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Posted by Willy Franzen on September 3, 2012. Positions below updated every five minutes.
|Digital Media Strategist||Blacksburg, VA|
|Sales Operations Manager (SaaS)||Los Angeles, CA|
|Salesforce/Systems Innovator||Sarasota, FL|
|Marketing Manager||Fairway, KS|
|Marketing/Marcom Professional||Atlanta, GA|
|Content Marketing Manager||San Francisco, CA|
|Technical Product Marketing Manager - Poweredby||San Francisco, CA|
|Digital Marketing Director||Los Angeles, CA|
|Senior Manager of Digital Marketing||Carlsbad, CA|
|Email Marketing Coordinator||Carlsbad, CA|
On Friday I visited one my Dad’s college friends at his workshop. He makes sails for traditional boats, and he’s been doing it for a long time. He doesn’t get a lot of incoming calls from potential clients (it’s a pretty niche business), but when he does, he almost always makes the sale (no pun intended). It’s because he has developed a process that shows potential customers that he’s undoubtedly the best guy for the job. He does it all by hand (even to the point of writing a personal letter), but it’s essentially automated. He spends about 15 minutes on it every morning, and that’s it. While that approach won’t work in a lot of business, nearly every company can benefit from automating parts of their marketing. Pardot is a company that provides software to do exactly that. They’re based in Atlanta, GA, and they came in at #172 on the Inc. 500 with 2,001% three-year growth and $7.4 million in revenue.
It’s kind of hard for most people to understand what marketing automation actually looks like. Luckily, Pardot does a fantastic job of explaining it through video. I can’t embed it here, but I highly recommend that you go to their home page and watch their videos. If you want to be meta about it, you can also look into how Pardot automated their marketing process. If you’d rather have it explained to you, then all you need to do is take a look at Pardot’s Clients page. They have videos and quotes from a number of customers describing how they use Pardot to drive results for their businesses. If all this talk about marketing automation is making you excited, then your next step should be to visit Pardot’s Careers page. They have a ton of jobs posted and a few look really interesting for new or recent grads including:
Pardot has a ton of jobs at the entry level available, so look through them and see what makes sense for you.
Links to Help You Begin Your Research
What have you heard about Pardot?
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