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On Monday we took a look at Vertive, a company that builds internet properties to help people save money. Today we’re going to look at a company with a similar model of building and buying websites, but a much broader approach. Internet Brands is based in El Segundo, CA and started as CarsDirect.com in 1998. It was a successful brand for them, but in 2005 they realized that the platform they had built could be applied to other verticals. Now Internet Brands operates more than 100 websites that reach over a billion visitors every year. Amazingly, they’ve been able to generate almost all of this traffic organically (without buying advertising). This is all because of the platform that they’ve developed and the ability to share resources across brands. Internet Brands is a case study of how economies of scale can work on the web.
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Nearly 500,000 teaching jobs will be added in the next decade. If you’re considering a career in education, take a look at our guide to entry level teaching jobs.
Having written profiles on more than 1,500 companies, I start to see the same stories over and over again. Some business models are just better than others, and those are the ones that seem to keep popping up. One of the most effective models these days is based on providing a free online resource to help save people money and using affiliate programs to monetize the traffic. Sites like Slickdeals, Fatwallet, Savings.com, ShopAtHome.com, CouponCabin, and WhaleShark Media have all taken that approach and succeeded. Vertive is another. They’re based in Austin, TX, and they were founded “to provide search engine marketing consulting and affiliate marketing services.” They eventually started building their own web properties, and that turned out to be way more profitable than consulting. Vertive’s biggest property is Offers.com, but other properties include DailyDeals.com, CouponCodes.com, and Subscription.com.
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There’s a reason that web startups with no semblance of a business plan but heaps of traffic continue to get venture capital funding. Consistently driving high quality traffic to a web property is extremely difficult, and almost all businesses need attention to succeed. Quality content is the cornerstone of driving traffic (that’s why I looked for writers when I was hiring interns), and content generation is not a core competency for most businesses. It is for Brafton. They’re a Boston, MA based “online news and content agency that offers integrated content marketing services.” They don’t brag about who their clients are like some other types of agencies (you can request live client samples), which makes sense since clients typically want people to think the content is coming straight from them.
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Nearly 500,000 teaching jobs will be added in the next decade. If you’re considering a career in education, take a look at our guide to entry level teaching jobs.
Company names usually take one of two directions. They either explain exactly what the company does (i.e. Accuweather), or they tell you absolutely nothing about what the company does (i.e. Benzinga). There’s a third type that sounds totally random but actually has a significant meaning, and those tend to be my favorite. Underground Elephant is one of those names. The company is based in San Diego, CA, and they offer “a complete turnkey solution” for customer acquisition in “a wide range of vertical markets.” How is this relevant to their name? Underground Elephant plays a huge role in their clients’ businesses, yet their participation is essentially invisible to everyone but insiders.
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I can’t tell you how many bad careers sites I’ve seen over the past 4+ years. Companies with beautiful, easy to use websites often have jobs pages that make you want to poke your eyes out. Even the simple ones that just have a few paragraphs about the company and a listing of jobs are disappointing. Why can’t companies actually put some effort into convincing you to work for them? 360i certainly puts in the effort. I recently landed on their newly relaunched careers page via a link from Twitter, and I was thoroughly impressed. 360i is a digital marketing agency, and it’s pretty clear that they’ve actually put some of their in-house talent to work on the 360i Careers page. It tells a story; it provides a great user experience; it introduces you to the company before throwing job postings at you; and it actually makes you want to work at 360i (they have offices in New York, NY; Atlanta, GA; Detroit, MI; San Francisco, CA; and Chicago, IL).. This should be expected, but instead it’s the exception.
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You probably should have already purchased and given all your gifts for the holiday season, but if you haven’t, it’s a wonderful time to get deals. Retailers are eager to grab a few more dollars from all of the people returning ugly sweaters and books they’ll never read, so they’re offering deals. And if you’re looking for deals, you’ll likely end up on some WhaleShark Media properties. They’re an Austin, TX based company that runs “the world’s leading marketplace for coupons and deals.” Their sites include RetailMeNot.com (one of my favorites), Deals.com, CheapStingyBargains.com, CouponShare.com, and a lot of others. I’m not exactly sure what separates these sites from each other, but they seem to do really well in search rankings and that is why they reach more than 265 million visitors every year.
