by Willy Franzen on March 20, 2010

This has nothing to do with physics, but yesterday was likely the greatest day in Cornell athletics history. I’m a happy guy. I’m also a guy who took AP Physics and found it extremely difficult. Despite the fact that our survival is based on having a basic understanding of physics (like knowing how a spear will fly when you throw it at a mammoth), most of us have basically no clue about the scientific side of physics. That’s not the case with the folks at The Applied Physics Laboratory in Laurel, MD. The APL is a division of Johns Hopkins University, and it’s “a not-for-profit center for engineering, research, and development.” The Laboratory’s work has a huge impact on the success of our nation—they work in areas like Air and Missile Defense, Homeland Protection, Biomedicine, and Civilian Space.
Read the full article →
Tagged as:
aerospace,
all employers,
defense,
education,
engineering,
flight,
Maryland,
physics,
research,
science,
software development
by Willy Franzen on March 18, 2010

I’m sure that you’ve heard plenty of people bemoan the fact that it’s nearly impossible to get users to pay for online content. Most people wouldn’t pay a single dollar to read a wonderful article from The New York Times. Maybe this will change eventually, but for now the “freeconomy” is giving many content producers fits. Some people who aren’t having a problem are the folks at Cambridge, MA based Forrester Research. They’re “an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology,” and they consistently get people to pay hundreds or even thousands of dollars for their content. Most of the reason for this is the fact that they’re often selling to corporate clients who are a lot less price sensitive than individual users, but it’s still impressive. Buying research done by Forrester is a lot cheaper than doing the research yourself, so it’s a smart investment. That’s why Forrester Research was able to generate nearly a quarter billion dollars in revenue in 2008.
Read the full article →
Tagged as:
accounting,
all employers,
business development,
California,
customer service,
events,
information technology,
international,
marketing,
Massachusetts,
New York,
research,
sales,
software development,
Texas,
United Kingdom,
Washington DC,
web development
by Willy Franzen on March 17, 2010

Happy St. Patrick’s Day! In past years we’ve looked at Shamrock Boats and Luck Stone to celebrate the holiday, but today we’re going to take a look at jobs with Minneapolis, MN based General Mills because there’s no more authentic Irish breakfast than Lucky Charms. Now, it’s been a while since I last had a bowl of everybody’s favorite marshmallow-filled cereal—ok, it’s been a month—but it feels like it’s been much longer. Beyond Lucky Charms, General Mills’ brands include Cheerios, Pillsbury, Gushers, Haagen-Dazs, Betty Crocker, Cascadian Farm, and many more names that you’ll recognize from the center aisles in the grocery store. Most of them may have nothing to do with St. Patrick’s Day, but add some green food coloring if that’s what you’re really concerned about.
Read the full article →
Tagged as:
all employers,
brand management,
cons,
customer service,
engineering,
finance,
food,
information technology,
logistics,
manufacturing,
marketing,
Minnesota,
purchasing,
quality assurance,
research,
sales
by Willy Franzen on March 5, 2010

Today’s post came from a reader recommendation (thanks Derek!), which is awesome because I was on the company’s site a few days ago and never would have imagined that they offer jobs (or even considered them a company as opposed to a website). The reason that I was on the site was that I was reading the story of Epic Beard Man (it is tagged NSFW), which is another one of those ridiculous things that has become popular on the Internet. The term that many use to describe these phenomena is meme. Know Your Meme is a website that organizes all of the world’s memes. Let’s say that you’re looking for the story behind Rickroll because you have no idea why people think it’s so funny. Know Your Meme, which is based in New York City, will not only explain the meme to you, but it will also detail the history of how the meme became popular and how it evolved. To some Know Your Meme may seem frivolous, but in many ways it’s the Historical Society of the Interwebs.
Read the full article →
Tagged as:
all employers,
apparel,
blogging,
community manager,
design,
humor,
merchandising,
New York,
research,
social media,
software development,
web development,
writing
by Willy Franzen on February 20, 2010

For most of us museums are just places to go to visit for a day and to learn something new. We rarely think about what is going on behind the scenes, but we should. At many major museums there is also a significant research function. A perfect examples is the Academy of Natural Sciences in Philadelphia, PA, which sounds like a research institution, but it also runs a museum. In fact, The Academy is the “oldest natural science research institution and museum in the New World” according to Wikipedia. The Academy has been at the forefront of biological and earth sciences since its inception, and it continues to promote public education in those areas. Just to give you an idea of the scale on which they operate, their collections include more than 17 million specimens. That’s crazy!
Read the full article →
Tagged as:
administrative,
all employers,
biology,
conservation,
education,
museum,
Pennsylvania,
research,
sales,
science
by Willy Franzen on February 19, 2010

