Personalized shopping used to mean that you were buying something with a monogram, but today that word is being used more and more often to mean buying items that are recommended specifically for you. I love Amazon’s recommendations engine, but I think that it could be a lot better (and I’d like to see other merchants adopt similar technology). Lela must be paying attention. They’re a New York, NY based company with a mission “to improve consumers’ online experience by helping businesses deliver a new level of personalized engagement.” From what I can tell, Lela is using their technology on their own property (Lela.com) while also offering it to other publishers and merchants.

Lela Knows

Visiting Lela.com will give you a good idea of what this technology is about. They’ll give you a quiz to learn a little bit about you (and then ask you to sign up, which I didn’t do). If you’d rather skip the quiz, you can go straight to product categories like Baby, Toys, and Electronics (they’re clearly starting small). From there you can use their filters to zero in on the product that’s right for you. In my opinion, this is way less interesting than the personalization, but I guess the two kind of go hand in hand. I’ve seen firsthand what Sailthru can do in terms of personalization for e-mail, and I think Lela can be a really interesting company with their more commerce focused approach to solving a similar problem. If you’d like to work on that, take a look at Lela’s Careers page. Right now they’re looking for a Front End Developer, a Data Analyst, and a Marketing Analyst.

Links to Help You Begin Your Research

• Lela.com
• Jobs at Lela
• About Lela
• Lela’s Blog
• Lela in the News

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