by Willy Franzen on March 4, 2010
Apparently the hot dog is a killer. Who knew? I had heard that the preservatives in hot dogs might cause cancer, but I read yesterday in this Fast Company article that the American Academy of Pediatrics recently “called for the redesign of hot dogs” because of the choking hazard. One of the Academy’s doctors even went so far as to say that, “If you were to take the best engineers in the world and asked them to design a perfect plug for a child’s airway, you couldn’t do better than a hot dog.” The article went on to discuss how RKS, a Thousand Oaks, CA based industrial design firm, was playing with ideas on how to redesign the hot dog. That’s a big task to bite off, but RKS was able to come up with some pretty cool concepts in their brainstorming. It shows why they can claim companies like Apple, Coca-Cola, Nissan, and HP as clients.
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by Willy Franzen on March 3, 2010
If you’ve been in the job search for very long, you’d probably do anything to go back to Senior year of high school when you were applying to college. It’s not that the admissions process is particularly fun, but at least it has a set timeline and a fixed set of options. Still, there’s plenty of room for improvement. That’s why there are quite a few young entrepreneurs who have built companies that aim to make the college process better, just like I’m doing with the entry level job and internship searches. One of these companies is San Francisco based Zinch, which was founded by Mick Hagen, a Princeton dropout. They’ve created a social network that allows high school students to connect with the colleges that they want to attend. There are more than 700 colleges and universities that invest in Zinch, which is why more than 1.5 million students have created Zinch profiles to show off to admissions counselors and to apply for scholarships and financial aid packages.
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by Willy Franzen on February 26, 2010
I hope the title of today’s post didn’t make you hungry, because we’re not talking about jobs in organic food. Organic is a San Francisco based interactive marketing agency with a brand that has gained a lot of keyword competition over the past 16 years. Yes, people were eating organic back in 1994, but the word wasn’t nearly as common as it is today. Doing research on Organic is tough because the organic search results (excuse my SEO pun) have all kinds of other stuff in them (at least they own Organic.com). Either Google needs to get inside my head to discern my intent, or Organic is going to have to hope that artificial packaged, processed foods go back in vogue. Ok, enough of my ripping on their name—Organic was ranked by AdWeek as the #1 interactive agency in 2007. That fits in perfectly with my impression of Organic from browsing their website and looking at their work. In fact, I’m blown away by how good Organic’s website is. It’s easy to use, it’s full of information, and it’s gorgeously designed. Their corporate mantra is “Exceptional Experience,” and they certainly live up to it.
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by Willy Franzen on February 24, 2010
I know that it sounds like a place to buy illicit substances, but Dealer.com is a legal operation as far as I know. They may operate in the underworld of search engine optimization, but so do I, and I’m not a sleaze bag or spammer. Dealer.com is a Burlington, VT based company that “has become the global leader in online marketing solutions for the automotive industry.” They provide a platform for car dealers to generate leads online. I’d imagine that Dealer.com is a direct competitor with Cobalt, a company that we featured back in January. It’s no surprise that automotive online marketing is a growing industry. Most car dealerships don’t have the resources to do online marketing themselves—cheesy tv commercials don’t translate to the web. So how do they reach the masses of people who are using search engines to aid in car buying decisions? They either build an internal online marketing division, hire a local agency that doesn’t know anything about the industry, or go to Dealer.com. Which decision do you think will sell the most cars?
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by Willy Franzen on February 23, 2010
Apparently my parents and sister have engaged in a never-ending series of online Scrabble games played via iPhone. I’m with my parents in Florida right now, and every five minutes they’re bugging each other to make the next move. It’s crazy. Free online gaming has hit the masses, and it isn’t pretty. There are tons of new online gaming companies, and while some are focusing on bringing new gamers to the market, others are more focused on gaining ground with serious gamers. Culver City, CA based Riot Games is a perfect example of the latter. They are behind League of Legends, a free online role-playing game that is set in an imaginative world. The game has been downloaded more than a million times, and Riot Games has received $20 million in venture capital investment based on the game. $8 million of that investment came from a Chinese gaming company that has a huge user base, so this is very much an international play.
