There’s a reason that web startups with no semblance of a business plan but heaps of traffic continue to get venture capital funding. Consistently driving high quality traffic to a web property is extremely difficult, and almost all businesses need attention to succeed. Quality content is the cornerstone of driving traffic (that’s why I looked for writers when I was hiring interns), and content generation is not a core competency for most businesses. It is for Brafton. They’re a Boston, MA based “online news and content agency that offers integrated content marketing services.” They don’t brag about who their clients are like some other types of agencies (you can request live client samples), which makes sense since clients typically want people to think the content is coming straight from them.
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I really enjoyed watching football last night. I’m not a huge football fan, but those were both great games. I’m also happy to see that advertisers are gearing up for the Super Bowl. They’re breaking out new commercials and actually trying to get viewers’ attention. That means it must be an extremely busy time of the year for an advertising agency like mcgarrybowen. They’re based in New York, NY and Chicago, IL, and they work with big names like Burker King, Chase, Disney, Kraft, Marriott, Reebok, Sears, Verizon, and plenty of others. They also recently landed the Bud Light account, and they’re expected to do some Super Bowl work for them. What a surprise! Bud Light will be advertising during the Super Bowl.
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I’ve been a devoted Apple fanboy since 1990, yet I didn’t watch the liveblogs for their Education Event yesterday. It’s hard to get excited about digital textbooks when you never intend to read a textbook again, but I have to say that I’m looking forward to seeing how much technology will change the ways that future generations learn. Apple pushed a lot of people forward yesterday, but there’s a lot more to education than the content. Communication between teachers and students is essential, and technology can play an amazing role in this relationship. Coursekit is a New York, NY based company that offers “instructors and students amazingly designed tools to manage their courses – calendaring, file management” while making “it unbelievably easy to interact with one another.” It may kill a lot of your excuses for why you didn’t do your homework, but I think that the benefits are pretty obvious.
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They say that you can’t forget how to ride a bike, but I’m giving it my best try. In elementary and early middle school I was constantly riding around town. I picked up inline skating for a year or two after that, and never got back on the bike. Now I tell people that I hate bike riding. I don’t actually hate it, but as I mentioned in my post on Niner Bikes, I love seeing people’s reactions to that statement. My twelve year old self would be disappointed that I don’t even own a bike, let alone a cool brand like a Cannondale or Specialized. Luckily for Specialized, they’ve been able to grow an impressive business without me as a customer. They’re based in Morgan Hill, CA, and from what I can gather their annual revenue is measured in hundreds of millions of dollars (but I can’t find a reliable source on that). That’s impressive considering that it all started in 1974 when founder Mike Sinyard sold his “old VW Microbus for $1,500 and used the money to fund a cycling trip through Europe.” That led to importing Italian bicycle parts into the United States, and a business was born.
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I can’t tell you how many bad careers sites I’ve seen over the past 4+ years. Companies with beautiful, easy to use websites often have jobs pages that make you want to poke your eyes out. Even the simple ones that just have a few paragraphs about the company and a listing of jobs are disappointing. Why can’t companies actually put some effort into convincing you to work for them? 360i certainly puts in the effort. I recently landed on their newly relaunched careers page via a link from Twitter, and I was thoroughly impressed. 360i is a digital marketing agency, and it’s pretty clear that they’ve actually put some of their in-house talent to work on the 360i Careers page. It tells a story; it provides a great user experience; it introduces you to the company before throwing job postings at you; and it actually makes you want to work at 360i (they have offices in New York, NY; Atlanta, GA; Detroit, MI; San Francisco, CA; and Chicago, IL).. This should be expected, but instead it’s the exception.
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When I first learned about Google Trends, I was shocked to see how much Internet search traffic is driven by television. It’s pretty clear that browsing the web and watching the tube go hand in hand, which is great news for both marketers and tv content producers. Since its inception tv’s biggest problem has been that it is a one way medium with no real feedback loop. That’s changed, and Bluefin Labs “has accomplished a breakthrough in this field by applying cognitive science research combined with large scale computing techniques to successfully and automatically link TV to social media.” If all goes as planned, the Cambridge, MA will make traditional tv ratings obsolete. Who cares how many people are watching when you can know who’s watching and what they’re saying?