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I went on a guided fishing trip this morning. The weather was pretty terrible, and the catching was nonexistent. As we were driving back to the hotel, the guide told us about a boat that recently sank and how the captain was the first one to abandon ship. That’s certainly not captain-like behavior, and it’s the opposite of what you’d expect from Captains of Industry, a Boston, MA based marketing and advertising agency that was started by an ad guy and a filmmaker. They excel at developing ” strategy-driven creative in all media – from websites to corporate videos to literature systems – that tells [their customers' stories] in unforgettable ways.”
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When I was a kid, I had eyes like a hawk. At my best I had 20/12 vision. Then in high school things started getting blurry, and I eventually had to get contact lenses. Luckily, humans have spent a ton of time and energy in developing technology that helps us see better. Whether you want to see something really small, far away, or in the dark, there’s optical equipment that can help you out. The thing is that microscopes, binoculars, night vision goggles, and even glasses aren’t something that you buy casually–you want to buy from someone who knows his or her stuff. OpticsPlanet is a Northbrook, IL based company that employs a whole bunch of those people. They are “one of the world’s leading online retailers of a wide selection of sport optics, tactical and military gear, scientific products, hunting gear, professional grade products and eyewear.” I get excited when I get a new contact lens prescription, so I bet getting to play with some of OptcisPlanet’s offerings would make me giddy.
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The job search is a vulnerable time for most people, and that results in a lot of people trying to take advantage of those who are looking for work. This makes me very angry, which is why I always do my best to stick my neck out for job seekers. I won’t hesitate to turn down sponsors who seem even a little sketchy, and I’ve put a lot of effort into exposing job scams and pushing for employers to pay their interns. I guess you could call these the ethical duties of my job, and I take them extremely seriously. Josephson Institute for Ethics is a Los Angeles, CA based non-profit organization that also takes ethics extremely seriously (in case you couldn’t tell by their name). Their mission is to “improve the ethical quality of society by changing personal and organizational decision making and behavior.”
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Keeping up with fashion isn’t a priority for me, but I still like to dress well. That’s why I trust Bonobos and Gilt Groupe to do the curation for me, and then I just buy what I like from them (it also helps that I’ve accrued a lot of credits from both of them). I know that a lot of people are far more active in keeping up with fashion, which is probably why Refinery29 is growing so quickly. The New York, NY based company is aiming to be “the cornerstone of fashion, beauty, and shopping for a new generation” as they offer “the only 360-degree source for shopping, exclusive deals, trends, beauty news, local hot-spots, and at-home sneak-peeks of fashion’s finest.” That’s ridiculously ambitious, but the results so far indicate that they’re pretty much killing it.
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It’s not often that you see 25-year old companies on the Inc. 5000, but that’s exactly what ShopAtHome.com is. They got their start as a husband and wife team, and they’ve growing consistently since 1986. It seems that the growth has accelerated over the past few years, as ShopAtHome.com, which is based in Greenwood Village, CO, has a 442% three-year growth rate and generated $35.4 million in revenue last year. Now, ShopAtHome.com isn’t really what it sounds like. It’s not an online version of QVC. It’s a coupons site; in fact, it’s “one of the largest websites offering free online coupons, grocery coupons, cash back rewards, free samples, restaurant coupons and contests.” Their site had 37 million visits last year, which is a staggering number. What’s even more staggering is that they appear to have generated about $1 in revenue for every visitor.
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The thing that I love most about the Inc. 5000 is the diversity of the companies. While there are definitely some strong themes throughout the list, there are companies doing all kinds of things in all kinds of places–and succeeding. One of the biggest themes on the list is that online marketing is offering massive opportunity to new companies. One Click Ventures is a Greenwood, IN based company that is big on Internet marketing. Unlike many of the other companies on the list, they do the marketing for themselves, not for clients. One Click Ventures runs a number of e-commerce properties including ABC Neckties, Affordable Scarves, Handbag Heaven, Inexpensive Watches, Reading Glasses Shopper, TravelProducts.com, Socks4Life, and Sunglass Warehouse. Each of these sites is in a very competitive niche, so it should be no surprise that One Click Ventures claims to have a distinct competitive advantage with their “marketing engine” that “consists of a diverse team of subject matter experts, including SEO, PPC, email marketing, social media, affiliate marketing, conversion optimization and content development.”
