I’ve only purchased a car once in my life. It was in 2001, and it was my first car–a ’97 Ford Explorer. I definitely did some online research, but most of my time was spent going to dealers and actually looking at cars. It seems that more than a decade later, the car buying process hasn’t changed all that much, even though so many other business models have been upended by the Internet. That’s not to say technology isn’t becoming a tremendous asset in the automotive retail business. Managing dealer networks and marketing cars can get extremely complicated for auto manufacturers, and that’s where Urban Science steps in. Though they may sound like a non-profit that teaches inner-city kids science, they’re actually a Detroit, MI based “consulting and software solutions” provider that helps “automotive clients increase market share and boost profitability through high performing retail networks.” It all started in 1977 with a Wayne State University professor named Jim Anderson, who was disappointed to hear that Cadillac was told one of their marketing problems “couldn’t be solved.”
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In case you missed our e-mail from last week, Kembrel loved the response from our post about them so they’re offering a free VIP card (usually 20 bucks) to all ODOJ readers and $5 in store credit. Sign up here.
On Monday we took a look at Vertive, a company that builds internet properties to help people save money. Today we’re going to look at a company with a similar model of building and buying websites, but a much broader approach. Internet Brands is based in El Segundo, CA and started as CarsDirect.com in 1998. It was a successful brand for them, but in 2005 they realized that the platform they had built could be applied to other verticals. Now Internet Brands operates more than 100 websites that reach over a billion visitors every year. Amazingly, they’ve been able to generate almost all of this traffic organically (without buying advertising). This is all because of the platform that they’ve developed and the ability to share resources across brands. Internet Brands is a case study of how economies of scale can work on the web.
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Now that I’ve lived in Chicago for three years, I’m starting to feel more like a part of the Chicago business community. And a big piece of being a part of a community is keeping up on your local news. I rely a lot of sources, but I’ve found that Crain’s Chicago Business consistently does great reporting on the Chicago business scene. Crain’s Chicago Business is published by Crain Communications, which is “one of the largest privately owned business publishers in the U.S., with more than 27 leading business, trade and consumer publications and related websites in North America, Europe and Asia.” Crain is headquartered in Detroit, MI, but their publications are headquartered in a variety of places. Crain was founded in 1916 by GD Crain Jr., and it remains a family owned business to this day despite a few bumps in the road that would be expected for any company in the publishing industry (like layoffs a couple of years ago).
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I suffer from Labor Day cognitive dissonance. I love the idea of a long weekend dedicated to celebrating our productivity (even if it does mean the end of summer), but I feel that in a lot of ways that we’ve missed the mark. After spending four years studying Labor Relations in college and another four years devoted to helping college students make the most of their productive capacity, I’ve come to realize that we are going to have to radically change the way we look at work if we’re going to continue to succeed individually and as a nation. But that doesn’t mean that we shouldn’t appreciate Labor Day for what it has become, an awesome day off. In past years we’ve looked at the Bureau of Labor Statistics, the Department of Labor, and Stetson (read the post if you want to know what they have to do with Labor Day). Today we’re going to look at the National Hot Rod Association, which is “the world’s largest motorsports sanctioning body with 80,000 members, 140 member tracks, more than 35,000 licensed competitors, and more than 5,000 member-track events.” The Glendora, CA based NHRA has been around for 60 years now, and their races seem to keep getting faster.
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After driving for nearly 14 hours to get from Connecticut back to Chicago yesterday, I fell asleep well before my usual bedtime. As a result, I woke up extra early today–but not quite early enough to watch the Royal Wedding. Lucky for me, my girlfriend decided to DVR it. Despite my pretending to be disgruntled at having to watch a wedding on television, I actually found the whole thing to be somewhat interesting. I was especially intrigued by the fact that the whole thing kind of became a British car show. There were a bunch of Bentleys, a few Rolls Royces, and a Jaguar that carried Carole and James Middleton. Oddly enough, none of these car companies are still British owned. Bentley is owned by Volkswagen, Rolls-Royce Motors is owned by BMW (and the original Rolls-Royce company isn’t in the automobile business anymore), and Jaguar was owned by Ford and is now owned by an Indian company called Tata. Still, the Brits seem to be especially proud of their car brands, and that includes Jaguar Land Rover, which is based in Gaydon, UK but they also have a reasonable presence in the United States out of Mahwah, NJ.
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Sponsored Job: Marathon Building Services is a Gaithersburg, MD based company that offers construction cleaning services. They’re currently looking for new and recent grads to join as Sales Representatives to help them grow their business. If you’re interested, send a résumé to Meredith Berlin at hr@movementtechnologies.com.
You’d be hard pressed to find anyone but an oil executive who isn’t excited at the prospect of electric cars. Yet, the only ones that I’ve seen on the road are from Tesla Motors, and those are few and far between. The problem is two-fold. First, the technology is just getting to the point where it’s actually reasonable to have an electric car as your everyday automobile. Second, the infrastructure for charging electric cars away from home is nearly non-existent. Better Place is a Palo Alto, CA based company that is working to change this. They “build and operate the infrastructure and systems to optimize energy access and use” for electric vehicles, so that they can achieve their mission of “accelerating the transition to sustainable transportation.” They have a long road ahead of them, but they’ve already made a big impact.
