by Willy Franzen on February 24, 2010
I know that it sounds like a place to buy illicit substances, but Dealer.com is a legal operation as far as I know. They may operate in the underworld of search engine optimization, but so do I, and I’m not a sleaze bag or spammer. Dealer.com is a Burlington, VT based company that “has become the global leader in online marketing solutions for the automotive industry.” They provide a platform for car dealers to generate leads online. I’d imagine that Dealer.com is a direct competitor with Cobalt, a company that we featured back in January. It’s no surprise that automotive online marketing is a growing industry. Most car dealerships don’t have the resources to do online marketing themselves—cheesy tv commercials don’t translate to the web. So how do they reach the masses of people who are using search engines to aid in car buying decisions? They either build an internal online marketing division, hire a local agency that doesn’t know anything about the industry, or go to Dealer.com. Which decision do you think will sell the most cars?
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by Willy Franzen on February 5, 2010
It’s every teen’s worst nightmare. You finally reach that magical age where the state says that you’re ready to drive a car. Your parents reluctantly hand over the keys to the family station wagon. You get a lecture, but you’re going to escape. You’ll finally have the freedom that you’ve been waiting for all your life. But there’s a catch. Your parents have installed a camera in the car to assess your driving and mitigate risk. It’s from a San Diego based company called DriveCam. To you it’s a terrible idea. You hate being spied on. You know you’re a good driver with your state mandated 20 hours of experience behind the wheel. What you probably don’t know is that car accidents are the leading cause of teen death. You’re too caught up in having a sense of freedom to care that this device has reduced the risk of reportable crash by 70% over the course of 2 million miles.
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by Willy Franzen on January 6, 2010
Check out this week’s sponsor, New York City Teaching Fellows. They’re seeking new grads with no prior teaching experience or background in education to help make a difference in NYC’s public schools.
When I last bought a car in 2001, the best way to go about it was to stop by dealerships to see what they had in their inventory. I remember using the Internet to some extent, but it wasn’t all that helpful. Although I haven’t purchased a car since, I’m pretty sure that the web is playing a much larger role in the car buying decision process these days. That’s why Cobalt, a Seattle based company, is doing so well. They’re in the business of automotive marketing, and they made the Inc. 5000 last year with 134.0% three-year revenue growth to $168.4 million. Cobalt works with both dealers and manufacturers to “increase their retailing effectiveness and profits.” The company has been around since 1995, and it consists of three key subsidiaries: Dealix, UsedCars.com, and IntegraLink.
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by Willy Franzen on October 27, 2008
The great thing about living in downtown Chicago is that I’m constantly bombarded with new ideas for companies to feature here. In suburban Connecticut most of what I saw when I was driving around was trees. Here in Chicago there are few trees in sight, but plenty of businesses, billboards, and buses (with advertising on the side, of course). There are also plenty of taxes. Sales tax is 10.25% and the parking tax is 28%, but likely soon to be 33%. This is on top of already outrageous monthly parking fees, so it’s no wonder that there’s a Zipcar location just a hundred yards down the street from my building. Zipcars are kind of like rental cars, but better. They’re more affordable (I think, but I haven’t done the math), they’re intended for residents instead of travelers, they’re green, and you don’t need to be 25 to take them for a ride. It’s kind of like having a friend with a car except you have to pay that friend whenever you use his car.
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by Willy Franzen on October 13, 2008
Ok, it may be politically incorrect to celebrate Columbus Day, but it’s just about the only holiday that I had off in college. Maybe it just happened to be a convenient weekend for Fall Break, but I still can’t believe that I didn’t have class on Columbus Day, but did have class on Labor Day (when I went to a School of Industrial and Labor Relations). Anyway, Christopher Columbus wasn’t much of a navigator. He had no idea where he was going, and he tried to take the long way around the world. Still, his ineptitude was the reason that he “discovered” the Americas. Had Garmin been around in the 1490s, Columbus never would have ended up where he did. Then again, the existence of a company built on GPS technology would have changed a lot of things for famous explorers five centuries ago. (Much like the existence of iPods – like the one we’re giving away – would have changed the world for musicians back then.)
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by Willy Franzen on August 7, 2008
Imagine getting a job as a MythBuster, except instead of debunking urban legend, you’re investigating real life problems that plague businesses and sometimes hurt people. That’s what you could be doing at Exponent. Founded in 1967 by five Ph.D.-level researchers, Exponent was originally known as Failure Analysis Associates. They started out in the energy industry studying stress and fracture mechanics, but very quickly they were “investigating and analyzing accidents and failures of all kinds.” They eventually became The Failure Group, and were listed on the NASDAQ with the ticker FAIL. In 1998 they realized that they had outgrown their name, and changed again to Exponent, because it means “one who expounds or interprets.” We don’t usually get so deep into how a company chooses it’s name, but with the popularity of the FAIL meme (see also: FAIL Blog), we thought that you might be amused.
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by Willy Franzen on February 21, 2008
We mentioned a couple weeks back that Facebook now has a valuation on par with that of the Ford Motor Company. In our post about Facebook, we focused on how impressive the growth has been of “Web 2.0″ companies, but didn’t mention the equally impressive decline of American auto manufacturers. It’s sad to say, but the reason for the decline has a lot to do with foreign auto companies making better products, and doing it with American talent! Honda is one of those companies that has been kicking the Big Three’s butts by putting out great cars, and a big part of it has been because of their research and development.
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by Willy Franzen on January 4, 2008
So, we’re still on vacation here at One Day, One Job. We didn’t tell you, but for the past week our daily posts have been coming from a tropical island with poor wireless Internet coverage. We thought there’d be at least one rainy day where we could finish off our posts and act like no vacation ever happened, but, unfortunately for you, the weather has been beautiful. On that note, today’s post is going to be a quick run down of what Tesla Motors does and why they look like a cool company for college seniors to research for career opportunities.
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