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by Willy Franzen on February 17, 2010
Whenever I get a new Facebook friend, he or she usually tells me that I have way too many pictures of me fishing. Since I let go nearly all of the fish that I catch, I love snapping a quick picture before the release—it gives me bragging material. That’s why I consider it important to have a fishing buddy who also knows how to take a decent photo. The problem is that I still spend a lot of time fishing alone, and trying to take a self-picture with a fish in the other hand is extremely awkward. Luckily I discovered the Gorillapod
, a small tripod that has flexible legs that wrap around nearly anything. It’s a fishing buddy that fits in vest’s pocket. The Gorillapod is made by Joby, a San Francisco based company, and it really is an ingenious product—it takes all of the hassle out of lugging around a tripod.
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by Willy Franzen on February 15, 2010
I’m sure that you’ve heard a lot in the news about how traditional media companies are having trouble taking their business models online. You may be under the impression that making money from web content is near impossible, but there’s a dirty little secret: it’s not. While companies like the New York Times stick to editorial integrity and chasing Pulitzers, there are companies out there that craft their content with the sole purpose of making money. A perfect example is Santa Monica, CA based Demand Media. They’ve secured more than $355 million in venture capital funding, grown annual revenue to more than $200 million annually, and reached a valuation north of $1 billion all by taking an ROI based approach to content development. How does that work? Demand Media has developed an algorithm that helps them find profitable topics. By using data from Google AdWords, they’re able to estimate the demand for a given piece of content (example: an article and video on how to tie your shoes) along with the revenue that the yet to be developed piece of content could be expected to make given a certain number of pageviews.
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by Willy Franzen on February 14, 2010
Happy Valentine’s Day! In past years we’ve featured the American Heart Association and eHarmony, both of which have clear connections to today’s holiday. Today’s organization is more of a stretch, but if you’re looking for the perfect match, they can help you out. No, they won’t identify your soul mate for you, but they will help you find an organization whose mission and values align with your personal beliefs. And if that’s not enough, they might even put you in a situation where you’ll meet that special someone. I’m talking about San Francisco, CA based VolunteerMatch, an organization that “strengthens communities by making it easier for good people and good causes to connect.”
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by Willy Franzen on February 13, 2010
As a member on the Board of Advisors for a startup non-profit, I know how hard it is to get things going. Building a website, raising the first $1,000, and writing a “business plan” are all huge challenges that separate ideas from real non-profits. And that doesn’t even include getting started on the good work that is the organization’s mission. The first few years are filled with ups and downs, and leaders of non-profit startups can use every little bit of extra help that they can get. One way that they can get that help is to work with Sparkseed, a San Ramon, CA based non-profit organization “that exists to develop the next generation of social entrepreneurs and increase their impact on society.” It’s an incubator/angel fund for early stage, student-led social ventures (both for-profit and non-profit).
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by Willy Franzen on February 11, 2010
You may have heard that NASA just had what was probably the final night launch of the space shuttle. I was lucky enough to see one a few years ago from a beach in Connecticut, although it didn’t look like much more than a bright light screaming through the night sky. Our space program is going through a lot of changes, and it seems that current funding for some future programs isn’t what the people at NASA were hoping for. Many fans of the space program are disappointed and pessimistic about the future of space exploration. Luckily, the past decade has led to the rise of private space companies that are taking up a lot of the slack when it comes to space flight. One of these companies is Hawthorne, CA based SpaceX, which was started by PayPal co-founder Elon Musk in 2002. Their focus is on building launch vehicles (mostly for satellites) that are not only more reliable, but also more affordable.
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by Willy Franzen on February 10, 2010
The way that large corporations operate often boggles my mind. Take for example my friend who worked in the internal consulting division of a massive, well-known company. Despite being owned and operated by the company, his division had to bid against outside consulting firms for projects. There was a good reason for this (it forced the internal consulting division to watch its back), but it still seems a bit ridiculous. Another example of this kind of thinking is transfer pricing (don’t worry, I had to look it up too). It’s the “pricing of contributions (assets, tangible and intangible, services, and funds) transferred within an organization.” At first it may seem that since all of the money is going to the same place pricing things that are transferred within an organization doesn’t really matter. Unfortunately, that would cause all of the accountants in an organization (and the IRS too) to have a fit. So how do companies price these transfers? There’s no external market to set the price, and trying to do it internally can get really messy. That’s when companies bring in Ceteris a “global independent consulting firm specializing in transfer pricing, intellectual property and valuation services” that is headquartered in Chicago.
