Posted by Willy Franzen on August 10, 2012. Jobs updated daily.
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Experiences make for the best (and the worst marketing). All of those commercials about transporting Olympic athletes can do nothing to change my opinion after my experience with United last night. They strung me along with delays, their website failed repeatedly, and I spent an hour and a half on the phone to get a flight 24 hours later. There’s nothing like the live experience to shape your brand associations. That’s why Situation Interactive centered their business around it. They “are among the leaders in creating award-winning digital strategies for top entertainment and media brands worldwide.” Obviously the New York, NY (and Los Angeles, CA) based agency focuses on creating amazing experiences–and they tend to do it for clients who are way more exciting and way less likely to make you mad than an airline.
Situation Interactive has 7 areas of focus, and they’re all fun–theatre, live events, arts & culture, film, television, sports, and travel & tourism. They’ve done some really cool stuff in these areas, so I highly recommend that you take a look at Situation Interactive’s work. Some of the names that are featured include Disney, Funny or Die, Blue Man Group, and Spider-Man. They have short synopses on each project, which will make it a lot easier for you to understand how the business side of interactive/experiential marketing works. If you’re amped up by what you see, then you need to take a look at Situation Interactive’s Jobs page. They seem to have a heavy focus on internships right now (Creative, Design, Media, New Business, Project Management, Social Media, and more), but there are also a few full-time opportunities worth looking at: Designer, Search Engine Marketing Analyst, and Creative Strategist/Copywriter. If you’re not a good fit for any of those, don’t worry. Situation Interactive lists all of their job titles on their Careers page (I LOVE THIS!) and invites you to reach out to them about unlisted positions if you’re interested.
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