
If you haven’t heard something about the Facebook IPO in the past few days, you must have had a really good weekend. What annoys me about successful startups is all the knockoff attempts. A lot of people think that a good idea is enough to build a business on, so they copy the successes and usually fail miserably despite having a “good idea.” A much better approach is to take inspiration from the big successes and apply what you learn to a more focused niche. Doximity has done exactly that–they’re a social network for doctors and healthcare professionals. The San Mateo, CA based company has picked a great market in that a big part of being a doctor is communicating with other doctors. It’s also a market with amazing monetization possibilities.
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I love Easter. I get pretty amped about the candy, which is why in past years I’ve featured Just Born Quality Confections, Jelly Belly, Russell Stover, and the PMCA at Easter time (and Mars, The Hershey Company, NECCO, Charles Chocolates, and Vosges at other times of the year). But in my family it’s really all about the cash. We have an annual Easter Egg Hunt that is high stakes–elbows have been thrown. The eggs with candy are the duds. The heavy ones are ok because they have dollar coins. But the ones that you really want are light–they have bills in them. Over the past few years, I’ve been able to make Easter Egg Hunts pretty profitable, but it doesn’t come close to what Hatchlings has done. They run “the world’s largest egg hunt” via Facebook, and apparently the Des Moines, IA based company has been able to generate significant advertising revenue through their app.
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Everybody wants their stuff to go viral on the Internet. The problem is that it’s way easier to do with funny pictures than it is with useful things like articles and products. If you can’t get the natural word of mouth flowing, you need to incentivize (bribe) people to spread the word. I’m sure that you’ve participated in some sort of referral program before (I love Gilt’s program), and hopefully earned some sort of reward. I’ve seen so many companies use referral bonuses to accelerate their growth, and it’s often amazingly effective. Surprisingly, most of these businesses build their own technology for referrals. Why do that when you can pay Chicago, IL based Buzz Referrals to do it for you? They’ve developed a platform that easily plugs into an existing site and creates “referral programs and buzz worthy promotions that drive new customer acquisition and increase engagement.” (Would any of you participate in an ODOJ referral program?)
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Admit it! You’ve used the Internet to self-diagnose a medical problem, and you probably used WebMD. For some of you it was to convince yourself that you’re not going to die tomorrow, and for some of you it was probably the opposite. It’s great having access to so much information, but it’s kind of dangerous when you a) can’t verify its accuracy and b) have no idea how to use it properly. Running to the doctor for every little issue is ridiculous, so there needs to be a better way to get medical information online. Luckily my little sister (who is awesome because she went to art school and then decided she wanted to go to med school, so she’s doing a postbac now) let me know about HealthTap. They’re a Palo Alto, CA based company that provides “free online and mobile answers from thousands of the best physicians in the U.S.” It’s kind of like Yahoo! Answers for medicine, but the people responding to your questions aren’t complete morons.
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There’s no doubt that Japanese companies have been and continue to be leaders in the gaming industry. Nintendo, Sega, and Sony are some of the names that you’re most likely to recognize, but it’s very clear that the old guard of gaming is facing stiff competition from upstarts like Zynga and ngmoco that are focusing on mobile and social gaming. While Japan has historically been big on console gaming, they’re not missing out on this trend. GREE is a Japanese that is fervently entering the U.S. market in order to grow a business that generated $1.7 billion in revenue last year. GREE is unique in that their U.S. based branding has been more about hiring than games. They’ve opened a San Francisco, CA office that they’re promoting heavily with billboards, referral bonuses, and even Google AdWords campaigns. They also acquired a company called OpenFeint to speed along the growth.
