PP-1ST SHIFT-FROEDTERT HEALTH MEDICAL GROUP-WOODLAND PRIME-MENOMONEE FALLS, WI||Menomonee Falls, WI|
|Site Merchandiser – Amazon Payments Marketing Analytics||Seattle, WA|
|Director - Supplier Programs & Performance Reporting||Port Washington, NY|
|Postdoctoral Fellow||Manhattan, NY|
|Director - Supplier Programs and Performance Reporting||Port Washington, NY|
Earlier this week we took a look at F+W Media, a company that is aggressively targeting niche media markets with books, magazines, trade shows, and digital products. Today we’re going to look at a company that is attacking similar niches, but strictly on the digital side. Prime Publishing is a Northbrook, IL based company that is, as they put it, “building the premiere woman’s lifestyle site on the Web.” I’m not sure I’d go that far, since businesses like DailyCandy and Gilt Groupe seem to be building pretty strong cases for themselves in that regard. Prime Publishing seems to be taking approach more like that of Demand Media. However, that doesn’t mean that Prime Publishing’s business isn’t interesting—”premiere” is just the wrong word. It’s quite obvious to me that their goal is to build easily monetizable digital properties, not to build an overarching woman’s lifestyle brand. When you take a look at their sites, you’ll see what I mean.
Prime Publishing’s web properties include FaveCrafts.com, RecipeLion.com, AllFreeCrochet.com, FaveDiets.com, and quite a few more. If you visit each one, you’ll see that Prime Publishing has a formula for building profitable sites. They may not be taking an artistic approach, but it appears that they know how to make money from content (and that’s a REALLY important thing to learn these days). It’s the web version of direct marketing. I must admit that I was nervous about featuring Prime Publishing because their website looks similar to those of some entry level scam companies. It’s also a bit alarming that they don’t list the names of any of their employees or leadership on the site. With that said, I used LinkedIn to do some additional research and everything appears to check out. The jobs at Prime Publishing aren’t the glamorous Journalism jobs that you might have been dreaming about as a kid, but you will learn a hell of a lot from them about the intersection of marketing and content. Right now Prime Publishing’s Jobs page shows that they’re looking for both entry level and experienced Editors, so check out the job description and get ready to learn fast.
Links to Help You Begin Your Research
What do you think of Prime Publishing’s business model?
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