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BUMP wants to create “the world’s largest communication, marketing, and safety network” by connecting people online through license plate numbers.

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If there’s a driving holiday, it has to be Memorial Day. I didn’t spend much time in the car this year, but last year I was in a nasty traffic jam coming back from Michigan. The jam was exacerbated by some buffoon who decided to block off a lane for at least a mile by driving slowly (it was closed for construction ahead). If only there was a way to contact him and let him know that he should read Traffic: Why We Drive the Way We Do (and What It Says About Us). Then he’d know that full lane utilization with a zipper merge at the obstruction is the most efficient way to deal with a lane closure. BUMP is a La Jolla, CA based company that wants to create “the world’s largest communication, marketing, and safety network” by connecting license plate numbers with online profiles.

A BUMP in the Road

While I can see the value of BUMP, it does seem a little weird. Where I grew up, people knew my car, so I wasn’t really anonymous. But now that I live in a big city, I feel completely anonymous when I’m driving. While BUMP doesn’t identify you to other drivers, it does allow you to contact them. If you want to get a better idea for how BUMP works, I highly recommend that you read BUMP’s FAQ. While I’m not sold on all of the social networking stuff, I think that BUMP has the potential to be a competitor with AAA. By offering membership benefits, safety services, and car buying and selling opportunities, there’s the opportunity to build something really big. If you want to be a part of it, take a look at BUMP’s Careers page. They currently have a few jobs that might be a good fit for new or recent grads including:

There are also a number of software/web development jobs for people with more experience.

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