I’ve made a point of being more active in Cornell’s entrepreneurship community, so I like to think that I do a good job of keeping tabs on which other companies have been started by fellow alums. That’s why I was shocked to learn that the #2 online retailer of home furnishings and housewares was not only a company that I’d never heard of before, but a company founded by two Cornell grads. It’s called Wayfair–they’re based in Boston, MA and did $500 million in sales last year. The reason I hadn’t heard of them is that they were known as CSN Stores until last year (they were founded in 2002). CSN Stores was focused on building out 200+ product specific properties with generic domain names like Bedroomfurniture.com, Cookware.com, AirHockeyTables.com, and AllBarstools.com. Last year they decided to get serious about branding and started pulling all of their sites into the Wayfair brand.
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In case you missed our e-mail from last week, Kembrel loved the response from our post about them so they’re offering a free VIP card (usually 20 bucks) to all ODOJ readers and $5 in store credit. Sign up here.
On Monday we took a look at Vertive, a company that builds internet properties to help people save money. Today we’re going to look at a company with a similar model of building and buying websites, but a much broader approach. Internet Brands is based in El Segundo, CA and started as CarsDirect.com in 1998. It was a successful brand for them, but in 2005 they realized that the platform they had built could be applied to other verticals. Now Internet Brands operates more than 100 websites that reach over a billion visitors every year. Amazingly, they’ve been able to generate almost all of this traffic organically (without buying advertising). This is all because of the platform that they’ve developed and the ability to share resources across brands. Internet Brands is a case study of how economies of scale can work on the web.
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Nearly 500,000 teaching jobs will be added in the next decade. If you’re considering a career in education, take a look at our guide to entry level teaching jobs.
Company names usually take one of two directions. They either explain exactly what the company does (i.e. Accuweather), or they tell you absolutely nothing about what the company does (i.e. Benzinga). There’s a third type that sounds totally random but actually has a significant meaning, and those tend to be my favorite. Underground Elephant is one of those names. The company is based in San Diego, CA, and they offer “a complete turnkey solution” for customer acquisition in “a wide range of vertical markets.” How is this relevant to their name? Underground Elephant plays a huge role in their clients’ businesses, yet their participation is essentially invisible to everyone but insiders.
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When I first learned about Google Trends, I was shocked to see how much Internet search traffic is driven by television. It’s pretty clear that browsing the web and watching the tube go hand in hand, which is great news for both marketers and tv content producers. Since its inception tv’s biggest problem has been that it is a one way medium with no real feedback loop. That’s changed, and Bluefin Labs “has accomplished a breakthrough in this field by applying cognitive science research combined with large scale computing techniques to successfully and automatically link TV to social media.” If all goes as planned, the Cambridge, MA will make traditional tv ratings obsolete. Who cares how many people are watching when you can know who’s watching and what they’re saying?
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In March of 2009 I got an e-mail that looked a lot like the spam you typically see when you’re a webmaster with a publicly listed e-mail address. When someone refers to my site as onedayonejob.com, it gives me the hint that the e-mail was probably automated and that I should send it to my Junk folder. But I was still intrigued by the following sentence: “I am reaching out to see if you will be interested in selling your site and would like to discuss potential acquisition opportunities with us,” so I followed up. Over the next few months I traded e-mails with a guy who works at QuinStreet about potentially selling the site, but we never even made it to the offer stage. The reason that the Foster City, CA based company was interested in One Day One Job is that they’re one of the leaders in vertical marketing and online media. They have tons of online properties, and they use them to market and generate leads for other businesses. They’ve been at it since 1999, so they’ve been around the block a time or two.
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For most people health is a deeply personal issue that is only to be talked about with close friends, family, and medical professionals, yet “public health” is a term that you hear used more and more. It’s because health isn’t an independent outcome–it’s closely tied to the health of others in your community. You’re better off if your peers are healthy, which is why governments and non-profits direct so many resources to improving public health. One of the organizations that does this work in New York, NY is Public Health Solutions. They are an “organization that develops, implements and advocates dynamic solutions to prevent disease and improve community health.” They were founded in 1957, and since then they’ve been building upon a “foundation of rigorous scientific research to link research and practice in dynamic ways to improve the health of communities.”