I probably should have done this post last week in the days leading up to Valentine’s Day, but I still think it’s worth talking about New York City based OkCupid today. They’re a free online dating site that matches people based on what they say they find important. Since I’m not looking, I don’t usually come across dating sites in my daily Internet travels, but OkCupid keeps popping up. Most of the time it’s because of their brilliant blog called OkTrends. It has some amazing posts that analyze the data generated by OkCupid’s users. Previous articles have covered topics like profile pictures and how race affects online dating outcomes. It’s really impressive and interesting stuff. OkCupid is actually run by a company called Humor Rainbow, but that website redirects to OkCupid.com, so it’s clear where their priorities are.
Read the full article →
Tagged as:
all employers,
blogging,
business development,
marketing,
New York,
research,
software development,
web development,
writing
by Willy Franzen on February 15, 2010

I’m sure that you’ve heard a lot in the news about how traditional media companies are having trouble taking their business models online. You may be under the impression that making money from web content is near impossible, but there’s a dirty little secret: it’s not. While companies like the New York Times stick to editorial integrity and chasing Pulitzers, there are companies out there that craft their content with the sole purpose of making money. A perfect example is Santa Monica, CA based Demand Media. They’ve secured more than $355 million in venture capital funding, grown annual revenue to more than $200 million annually, and reached a valuation north of $1 billion all by taking an ROI based approach to content development. How does that work? Demand Media has developed an algorithm that helps them find profitable topics. By using data from Google AdWords, they’re able to estimate the demand for a given piece of content (example: an article and video on how to tie your shoes) along with the revenue that the yet to be developed piece of content could be expected to make given a certain number of pageviews.
Read the full article →
Tagged as:
account management,
all employers,
blogging,
California,
copywriting,
design,
editing,
editorial,
engineering,
human resources,
journalism,
marketing,
production,
quality assurance,
quality engineer,
research,
software development,
Texas,
user experience,
video,
Washington,
web development,
writing
by Willy Franzen on February 6, 2010

I’m always amazed with the diversity of the non-profits that I come across. Yes, there is a lot of redundancy in the non-profit world, but I swear that you can find an organization for every idea, interest group, and cause. Take Advertising Research Foundation for example. They are a New York City based organization that aims “to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.” They bring together people from all areas of marketing to promote collaboration and the open exchange of ideas. The ARF (as they’re often called) spends significant resources on developing new research and publishing it in the Journal of Advertising Research. They also put on all kinds of events and run councils on a variety of different advertising niches.
Read the full article →
Tagged as:
advertising,
all employers,
marketing,
member services,
New York,
non-profit,
project management,
research
by Willy Franzen on January 28, 2010

One of the books that I’ve been reading lately is SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance
. It’s a great follow-up to the original Freakonomics
, and it once again shows how changing your mindset can lead you to all kinds of new ideas (this is a really important lesson for job seekers). One of the companies that is mentioned in the book is Intellectual Ventures, a Bellevue, WA based invention company. They’re all about ideas. Things like product design, product development, manufacturing, marketing, sales, and service all come later, and Intellectual Ventures doesn’t want anything thing to do with those processes. They just invent, invent, invent. The company isn’t tied to one specific area—they’re working on problems like stopping Malaria, preventing hurricanes, and counteracting negative effects from climate change should they ever happen.
Read the full article →
Tagged as:
all employers,
California,
chemistry,
energy,
engineering,
India,
information technology,
international,
Japan,
medicine,
physics,
product development,
research,
science,
Singapore,
software development,
South Korea,
Texas,
user experience,
Washington
by Willy Franzen on January 27, 2010

