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My first online business was a music fan site. It wasn’t a huge success, but it was nice to get the occasional $100-$200 check for advertising as a high schooler. Back then the Internet was still kind of new. Most artists had websites, but they were usually static and rarely updated. The best fans sites were better than the official sites. Most fan sites died off as musicians, sports teams, comedians, and other fan-worthy acts started to get more serious about interacting with fans online. However, fans aren’t just for mega stars who have huge budgets to pay agencies to take care of managing fan relationships. Anyone can have fans, but it’s hard to be fan-worthy if you spend all of your time managing fan relationships. FanBridge is a New York, NY based company that has built a platform for managing and leveraging fan lists. FanBridge makes keeping fans engaged easy so that their customers can keep doing what they do best–whether it’s playing music, making jokes, or baking cupcakes.
You’re nothing without your fans. If you can’t get people to consume what you’re creating, you’re not going to eat. Artists of all kinds need to be more serious about mobilizing their fan bases so that producing art (whatever it is) can continue to be a viable business. FanBridge makes this easy by offering an affordable way to collect fans’ information, excite fans, and keep fans engaged. The FanBridge platform focuses on three mediums: e-mail, SMS, and social networks. They’re already managing over 100,000,000 fan relationships, and they’re constantly working on new ways to make managing these relationships easier. One of the key focuses of FanBridge is increasing “Fan Lifetime Value.” This may sound really transactional, but it’s really all about increasing the opportunity for mutually beneficial exchanges. If you dig the idea of FanBridge, then you should check out their Jobs page. Right now they have a few opportunities that seem perfect for new grads including Music Industry Relationship Builder (New York, NY), Client Service Representative (New York, NY or San Francisco, CA), UI/UX Designer (San Francisco, CA), and Web Developer (Buenos Aires or New York, NY or San Francisco, CA). If you’re a fan of fans, then FanBridge is the place to be.
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