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Edmunds is a Santa Monica, CA based company was has become “one of the most beloved and well-known automotive resources of the 21st century.”


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I’ve only purchased one car in my life. I barely used the Internet (mostly because it wasn’t all that helpful for buying cars in 2001), and I got an ok deal. I know a lot has changed in terms of buying cars over the past decade (just look at what TrueCar is doing), but Edmunds has been along for the ride since well before the Internet was invented. The Santa Monica, CA based company was started in 1966 “for the purpose of publishing new and used automotive pricing guides to assist automobile buyers” and they’ve continued to become “one of the most beloved and well-known automotive resources of the 21st century.” If you’re looking to do some research before buying a car, Edmunds is the place to go.

Take Edmunds for a Spin

The folks at Edmunds call themselves “the car people.” They’ve maintained this reputation by keeping up with technology–they first went online in 1994 through Gopher and now they even offer interactive chats for people who have car questions. You can read an overview of Edmunds’ history here to get a better idea of how their content strategy has developed. As far as I can tell, the Edmunds business model is based entirely on advertising and lead generation, which makes a lot of sense. Edmunds is a company that puts a lot of emphasis on culture–they call it their secret sauce. They even have a page dedicated to their people. If you want to end up on that page, check out Edmunds’ Jobs page. Right now there are a few opportunities posted that might be of interest to new and recent grads including Data Research Associate, Dealer Relationship Specialist, and Java Software Engineer.

Links to Help You Begin Your Research

Have you used Edmunds?


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