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I find marketing extremely interesting because the tactics change rapidly, while the basic principles never do. If I was hiring an agency, I’d want a team that brings together the old and the new, even though I often have a strong urge to go with whatever’s new. Adpearance is a Portland, OR based digital marketing agency that crafts “campaigns that launch from the solid foundations of traditional marketing, but with the added benefit of statistical analysis.” They’ve taken the best of both worlds and combined them into a complete offering that is focused on the most important thing: client ROI.
Adpearance’s service offerings cover everything that an Internet focused business could need including SEO, SEM, Web Design & Development, Social Media Marketing, Shopping Comparison Integration, E-mail Marketing, and Analytics. If you want to see what this looks like in action, take a look at Adpearance’s Work page. While their clients aren’t brands that I’m familiar with, that’s not a big deal–their work product looks great. If you want to dive a little deeper into what Adpearance does, you should take a look at their blog. After that, check out Adpearance’s Careers page. Right now they’re looking for a Marketing Specialist (PR, Social Media, and Content Marketing), Over Achieving Front-End Web Developer, and a Back End Web Developer. If none of those positions get you excited, then you may want to take a look at Adpearance’s About page to see what other kinds of positions they might offer in the future.
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