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Sharing a meal is a great way to get to know people. Eating provides enough of a distraction to cover up awkward pauses that might come up in other settings without completely killing the ability to have a conversation. Yet very rarely do people use eating as a way to meet new people. You either eat alone or you eat with people you already know. Grubwithus is a company that throws a little uncertainty into your dining experiences by pairing you with strangers who have common interests for a tasting menu at a local restaurant. Grubwithus is based out of Venice, CA, and they’ve built a ton of buzz. I know a bunch of people who have already tried it and had good experiences, and I’d totally host a One Day One Job/Internship focused Grubwithus meal in Chicago if there was enough interest (e-mail me at willy@onedayonejob.com).
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There’s one reason that I’m not a “social gamer.” If my friends found out how much time I spent playing games like Fruit Ninja and Angry Birds, I’d be totally embarrassed. If only we all could admit to each other that we’re compulsive gamers and start talking openly about it. That’s what Heyzap is all about. They’re a San Francisco, CA based “social discovery platform for mobile and online games and the largest social network for mobile gamers.” Through “check-in” functionality much like that of Foursquare they let you tell your friends what games you’re playing and show off to them about how skilled you are. Don’t you wish you had a similar social network for your job search? “Hey everyone! Look! I applied for this job and I got rejected in a record time! 2 minutes flat.”
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While I’m not a serious gamer, I definitely enjoy playing casual games on my iPhone and iPad. Although the App Store does offer recommendations, I find that it’s still hard to find good games. Instead I rely on getting recommendations from people I know–namely my girlfriend’s 10 year old sister. I watch what she’s playing, and if it looks fun, I buy the app. Then I can try to top her score and talk smack even though I can’t come close. Games are inherently social (even though gaming can become super anti-social), so it’s no surprise that gaming companies are bringing mobile and social gaming together. One of the big players in the industry is ngmoco. They’re based in San Francisco, CA, and their name is pronounced “en-gee mo-ko” (apparently it’s an acronym for Next Generation Mobile Company). ngmoco is all about building a social entertainment company in a time when “there will be more iOS/Android devices shipped than PCs/notebooks.” It makes sense.
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Though I’ve never had the opportunity to try an online dating site, I do have some interest in the industry. First, I think that online dating and online job search have a lot in common. Second, a lot of online marketing innovation comes out of the online dating industry. Third, I have a good friend who has a side project in the online dating space, and I enjoy learning from him and helping him build the business. I guess that’s why I’d heard of Zoosk before. Or maybe it’s those commercials with a bunch of really good-looking people huddled around a computer having fun on a dating site. Either way, I didn’t really bother to take a closer look at San Francisco, CA based Zoosk until I got an e-mail from a reader who recently landed a job there. Now I realize that Zoosk has kind of come out of nowhere to be a massive force in online dating. They have millions of users (they’re apparently bigger than Match.com) and a revenue run rate that was pushing towards $100 million annually back in February.
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In case you haven’t heard, we’re hiring! I’m looking for help in Writing/Editorial/Content Development, Marketing/Outreach/SEO, and Web Design/Development/User Experience. You can learn more here.

Sometimes when I’m watching television I get irritated by how stupid the ads are. Then I realize that the ads are targeted to the show, and it’s my fault for watching something idiotic. Ad targeting is getting better and better as advertisers gather more and more data on us, and this presents a great opportunity for us to learn about ourselves by observing which ads are targeted to us. The obvious next step in advertising is social, and RadiumOne is a San Francisco, CA based company that “is the first online ad network to leverage social data on the Web.” I know it’s a little creepy, but it’s the future. Brands want to be able to “identify users who are most likely to interact with their ads,” and that’s exactly the service that RadiumOne provides. I just hope the ads they serve me don’t tell me that I don’t have any friends.
