by Willy Franzen on March 5, 2010

Today’s post came from a reader recommendation (thanks Derek!), which is awesome because I was on the company’s site a few days ago and never would have imagined that they offer jobs (or even considered them a company as opposed to a website). The reason that I was on the site was that I was reading the story of Epic Beard Man (it is tagged NSFW), which is another one of those ridiculous things that has become popular on the Internet. The term that many use to describe these phenomena is meme. Know Your Meme is a website that organizes all of the world’s memes. Let’s say that you’re looking for the story behind Rickroll because you have no idea why people think it’s so funny. Know Your Meme, which is based in New York City, will not only explain the meme to you, but it will also detail the history of how the meme became popular and how it evolved. To some Know Your Meme may seem frivolous, but in many ways it’s the Historical Society of the Interwebs.
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by Willy Franzen on March 3, 2010

If you’ve been in the job search for very long, you’d probably do anything to go back to Senior year of high school when you were applying to college. It’s not that the admissions process is particularly fun, but at least it has a set timeline and a fixed set of options. Still, there’s plenty of room for improvement. That’s why there are quite a few young entrepreneurs who have built companies that aim to make the college process better, just like I’m doing with the entry level job and internship searches. One of these companies is San Francisco based Zinch, which was founded by Mick Hagen, a Princeton dropout. They’ve created a social network that allows high school students to connect with the colleges that they want to attend. There are more than 700 colleges and universities that invest in Zinch, which is why more than 1.5 million students have created Zinch profiles to show off to admissions counselors and to apply for scholarships and financial aid packages.
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by Willy Franzen on March 1, 2010

After a week of cold weather in Florida, I’m headed back to Chicago. Since I wanted to enjoy the last night of my vacation, I decided that I’d try to get this post to you from 31,000 feet. I’m flying on AirTran (maybe we’ll look at their jobs another time), and all of their flights offer Gogo Inflight Wi-Fi, which is a service provided by Itasca, IL based AirCell (I used this promotion to get a free access coupon code). The business of Internet Service Providers was a big one in the 90s, but as we’ve become more accustomed to broadband, we’ve mostly started using major telecom companies to feed our Internet addictions. Now, the business opportunities are all about providing Internet access in locations with captive audiences—hotels, convention centers, airports, and now airplanes, although 3G card providers are offering some fierce competition. Luckily for Aircell, that’s not an option in the air, which means that, for now, Gogo has a dominant market position with their because of their FCC sanctioned rights to be the “exclusive provider of Wi-Fi communications to airlines, business aviation, military, government, and specialty aircraft across North America.”
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by Willy Franzen on February 24, 2010

I know that it sounds like a place to buy illicit substances, but Dealer.com is a legal operation as far as I know. They may operate in the underworld of search engine optimization, but so do I, and I’m not a sleaze bag or spammer. Dealer.com is a Burlington, VT based company that “has become the global leader in online marketing solutions for the automotive industry.” They provide a platform for car dealers to generate leads online. I’d imagine that Dealer.com is a direct competitor with Cobalt, a company that we featured back in January. It’s no surprise that automotive online marketing is a growing industry. Most car dealerships don’t have the resources to do online marketing themselves—cheesy tv commercials don’t translate to the web. So how do they reach the masses of people who are using search engines to aid in car buying decisions? They either build an internal online marketing division, hire a local agency that doesn’t know anything about the industry, or go to Dealer.com. Which decision do you think will sell the most cars?
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by Willy Franzen on February 23, 2010

Apparently my parents and sister have engaged in a never-ending series of online Scrabble games played via iPhone. I’m with my parents in Florida right now, and every five minutes they’re bugging each other to make the next move. It’s crazy. Free online gaming has hit the masses, and it isn’t pretty. There are tons of new online gaming companies, and while some are focusing on bringing new gamers to the market, others are more focused on gaining ground with serious gamers. Culver City, CA based Riot Games is a perfect example of the latter. They are behind League of Legends, a free online role-playing game that is set in an imaginative world. The game has been downloaded more than a million times, and Riot Games has received $20 million in venture capital investment based on the game. $8 million of that investment came from a Chinese gaming company that has a huge user base, so this is very much an international play.
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web development
by Willy Franzen on February 22, 2010

