If you’re all about combining your online social persona with your real-life social persona, then The Hotlist is for you.

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What are you up to this weekend? I know that it’s getting to be that time where professors cram in mid-terms (or prelims as we called them at Cornell) before Spring Break, but that’s no excuse to stay in the library all weekend. You need to get out and have some fun, and that means knowing where to go. Finding a good time on a college campus usually isn’t too hard, but once you move into the real world going out and organizing friends can get really frustrating. You’d think that Facebook, Twitter, Foursquare, and other social networking sites would make it easier to meet up with friends and find cool events/places, but they haven’t really done that yet. That’s where The Hotlist steps in. They’re a New York City based startup that has developed “a social discovery engine that enables you to view what’s happening today, tomorrow and throughout the week among your Facebook friends and the entire world!” The Hotlist was name one of the Top 100 Web Sites of 2010 by PCMag.com, and they’ve received a ton of other press mentions. But it’s really up to you to judge how hot The Hotlist is.

Are You on The Hotlist?

The point of The Hotlist is to show you where your friends are, where they’ve been, and where they will be. In addition to friends, you can also see where crowds are forming. Maybe it’s that new French restaurant that opened two weeks ago or a dive bar that has been discovered by yuppies. Wherever there’s social network action, The Hotlist will find it. One of the coolest features is called Girls/Guys. It tells you the gender breakdown at a given place, which is valuable information for a lot of people. If you’re all about combining your online social persona with your real-life social persona, then The Hotlist is for you. The business behind the site still isn’t apparent, but it’s pretty clear that there’s a ton of advertising potential. If you’re excited about The Hotlist, then check out their Jobs page. Right now they’re looking for a Community Manager, a Data Engineer, a MySQL Database Engineer, a Software Engineer, and a Backend Engineer. They make working with them sound pretty sweet, so check out the jobs.

Links to Help You Begin Your Research

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