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Communication in the workplace can be a major hassle, especially considering the fact that a lot of people who work together are doing so from different locations these days. E-mail was an amazing step forward, but it still has a ton of flaws. (I’m dying for an e-mail client that is built for how I think and work–nothing comes close.) Now that I’m starting to consider hiring interns or part-timers (more on that soon!), I need to come up with a way to communicate with them and manage projects. Social networks like Twitter and Facebook are on to something with their interfaces, but they are most certainly not for communicating about work. I’ve played around with the the WordPress P2 Theme, which turns blogging software into something Twitter-like, but I’m not completely sold on it. I’ve also heard some good things about San Francisco, CA based Yammer, which seems to be a pretty sweet solution. Yammer enables “people to create private enterprise social networks.” It’s more collaborative than e-mail, and it allows you to open up conversations to a wider audience without annoying them.
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It seems as though every business has a Facebook page and a Twitter account these days. Everybody is excited about social media marketing, yet very few people know how to get it right. We have a Facebook page with 3,041 Likes, a Twitter account 3,888 followers, and a LinkedIn Group with 749 members, and I barely know what to do with them besides send out our daily updates (but you should still Like, Follow, and Join). Offerpop is a New York, NY based company that helps businesses use social media more effectively through a suite of tools and apps. They’ve only been around for about a year and a half, but they’ve already done some really cool stuff with some big name clients.
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There’s a good chance that you’re going to spend some time traveling after you graduate. It’s a pretty common thing to do, especially when the job market isn’t completely rocking. (Just remember not to brag about it in your interviews–the guy who spends half of his 14 vacation days visiting his in-laws in Florida isn’t going to be too psyched about hearing every detail of your 3-month trek through Central America.) One of the best parts about traveling is planning: figuring out where to go, what to do, whom to see, and more. Many people rely on friends for recommendations, while many others scour the Internet for travel review sites. Gogobot is a Menlo Park, CA based company that is bringing those together. The people at Gogobot “believe passionately that planning your trips and sharing your travel experiences should be fun, easy and social.” I completely agree. My only issue is that I don’t like coming off as a braggart. Gogobot seems like the kind of place where it’s ok to show off a little when it comes to travel.
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Sometimes what you think is a niche community isn’t really “niche” at all. I’ve come across deviantART periodically while browsing the web, and I always thought how cool it was that there was a place online for artists to share their work. I had no idea that deviantART was a Top 100 website in terms of traffic and has “over 16 million registered members and over 145 million unique artist generated works of art.” I knew that it was a sizable community, but I had no idea that it was that sizable. While deviantART is a place for all kinds of art, there is definitely a focus on manga and digital art. Other categories include photography, traditional art, literature, Flash, filmmaking, and skins for applications. If it’s artsy, there’s a good chance that there’s a place for it on deviantART. The site was founded in 2000 in Hollywood, CA, and it’s unclear whether it was with the intention of building a business. Regardless, deviantART now appears to be a thriving business with a bunch of job openings.
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Usually I try to tell you about jobs at cool startups before they get big, but I missed the boat with Foursquare, which is based in New York, NY. I guess I was too busy checking in everywhere to remember to look at their jobs. For a while I was really into the location-based social network. I used it to run into friends who were nearby, get free stuff from restaurants, and even meet some new people. Eventually, though, I got sick of telling my Foursquare friends and Twitter followers where I was no matter how boring the place might be. But for old time’s sake I’ll tell you where I am right now. I’m at Cool Beans in Bellefonte, PA. They don’t have any Foursquare specials, but they have free wi-fi and a nice atmosphere, which is exactly what I was looking for in a pitstop as I drive from Connecticut back to Chicago today. I doubt my check-in today will lead to my meeting someone interesting, but you never know.
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Sponsored Jobs: Love restaurants and looking for an entry level job? SinglePlatform has a ton of positions that are perfect for you. They’re our sponsor this week, and you can check out all of their positions here.