I’ll admit it, I don’t read The Economist regularly, but plenty of my friends do—mostly the smart ones. It’s a magazine (they call themselves a newspaper, but you’d likely identify it as a magazine) that stands apart from other periodicals in a variety of ways. It’s not the topics that they cover—they offer both news coverage and analysis and opinion on business and politics—it’s more the way that they cover those topics. The most interesting thing about The Economist is the fact that all of their articles are written anonymously. It’s about “a belief that what is written is more important than who writes it,” but you have to like the fact that anonymity allows the writers the freedom that they need to address topics in the ways that they should be addressed. The Economist is all about free trade and free markets, yet it “considers itself the enemy of privilege, pomposity and predictability.” The Economist is based in London, but they are very much an international business and magazine.
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by Willy Franzen on February 19, 2010

I probably should have done this post last week in the days leading up to Valentine’s Day, but I still think it’s worth talking about New York City based OkCupid today. They’re a free online dating site that matches people based on what they say they find important. Since I’m not looking, I don’t usually come across dating sites in my daily Internet travels, but OkCupid keeps popping up. Most of the time it’s because of their brilliant blog called OkTrends. It has some amazing posts that analyze the data generated by OkCupid’s users. Previous articles have covered topics like profile pictures and how race affects online dating outcomes. It’s really impressive and interesting stuff. OkCupid is actually run by a company called Humor Rainbow, but that website redirects to OkCupid.com, so it’s clear where their priorities are.
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by Willy Franzen on February 18, 2010

I’m a huge fan of open source software. I build all of my sites on the WordPress platform, and I am amazed at how powerful the blogging software has become over the years. Still, I know that it can’t do everything. If I get too much more advanced, I’ll probably have to move to a platform like Drupal—another open source content management system. The problem with that is that I’m not a programmer, and Drupal is a bit more complex than WordPress. Luckily, there’s a support option. Acquia is a Woburn, MA based company that provides “products, services, and technical support for the open source Drupal social publishing system.” They were founded by Dries Buytaert, the guy who created Drupal, so there’s no question about whether they’re the right people to offer Drupal support—they know the platform inside and out.
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by Willy Franzen on February 15, 2010

I’m sure that you’ve heard a lot in the news about how traditional media companies are having trouble taking their business models online. You may be under the impression that making money from web content is near impossible, but there’s a dirty little secret: it’s not. While companies like the New York Times stick to editorial integrity and chasing Pulitzers, there are companies out there that craft their content with the sole purpose of making money. A perfect example is Santa Monica, CA based Demand Media. They’ve secured more than $355 million in venture capital funding, grown annual revenue to more than $200 million annually, and reached a valuation north of $1 billion all by taking an ROI based approach to content development. How does that work? Demand Media has developed an algorithm that helps them find profitable topics. By using data from Google AdWords, they’re able to estimate the demand for a given piece of content (example: an article and video on how to tie your shoes) along with the revenue that the yet to be developed piece of content could be expected to make given a certain number of pageviews.
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by Willy Franzen on February 11, 2010

You may have heard that NASA just had what was probably the final night launch of the space shuttle. I was lucky enough to see one a few years ago from a beach in Connecticut, although it didn’t look like much more than a bright light screaming through the night sky. Our space program is going through a lot of changes, and it seems that current funding for some future programs isn’t what the people at NASA were hoping for. Many fans of the space program are disappointed and pessimistic about the future of space exploration. Luckily, the past decade has led to the rise of private space companies that are taking up a lot of the slack when it comes to space flight. One of these companies is Hawthorne, CA based SpaceX, which was started by PayPal co-founder Elon Musk in 2002. Their focus is on building launch vehicles (mostly for satellites) that are not only more reliable, but also more affordable.
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by Willy Franzen on February 8, 2010

You thought that you were done with test prep, but now the economy is in a rough spot and the job market is kind of weak. You’re thinking about grad school, and that means doing the standardized test thing all over again. Luckily, things have changed since you took the SAT or ACT. The one size fits all approach of classroom instruction is out, and “adaptive learning” delivered through an online platform is in. Knewton is a New York City based startup that is one of the leading innovators in the test prep market. They seem to be mostly focused on the graduate school test prep market, although they do offer an SAT prep course too (PrepMe is a similar company that focuses only on pre-undergraduate test prep). Knewton is not only focused on improving the quality of test prep results, but they’re also working hard to make test prep more affordable and more interactive.
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by Willy Franzen on February 5, 2010

