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newBrandAnalytics, a D.C. based company, has developed “a social media monitoring and online reputation management tool" to deliver operational social intelligence.

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Have you ever caught someone talking about you behind your back? Whether they’re saying something nice or something mean, it can be pretty awkward. Still, it’s nice to know where you stand with people. For brands it’s a bit different. The awkwardness isn’t as much of a worry, and the information gained from hearing what people have to say can have tremendous business value. The problem is that overhearing a conversation isn’t a reasonable way to compile actionable information. That’s why newBrandAnalytics has developed “a social media monitoring and online reputation management tool that transforms online reviews into operational social intelligence.” The company is based in Washington, DC, and it helps companies pinpoint ways that they “can excel in customer experience management.”

What Did You Say?

Beyond helping brands monitor customer feedback in a scalable way, newBrandAnalytics also allows businesses to see what’s being said about competitors. Companies like Five Guys, Hyatt, Hooters, Legal Sea Foods, and Crunch Fitness are already using newBrandAnalytics’ tools, and I’m sure more and more big brands will be jumping on board as social media continues to grow in importance in terms of brand management. newBrandAnalytics offers a lot of information on the basics of social engagement and other related practices, so if you want to learn more, just download some of the free eBooks and guides on their home page. Once you’re up to speed, then you can visit newBrandAnalytics’s Careers page. There are a few positions worth checking out including Quality Assurance Engineer, Front End Developer, Inside Sales Rep – Mid Market, and Market Research Analyst.

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