I have to admit that the “jobs” that I’m most concerned with today is Steve Jobs. I can’t wait to find out what Apple is announcing today, and I wish that I had some relevant jobs to bring you. I don’t, but I did come across a really cool list yesterday called 5 Butt Kicking Companies You (Probably) Never Heard Of. The list is exactly what it promises, as it features 5 later stage startups that are growing rapidly and hiring lots of people. The first company on that list is Palantir, a Palo Alto, CA based company (with another office in McLean, VA) that “is working to radically change how groups analyze information.” They were founded by former PayPal employees and Stanford computer scientists. Right now the company is focused on two verticals: Government and Finance. Both areas deal with massive amount of data and information, so it makes sense that Palantir is starting with them.
Read the full article →
Tagged as:
administrative,
all employers,
analyst,
analytics,
business development,
California,
data,
engineering,
finance,
information technology,
operations,
quality assurance,
quality engineer,
research,
software development,
Virginia,
web development
by Willy Franzen on January 23, 2010

You thought that you were done with standardized tests. No more #2 pencils and filling in bubbles for you. Guess again. A career with the Princeton, NJ based Educational Testing Service would take you right back to Junior year in high school with all the standardized tests. They are “a private, nonprofit organization devoted to educational measurement and research, primarily through testing.” They’re behind AP Tests, the PSAT, the SAT, the TOEFL, the GRE, and plenty of other tests that you may have taken during your academic career. Their aim is to “advance quality and equity in education for people worldwide by creating assessments based on rigorous research,” and I’d say they’re doing a pretty good job. A lot of people have a strong distaste for standardized tests, but it seems that we are yet to find a better way to measure and compare achievement across groups. I was surprised to learn that the ETS is a non-profit organization, but it’s probably better for the people who take the 50 million tests that the organization administers annually.
Read the full article →
Tagged as:
all employers,
analyst,
California,
education,
New Jersey,
Oregon,
puerto rico,
research,
statistics,
Texas,
Washington DC
by Willy Franzen on December 14, 2009

If there’s ever a time for retail stores to be firing on all cylinders, it’s right now. Consumers are often very sensitive when it comes to making purchases, so it’s no surprise that a substandard retail experience can cost companies money. It may be an employee with a rotten attitude or a poorly laid out store. It could be that the employees are uninformed about the products that they’re selling or they may not be offering the promotions that they should be. Whatever it is, Louisville, CO based Market Force Information will find out. They’re “the leading customer experience information and insights partner for multi-location businesses.” Through their “integrated suite of mystery shopping, direct customer feedback, on-site merchandising and analytics services,” they can tell a company why one of their stores is underperforming or identify ways that all stores can improve.
Read the full article →
Tagged as:
all employers,
analyst,
analytics,
Colorado,
Georgia,
marketing,
recruiting,
research,
retail
by Willy Franzen on December 10, 2009

I love playing with data. I’m always poring over Google Analytics looking for ways to improve things on my sites. If you’re like me, then you’ll almost certainly enjoy Swivel, the “YouTube of data.” They’re a San Francisco based company that makes it extremely easy to visualize and compare data. For instance, you can take a look at cities with low temperature variance and how their highs and lows vary over the course of a year. (I can tell you that Chicago is not on that list with a high of 12 degrees today after much warmer weather just a few weeks ago.) I still haven’t figured out how to make the most out of Swivel, but I definitely see the potential for using it to identify some interesting relationships.
Read the full article →
Tagged as:
all employers,
California,
data,
design,
marketing,
research,
software development,
web development
by Willy Franzen on November 28, 2009

I guess it makes sense that people are more giving during the holidays. When you’re filling up on delicious food and getting lots of gifts, you can’t help but want to spread around the good fortune. Unfortunately for many food banks that spirit of giving isn’t distributed evenly throughout the year, while hunger is. Food banks and soup kitchens need food and volunteers year round, and sometimes they even have employment opportunities. One of those organizations that does is Food Bank for New York City. Their mission is to “end hunger by organizing food, information and support for community survival and dignity” throughout New York City’s five borough. While you’re still in that Thanksgiving mindset, you should take a look at Food Bank for New York City and see if you can help them out year round.
Read the full article →
Tagged as:
accounting,
advocacy,
all employers,
food,
New York,
non-profit,
outreach,
program development,
research
by Willy Franzen on November 25, 2009