These days it’s hard to find an advertisement where a brand isn’t encouraging you to Like them on Facebook or Follow them on Twitter. (And since I mentioned it, you should Like Us, Follow Me, and Join our LinkedIn Group.) I’m still not convinced that it’s a better idea to send traffic to your presence on someone else’s site than it is to send people to your own site, but everybody is doing it. And if you’re going to do it, you might as well do it right. Involver is a company that “provides marketers with everything they need to create rich experiences across the social web.” They’re based in San Francisco, CA, but they’re adding offices rapidly. So far they also have locations in New York, NY; Austin, TX; Los Angeles, CA; and Chicago, IL. To put it more simply, Involver has built a platform on top of the major social media platforms. By using Involver, you can more simply craft an exceptional user experience within the framework of sites like Facebook and Twitter.
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I’m on my way to Ithaca, NY today for the Entrepreneurship@Cornell Celebration (e-mail me at willy@onedayonejob.com if you’re a Cornell student who wants to meet up). I’ve never been before, but I’m really excited to get more involved with my alma mater’s entrepreneurship community. I’m looking forward to meeting new people and catching up with old friends, and if all goes as planned I’ll be exchanging a lot of contact information with people. This usually means exchanging business cards, which inevitably end up in a pile in my apartment. There’s a much better way to swap contact info, and I even have the app loaded on my iPhone (though I must admit that I rarely use it). It’s called Bump and it’s produced by Bump Technologies in Mountain View, CA. Their app is as simple as their name–all you have to do is open the app, bump your phones (softly so as not to damage them), and you’ll have traded info.
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E-mails not giving you what you’re looking for? Check out our archives of 1,200+ entry level employers.

My first online business was a music fan site. It wasn’t a huge success, but it was nice to get the occasional $100-$200 check for advertising as a high schooler. Back then the Internet was still kind of new. Most artists had websites, but they were usually static and rarely updated. The best fans sites were better than the official sites. Most fan sites died off as musicians, sports teams, comedians, and other fan-worthy acts started to get more serious about interacting with fans online. However, fans aren’t just for mega stars who have huge budgets to pay agencies to take care of managing fan relationships. Anyone can have fans, but it’s hard to be fan-worthy if you spend all of your time managing fan relationships. FanBridge is a New York, NY based company that has built a platform for managing and leveraging fan lists. FanBridge makes keeping fans engaged easy so that their customers can keep doing what they do best–whether it’s playing music, making jokes, or baking cupcakes.
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What are you up to this weekend? I know that it’s getting to be that time where professors cram in mid-terms (or prelims as we called them at Cornell) before Spring Break, but that’s no excuse to stay in the library all weekend. You need to get out and have some fun, and that means knowing where to go. Finding a good time on a college campus usually isn’t too hard, but once you move into the real world going out and organizing friends can get really frustrating. You’d think that Facebook, Twitter, Foursquare, and other social networking sites would make it easier to meet up with friends and find cool events/places, but they haven’t really done that yet. That’s where The Hotlist steps in. They’re a New York City based startup that has developed “a social discovery engine that enables you to view what’s happening today, tomorrow and throughout the week among your Facebook friends and the entire world!” The Hotlist was name one of the Top 100 Web Sites of 2010 by PCMag.com, and they’ve received a ton of other press mentions. But it’s really up to you to judge how hot The Hotlist is.
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MATCH Public Charter School is our sponsor this week. They’re hiring tons of new grads to help them close the “Achievement Gap.” Find out more here.

Tracking people down isn’t all that hard anymore. If you want to find someone, there’s a really good chance that a simple Google search will give you a good enough lead to find some contact information. You should know all about this if you’re going about your job search properly. If you haven’t tracked down someone at a company that you want to work for and offered to buy him or her lunch, then what are you wasting your time doing? You should be able to get by with free tools, but sometimes you need something a little more powerful. ZoomInfo is a Waltham, MA based company that offers “continuously updated, multi-sourced, highly relevant business information and unrivalled tools to quickly pinpoint contacts and accelerate success.” ZoomInfo’s database “spans five million businesses and 50 million employees,” so if you’re looking for a company or a person, there’s a good chance that they have info on them.