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In March of 2009 I got an e-mail that looked a lot like the spam you typically see when you’re a webmaster with a publicly listed e-mail address. When someone refers to my site as onedayonejob.com, it gives me the hint that the e-mail was probably automated and that I should send it to my Junk folder. But I was still intrigued by the following sentence: “I am reaching out to see if you will be interested in selling your site and would like to discuss potential acquisition opportunities with us,” so I followed up. Over the next few months I traded e-mails with a guy who works at QuinStreet about potentially selling the site, but we never even made it to the offer stage. The reason that the Foster City, CA based company was interested in One Day One Job is that they’re one of the leaders in vertical marketing and online media. They have tons of online properties, and they use them to market and generate leads for other businesses. They’ve been at it since 1999, so they’ve been around the block a time or two.
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Want to try Hotel Tonight? Use this link to get $25 off your first booking.
I don’t know if it’s just me, but I either book hotel rooms way in advance or the day of. When I reserve a room in advance, I’m usually looking for more than just a place to sleep. Price is still important, but it’s not the most important thing. But when I need a room for tonight, I want a place that meets my minimum standards for the lowest price. As long as I can get a good night’s sleep without being bitten by bedbugs or woken up by a domestic dispute, I’m happy. It’s the latter situation that can be frustrating for bargain hunters. You know that the hotel is at 12% capacity, but they still won’t give you anything better than the AAA rate. As long as they can cover the cost of cleaning the room, they should be willing to take you. Hotel Tonight is a San Francisco, CA based company that is making it easy to get rooms for up to 70% off at the last-minute.
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Last night as I was falling asleep, I kept thinking about chopping wood. It’s something that I really enjoy doing because it’s mentally relaxing, yet physically exhausting. Then I started thinking about these awesome axes that I saw on Gilt Groupe and how I wish I had bought one, but I realized that the fact that I live in downtown Chicago means that I’d be more likely to use the ax for home defense than for chopping wood. This morning I decided to look those axes up, and I ended up on the Best Made Company site. They’re a New York, NY based company that “is dedicated to equipping customers with quality tools and dependable information that they can use and pass down for generations.”
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We’ll be wrapping up our survey soon, so speak now and help shape the future of ODOJ.
I’m convinced that textbook publishers are just really expensive money launderers. You spend an outrageous amount of money on some book that you probably won’t even open, and at the end of the semester you sell it back for 15% of what you paid for it. Your money is clean and you’re slightly more educated, yet there’s this sinking feeling that you’ve been had. Academic publishers have built monopolies title by title, and they’ve reaped the rewards for decades. It’s finally coming to an end. There are now open-source publishers like Flat World Knowledge and textbook rental services like Chegg and BookRenter.com that are digging into the publishers’ profits. Today we’re going to focus on San Mateo, CA based BookRenter.com which was founded in 2006 “to make education more affordable for everyone.” From what I can tell, they were the first textbook rental service, and they’ve been growing big time since they launched.
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The job search is a vulnerable time for most people, and that results in a lot of people trying to take advantage of those who are looking for work. This makes me very angry, which is why I always do my best to stick my neck out for job seekers. I won’t hesitate to turn down sponsors who seem even a little sketchy, and I’ve put a lot of effort into exposing job scams and pushing for employers to pay their interns. I guess you could call these the ethical duties of my job, and I take them extremely seriously. Josephson Institute for Ethics is a Los Angeles, CA based non-profit organization that also takes ethics extremely seriously (in case you couldn’t tell by their name). Their mission is to “improve the ethical quality of society by changing personal and organizational decision making and behavior.”
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Keeping up with fashion isn’t a priority for me, but I still like to dress well. That’s why I trust Bonobos and Gilt Groupe to do the curation for me, and then I just buy what I like from them (it also helps that I’ve accrued a lot of credits from both of them). I know that a lot of people are far more active in keeping up with fashion, which is probably why Refinery29 is growing so quickly. The New York, NY based company is aiming to be “the cornerstone of fashion, beauty, and shopping for a new generation” as they offer “the only 360-degree source for shopping, exclusive deals, trends, beauty news, local hot-spots, and at-home sneak-peeks of fashion’s finest.” That’s ridiculously ambitious, but the results so far indicate that they’re pretty much killing it.