Last spring when sports fans on the North Side of Chicago were still hopeful, Amy and I decided that we wanted to go to a Cubs game. It was the day of the game, and we didn’t have tickets. We checked out StubHub, and saw some pretty good prices, but we decided that waiting would get us even better prices. We waited. The prices went down. We waited some more. The prices went down some more. And then disaster struck. StubHub stops selling tickets 2 hours before a game. We were shut out. We ended up heading to Wrigley and buying from some “ticket brokers” outside of the park. We got a pretty decent price, and we had a great time (I may or may not have been listening to the Yankees game on my iPhone at the same time), but we were left with the question of when is the best time to buy tickets on the secondary market. Apparently SeatGeek has the answer—they’re a New York City based web startup that predicts the price of sports and concert tickets. We’ve seen similar startups succeed in the travel market, and I think this business may make even more sense for event tickets.
Read the full article →
Tagged as:
all employers,
analytics,
business development,
data,
design,
events,
New York,
research,
software development,
sports,
statistics,
user experience,
web development
by Willy Franzen on November 24, 2009

Amy, my girlfriend, loves trivia. There’s no better way to win her over than to ask her a quiz question or share a random factoid. Since she travels every week for work, I recently bought her The Visual Miscellaneum: A Colorful Guide to the World’s Most Consequential Trivia
(affiliate link) to read on the plane. It’s an amazingly cool book that any information geek will love—I definitely spent some time with it before I gave it to her. It’s all about taking data, facts, and trivia and making it visual through design. The book was written by David Mccandless, who is also behind the website Information is Beautiful. There’s a good chance that you’ve seen his infographics before—here’s one called The Billion Dollar Gram and here’s another called Caffeine and Calories. I think it’s truly brilliant work.
Read the full article →
Tagged as:
all employers,
data,
design,
international,
research,
United Kingdom
by Willy Franzen on November 19, 2009

A couple of days ago the blogosphere exploded (pun intended) with news about bomb proof wallpaper. The story originally came from Popular Science with a video of a wrecking ball trying to knock down a brick wall that has been reinforced with the X-Flex Blast Protection System (the video is included below). I always love news stories like this one, because it puts the spotlight on a company that you never would have otherwise. In this case it’s Berry Plastics, an Evansville, IN based plastics company. Their products range from agricultural films to plastic bottles and from drink cups to trash bags. There’s a good chance that you have dozens of items in your house/dorm/apartment that were manufactured by Berry Plastics—you just don’t know it because most people don’t care who manufactured their shampoo bottles.
Read the full article →
Tagged as:
accounting,
administrative,
all employers,
customer service,
design,
engineering,
human resources,
Indiana,
information technology,
logistics,
manufacturing,
marketing,
materials,
product development,
production,
quality assurance,
research,
sales
by Willy Franzen on November 15, 2009

I don’t know about you, but I’ve been well enough behaved during the course of my life to avoid any appearances in court. I did have to serve on jury duty for a day a few years ago, but most of knowledge about court rooms comes from tv and movies. Despite my limited knowledge of the legal process, I don’t find it hard to imagine that there’s room for innovation in our courts. Center for Court Innovation is a New York City based non-profit organization that is doing just that. They act “as the court system’s independent research and development arm, creating demonstration projects that test new ideas.” Some of their projects include community courts, drug courts, reentry courts, domestic violence courts, and mental health courts.
Read the full article →
Tagged as:
all employers,
law,
New York,
non-profit,
research,
social work
by Willy Franzen on November 1, 2009

I’m a nut about wildlife. I don’t watch Animal Planet all day or anything, but I get ridiculously excited when I see a new species in the wild. My hope is to one day run into a mountain lion in the wild, at least as long as I’m not being hunted. As fanatical as I am about wildlife, I bet I don’t even come close to the people at the Wildlife Conservation Society, a New York City based non-profit. They were founded in 1895 with a “clear mission to save wildlife and wild places across the globe.” Their first major success was aiding the recovery of American Bison, and now they’re working to “protect many of the world’s iconic creatures here and abroad, including gorillas in the Congo, tigers in India, polar bears in the Arctic, and ocean giants in our world’s amazing seascapes.” Beyond doing that, they also run 5 parks in New York City—the Bronx Zoo, New York Aquarium, Central Park Zoo, Prospect Park Zoo and Queens Zoo.
Read the full article →
Tagged as:
all employers,
animals,
biology,
conservation,
development,
marketing,
New York,
non-profit,
program development,
research,
sales,
science,
zoology
by Willy Franzen on October 30, 2009