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by Willy Franzen on February 5, 2010
It’s every teen’s worst nightmare. You finally reach that magical age where the state says that you’re ready to drive a car. Your parents reluctantly hand over the keys to the family station wagon. You get a lecture, but you’re going to escape. You’ll finally have the freedom that you’ve been waiting for all your life. But there’s a catch. Your parents have installed a camera in the car to assess your driving and mitigate risk. It’s from a San Diego based company called DriveCam. To you it’s a terrible idea. You hate being spied on. You know you’re a good driver with your state mandated 20 hours of experience behind the wheel. What you probably don’t know is that car accidents are the leading cause of teen death. You’re too caught up in having a sense of freedom to care that this device has reduced the risk of reportable crash by 70% over the course of 2 million miles.
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by Willy Franzen on February 4, 2010
I always thought that .edu domains were reserved for accredited colleges and universities. It seems as though those restriction may have loosened (or they may have never been as tight as I thought they were). Lately I’ve seen some dodgy online education sites built on .edu domain names, so when I came across Academia.edu, I assumed that’s what they were. A closer look showed me that they’re nothing of the sort; in fact, they’re not an academic institution at all. They’re actually a San Francisco based startup that is building an online portal to help people find out “who’s researching what.” It’s kind of like LinkedIn meets a Wiki, but it’s only focused on academia. If you’re a PhD student, you can use it to track down other researchers in your field for collaboration. If you’re a journalist, you can use the site to find sources for articles. If you’re a high school student looking at colleges, you can use it to find professors who will help you achieve your ambitions. It’s a really cool idea, and it seems to be gaining some traction.
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by Willy Franzen on February 3, 2010
I’m a big proponent of making personal finance part of the job search. By managing your money wisely (even if you barely have any left), you’re creating a project for yourself that you can use to demonstrate to employers how you’ll be an effective employee. When I need information on personal finance, I always look to Ramit Sethi, the founder of a website called I Will Teach You To Be Rich and the author of a book by the same name
(he also just launched a course on how to make money freelancing and he’s doing a free webinar tonight at 7 PM PST – affiliate links). One thing that he strongly recommends is using online banks that offer high interest rates and great easy to use features. One of these banks is ING Direct, which is headquartered in Wilmington, DE. While you may have noticed that most banks are on a real estate binge as they try to gain customers, ING Direct is doing the opposite. They operate almost entirely “in the cloud.” Since they “believe saving money should be as simple as having a cup of coffee,” they do have cafés in New York, Philadelphia, Los Angeles, Wilmington, Chicago, St. Cloud, and Honolulu where you can ” sip a latte, surf the Internet for free and talk to [them] about how [they] can help you Save Your Money.” And by keeping a low overhead, ING Direct is able to offer better interest rates and fewer fees, which gives them a huge advantage in winning over customers.
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by Willy Franzen on January 28, 2010
One of the books that I’ve been reading lately is SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance
. It’s a great follow-up to the original Freakonomics
, and it once again shows how changing your mindset can lead you to all kinds of new ideas (this is a really important lesson for job seekers). One of the companies that is mentioned in the book is Intellectual Ventures, a Bellevue, WA based invention company. They’re all about ideas. Things like product design, product development, manufacturing, marketing, sales, and service all come later, and Intellectual Ventures doesn’t want anything thing to do with those processes. They just invent, invent, invent. The company isn’t tied to one specific area—they’re working on problems like stopping Malaria, preventing hurricanes, and counteracting negative effects from climate change should they ever happen.
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by Willy Franzen on January 27, 2010
I have to admit that the “jobs” that I’m most concerned with today is Steve Jobs. I can’t wait to find out what Apple is announcing today, and I wish that I had some relevant jobs to bring you. I don’t, but I did come across a really cool list yesterday called 5 Butt Kicking Companies You (Probably) Never Heard Of. The list is exactly what it promises, as it features 5 later stage startups that are growing rapidly and hiring lots of people. The first company on that list is Palantir, a Palo Alto, CA based company (with another office in McLean, VA) that “is working to radically change how groups analyze information.” They were founded by former PayPal employees and Stanford computer scientists. Right now the company is focused on two verticals: Government and Finance. Both areas deal with massive amount of data and information, so it makes sense that Palantir is starting with them.
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by Willy Franzen on January 25, 2010
A lot of people find it ironic that I put an end to my job search by starting a company that helps other people with their job searches. I’ll admit that it’s a bit odd, but it seems to be working out pretty well. Maybe you’ll do something similar by landing a job at a job-search focused company like Mountain View, CA based LinkedIn. There are plenty of other companies trying to build professional social networks and online résumé sites, but none of them seem to have any hope competing with LinkedIn. LinkedIn reached critical mass first, and that’s why they’re one of my favorite online job search tools. Not only do they allow you to visualize your own professional network to see whom you’re connected to, but they also let you browse through the networks of different companies to learn more about their organizational structure. Where else can you get access to the résumé of someone whose job you want to have five years down the road? LinkedIn is an amazing tool for smart job seekers, and it’s also an amazing business—they’ve been profitable for nearly three years (which is impressive for a startup of their size and scope).