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The fun thing about going through the Inc. 5000 looking for companies that offer interesting entry level jobs is that the list just keeps getting better as you move down the rankings. The companies may be growing a little more slowly than those at the top, but it’s often because they’ve reached a size where quadruple-digit growth is nearly impossible (so they have to settle for triple-digit growth). One company that has grown large quickly is Levelwing. They’re a full-service digital advertising agency based in New York, NY and Charleston, SC. Their big focus is on making data-driven decisions and using technology to measure the effectiveness of their work on a constant basis. They’ve grown at a 720% rate over the past three years, which brought them to $44.8 million in revenue last year.
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A few weeks ago I told you about a company called Sixthman that gets together groups of music fans and puts them on a cruise ship with their favorite artists. It’s a pretty cool idea that is making a bunch of money (even if it doesn’t sound like my kind of fun). Ludus Tours is another company that organizes group vacations, but they are focus on taking people to specific destinations for specific events. Their main focus is on sporting events like The Olympics, The World Cup, The Master’s, The Super Bowl, and other big events that are preceded with a “The.” However, they have branched out to do other types of trips like Oktoberfest in Munich, Carnaval in Rio, and The Running of the Bulls. They cover all the bases including travel, accommodations, tickets, and all of the other logistics involved with trips like these. San Diego, CA based Ludus Tours serves both individuals and groups, so you can book a tour for yourself or organize a group excursion. They must do a good job considering they’ve seen 1,253% three-year growth to $2.5 million in revenue.
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Today is my favorite day of the year, at least when it comes to writing daily company profiles. Why? Inc. Magazine just released the 2011 Inc. 5000 List. It’s a ranking of the 5,000 fastest growing privately held companies in the United States. It includes all kind of businesses in locations all across the country. It’s one of the best job seeker resources out there. As I looked through the list I saw a lot of companies that I’ve already written about and a lot of new ones that don’t have any jobs posted. Then I saw Leadnomics–they came in at #48 with 3,932% 3-year revenue growth to $5.8 million in revenue last year. The lead generation and performance marketing company is based in Philadelphia, PA, and they’ve been growing rapidly in terms of both revenue and headcount.
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Yesterday, I was sitting on the beach waiting to get into a volleyball game and talking to a friend about cool companies in Chicago, IL. She mentioned that her company shares office space with a really interesting business that is in the legal space. We don’t typically cover law firms because our target market isn’t law school graduates (though I know at least a few subscribe). In many ways Total Attorneys resembles a law firm, but there’s one major exception: they don’t practice law. They offer cloud-based software solutions for individual lawyers and small firms, so that lawyers can spend more time lawyering and less time doing all of the other stuff that comes along with running a successful law practice.
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I keep finding myself talking about local marketing, and there’s a good reason for it. It’s an industry that has taken off in the last couple of years. Previously, the Yellow Pages and newspapers dominated local marketing. The web has eroded large parts of those businesses, but it has taken a while for new options to reach critical mass. Then businesses like Groupon and Yext realized that they could use the same sales strategy that the Yellow Pages and newspapers used, but sell marketing products and services that are results focused. Yodle is another one of these companies. They’re based in New York, NY (with offices across the country), and their mission is “to connect local businesses with consumers so simply and cost-effectively that business owners can’t imagine any other way to advertise.” They aim to achieve this by making online advertising a whole lot simpler for the average small business owner.
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This is a sponsored post for SinglePlatform.
There’s no doubt that the web has changed the way that people find and make reservations at restaurants, yet most restaurants seem stuck in 2002 when it comes to handling their own web presences. It doesn’t make any sense considering how competitive the food industry is. You’d think that restaurant owners would want to use every possible advantage to capture customers and encourage people to eat at their restaurants. The only answer is that managing a web presence is too complicated for the average restaurant owner. That’s why SinglePlatform was founded. They’re a New York, NY based company (with job offerings across the country) that “provides hotels, restaurants, bars and PR firms one stop to manage their digital presence and gain customers.”
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Advertising is supposed to deliver results, but for the longest time it was nearly impossible to tell whether an ad was actually performing as it should. The Internet has changed that, and it’s caused problems for lots of businesses that rely on ad sales for revenue. However, there are plenty of other businesses that are reacting quickly to these market changes and giving advertisers what they want. One of these companies is ConsumerTrack, which is based in El Segundo, CA. They specialize “in creating, managing, optimizing and monetizing marketing campaigns for a variety of companies ranging from small lenders and finance groups, to Fortune 500 banks and blue chip companies.” These aren’t just any marketing campaigns though, they’re designed in a way to ensure that clients are getting a maximum return on investment for their advertising dollars.
