Posted by Willy Franzen on February 10, 2011. Jobs updated daily.
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Even though I’m an active participant in a number of social media communities, I realize that the whole thing can be a bit… self-congratulatory. There’s no better example of how self-involved social media users can get than sites that let them show off how influential they are. Yes, all of your online relationships can be boiled down into a simple numerical score—and you can use that score to show people how cool you are. It seem so pointless, but it’s not. Think about how Google works. They rank sites based on a mix of influence (incoming links) and relevance. The problem with that model is that the Internet is becoming less site focused and more people focused. That’s why Klout is a business worth keeping an eye on. They’re a San Francisco, CA based company that aims to “help every individual understand and leverage their influence.” I think that’s understating what they do—understanding and measuring people’s influence has quite a few different use cases.
The best way to get a feel for how Klout works is to either plug in your social media profiles or take a look at how mine stacks up. There’s definitely some interesting information there, but what really interests me is how it could be used at scale. For instance, look at Klout’s ranking of the Most Influential Colleges on Twitter. Maybe it won’t help you decide where to go to college, but it provides interesting information nonetheless. Businesses can use Klout to identify influential customers and prospects and get involved in conversations about their products, and that’s just scratching the surface. With Google using social media activity as a ranking mechanism and Twitter slowly rolling out more advertising options, measuring influence is going to be really important moving forward. If you’d like to get involved, check out Jobs at Klout. Right now they’re looking for a Web Developer, a Research Engineer, and a Frontend Engineer. It’s all techie stuff right now, but there’s certainly the potential for other types of positions in the future (they’ve had Marketing interns, so that might be an area to think about).
Links to Help You Begin Your Research
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Hey Willy,
I am one of the founders here at Klout. Thanks for telling the world what we are working on here. We are building an amazing team and taking on some really fun challenges. Looking forward to hearing from people.
Thanks!
Joe
Joe, you’re welcome!