Tomorrow is Halloween, which means that we need to talk about candy today. We’ve already looked at companies like Jelly Belly, The Hershey Company, Charles Chocolates, Vosges, and Just Born Quality Confections. We’ve also discussed jobs at Mars & Co., which is a consulting firm, and not to be confused with Mars, the CPG and candy company. You probably know them best for M&M’s, Snickers, Dove, Milky Way, Twix, and Mars bar; however, they’re also behind Pedigree, Whiskas, Uncle Ben’s, and quite a few other brands. For your sake I hope you only run into the good stuff and not Whiskas or Pedigree during your trick-or-treating. While headquartered in McLean, VA, Mars has locations all across the world. They’re a huge company with a ton of international business, which makes for a great place to gain some experience.
Read the full article →
Tagged as:
all employers,
engineering,
finance,
food,
holiday,
human resources,
information technology,
international,
logistics,
manufacturing,
marketing,
nationwide,
research,
sales,
Virginia
by Willy Franzen on October 28, 2009

Whether you think the human race is going to end at the hands of the greenhouse effect or you just don’t like paying 3 bucks a gallon for gas, you likely have a vested interest in alternative energy. There’s a good chance that some time in your lifetime our main energy source will be something other than fossil fuels. Then again, I’m just coming to the realization that I won’t see flying cars in my lifetime. Hopefully I’m wrong about that one. Anyway, there are a ton of companies that are vying to win a big share of the alternative energy market. Many of these are small startups that you’ve never heard of. Their websites are ugly, and they’re usually not located in big cities. You’d never guess it from their appearance, but they’re actually at the forefront of engineering technology. One of these companies is Malvern, PA based Franklin Fuel Cells. Their focus is on “commercializing a unique solid oxide fuel cell (SOFCs) technology that can operate directly on today’s hydrocarbon fossil fuels as well as future fuels such as, biofuels and hydrogen.” I don’t really know what that means, but it sounds pretty cool.
Read the full article →
Tagged as:
all employers,
energy,
engineering,
green,
Pennsylvania,
research
by Willy Franzen on October 22, 2009

One of my goals with One Day, One Job is to get more interactive. I’d like to get more feedback from you, the readers, on what you want to see, and I’d also like to use the collective wisdom of thousands of college aged job seekers to develop better content. The best way to do that is through reader surveys, which is why I recently signed up with SurveyMonkey. They’re a Menlo Park, CA (formerly Portland, OR) based “startup” that has been helping people run online surveys for the last decade. While most Internet companies that started in 1999 have since flamed out and most companies started in the 2000s have relied on flashiness to bring in venture capital money, Survey Monkey and its outdated look have been laughing all the way to the bank. By providing a dead simple way for business owners (they’ve worked with more than 80% of the Fortune 100) to collect data, SuveyMonkey has built an insanely successful business.
Read the full article →
Tagged as:
California,
data,
design,
engineering,
information technology,
marketing,
operations,
Oregon,
product management,
research,
software development,
user experience,
web development
by Willy Franzen on September 13, 2009
Be sure to check out our new contest, Maghound Your Way to a New Job. We’re giving away two one-year subscriptions to an awesome new magazine subscription service that can help you find a job.

Although most people would probably think you were nuts if you told them that you live your life according to research studies, it’s not that far off from what most of us actually do do. We are constantly bombarded with nuggets of information that tell us what’s good for us and what’s bad for us. It’s hard for us not to take to heart these simplified conclusions from actual scientific research. Some of the most publicized research occurs in the areas surrounding child rearing. Child Trends is a non-profit, non-partisan “research center that studies children at all stages of development.” They’re based in Washington, DC and they’re constantly focused on using science to improve the way children are raised. They’ve been around since 1979, so I wouldn’t be surprise if some of their research actually affected the way in which you were raised.
Read the full article →
Tagged as:
all employers,
child development,
education,
non-profit,
research,
science,
Washington DC
by Willy Franzen on September 7, 2009

Having graduated from Cornell’s School of Industrial and Labor Relations, I spent a lot of time learning about work, employment, and labor issues during my undergraduate days. While most people think that Labor Day is all about the end of summer (sorry!) and not being able to wear white anymore, my school ensured that I was made more aware of the history of Labor Day. Oddly enough, ILR didn’t give us the day off from classes, but they did excuse us from classes if we went to a big Labor Day celebration with speakers from major unions. If that sounds like something that would interest you, then maybe you’ll want to check out jobs with the U.S. Department of Labor. There isn’t a more suitable employer to feature on Labor Day than our Federal Government’s Cabinet department responsible for promoting “the welfare of the job seekers, wage earners, and retirees of the United States.”
Read the full article →
Tagged as:
all employers,
government,
holiday,
human resources,
nationwide,
research,
statistics,
Washington DC
by Willy Franzen on August 25, 2009