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It’s hard to be involved with social media without having heard Gary Vaynerchuk’s name. He made a name for himself with his daily wine video blog called Wine Library TV, and that led to his writing a best-selling book called Crush It!. He has consistently made social media work for him, which is why he started an agency called VaynerMedia to “help brands to best leverage online platforms to build engaged communities that support their online marketing endeavors.” There are a lot of buzzwords in there, but they’re at least put together in a way that makes sense. VaynerMedia is located in New York, NY, and I got the idea to feature them from a reader who landed a job there.
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Sponsored Job: PEAK6 is a Chicago, IL based proprietary trading firm that specializes in inventory and risk management, and they’re hiring a Junior Project Manager.
I recently discovered an awesome iPhone/iPad flight simulator/shooter game called MetalStorm: Wingman. It’s free, and it’s a lot of fun, but the publisher is constantly trying to eke revenue out of the game. There are ads, upsells to buy new planes and weapons, and suggestions of other apps to download. It’s that last one that caught my attention, and it led me to a company called W3i. They’re based in Sartell, MN, and they are in the business of “intelligently connecting people to apps.” They do this with both mobile and desktop apps, and they provide an opportunity for app developers to both expand the reach of their software and make money by promoting other apps.
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E-mail is supposed to be simple: you send a message and the recipient gets it nearly instantly. That’s the way it usually works for most people, but there are those rare instances where a message gets caught in a spam folder or bounces back to the sender. Those problems get much bigger when you start to send a lot of e-mail; in fact, I recently had to deal with an issue that resulted in some of our daily e-mails that were sent on a Friday being received the following Wednesday. Because I send nearly 400,000 e-mails a month, I use one of the top providers in the business, and this still happened. E-mail is a complicated beast, which is why companies that send multiple orders of magnitude more e-mail than I do need help to overcome the fact that “20% of emails sent by web applications either go missing or they get caught by spam filters.” SendGrid is a Boulder, CO based company that specializes in e-mail delivery. They’ve delivered more than 20 billion e-mails for clients that include Foursquare, SlideShare, and GetSatisfaction, so I think they must do a lot better than 80%.
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In the good old days companies would print a 1-800 number on their products soliciting “Questions, Comments, and Concerns.” My guess is that they got a lot of calls from 8-year-olds and 80-year-olds, and not many from people in between. This was ok for a long time, but brands are slowly coming around to the idea that interacting with their customers is probably a good thing. Social media platforms like Twitter and Facebook are helping, but most brands still use them to push information instead of engaging with consumers. Crowdtap is a New York, NY based company that has developed its own network that “allows marketers to easily collaborate with and mobilize their targeted brand crowd of influential consumers for real-time research, collaboration or powerful word-of-mouth marketing.”
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Yesterday we told you about Blue Chip Career, so here’s another reminder to check them out. They offer personalized guidance from seasoned executives to help you overcome your biggest job search challenges. Get paired with one of their experts and receive the inside scoop on how to land the job of your dreams.
My girlfriend and I are having a housewarming/birthday party this weekend. We invited people by e-mail, and we’re keeping of track of who is coming through a Google doc. That’s about as simple as it gets in terms of using software for event management. I don’t think our solution would cut it for companies like Verizon, Yahoo!, Walmart, and Oracle. They need something a little more… industrial strength. That’s what Cvent offers. They’re a McLean, VA based company that offers comprehensive event, survey, and eMarketing software solutions–exactly what large companies need to make sure that every little detail is taken care of when they put on an event.
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Yesterday we looked at an advertising agency in Iowa; today we’re looking at digital marketing agency in New York, NY. Even though they’re in very similar businesses, you’d think that they wouldn’t have much in common. Yet when you look at their growth rates, annual revenue, and number of employees, EdgeCore and CreativeFeed (507% three-year growth rate to $5.3 million in revenue) look a lot alike. I think that’s pretty cool, even if it’s not all that meaningful. CreativeFeed catches your eye immediately when you land on their site. Not only do they offer a beautiful design, but they instantly catch your attention with the phrase “Welcome to The Currency Factory.” I don’t know about you, but I really want to know what that means. Apparently it’s “a new form of communication… designed to resonate with the social, conversational and digital reality.” As I understand it, Currency is attention, and attention, much like currency, is something that brands need to be profitable.