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Keeping up with fashion isn’t a priority for me, but I still like to dress well. That’s why I trust Bonobos and Gilt Groupe to do the curation for me, and then I just buy what I like from them (it also helps that I’ve accrued a lot of credits from both of them). I know that a lot of people are far more active in keeping up with fashion, which is probably why Refinery29 is growing so quickly. The New York, NY based company is aiming to be “the cornerstone of fashion, beauty, and shopping for a new generation” as they offer “the only 360-degree source for shopping, exclusive deals, trends, beauty news, local hot-spots, and at-home sneak-peeks of fashion’s finest.” That’s ridiculously ambitious, but the results so far indicate that they’re pretty much killing it.
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Now that I’ve lived in Chicago for three years, I’m starting to feel more like a part of the Chicago business community. And a big piece of being a part of a community is keeping up on your local news. I rely a lot of sources, but I’ve found that Crain’s Chicago Business consistently does great reporting on the Chicago business scene. Crain’s Chicago Business is published by Crain Communications, which is “one of the largest privately owned business publishers in the U.S., with more than 27 leading business, trade and consumer publications and related websites in North America, Europe and Asia.” Crain is headquartered in Detroit, MI, but their publications are headquartered in a variety of places. Crain was founded in 1916 by GD Crain Jr., and it remains a family owned business to this day despite a few bumps in the road that would be expected for any company in the publishing industry (like layoffs a couple of years ago).
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Life isn’t nearly as exciting with no new Harry Potter books or movies coming out. I’m pretty bummed about it, but probably not nearly as bummed as the people who hang out on MuggleNet. In case you’ve never heard of it, MuggleNet is “the world’s #1 Harry Potter site.” It was started by Emerson Spartz when he was 12 years old, and it quickly started generating a ton of traffic. And with that traffic came some serious revenue opportunities. As MuggleNet turned into a real business, Emerson rolled it into a company called Spartz Media and started launching new entertainment focused sites. Some of the bigger names include OMG Facts, Gives Me Hope, and SmartphOWNED. Spartz Media is located in Chicago, IL (about 3 blocks from me), and they’re reaching more than 8.5 million people every month through their web properties. They’ve been at it since 2009, though MuggleNet has actually been around since 1999.
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Columbus Day isn’t much of a holiday anymore–it’s become yet another regular work and school day for many. It makes sense considering Christopher Columbus wasn’t really the guy that my 1st grade teacher taught me that he was. Still, I’m amazed by the feats of guys like Columbus (which is why I’ve written about Garmin and Facet Technology on past Columbus Days). Getting in a boat with an uncertain route to a far away destination still seems crazy to me, and these guys did it in a time when navigation equipment was quite basic. Their minds would be blown if they knew what kind of information the National Geospatial-Intelligence Agency (formerly the National Imagery and Mapping Agency) has. The agency is headquartered in Springfield, VA and has major facilities in St. Louis, MO (I learned about them from one of my awesome interns whose boyfriend works for the NGA). They are part of the Department of Defense, and they are tasked with providing “timely, relevant, and accurate geospatial intelligence in support of national security.”
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When you’re young your biggest responsibility is taking care of yourself. But eventually you get a dog, buy a house, have kids, and even have to start caring for your aging parents. As the responsibilities pile up, many people have to seek professional help to handle it all. I’m not talking about mental health professionals–I’m talking about babysitters, nannies, dog walkers, senior caregivers, and other people who can take on some of your daily responsibilities. Care.com is a Waltham, MA based company that makes “it easier for families to find reliable, trustworthy care for their loved ones.” Care.com does this by providing a closed community for matching up caregivers with people who are looking to hire them. By keeping the community closed, Care.com is able to ensure quality with features like background checks, reviews, and reference.
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Ever since I was a kid I’ve liked building stuff. That’s why there’s a part of me that wishes that I had majored in Engineering. I’m ok with building non-physical things like a community, a website, and a business, but I still have an urge to actually use my hands to make something. There are a lot of people with that same urge, and luckily many of them are actually building stuff in their jobs or on their own. Octopart is a New York, NY based company that helps these people find the parts that they need to build what they’re building. In other words, Octopart has developed “search technology to help engineers and scientists build the next generation of electronic devices.”
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It’s not often that you see 25-year old companies on the Inc. 5000, but that’s exactly what ShopAtHome.com is. They got their start as a husband and wife team, and they’ve growing consistently since 1986. It seems that the growth has accelerated over the past few years, as ShopAtHome.com, which is based in Greenwood Village, CO, has a 442% three-year growth rate and generated $35.4 million in revenue last year. Now, ShopAtHome.com isn’t really what it sounds like. It’s not an online version of QVC. It’s a coupons site; in fact, it’s “one of the largest websites offering free online coupons, grocery coupons, cash back rewards, free samples, restaurant coupons and contests.” Their site had 37 million visits last year, which is a staggering number. What’s even more staggering is that they appear to have generated about $1 in revenue for every visitor.