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by Willy Franzen on January 23, 2010
You thought that you were done with standardized tests. No more #2 pencils and filling in bubbles for you. Guess again. A career with the Princeton, NJ based Educational Testing Service would take you right back to Junior year in high school with all the standardized tests. They are “a private, nonprofit organization devoted to educational measurement and research, primarily through testing.” They’re behind AP Tests, the PSAT, the SAT, the TOEFL, the GRE, and plenty of other tests that you may have taken during your academic career. Their aim is to “advance quality and equity in education for people worldwide by creating assessments based on rigorous research,” and I’d say they’re doing a pretty good job. A lot of people have a strong distaste for standardized tests, but it seems that we are yet to find a better way to measure and compare achievement across groups. I was surprised to learn that the ETS is a non-profit organization, but it’s probably better for the people who take the 50 million tests that the organization administers annually.
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by Willy Franzen on January 22, 2010
I don’t know if I’ll be able to sleep for the next five nights. I’m too excited for Apple’s January 27th event to announce their “latest creation.” Everybody is assuming that Apple (see Apple’s entry level jobs) is going to announce some sort of tablet computing device, but it’s hard to say whether anyone in the media actually has legitimate inside information on what this event is going to be about. Still, I love speculation, which is why I’ve been glued to Engadget for the past few weeks in hope of learning every little nugget information related to this tablet that I can. If you don’t already know, Engadget is “an online magazine (blog) focused on tech / gadget news and happenings in the world of consumer electronics.” They get millions of visitors to their site every month, and they’re actually owned by Aol. Their biggest competitor is probably Gizmodo (which is run by Gawker Media and was founded by Peter Rojas, the same guy who later founded Engadget), and the two sites appear to have very similar sized audiences. There’s also gdgt competing in the space, but they’re much smaller.
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by Willy Franzen on January 15, 2010
Even though it seems that the economy is crawling its way to recovery (I’m seeing more entry level and intern opportunities than I did last year), we have a long way to go before the finance industry gets back on its feet. Yes, the stock market is doing well, but don’t let that fool you—things are still a mess. One company that should do well during this time is Argus Information & Advisory, a company based in White Plains, NY. They “assist financial institutions in making marketing and risk management decisions.” That’s going to be a big business for years to come. I’m just hoping that bad advice from Argus wasn’t part of the reason we ended up where we are. Whether that’s the case or not, I imagine that the demand for services that help “manage the tradeoffs among price, product, risk, and customer behavior along the customer lifecycle to increase profitability” will be in high demand.
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by Willy Franzen on January 12, 2010
My role at One Day, One Job goes well beyond writing the daily posts. For instance, when the server goes down, it’s my job to get it fixed. I spend a decent amount of time on IT type stuff, but I’m in no way an expert. I guess that means that it’s okay that I don’t completely understand what Cloudkick does. They’re a Y-Combinator startup based in San Francisco, and they’re “revolutionizing the way companies manage their IT infrastructure.” In more complex terms they provide tools that enable cloud server management through the APIs of a number of different web hosts. The truth is that most of you (like me) won’t understand what that means, but for those who do, Cloudkick should be worth looking at. What I can tell about Cloudkick is that they’re offering tools that make managing IT much simpler (even if it’s still really complex). The tools offered by many web hosts have terrible interfaces, so there’s a huge need for what Cloudkick is doing.
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by Willy Franzen on January 11, 2010
This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.
Interested in wine and travel? Then Wagstaff Worldwide might be the public relations agency for you! Located in Los Angeles, San Francisco, Chicago, and New York City, Wagstaff specializes in media relations but does offer other services such as creating customized public relations plans, setting up and executing social media strategies, event planning, tourism marketing, and editorial and copywriting expertise. Their clients include restaurants, hotels, international travel organizations, design agencies, wine and spirits, lounges and spas—and their client list is huge!
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by Willy Franzen on January 6, 2010
Check out this week’s sponsor, New York City Teaching Fellows. They’re seeking new grads with no prior teaching experience or background in education to help make a difference in NYC’s public schools.
