Posted by Willy Franzen on February 18, 2013. Jobs updated daily.
Santa Monica, CA
Santa Monica, CA
|Car Sales Agents|
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If there’s a holiday without an identity, it has to be President’s Day. A lot of people don’t even get the day off any more, and the only other thing to get excited about is getting a deal on a car or mattress. If you know how to shop, you usually don’t have to wait for these “once a year” sales. In fact, buying a car is becoming a lot more straightforward because of companies like TrueCar. They’re based in Santa Monica, CA, and they offer a “hassle-free car-buying experience from a nationwide network of certified dealers.” By putting data to work for car buyers, they’ve information asymmetry that dealers have used to their advantage for so long. In fact, TrueCar’s data and network are so good that they’re able to guarantee savings.
One of my friends bought his last car with TrueCar, and he said it completely lived up to the hype. He got exactly what he wanted for what he believe to be a very fair price. He’s among many happy customers considering that more than 700,000 cars have been sold through TrueCar and more than $1.75 billion has been saved. TrueCar has already significantly changed the auto sales landscape, and the change will only accelerate as TrueCar gets more brand exposure. Why wouldn’t someone use TrueCar? It’s free to consumer. TrueCar’s business model is based on referral fees from dealers who get business through the TrueCar network. While most people think of TrueCar as a consumer service, it’s also a marketing channel for dealers (at the cost of margins, much like Groupon is for local businesses). My guess is that TrueCar’s business will push dealers to make less on cars and more on service and other add-ons that keep customers coming back regularly. If you’re interested in being a part of this future, take a look at TrueCar’s Jobs page. Right now they’re looking for a Pricing Analyst, and the position looks like a great fit for a new or recent grad.
Links to Help You Begin Your Research
Would you use TrueCar?
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