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Very few brands can truly claim that they have loyal customers. And if you think about the ones that can (Apple for example), they usually don’t offer “loyalty programs.” If someone is loyal because you constantly reward them, then it’s not really loyalty, right? But that’s ok! Loyalty programs are an extremely effective marketing technique, and results are what matter—regardless of whether customer loyalty is genuine or synthetic. Loyaltyworks is an Atlanta, GA based company that “creates and manages full-service incentive, loyalty and reward solutions” for other businesses. Because running these types of programs can be complex for companies who want to stay focused on their core business, there’s a lot of room for Loyaltyworks to offer a full suite of of incentive, loyalty, and reward solutions.
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Last night I went out to dinner with my girlfriend and her family. It was a restaurant that I’d never been to before, so I looked it up online to see what I should expect. The user experience on the restaurant’s website was pretty terrible. It was built in flash, and had a splash page that took forever to load. The menu was an image instead of HTML, and I never could load any pictures of the food. This doesn’t surprise me, because restaurants aren’t web businesses. They should excel at being a restaurant and leave the web stuff to someone else. That’s where SinglePlatform comes in. They’re a New York City based company that “provides restaurants one stop to manage their digital presence and gain customers.” SinglePlatform not only enables restaurants to publish all of the information that they want to share, but it also syndicates the restaurant’s content throughout a publisher network of “review sites, mobile applications, and related local guides.”
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Did your or a friend land a job through One Day, One Job? Let me know at willy@onedayonejob.com.
Maybe you haven’t noticed, but writing has become commoditized on the Internet. Good writing still stands out (which is why you’re reading this, right?), but when you’re looking for basic information, sometimes the stuff that Demand Media and other similar companies churn out is good enough. Now there are companies taking it to the next level. Narrative Science is one that we featured a while back, and today we’re going to take a look at Durham, NC based StatSheet. They have built “a collection of fan-centric, sports sites designed to give sports fans the information and analysis they want when and how they want it.” But there’s a twist. They have a dirty, little not-so-secret. Their “technology platform generates content automatically in real-time.” In other words, the computers are doing all of the reporting and content generation. That’s why StatSheet is able to have sites devoted to every single one of the 345 Division I college basketball teams.
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One of the fun things about researching companies every day is that sometimes I get to learn more about my neighbors. If I hadn’t been cruising through the Inc 500, I probably never would have taken a second look at the building just a block from me, which I can see right now out my office window. However, it happens to house Rise Interactive, a Chicago, IL based “full-service Internet marketing company” that services “companies of all sizes, from startups to the Fortune 500.” They’ve seen 658% growth over the past three, and that led them to $2.6 million in annual revenue last year. Their site isn’t as flashy as many of the interactive agencies that we’ve featured in the past, but that makes sense when you look at the services that they offer—they seem much more focused on results-based areas like SEO, Paid Search, Display Advertising, and Affiliate Marketing.
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You probably don’t even notice it happening around you, but the world of marketing is changing. Companies used to pay to be seen, then they started paying for clicks. Now it’s all about pay for performance. Advertisers want to know that they’re getting a significant return on their investment. Largo, FL (it’s near Tampa, not Key Largo) based The Media Crew is yet another Inc. 500 company that is growing quickly because they see the future. The Media Crew has been around since 1999, but they’ve really experienced great growth over the past three years—810% to $4.5 million in annual revenue, if you want to be exact. By helping generate leads for other businesses, they’ve been able to become a substantial business on their own.
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Believe it or not, we’ve actually covered a fair number of entry level employers in Utah, but I think today’s company might have the most personality of them so far. Neutron Interactive is a Salt Lake City based interactive agency that is taking online business to the next level. Neutron Interactive is an Inc 500 company that has grown 812% over the past three years. Their annual revenue was $9.5 million last year, so they’re quite big when compared to many of the other interactive agencies that also made the list.