It’s every teen’s worst nightmare. You finally reach that magical age where the state says that you’re ready to drive a car. Your parents reluctantly hand over the keys to the family station wagon. You get a lecture, but you’re going to escape. You’ll finally have the freedom that you’ve been waiting for all your life. But there’s a catch. Your parents have installed a camera in the car to assess your driving and mitigate risk. It’s from a San Diego based company called DriveCam. To you it’s a terrible idea. You hate being spied on. You know you’re a good driver with your state mandated 20 hours of experience behind the wheel. What you probably don’t know is that car accidents are the leading cause of teen death. You’re too caught up in having a sense of freedom to care that this device has reduced the risk of reportable crash by 70% over the course of 2 million miles.
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by Willy Franzen on February 4, 2010

I always thought that .edu domains were reserved for accredited colleges and universities. It seems as though those restriction may have loosened (or they may have never been as tight as I thought they were). Lately I’ve seen some dodgy online education sites built on .edu domain names, so when I came across Academia.edu, I assumed that’s what they were. A closer look showed me that they’re nothing of the sort; in fact, they’re not an academic institution at all. They’re actually a San Francisco based startup that is building an online portal to help people find out “who’s researching what.” It’s kind of like LinkedIn meets a Wiki, but it’s only focused on academia. If you’re a PhD student, you can use it to track down other researchers in your field for collaboration. If you’re a journalist, you can use the site to find sources for articles. If you’re a high school student looking at colleges, you can use it to find professors who will help you achieve your ambitions. It’s a really cool idea, and it seems to be gaining some traction.
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by Willy Franzen on February 3, 2010

I’m a big proponent of making personal finance part of the job search. By managing your money wisely (even if you barely have any left), you’re creating a project for yourself that you can use to demonstrate to employers how you’ll be an effective employee. When I need information on personal finance, I always look to Ramit Sethi, the founder of a website called I Will Teach You To Be Rich and the author of a book by the same name
(he also just launched a course on how to make money freelancing and he’s doing a free webinar tonight at 7 PM PST – affiliate links). One thing that he strongly recommends is using online banks that offer high interest rates and great easy to use features. One of these banks is ING Direct, which is headquartered in Wilmington, DE. While you may have noticed that most banks are on a real estate binge as they try to gain customers, ING Direct is doing the opposite. They operate almost entirely “in the cloud.” Since they “believe saving money should be as simple as having a cup of coffee,” they do have cafés in New York, Philadelphia, Los Angeles, Wilmington, Chicago, St. Cloud, and Honolulu where you can ” sip a latte, surf the Internet for free and talk to [them] about how [they] can help you Save Your Money.” And by keeping a low overhead, ING Direct is able to offer better interest rates and fewer fees, which gives them a huge advantage in winning over customers.
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Washington,
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by Willy Franzen on February 1, 2010

I’m not sure if it’s a trend yet, but it seems that more and more creative/interactive agencies are moving away from client work and spending more time developing products. 37signals used to be a web design agency, and now they develop web-based applications that help people get things done. Brooklyn, NY based AD:60 appears to be taking a similar path. They’re still putting a strong emphasis on their client work, but they also seem to have a lot of interest in developing their own products. The agency’s offerings include Web Design, Website Development, Mobile Technology, Marketing & Advertising, and Consulting, while their current internal projects include MyBankTracker.com and BankTwitter.com.
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by Willy Franzen on January 29, 2010

I’ve written about a lot of green jobs, but I’m well aware that most of the jobs in the energy sector are still related to oil. As the price of oil continues to rise and competition starts to increase from alternative energy companies, we’re going to see more and more innovation in the oil industry—there will a much bigger focus on efficiency. One example of his Houston, TX based Object Reservoir, which is a company that helps their clients in the Energy & Petroleum industry model their underground wells to optimize drilling and maximize production. I spent a good amount of time reading over the company’s website to try to understand exactly what they do, and I have to admit that it’s way over my head. Hopefully for some of you it all makes sense.
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by Willy Franzen on January 28, 2010

One of the books that I’ve been reading lately is SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance
. It’s a great follow-up to the original Freakonomics
, and it once again shows how changing your mindset can lead you to all kinds of new ideas (this is a really important lesson for job seekers). One of the companies that is mentioned in the book is Intellectual Ventures, a Bellevue, WA based invention company. They’re all about ideas. Things like product design, product development, manufacturing, marketing, sales, and service all come later, and Intellectual Ventures doesn’t want anything thing to do with those processes. They just invent, invent, invent. The company isn’t tied to one specific area—they’re working on problems like stopping Malaria, preventing hurricanes, and counteracting negative effects from climate change should they ever happen.
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by Willy Franzen on January 27, 2010