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The fun thing about going through the Inc. 5000 looking for companies that offer interesting entry level jobs is that the list just keeps getting better as you move down the rankings. The companies may be growing a little more slowly than those at the top, but it’s often because they’ve reached a size where quadruple-digit growth is nearly impossible (so they have to settle for triple-digit growth). One company that has grown large quickly is Levelwing. They’re a full-service digital advertising agency based in New York, NY and Charleston, SC. Their big focus is on making data-driven decisions and using technology to measure the effectiveness of their work on a constant basis. They’ve grown at a 720% rate over the past three years, which brought them to $44.8 million in revenue last year.
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It’s been a while since I did a survey of One Day, One Job readers. There’s really no excuse for that considering how useful survey data can be and how easy it is to run a survey online. (So watch out for a survey sometime in the next month or two.) When I see online surveys, they’re usually run on SurveyMonkey or Google Docs, but I’ve also seen a few surveys driven by SurveyGizmo. They’re based in Boulder, CO, and they offer “a web-based software company giving researchers, and small and enterprise companies powerful tools to create online surveys, questionnaires and forms – allowing capture and analysis of virtually any type of data essential for business.” It’s working for them. SurveyGizmo came in at #144 on the Inc. 5000 with 1,940% three-year growth to $3.3 million in revenue.
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I love hamburgers, but I wouldn’t eat a fast food burger even if it could make me fly. Luckily, better burger places are popping up all over the place. Some are local joints and some are chains, but they’re all working to remind us what a burger is supposed to be. Smashburger is taking a leading role in restoring dignity to hamburgers, although I can’t fully support a burger chain that won’t cook a burger medium-rare or even medium. They’re another Inc. 5000 company with 2,673% three-year growth from $1.4 million to $39.4 million in annual revenue. Smashburger is based out of Denver, CO and they have locations all across the country. They “start with 100% Angus Beef, smashed, seared and seasoned on the grill, placed on a butter-toasted artisan bun and topped with the highest-quality cheeses, freshest produce and condiments.”
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Today is my favorite day of the year, at least when it comes to writing daily company profiles. Why? Inc. Magazine just released the 2011 Inc. 5000 List. It’s a ranking of the 5,000 fastest growing privately held companies in the United States. It includes all kind of businesses in locations all across the country. It’s one of the best job seeker resources out there. As I looked through the list I saw a lot of companies that I’ve already written about and a lot of new ones that don’t have any jobs posted. Then I saw Leadnomics–they came in at #48 with 3,932% 3-year revenue growth to $5.8 million in revenue last year. The lead generation and performance marketing company is based in Philadelphia, PA, and they’ve been growing rapidly in terms of both revenue and headcount.
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A lot of people hate all of the advertising in sports. They get irritated by NASCAR cars, billboards in center field, and logos on jerseys. I kind of think it’s cool that sports teams are maximizing their revenue potential. But if I ever saw ads on the Yankees’ uniforms… well that will never happen… right? Advertising on sports apparel has actually been happening for a long time. Local business have been sponsoring teams and plastering their names on jerseys forever. Apparel Media is a Chicago, IL based company that is working to forever change the custom apparel and sports marketing industries at the same time. By working out deals with national advertisers and local custom apparel print shops, Apparel Media is able to give teams access to significantly discounted (20-80% off) merchandise.
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I’m not big on shoes during the summer. I try to wear flip flops as much as I can, and most of the exercise that I get is from beach volleyball where wearing shoes looks about as dorky as you can get. When I do go to the gym, I typically wear my Vibram Five Fingers (which you may also consider dorky looking). So I have no idea why New Balance popped into my head–I don’t even own a pair of New Balance shoes. In case you don’t know, New Balance is a Boston, MA based company that “began as an arch support company in the early 1900′s, developed into a specialized shoe manufacturer in the 1970′s, and has grown to become a leading global athletic products company.” They also own some other brands that you may be familiar with including Aravon, Brine, Dunham, PF Flyers, and Warrior.
