The magazine business is dying, right? A lot of people seem to think so, and for the most part I agree with them; however, we seem to be seeing a new breed of magazines cropping up. They’re web integrated, extremely well designed, and laser focused on a specific audience. They still sell advertising, but they offer advertisers access to a well-defined audience that general interest magazines can’t compete with. The company behind one of these magazines (Seed Magazine) is Seed Media Group. They’re based out of New York City, and they are a media and technology company built on the premise that science is culture. They’ve been offering a new take on science since 2005, and it seems to be working with them.

Seeding Your Career

Beyond Seed Magazine, Seed Media Group also runs ScienceBlogs.com. It’s a substantial web property, and it falls right in line with Seed Media Group’s belief that:

Science is transforming our global culture and conversation unlike ever before, shaping markets, informing policy, inspiring the arts and deepening our understanding of who we are, where we come from and where we’re heading.

It’s hard to say whether Seed Media Group and similar companies will be able to save the magazine industry, or if their success is just a temporary thing, but you have to like the fact that they’re more focused on a topic than the specific type of media that they deliver to their readers. If you’re intrigued by Seed Media Group, I recommend that you check out their websites listed below and pick up a copy of the magazine. That way you can get to know them and better understand if they might be somewhere you want to work. According to their company LinkedIn profile, they’re growing into a pretty sizable company. Although their Jobs page currently has just intern positions, they do encourage you to send a cover letter and résumé to careers@seedmediagroup.com for unlisted positions.

Links to Help You Begin Your Research

• SeedMediaGroup.com
• SeedMagazine.com
• ScienceBlogs.com
• Jobs at Seed Media Group
• About Seed Media Group
• Seed Media Group’s Blog
• Seed Media Group News

Do you read Seed Magazine or ScienceBlogs.com?

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