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Yesterday we talked about one way that brick and mortar businesses are catching up with their online counterparts, and today we’re going to dig deeper into how the Internet is changing the landscape for local businesses. In the past we’ve look at companies like Yelp, Groupon, Yext, and even Google that help local businesses do a better job of marketing themselves. Today we’re going to take a look at Demandforce, a San Francisco, CA based company that helps “service businesses thrive in the Internet economy.” How do they do this? Demandforce provides software-as-service that transforms a business’ customers into a powerful social network. By encouraging referrals and reviews from existing customers, the software helps attract new customers. While it also helps businesses retain existing customers by making it easy to stay in touch with them.
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Thanks to all of you who wished me a happy birthday. It’s great hearing from readers! And if you didn’t e-mail me, why not take a few minutes to let me know why you love One Day, One Job or how I can make it better. Just hit reply.
I moved to a new apartment two weeks ago, but I’ve been forced to work out of my local Starbucks since then because AT&T likes to make you wait a couple of weeks until they install your Internet. It was fun watching people stop in as part of their morning routine, and I also ran into a few friends who apparently frequent this particular Starbucks (I had no idea). And I got offered a job. Some CEO saw that I was reading SEOmoz’s Blog, and asked if I did SEO. When I told him yes, he asked if I needed a job. I obviously said no, but I did give him my card. There are two points to this story. The first is that serendipity can happen in the job search, but nobody is going to offer you a job if they see you browsing Monster.com at Starbucks. You need to be working on something interesting and valuable. People will notice, and they’ll want to hire you. The second is that this guy has some needs at his company, which happens to be #262 on the Inc. 500. The company is named Cellit, and it’s based here in Chicago, IL. They provide “mobile solutions to all by combining world-class customer service and marketing know-how with engineering expertise.” And they must be doing it well—they’ve seen 1,187% growth over the past three years to $2.5 million in revenue.
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Usually when a company has a weird name and no website of their own, you start to think that they may be some kind of entry level scam. Not having a home page for you company is a big warning sign; however, I’m not too worried about Quidsi. They’re a Jersey City, NJ company that made it to the Inc. 500 with 1535% three-year growth to $182.5 million in annual revenue. That’s two orders of magnitude great than most of the other Inc. 500 companies we’ve looked at. As far as I can tell, it’s all coming from two businesses—Diapers.com and Soap.com. Both are retail sites that allow you to buy household goods easily online. Although I’m sure there are a lot of other reasons for their success, you have to think that Quidsi has truly reaped the benefits of owning some top notch domain names.
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Judging from my Google Analytics stats, you most likely found One Day, One Job through Google. Beyond content development (writing these posts every day), one of my biggest business priorities is search engine optimization (SEO). If I make it easy for college students to find this site through search engines, then I’ve overcome one of the biggest challenges that an online business faces—reaching new customers/users. SEO can be extremely valuable for all kinds of businesses, which is why it shouldn’t be a surprise that a company like New York City based Conductor has been able to grow at a 1859% rate over the past three years to $10.4 million in revenue. They are an SEO technology company that works with “more than 250 of the Fortune 500 and Internet Retailer 500… to continually measure, improve and manage their natural search efforts in order to increase site traffic and revenue.” The great thing about SEO is that it’s an investment that pays dividends over the long term, so it’s an area that should only continue to grow over the next decade (unless Google decides to really mess with us).
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software development,
web development
Most people see insurance as a good thing. I see it as more of a necessary evil. The truth is that the large majority of people are losing money when they’re paying for insurance. Insurers wouldn’t take on your policy if it wasn’t going to be profitable for them. You’d be amazed at how good insurance companies are at predicting risks, which is why their business operations are so largely skewed towards getting new customers. Ever wonder why GEICO, Allstate, State Farm, and other auto insurers are so aggressive with their advertising? It’s because if you sign up, they’re going to make money. This means that generating leads for insurance companies is a huge business, and that’s why Seattle, WA based QuoteWizard came in at #36 on the Inc. 500 this year with 5,950.5% three-year revenue growth. They provide a simple online tool to help consumers find the best quotes for Auto Insurance, Home Insurance, Renter/Condo Insurance, Health Insurance, and Life Insurance. By organizing and presenting information in a simple way, QuoteWizard is able to generate a ton of leads for insurance companies—and for every lead they generate, they get paid.
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Tagged as:
account management,
advertising,
all employers,
analyst,
insurance,
marketing,
online media,
sales,
seo,
software development,
Washington,
web development
