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I don’t know when people started to think that other people care what they think of Super Bowl commercials, but it seems that everyone with a Twitter account is now an advertising expert. Considering the fact that I have a Twitter account, I guess I should give you all my opinion on some of last night’s ads (at least I’m kinda sorta in the advertising/media industry). First, I really liked the Groupon spots—I thought they were hilarious and did a great job of poking fun at consumerism. Still, they didn’t explain the joke as well as they could have, and it backfired (but all that press is great for brand recognition). However, my favorite ad was Chrysler’s “Imported from Detroit.” Maybe it’s just because my family ties give me a soft spot for the Motor City, but I think that Portland, OR based Wieden + Kennedy knocked it out of Comerica Park with this one. It was two minutes long (which costs $8+ million) and featured Eminem. Even better, it told a story and made me want to buy an American car—maybe even a Chrysler.

“Imported from Detroit” Made in Portland

In case you didn’t see the ad, I’ve embedded it below (e-mail readers need to click through).

Awesome, huh? Obviously, the best way to get a feel for Wieden + Kennedy is to take a look at more of their work. Their website is organized by office location, so you can check out the work from each office: Portland, New York, London, Amsterdam, Delhi, Shanghai, and Tokyo. They also do this with their Company Blogs and Client List. The Client List includes names like Chrysler (duh!), Old Spice, Nike, Coca-Cola, Procter & Gamble, and Levi’s. It truly doesn’t get any bigger than those brands. But it’s not all about the big names at Wieden + Kennedy—they also have an Incubator that is aimed at creating “environments for entrepreneurial partnership and mentorship that drive culture and innovation.” You can also get a feel for the people who are behind all of the cool stuff that Wieden + Kennedy does here. Wieden + Kennedy sounds like an amazingly cool place to work, so if you’re up for the challenge (they’re obviously only looking for the best), then start thinking about a job with them. They don’t have a Jobs page, but each of their offices’ Contact pages includes an HR contact. Additionally, they have a Media Planner job in NYC and a Financial Analyst/Risk Management Coordinator position in Portland posted on LinkedIn. You can apply for one of these, or you can just reach out to them and tell them where you think that you’ll fit in.

Links to Help You Begin Your Research

Which Super Bowl ad was your favorite?

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5 responses to “Wieden + Kennedy”

  1. Katie says:

    this commercial was actually made by Goodby, Silverstein and Partners. W + K is probably best known for their Old Spice and Nike work.

  2. Matt says:

    Yep, it’s W+K. So is the ‘Halftime for America’ spot from this year’s game.

  3. taylor says:

    The Groupon Super Bowl spot that “poked fun at consumerism” was Crispin Porter + Bogusky. Your source was mistaken. Wieden, Goodby, and Crispin are all great agencies though.


  4. R.S. says:

    Correction: Chrysler’s “Halftime in America” was Wieden, but the Groupon “Tibet” ad was the work of Crispin Porter & Bogusky (along with the other 3 ads in the controversial campaign.)

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