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While I’m not a serious gamer, I definitely enjoy playing casual games on my iPhone and iPad. Although the App Store does offer recommendations, I find that it’s still hard to find good games. Instead I rely on getting recommendations from people I know–namely my girlfriend’s 10 year old sister. I watch what she’s playing, and if it looks fun, I buy the app. Then I can try to top her score and talk smack even though I can’t come close. Games are inherently social (even though gaming can become super anti-social), so it’s no surprise that gaming companies are bringing mobile and social gaming together. One of the big players in the industry is ngmoco. They’re based in San Francisco, CA, and their name is pronounced “en-gee mo-ko” (apparently it’s an acronym for Next Generation Mobile Company). ngmoco is all about building a social entertainment company in a time when “there will be more iOS/Android devices shipped than PCs/notebooks.” It makes sense.
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When I hear the word innovation, I usually think high-tech. It’s really just about finding new things that work, even if they’re old ideas. Innovations for Poverty Action is a New Haven, CT based non-profit organization that is “dedicated to discovering what works to help the world’s poor.” By using the scientific method in everything that they do, Innovations for Poverty Action is able to optimize their programs for maximum return on investment. That means they’re able to help more people with less money, which is absolutely essential when you’re fighting poverty. It’s pretty cool that they’ve been able to create a system for reliably developing new innovations.
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I guess I could have done today’s post about how we’re hiring, but I already wrote a post about that on our blog. So today we’re going to talk about something completely different. Big Data Analytics. It’s exactly what it sounds like. Opera Solutions is a company that “combines human expertise with advanced capabilities in analytics, technology and data management to offer Big Data Analytics as an ongoing service to leading organizations in industry and government.” They’re located in New York, NY; Jersey City, NJ; San Diego, CA; London, UK; Paris, France; New Delhi, India; and Shanghai, China. I know it’s kind of hard to get a grasp on the kind of problems that Opera Solutions solves, but luckily they’ve provided an awesome example. They put together a team to work on the Netflix Prize, a contest that offered a $1 million prize for a solution that would “substantially improve the accuracy of predictions about how much someone is going to enjoy a movie based on their movie preferences.” Opera Solutions’ team ended up tying for first, but just barely missed out on winning the prize.
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Communication in the workplace can be a major hassle, especially considering the fact that a lot of people who work together are doing so from different locations these days. E-mail was an amazing step forward, but it still has a ton of flaws. (I’m dying for an e-mail client that is built for how I think and work–nothing comes close.) Now that I’m starting to consider hiring interns or part-timers (more on that soon!), I need to come up with a way to communicate with them and manage projects. Social networks like Twitter and Facebook are on to something with their interfaces, but they are most certainly not for communicating about work. I’ve played around with the the WordPress P2 Theme, which turns blogging software into something Twitter-like, but I’m not completely sold on it. I’ve also heard some good things about San Francisco, CA based Yammer, which seems to be a pretty sweet solution. Yammer enables “people to create private enterprise social networks.” It’s more collaborative than e-mail, and it allows you to open up conversations to a wider audience without annoying them.
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Want to land a job and save the world at the same time? This week’s sponsor is Samaritan’s Purse, a non-profit organization with some amazing entry level career opportunities.
Sometimes during your job search a company name will keep popping up. You’ll ignore them because of assumptions that you’ve already made about them. Eventually you’ll give them a look, and you’ll realize that you didn’t know as much as you thought about them. That’s kind of how I’ve been with Morningstar. I knew of them well before I started this site. I have a friend who worked for them. They’re headquartered here in Chicago, IL, and they’re big supporters of the local startup and technology scene. They’re one of Fortune’s 100 Best Companies to Work For, and I’ve even had multiple people tell me to write about them. I guess it’s time to take a closer look at Morningstar, which is “a leading provider of independent investment research in North America, Europe, Australia, and Asia.” They serve all investors from individuals to financial advisors to institutions, and they do so with a wide range of products that includes services, software, online publications, and print publications.
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The idea of having my genome sequenced kind of freaks me out. I’m certainly warming to it, but I don’t like the idea of finding out about a deep, dark family secret or the fact that I’m predisposed to some kind of cancer from a DNA test. I know it’s irrational, and I know that I’ll overcome it eventually. I fully expect that within 20 years every child born in the U.S. will have his or her genome sequenced at birth. So maybe I should just the bite the bullet and get my genome sequenced. But if I’m going to do that, I need your help. The other day I came across a post about Palo Alto, CA based DNAnexus on Hacker News (an awesome site for programmers and people interested in startups). The post was focused on the company’s referral program that offers $20,000 and a full genome sequencing to anyone who refers a software engineer that they hire. That clearly caught my attention (I am trying to run a business here), but, more importantly, it introduced me to what DNAnexus is doing. A single genome contains over 100 gigabytes of data. Storing and analyzing this data requires some serious hardware, especially if you want to do it on a large scale. DNAnexus is an “early-stage software technology company that aims to become the data platform of the genome era.”