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Good news! We’re switching e-mail providers today. We have a sponsored e-mail (with awesome opportunities) coming later today, and that should come from our new provider, Aweber (check out their jobs). You probably won’t notice any changes right away (forgive us if we run into any glitches), but it’s going to help us offer you a much better e-mail experience in the long run.

A couple of weeks ago I got an e-mail from a high school friend saying that she’s collecting “class notes” for our school’s newsletter. She didn’t suppress the recipient list, so it’s been a big reply all fest (luckily my graduating class was only 46). It’s truly interesting to see where all of my friends and what they’re doing 9 years after graduating high school. Beyond that, it’s a great source of new ideas for companies to feature. One of my friends is currently working at Clickable, a New York, NY based company that offers a “live Web platform to make online advertising Simple, Sophisticated and Profitable.” Chances are that you’ve never dabbled in online advertising (though maybe you should), but I can assure you that it gets complex very quickly–especially when you are running ads through platforms like Google AdWords, Facebook Ads, and Microsoft AdCenter. Clickable offers a software solution that makes everything way simpler.
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Sponsored Job: Interested in the intersection of health care and online social media? PatientsLikeMe is hiring a Community Manager, and they’d love to hire another One Day, One Job reader. Apply here.

Even though I’m an active participant in a number of social media communities, I realize that the whole thing can be a bit… self-congratulatory. There’s no better example of how self-involved social media users can get than sites that let them show off how influential they are. Yes, all of your online relationships can be boiled down into a simple numerical score—and you can use that score to show people how cool you are. It seem so pointless, but it’s not. Think about how Google works. They rank sites based on a mix of influence (incoming links) and relevance. The problem with that model is that the Internet is becoming less site focused and more people focused. That’s why Klout is a business worth keeping an eye on. They’re a San Francisco, CA based company that aims to “help every individual understand and leverage their influence.” I think that’s understating what they do—understanding and measuring people’s influence has quite a few different use cases.
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Yesterday our e-mail provider failed to send out our daily e-mail about Organic Motion. You can find that post here. We’re working on changing providers to make sure this doesn’t happen again.

If you’re not spending at least 15 minutes a week reading Wikipedia articles, you’re selling yourself short. As a job seeker you need to be constantly learning about new stuff. Wikipedia is an amazing, free resource for learning about general concepts, but what if you are seeking more specific knowledge? The Wiki format is great, but that’s not what Wikipedia is about. Luckily, there are all kinds of Wiki-powered communities that cover niche topics “ranging from video games, TV shows and movies to food, fashion, and environmental sustainability.” Wikia is a San Francisco, CA based company that provides the platform for many of these Wiki-based communities. The company was founded by Jimmy Wales, who also founded Wikipedia (he’s the creepy guy who stares at you and asks for donations on all of their pages). Both sites use very similar technology, but Wikia is a place for more focused communities that may or may not have a commercial purpose.
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The world of publishing is a pretty crazy place right now. We hear about prestigious brand names struggling to stay afloat, while relative newcomers like Demand Media are IPO-ing. One of the key takeaways from all of the turmoil is that advertisers want results. That means that publishers need to be able to deliver targeted audiences that will respond to ads, whether it be through traditional outlets like magazines and newspapers or online. The Taunton Press is a publisher that has understood this for a long time. They’re based in Newtown, CT (a lovely town where I’ve done a lot of fishing), and they publish magazines, websites, and books for people who have a passion for creative activities. Their titles include Fine Woodworking, Fine Homebuilding, Fine Cooking, Fine Gardening, Threads, and more. Most of the publications come in both magazine form and an online version, so readers can consume the content however they feel comfortable.