When I last bought a car in 2001, the best way to go about it was to stop by dealerships to see what they had in their inventory. I remember using the Internet to some extent, but it wasn’t all that helpful. Although I haven’t purchased a car since, I’m pretty sure that the web is playing a much larger role in the car buying decision process these days. That’s why Cobalt, a Seattle based company, is doing so well. They’re in the business of automotive marketing, and they made the Inc. 5000 last year with 134.0% three-year revenue growth to $168.4 million. Cobalt works with both dealers and manufacturers to “increase their retailing effectiveness and profits.” The company has been around since 1995, and it consists of three key subsidiaries: Dealix, UsedCars.com, and IntegraLink.
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by Willy Franzen on January 5, 2010
If you haven’t already checked out this week’s sponsor, New York City Teaching Fellows, take a look now. They’re recruiting new grads with no prior experience or education in teaching to teach in NYC public schools.
Although Twitter’s search results are getting filled with more and more junk, I’m still finding that Twitter is a pretty easy way to find jobs and internships that wouldn’t typically be on your radar. That’s how I came across Lunchbox, a Culver City, CA based “full-service agency that specializes in creating complete-branded content packages.” Since I have no idea what that actually means, I took a look at Lunchbox’s portfolio to get a better idea of what their work entails. Basically Lunchbox helps build brands by developing new ways for their clients to introduce their brands to customers. It may be creating stuffed animals for Discovery Channel or designing a magazine for CMT. Whatever the challenge is, Lunchbox brings an amazing creative team that has worked in the past with some of the world’s biggest brands.
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by Willy Franzen on January 4, 2010
The future of marketing and media is getting more results based, and that trend is going to continue as tracking technology progresses. Some people think that means that branding campaigns are a dying breed, but the folks at Undertone Networks would strongly disagree. They are a New York City based online advertising network that is helping Fortune 500 companies move their branding campaigns online. The trouble with doing this is that controlling your brand online is much more difficult than controlling it on tv, radio, or in print. That’s why Undertone Networks has developed an ad network that offers “Fortune 500 marketers an ad network where they [can] confidently and safely market their products and services without having to compromise their brand.”
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by Willy Franzen on December 30, 2009
After my Freshman year of college, I decided that I wanted a summer job that would allow me to work outside. I ended up doing maintenance at a fish and game club. It was like a great experience—even if I only worked 20 hours per week. If you want to work outside and are looking for something a little more intense than 20 hours per week, then you need to check out the California Conservation Corps. It’s a government run program that “matches up California’s young people and its natural resources.” Every year the CCC hires 3,300 corpsmembers and pays them minimum wage to take on projects like working on backcountry trails, aiding salmon restoration, promoting watershed stewardship, and providing emergency response services. The CCC has been around since 1976, and since then they’ve employed more than 100,000 young men and women with 98% saying that they “would recommend the CCC to a family member or friend.”
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by Willy Franzen on December 25, 2009
Merry Christmas! I just had a wonderful morning with plenty of presents under the tree, and I hope that you did too. Despite being 25 years old, I am still a kid at heart. I’ve spent most of the morning playing with a remote control helicopter, while my dad is about to put batteries in the EyeClops Night Vision Infared Stealth Goggles
that I just bought him. Yes, I got my dad a kid’s toy. I’m hoping he’ll use it for fishing, but I’m sure he’ll find plenty of other uses for night vision goggles too. After purchasing my dad’s gift, I wanted to see which company was behind it. It turns out that Malibu, CA JAKKS Pacific is behind ton of awesome stuff. You’ve got Club Penguin, the EyeClops Mini Projector
, Jakks Creepy Crawlers Bugmaker
, Discovery Kids toys
, Girl Gourmet Cake Bakery
, and all kinds of other cool things that you’d like to find under the Christmas tree.
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by Willy Franzen on December 18, 2009
Being a newspaper these days is tough. I’d imagine it’s especially tough in a place like San Francisco where people embrace new technologies so quickly. Although I’d also expect those early adopters to be just the types who are heavy users of newspapers. I’m not sure where that leaves the San Francisco Chronicle, but they do seem to have a strong history of adapting to changes in their business model. According to Wikipedia, they first went online with SFGate.com in 1994, and now they’re moving towards a focus on subscriptions instead of advertising to generate revenue. I’m not sure that’s going to work long term, but you have to like the flexibility that the San Francisco Chronicle has shown over the years. It’s no surprise that they remain one of the largest newspapers in the country.
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newspaper,
sales
is the funniest, most in-your-face career guide on the market.