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Kanjoya is a San Francisco, CA based company that transforms “emotional insights into remarkable customer experiences” by analyzing unstructured data in real time.

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If an experience is described as being transactional, you’d think that the parties involved are acting without emotion. Yet when we buy stuff, we go through a range of emotions. It may be frustration at having to spend money, anger at poor customer service, or euphoria from finally buying that thing that you saved up for. Companies want to know what their customers are feeling, and Kanjoya is a company that lets them do that. They’re based in San Francisco, CA, and they transform “emotional insights into remarkable customer experiences” by analyzing unstructured data in real time. By linking emotion to behavior, Kanjoya is able help their clients drive better outcomes.

Enjoya Kanjoya

Kanjoya’s home page actually does a nice job of graphically showing how their products and solutions work, but it’s only a top level view. If you want to dive in a bit deeper, you can take a look at Kanjoya’s case studies on how they’ve helped Nestle and Hot Topic. Other clients include American Express, Adobe, H&M, and University of Phoenix. If you’re interested by the intersection of emotion and commerce, take a look at Kanjoya’s Careers page. You can see their latest job postings in the lefthand sidebar.

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