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Social networks are great. They help us maintain relationships more easily, while also introducing us to new people. The cool thing is that we’ve just scratched the surface with social networking. There’s a lot more value to come, and one of the things that I’m most excited about is social recommendations. Whether I’m looking for a restaurant, hotel, pair of shoes, or car, I want to be able to leverage the collective knowledge of my friends. Hunch is a New York City based startup that is doing exactly that. They’re “personalizing the Internet” by building “a ‘taste graph’ of the entire web, connecting every person on the web with their affinity for anything, from books to electronic gadgets to fashion or vacation spots.” They leverage the information that you’ve already added to your social profiles on Twitter and Facebook, and they also ask you a number of seemingly irrlevant questions to get a feel for what you might like.
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Do you know what I hated most about college? Group projects. Even if I had a good group (and I usually had at least one slacker and one know it all), getting everyone together and communicating about who was doing what over the course of the project was a pain in the butt. Technology has come a long way in the five years since I graduated college, but I’m sure that group projects are still a pain. Now, imagine doing it in a corporate environment on a daily basis with some outdated technology platform that you’re required to use. There is some really cool stuff happening at the nexus of work, technology, and relationships, but most companies are missing out on the potential gains. Dachis Group is a company headquartered in Austin, TX that helps “businesses to create and capture value from emerging trends in technology, society and the workplace.” They do “social business design,” and they do it well.
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I don’t know how many of you are data nerds like me, but I love checking out Google Trends to see what people are searching for. One of the things that I often notice is how much search traffic (especially in the evening) is driven by television. It seems as though everybody is watching tv with a laptop/iPad/iPhone within reach. That’s why Wetpaint, formerly a company that enabled people to make their own wikis, has adapted their proprietary publishing platform “to produce premium branded media destinations featuring professionally authored content” focused on television and fashion. Wetpaint, which is based in Seattle, WA, intends to move into other niches as they grow, but for now they’re extremely television focused. And they’re pretty confident that they can develop, deliver, and monetize this content much more effectively than “traditional web publishers.”
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editorial,
interactive media,
online media,
publishing,
social media,
social networking,
software development,
television,
Washington,
web development,
writing

Yesterday we took a look at a performance marketing firm called Prospectiv that specializes in helping brands reach women online. Today we’re going to continue with the female focus and take a look at BlogHer, a Belmont, CA based community and media company for women. In fact, they’re the “largest community of women who blog” with more than 23 million unique visitors per month. The company was founded in 2005, and since then its vision has been to “create opportunities for women who blog to gain exposure, education, community and economic empowerment.” Believe it or not, blogging is a big business, and BlogHer is leveraging the size of its community to create amazing opportunities for all of its members.
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blogging,
California,
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New York,
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social networking,
writing

It’s 8 AM on Black Friday, and I haven’t bought anything yet. I guess that I’m more interested in Cyber Monday when I can find great deals online. On previous Black Fridays we’ve taken a look at jobs with companies like Amazon.com (should have saved it for Cyber Monday), Ernst & Young (because today is when companies are finally “in the black”), and Visa (since you’ll probably be swiping yours like crazy today). I wish I had been able to feature Slickdeals on a previous Black Friday, but they had some cool opportunities in August of 2009, so I jumped the gun. Today, our focus is going to be on Rockton, IL based Fatwallet, which is a very similar site to Slickdeals—both focus on saving you money when you shop. Fatwallet puts a pretty big emphasis on Black Friday Deals, but what makes the site great is that they help shoppers find amazing deals every day.
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e-commerce,
holiday,
Illinois,
retail,
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social networking,
software development,
web development

The job search is all about your future, so it’s not really something that you want to associate with death. Still, you can find opportunity in even the saddest situations, and that’s exactly what 1000Memories has done. They’re a San Francisco, CA based startup that offers an online “place to remember loved ones.” They’ve built a truly impressive platform for doing so, and they’re offering it for free. Their business model doesn’t appear to have been hammered out completely yet, but it seems that they’re leaning towards a freemium/upsell model. The site was created by three friends who had lost loved ones, so they are their users and they’re fully committed to building “a better way to bring people together and build something special in their [loved ones'] memory.”
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