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Based in Seattle, WA, Wetpaint began as a wiki farm but has transitioned to "host both user-generated and professionally created content."

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I don’t know how many of you are data nerds like me, but I love checking out Google Trends to see what people are searching for. One of the things that I often notice is how much search traffic (especially in the evening) is driven by television. It seems as though everybody is watching tv with a laptop/iPad/iPhone within reach. That’s why Wetpaint, formerly a company that enabled people to make their own wikis, has adapted their proprietary publishing platform “to produce premium branded media destinations featuring professionally authored content” focused on television and fashion. Wetpaint, which is based in Seattle, WA, intends to move into other niches as they grow, but for now they’re extremely television focused. And they’re pretty confident that they can develop, deliver, and monetize this content much more effectively than “traditional web publishers.”

Not Like Watching Paint Dry

I knew the name Wetpaint sounded familiar, but when I landed on their homepage it didn’t feel right. I did a little investigating and learned that they made a major pivot away from their original business model. Wikis weren’t working, so they cleaned shop and leveraged the technology that they had created to take another stab at web publishing. It’s hard to say how successful the change has been, but their traffic does seem to be coming back after a pretty big dip. The best way for you to get familiar with Wetpaint is to browse their site and experience some of their content.

If you like what you see, then you’ll want to check out their Jobs page. Right now they’re looking for Java and Ruby Software Engineers in addition to a Social Media Manager and an Editor II. The Software Engineer positions could be a good fit for a new or recent grad, but the latter two positions require a good amount of prior work experience. Why am I mentioning them? Well, the Editor II listing mentions that one of its responsibilities includes managing Associate Editors, Interns, and Writers. I think you can read between the lines. And if you’d like to write/blog for Wetpaint, they also have opportunities to do that (but I don’t think they’re full time).

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