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adMarketplace is a New York, NY based company that “delivers data-driven performance to the Internet’s leading marketers through" their search syndication platform.

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Google is an absolutely amazing company. They’re working on everything from information organization to e-mail to self-driving cars, but from a financial standpoint they’re kind of a one trick pony. 96% of their revenue comes from advertising, and the majority of that comes from search advertising. It’s not really a problem–it just shows what an amazingly dominant business model search advertising is. Unfortunately for the rest of the market, Google owns most of the world’s search advertising inventory. Yahoo! comes in at a distant second. And then there’s adMarketplace, a New York, NY based company that “delivers data-driven performance to the Internet’s leading marketers through the only search syndication platform that adjusts bids by both keyword and traffic source.”

A Marketplace for Your Skills

Most Internet users don’t realize how often they search on sites other than Google. adMarketplace gets their search advertising inventory from a wide range of publishers who reach all kinds of different audiences. For advertisers the platform looks a lot like what Google and Yahoo! offer with one big difference. adMarketplace enables advertisers to tailor their campaigns and adjust bids based on the traffic source. That can make a huge difference in terms of ROI. To get a better sense of what adMarketplace can do to help drive traffic, take a look at their Case Studies. You’ll see how they’ve helped brands like Volvo increase overall awareness and sites like CreditCards.com improve profitability. If this all sounds exciting to you, take a look at adMarketplace’s Jobs page. They have a few positions that new or recent grads should check out including:

adMarketplace looks like a great place to work, so take a look at these positions and consider applying.

Links to Help You Begin Your Research

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