I have to admit that the “jobs” that I’m most concerned with today is Steve Jobs. I can’t wait to find out what Apple is announcing today, and I wish that I had some relevant jobs to bring you. I don’t, but I did come across a really cool list yesterday called 5 Butt Kicking Companies You (Probably) Never Heard Of. The list is exactly what it promises, as it features 5 later stage startups that are growing rapidly and hiring lots of people. The first company on that list is Palantir, a Palo Alto, CA based company (with another office in McLean, VA) that “is working to radically change how groups analyze information.” They were founded by former PayPal employees and Stanford computer scientists. Right now the company is focused on two verticals: Government and Finance. Both areas deal with massive amount of data and information, so it makes sense that Palantir is starting with them.
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by Willy Franzen on January 25, 2010

A lot of people find it ironic that I put an end to my job search by starting a company that helps other people with their job searches. I’ll admit that it’s a bit odd, but it seems to be working out pretty well. Maybe you’ll do something similar by landing a job at a job-search focused company like Mountain View, CA based LinkedIn. There are plenty of other companies trying to build professional social networks and online résumé sites, but none of them seem to have any hope competing with LinkedIn. LinkedIn reached critical mass first, and that’s why they’re one of my favorite online job search tools. Not only do they allow you to visualize your own professional network to see whom you’re connected to, but they also let you browse through the networks of different companies to learn more about their organizational structure. Where else can you get access to the résumé of someone whose job you want to have five years down the road? LinkedIn is an amazing tool for smart job seekers, and it’s also an amazing business—they’ve been profitable for nearly three years (which is impressive for a startup of their size and scope).
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by Willy Franzen on January 18, 2010

Happy MLK Day! For last year’s holiday we featured jobs at The King Center, so check those out. Today’s company has nothing to do with MLK, so instead of trying to make a tenuous connection, I’m going to jump right in. Datran Media is a New York City based digital marketing technology company. They help “advertisers, publishers and agencies manage their branding, acquisition, retention and monetization campaigns across multiple channels.” They started as an e-mail marketing company back in 2001, and since then they’ve expanded into a number of different business areas. Datran Media has worked with huge names like NASCAR, eHarmony, The Ad Council, and Microsoft. To get a better feel for what Datran Media does, you may want to check out these case studies of award winning campaigns that they’ve done for the PGA Tour and Sony.
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by Willy Franzen on January 12, 2010

My role at One Day, One Job goes well beyond writing the daily posts. For instance, when the server goes down, it’s my job to get it fixed. I spend a decent amount of time on IT type stuff, but I’m in no way an expert. I guess that means that it’s okay that I don’t completely understand what Cloudkick does. They’re a Y-Combinator startup based in San Francisco, and they’re “revolutionizing the way companies manage their IT infrastructure.” In more complex terms they provide tools that enable cloud server management through the APIs of a number of different web hosts. The truth is that most of you (like me) won’t understand what that means, but for those who do, Cloudkick should be worth looking at. What I can tell about Cloudkick is that they’re offering tools that make managing IT much simpler (even if it’s still really complex). The tools offered by many web hosts have terrible interfaces, so there’s a huge need for what Cloudkick is doing.
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by Willy Franzen on January 6, 2010
Check out this week’s sponsor, New York City Teaching Fellows. They’re seeking new grads with no prior teaching experience or background in education to help make a difference in NYC’s public schools.

When I last bought a car in 2001, the best way to go about it was to stop by dealerships to see what they had in their inventory. I remember using the Internet to some extent, but it wasn’t all that helpful. Although I haven’t purchased a car since, I’m pretty sure that the web is playing a much larger role in the car buying decision process these days. That’s why Cobalt, a Seattle based company, is doing so well. They’re in the business of automotive marketing, and they made the Inc. 5000 last year with 134.0% three-year revenue growth to $168.4 million. Cobalt works with both dealers and manufacturers to “increase their retailing effectiveness and profits.” The company has been around since 1995, and it consists of three key subsidiaries: Dealix, UsedCars.com, and IntegraLink.
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by Willy Franzen on January 5, 2010
If you haven’t already checked out this week’s sponsor, New York City Teaching Fellows, take a look now. They’re recruiting new grads with no prior experience or education in teaching to teach in NYC public schools.