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The fun thing about going through the Inc. 5000 looking for companies that offer interesting entry level jobs is that the list just keeps getting better as you move down the rankings. The companies may be growing a little more slowly than those at the top, but it’s often because they’ve reached a size where quadruple-digit growth is nearly impossible (so they have to settle for triple-digit growth). One company that has grown large quickly is Levelwing. They’re a full-service digital advertising agency based in New York, NY and Charleston, SC. Their big focus is on making data-driven decisions and using technology to measure the effectiveness of their work on a constant basis. They’ve grown at a 720% rate over the past three years, which brought them to $44.8 million in revenue last year.
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A lot of people don’t realize how important being likable is in the job search. Yes, the most important thing is to be able to demonstrate to a company that you have the skills to help them make more money and grow their business, but getting the hiring manager to like you is probably the second most important thing. If they’re going to see your mug every single morning, it better create some sort of positive association. Likeable Media is a company that uses this same premise when they do social media and word of mouth marketing for their clients. Likeable Media (alternate spelling and all) is based in New York, NY with an office in Boston, MA, and they aim “to create more transparent, responsive likeable companies, organizations and governments.” They came in at #118 on the Inc. 5000 and they’ve seen 2,333% three-year revenue growth along with growth from 4 to 28 employees (though their Jobs page says they have a team of 50+).
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It amazes me how many people dream of writing a book. I never had that dream, yet when a publisher came to me and pitched a book idea on career development, I jumped at the opportunity. I had no idea how hard it would be, and I ended up backing out because it was sucking up time that I should have been spending on my business. Most people aren’t anywhere near as lucky as I was. Getting a publisher to work with you on a first project is nearly impossible–though I watched a good friend of mine totally hack the process and get a deal for his book. Luckily, you don’t need a book deal to publish a book these days. If you’re willing to take all of the risk, self-publishing can be a great alternative. Author Solutions is the parent to a number of companies that serve this market. They’re located in Bloomington, IN, and they own both the largest and second-largets print on demand companies in the U.S.
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There’s one reason that I’m not a “social gamer.” If my friends found out how much time I spent playing games like Fruit Ninja and Angry Birds, I’d be totally embarrassed. If only we all could admit to each other that we’re compulsive gamers and start talking openly about it. That’s what Heyzap is all about. They’re a San Francisco, CA based “social discovery platform for mobile and online games and the largest social network for mobile gamers.” Through “check-in” functionality much like that of Foursquare they let you tell your friends what games you’re playing and show off to them about how skilled you are. Don’t you wish you had a similar social network for your job search? “Hey everyone! Look! I applied for this job and I got rejected in a record time! 2 minutes flat.”
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While I’m not a serious gamer, I definitely enjoy playing casual games on my iPhone and iPad. Although the App Store does offer recommendations, I find that it’s still hard to find good games. Instead I rely on getting recommendations from people I know–namely my girlfriend’s 10 year old sister. I watch what she’s playing, and if it looks fun, I buy the app. Then I can try to top her score and talk smack even though I can’t come close. Games are inherently social (even though gaming can become super anti-social), so it’s no surprise that gaming companies are bringing mobile and social gaming together. One of the big players in the industry is ngmoco. They’re based in San Francisco, CA, and their name is pronounced “en-gee mo-ko” (apparently it’s an acronym for Next Generation Mobile Company). ngmoco is all about building a social entertainment company in a time when “there will be more iOS/Android devices shipped than PCs/notebooks.” It makes sense.
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The Internet is an amazing platform for learning, and we’re just touching the surface of its potential. However, there are still a ton of things that are much better learned offline. That’s why it should be no surprise that we’re seeing a number of companies pop up that create online marketplaces for classes in any topic you can imagine. One of the leaders in the space is Skillshare. They’re based in New York, NY, and they are helping “make the exchange of knowledge easy, enriching, collaborative, and fun.” You can pretty much learn anything from anyone, or you can teach people something and make some money on the side (a great way to pay the bills while you’re job searching and build your resume at the same time). It’s a simple idea, but Skillshare seems to have it right. By handling all of the logistics they allow their users to focus on what they’re best at–teaching and learning.
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Though I’ve never had the opportunity to try an online dating site, I do have some interest in the industry. First, I think that online dating and online job search have a lot in common. Second, a lot of online marketing innovation comes out of the online dating industry. Third, I have a good friend who has a side project in the online dating space, and I enjoy learning from him and helping him build the business. I guess that’s why I’d heard of Zoosk before. Or maybe it’s those commercials with a bunch of really good-looking people huddled around a computer having fun on a dating site. Either way, I didn’t really bother to take a closer look at San Francisco, CA based Zoosk until I got an e-mail from a reader who recently landed a job there. Now I realize that Zoosk has kind of come out of nowhere to be a massive force in online dating. They have millions of users (they’re apparently bigger than Match.com) and a revenue run rate that was pushing towards $100 million annually back in February.