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One of the most underrated trends in today’s wave of technology is the GPS-enabling of everything. I recently bought a waterproof digital camera with a GPS chip in it, and it has completely changed my perspective on taking photographs. I think that it’s so cool that I can visualize all of my photos across a map. As GPS shows up in more and more devices (it’s in pretty much every smartphone now), we’re going to see all kinds of cool applications come to fruition. Urban Mapping is a San Francisco, CA based company that plays a behind the scenes role in pushing forward mapping technology. As they put it, they provide “geographic data and services to businesses for bigger insights and better decisions.” Put more simply, Urban Mapping organizes all kinds of data around geography in a way that makes it easy to visualize and manipulate the data.
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If you watch the news, it’s easy to believe that we’re all constantly at great risk of dying in some sort of disaster. Yes, there are a lot of threats out there, but most of us shouldn’t waste a lot of time worrying about them. There are, however, some people whose job it is to worry about and prepare for the worst. Public Safety Risk Management is a seemingly impossible task, but someone has to do it. Our local, state, and federal governments need to be prepared to deal with all kinds of things–some you could never even dream of if you spent your whole life trying. Digital Sandbox is a McLean, VA based company that helps these professionals by providing “them with the tools they need to mitigate the catastrophic and disruptive threats that can impact them.” Most of these tools are in the form of software, and they are based on strategies and “analytical frameworks essential to effective management, analysis, and assessment of terrorism, natural hazard, and technological accident risk.”
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We’re right in the thick of finals season. A few of you lucky ones are already done with them and may even be back at home already, while most of you are probably studying up a storm. It’s certainly a stressful time, and it often leads to bad decisions of the cheating/plagiarism variety. It definitely seems that plagiarism is a bigger problem now than it was in the past, but I think that it has more to do with advances in technology than an overall decline in student morals. When you had to hand write a paper or type it on a typewriter, copying someone was almost as annoying as writing your own paper. Now copy and paste makes it way too easy. Luckily, technology is catching up. iParadigms is an Oakland, CA (I swear I’m not trying to make this Oakland only, it’s just what I’ve been finding lately) based company that has been developing software to fight plagiarism since 1996. It started with some UC Berkeley researchers who had built internal tools “to monitor the recycling of research papers in their large, undergraduate classes.” From there a company was born.
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One of my favorite daily activities during college was doing the crossword puzzle in The Cornell Daily Sun. It was a nice diversion during lunch (or an especially boring class). One of the best things that you can do while working on a crossword puzzle is to get one of the large horizontal words in the middle of the puzzle. These words are often 32 or 33 across, which is where 33Across got their name. They’re a company that “uses social graph data to dramatically improve online marketing” and “unlock the puzzle of social connections.” In other words, they have built a platform that targets advertising to people whose online connections already use the products or services that are being advertised. 33Across is based in New York, NY, and they have another major office in Sunnyvale, CA. Social advertising really is a lot like 33 across on a crossword puzzle–it’s really tough to solve, but when you do it opens a world of opportunities.
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As I mentioned on Friday in our post on Russell Stover, I get pretty excited about Easter candy. There’s nothing better than a basket full of jelly beans, peanut butter eggs, marshmallow eggs, and chocolate bunnies. Some people prefer a little more reality in their Easter baskets though. In the past it wasn’t uncommon for people to give real bunnies, chicks, ducklings, and even lambs to their kids as Easter gifts, and I’m sure there are still some people doing it. It’s really cute, but it’s not a good idea unless the family is actually prepared to care for the properly as they grow up. That means most people should leave their bunnies chocolate, their chicks marshmallow, and their lambs… well we’re having lamb for dinner tonight. The The American Society for the Prevention of Cruelty to Animals typically agrees (maybe not with the lamb part)–they even have a page on Rabbits as Easter Gifts that links to a site called MakeMineChocolate.org. The ASPCA is a New York, NY based non-profit that has aimed “to provide effective means for the prevention of cruelty to animals throughout the United States” since it was founded in 1866.
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