Although Twitter’s search results are getting filled with more and more junk, I’m still finding that Twitter is a pretty easy way to find jobs and internships that wouldn’t typically be on your radar. That’s how I came across Lunchbox, a Culver City, CA based “full-service agency that specializes in creating complete-branded content packages.” Since I have no idea what that actually means, I took a look at Lunchbox’s portfolio to get a better idea of what their work entails. Basically Lunchbox helps build brands by developing new ways for their clients to introduce their brands to customers. It may be creating stuffed animals for Discovery Channel or designing a magazine for CMT. Whatever the challenge is, Lunchbox brings an amazing creative team that has worked in the past with some of the world’s biggest brands.
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by Willy Franzen on January 4, 2010

The future of marketing and media is getting more results based, and that trend is going to continue as tracking technology progresses. Some people think that means that branding campaigns are a dying breed, but the folks at Undertone Networks would strongly disagree. They are a New York City based online advertising network that is helping Fortune 500 companies move their branding campaigns online. The trouble with doing this is that controlling your brand online is much more difficult than controlling it on tv, radio, or in print. That’s why Undertone Networks has developed an ad network that offers “Fortune 500 marketers an ad network where they [can] confidently and safely market their products and services without having to compromise their brand.”
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by Willy Franzen on December 23, 2009

I don’t know a lot about how the fashion industry works, but I do know that buyers are the people who make the decisions about which items end up in stores and on websites. Mona Lisa Style is a New York City based startup that wants to help buyers “master the art of merchandising” through technology. While most industries have moved a large portion of their business online, the fashion industry is lagging behind. According to Mona Lisa Style’s Blog the way that many major companies place orders for clothing is by writing an order on a piece of paper and faxing it. All of the organization and tracking of orders is also done over the phone and on paper. Mona Lisa Style realizes how stupid this is, and they want to change it. They want to make buying as easy as online shopping.
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by Willy Franzen on December 17, 2009

I love boring businesses. It may not seem like it considering the fact that I’m often featuring startups that are on the cutting edge of technology, but I really do appreciate when a company is able to take an extremely simple idea and make it profitable. Uline is a perfect example. They are a Waukegan, IL based company that considers itself “the leading distributor of shipping, industrial, and packing materials to businesses throughout North America.” It all started in 1980 when Liz and Dick Uihlein identified a need for a local shipping supplies distributer. They started the business in their basement with the H-101 carton sizer, and now they have a product line that fills a 452 page catalog. That’s a lot of growth, and I expect it to continue as e-commerce and the shipping that results from it keep expanding (I have about a dozen boxes in my apartment from various holiday season shipments). And if for some reason the shipping business does slow down, Uline can always reorganize as a producer of forts for children—I always loved playing in cardboard boxes.
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by Willy Franzen on December 16, 2009

Yesterday I was talking to a friend who is convinced that everyone in Chicago is a consultant. I know a lot of consultants here, but my take is a little different. I’m pretty sure that every guy that I’ve met here who is between the ages of 23 and 32 is a “trader.” They never tell you what they trade unless you ask—it almost seems like they’re being evasive. Maybe it’s all about creating a mystique about being a trader. Anyway, one of my “trader” friends happens to work at Jump Trading (he likes it), a high-frequency trading shop based here in Chicago. From what I can tell on their website, Jump Trading is less concerned with what they’re trading and more concerned with how they’re trading. They put a huge emphasis on technology, and they’re trying to take advantage of the fact that “the world financial markets are becoming faster, more complex, and more automated every day.”
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by Willy Franzen on December 15, 2009

When it comes to company names, I’ve seen a lot of things—all lowercase, weird characters separating two names, all caps, odd uses of numbers, and much more; however, today I’ve come across a first. ‘peeps creative is a company whose name starts with an apostrophe (as you have probably already noticed). It’s pretty unusual, but I guess it’s the kind of thing that you should expect from a creative firm. ‘peeps creative is based in Akron, OH, and they “build meaningful and demonstrably profitable marketing initiatives in the digital and traditional spaces.” They’re all about innovation and spotting trends, as long as it helps them deliver “high-end brand experiences.”
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