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In case you haven’t heard, we’re hiring! I’m looking for help in Writing/Editorial/Content Development, Marketing/Outreach/SEO, and Web Design/Development/User Experience. You can learn more here.
Sometimes when I’m watching television I get irritated by how stupid the ads are. Then I realize that the ads are targeted to the show, and it’s my fault for watching something idiotic. Ad targeting is getting better and better as advertisers gather more and more data on us, and this presents a great opportunity for us to learn about ourselves by observing which ads are targeted to us. The obvious next step in advertising is social, and RadiumOne is a San Francisco, CA based company that “is the first online ad network to leverage social data on the Web.” I know it’s a little creepy, but it’s the future. Brands want to be able to “identify users who are most likely to interact with their ads,” and that’s exactly the service that RadiumOne provides. I just hope the ads they serve me don’t tell me that I don’t have any friends.
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Communication in the workplace can be a major hassle, especially considering the fact that a lot of people who work together are doing so from different locations these days. E-mail was an amazing step forward, but it still has a ton of flaws. (I’m dying for an e-mail client that is built for how I think and work–nothing comes close.) Now that I’m starting to consider hiring interns or part-timers (more on that soon!), I need to come up with a way to communicate with them and manage projects. Social networks like Twitter and Facebook are on to something with their interfaces, but they are most certainly not for communicating about work. I’ve played around with the the WordPress P2 Theme, which turns blogging software into something Twitter-like, but I’m not completely sold on it. I’ve also heard some good things about San Francisco, CA based Yammer, which seems to be a pretty sweet solution. Yammer enables “people to create private enterprise social networks.” It’s more collaborative than e-mail, and it allows you to open up conversations to a wider audience without annoying them.
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Interested in international relief and development? Take a look at Samaritan’s Purse’s jobs. They’re our sponsor this week, and they have some amazing opportunities for new and recent grads including Japanese Interpreter, Marketing/Metrics Analyst, and Social Media/Marketing Specialist.
There’s a VHS tape that I’ve been trying to get my hands on for a while. It’s my girlfriend’s recruiting video that she sent to colleges when she was in high school (she ended up playing volleyball for Cornell and winning three Ivy League Championships!). It’s the ultimate blackmail material. College athletic recruiting has come a long way since then. Much of the communication between coaches and prospective athletes happens over the Internet, but managing those communications can be a tall task for parents and students that haven’t been through the process before. beRecruited is a site that has been connecting high school athletes with college coaches since 2000. The site has over 1 million registered members, and apparently 68% of college coaches have signed up for the site. beRecruited appears to be located in both Atlanta, GA and San Francisco, CA.
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web development,
writing
This is a sponsored post for Samaritan’s Purse.
We all have a Good Samaritan story–a time where we helped someone in need or were helped by someone when we were in need. These are the moments when people are at their best, yet they don’t seem to happen often enough. Samaritan’s Purse has spent the last 40 years working to ensure that the story of the Good Samaritan lives on and continues to inspire people to “go and do likewise.” Samaritan’s Purse is a non-profit “nondenominational evangelical Christian organization providing spiritual and physical aid to hurting people around the world.” They’re based out of Boone, NC, but they’re constantly repositioning their resources to react to world events. Samaritan’s Purse’s work can typically be separated into two categories: Emergency Relief Programs and Community Development and Vocational Programs. While these two Program groups serve very different situations, they share the goal of helping people in need wherever they may be.
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Sudan,
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Yesterday we looked at a company that helps online publishers make more money from their content. Today we’re going to look at a company that helps businesses capture user-generated content and use it to drive sales of their products. It may not seem obvious, but quality content is the key to driving online product sales. Not only do you need to convince people to buy your product, but you need to show search engines that your page is the place to go for information on a given product. That’s why PowerReviews exists. They’re a San Francisco, CA based company that has “built innovative social solutions at every stage of the social commerce journey to help you connect with your customers, learn from them, and sell more.” In other words, they provide software that powers customer review sections on e-commerce websites.
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web development
