Posted by Willy Franzen on December 9, 2010. Jobs updated daily.
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Do you know what I hated most about college? Group projects. Even if I had a good group (and I usually had at least one slacker and one know it all), getting everyone together and communicating about who was doing what over the course of the project was a pain in the butt. Technology has come a long way in the five years since I graduated college, but I’m sure that group projects are still a pain. Now, imagine doing it in a corporate environment on a daily basis with some outdated technology platform that you’re required to use. There is some really cool stuff happening at the nexus of work, technology, and relationships, but most companies are missing out on the potential gains. Dachis Group is a company headquartered in Austin, TX that helps “businesses to create and capture value from emerging trends in technology, society and the workplace.” They do “social business design,” and they do it well.
Business is all about connections, whether it’s with your clients, co-workers, or strategic partners. Dachis Group “helps companies reinvent themselves into dynamic, socially calibrated organizations that gain constant value from their ecosystem of connections.” They seem to take a similar approach that of many management consulting firms, but Dachis Group’s focus is very specific. They work with names like ESPN, Coca-Cola, Foursquare, Intel, Sprint, and Yum! Brands. The idea of social business design is probably a new one for you, so you should definitely spend some time on the Dachis Group website looking at their Approach, Practice Areas, and Results. It’s pretty cutting edge stuff, so don’t worry if you don’t fully grasp it right away—I don’t fully get it yet. Anyway, if you’re intrigued by what Dachis Group is doing, you should check out their DachisGroup.com
What do you think about social business design?
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