Before my fishing trip to Canada last week, I ordered a couple of books from Amazon for some pleasure reading. One of those books was Traffic: Why We Drive the Way We Do (and What It Says About Us)
. I bought it on the recommendation of Ben Casnocha, and I have thoroughly enjoyed the first 200 or so pages (I’ll finish it soon). The book has taught me more about driving than I’ll ever want to know, and it also put me on to NAVTEQ. They are headquartered a half mile away from me here in Chicago (with lots of international offices too) and “a world leader in premium-quality digital map data and content.” One of those premium map features is traffic tracking, which is why they were mentioned in the book. By informing drivers with up to date traffic maps in their vehicles, they not only make driving easier for their users, but they’re also mitigating traffic jams in real time by diverting drivers.
Read the full article →
Tagged as:
accounting,
all employers,
cartography,
finance,
gps,
Illinois,
international,
product development,
research
by Willy Franzen on August 22, 2009

Have you ever realized that you were being marketed to? I don’t mean watching tv and seeing an ad that makes you want to buy something. I mean getting a creepy feeling like somebody is watching you, but instead they’re getting inside your head to sell you on something. The beauty of marketing is that you usually don’t realize it’s happening, but when you do, it’s scary. You wouldn’t normally associate this kind of thing with a non-profit, but when I came across The Harmony Institute, I was both intrigued and freaked out. They’re a New York City based organization that uses “cutting-edge scientific research with film, television and new media experiences to help [their] clients deliver narratives that modify behavior and influence change.” Is it just me, or does that sound a little weird?
Read the full article →
Tagged as:
advocacy,
all employers,
behavioral science,
marketing,
media,
New York,
non-profit,
production,
psychology,
research,
science,
television,
video
by Willy Franzen on August 5, 2009

When I came across Eduventures during my daily search for exciting employers to tell you about, I knew that I had heard of them before. It took me a second to figure out where, but a search through past e-mails showed me that someone I knew who used to work in Career Services at a major university had moved on to a new position with Eduventures, which is located in Boston, MA. That makes perfect sense because Eduventures is “the industry leader in research and consulting for higher education institutions.” People who are familiar with the inner workings of different university functions are essential to Eduventures’ being able to do their job. And what is that exactly? They help higher education institutions develop and adopt best practices through membership research programs and consulting services.
Read the full article →
Tagged as:
all employers,
consulting,
education,
Massachusetts,
research,
sales
by Willy Franzen on August 2, 2009

Whether or not we’re really going through a green revolution is up for debate, but I can assure you that Marketing departments across the world are taking advantage of the public’s appetite for “green” products. Unfortunately, “green” doesn’t really mean anything. To you it might mean one thing, and to me it might mean another. We assume that something that is labeled or advertised as green will be better for the environment, but how do we really know? That’s where Green Seal comes in. They are Washington, DC based “independent non-profit organization dedicated to safeguarding the environment and transforming the marketplace by promoting the manufacture, purchase, and use of environmentally responsible products and service.” They do this by certifying products that meet their Green Seal standards. By having an independent third party set standards, consumers can actually make informed choices about the products they buy (as long as they’re Green Seal certified, of course).
Read the full article →
Tagged as:
all employers,
biology,
certification,
chemistry,
conservation,
consumer products,
green,
research,
science,
Washington DC
by Willy Franzen on July 20, 2009

Buying a product online is easy when you know which specific brand and model you want, but finding the microwave with the largest capacity or an LCD TV that swivels isn’t always so easy. There’s so much information out there on products, that finding specific details that are important to you (but not everyone else) can be frustrating. Wize is a San Mateo, CA based startup that is trying to make online comparison shopping more intelligent. If you’re buying on price, you already have plenty of product search engines that will make your decision easy for you, but who’s going to tell you which washing machine is most water efficient? That’s what Wize is all about. They’re scouring the Internet for all of the information that is buried in reviews and making it easily searchable so that you can choose the right product for you. It’s still in its early stages, but it seems like a pretty cool approach to e-commerce.
Read the full article →
Tagged as:
all employers,
analyst,
California,
data,
e-commerce,
marketing,
research