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In Chicago getting a cab is easy. If you stand on the street looking even somewhat confused, taxi drivers will start honking at you to see if you need a ride. If you have luggage with you, they’ll nearly run you over trying to ensure that another cab doesn’t get the $42 fare to O’Hare. Apparently it’s not so easy in other cities. I’ve heard that it can be especially tough in San Francisco, CA, which is why Uber (formerly UberCab) is making so much noise. They offer a simple, relatively affordable black car service that harnesses the power of the mobile Internet. With a simple text message or touch of a button in an iPhone or Android app, you can have Uber schedule a car to come pick you up. You’ll get an estimated arrival time (usually within 5-10 minutes), and when they get there, you just hop in. Once you’re at your destination, you hop out and say thank you. They already have your credit card from when you signed up, so payment is covered and tip is included. It’s certainly a luxury, but it’s a luxury done right.
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Everything that I know about aerodynamics I learned from MythBusters. Ok, that’s not completely true–AP Physics taught me a little bit too, but MythBusters does a remarkable job of explaining how different objects (from bullets to cars) react to the drag forces of air and water. Today I found a company that puts MythBusters to shame, at least when it comes to aerodynamics (but definitely not when it comes to explosions). Their name is Exa, and they’re a Burlington, MA based company that “develops, markets, and supports simulation software for the fluids engineering marketplace along with a full suite of engineering consulting services.” They typically work with companies in the “automotive, aerospace, architectural, environmental, electronic, and heavy equipment industries,” so I’m sure that you can imagine what kind of cool projects they’ve been involved with. Think optimizing the USA 4-man bobsled that won the Olympic Gold Medal or providing simulations for a Discovery Channel TV show called Ultimate Car Build-Off (ok, it’s not MythBusters).
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If you haven’t already taken a look at our profile on MATCH Public Charter School, now is the time to do it. They’re changing the world of education, and they’re hiring a ton of new grads.
I don’t know about you, but my college never gave me Presidents’ Day off. At it’s core it’s an important holiday, but it’s pretty much become a reason for car dealerships and furniture stores to have sales. Since it’s a day for cars and I’ve been going through Fast Company’s list of The 2011 Most Innovative Companies, I decided it’s only appropriate that we take a look at Nissan USA, which came in at #4 on the list. While Nissan is headquartered in Japan, their US group is based in Franklin, TN with a number of other locations across North America. Now, the reason that Nissan is getting so much buzz is that they recently released the Nissan LEAF Electric Car, the “first mass-market all-electric car.” With the release of this automobile, Nissan went from an industry laggard to a leader in sustainability. It’s hard to say whether electric cars are truly the future, but you have to give Nissan props for going all out.
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I know that it sounds like a place to buy illicit substances, but Dealer.com is a legal operation as far as I know. They may operate in the underworld of search engine optimization, but so do I, and I’m not a sleaze bag or spammer. Dealer.com is a Burlington, VT based company that “has become the global leader in online marketing solutions for the automotive industry.” They provide a platform for car dealers to generate leads online. I’d imagine that Dealer.com is a direct competitor with Cobalt, a company that we featured back in January. It’s no surprise that automotive online marketing is a growing industry. Most car dealerships don’t have the resources to do online marketing themselves—cheesy tv commercials don’t translate to the web. So how do they reach the masses of people who are using search engines to aid in car buying decisions? They either build an internal online marketing division, hire a local agency that doesn’t know anything about the industry, or go to Dealer.com. Which decision do you think will sell the most cars?
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It’s every teen’s worst nightmare. You finally reach that magical age where the state says that you’re ready to drive a car. Your parents reluctantly hand over the keys to the family station wagon. You get a lecture, but you’re going to escape. You’ll finally have the freedom that you’ve been waiting for all your life. But there’s a catch. Your parents have installed a camera in the car to assess your driving and mitigate risk. It’s from a San Diego based company called DriveCam. To you it’s a terrible idea. You hate being spied on. You know you’re a good driver with your state mandated 20 hours of experience behind the wheel. What you probably don’t know is that car accidents are the leading cause of teen death. You’re too caught up in having a sense of freedom to care that this device has reduced the risk of reportable crash by 70% over the course of 2 million miles.
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Check out this week’s sponsor, New York City Teaching Fellows. They’re seeking new grads with no prior teaching experience or background in education to help make a difference in NYC’s public schools.
When I last bought a car in 2001, the best way to go about it was to stop by dealerships to see what they had in their inventory. I remember using the Internet to some extent, but it wasn’t all that helpful. Although I haven’t purchased a car since, I’m pretty sure that the web is playing a much larger role in the car buying decision process these days. That’s why Cobalt, a Seattle based company, is doing so well. They’re in the business of automotive marketing, and they made the Inc. 5000 last year with 134.0% three-year revenue growth to $168.4 million. Cobalt works with both dealers and manufacturers to “increase their retailing effectiveness and profits.” The company has been around since 1995, and it consists of three key subsidiaries: Dealix, UsedCars.com, and IntegraLink.
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I remember being in middle school and deciding that I wanted a drum set. I already had a snare drum, but I knew that a full set would be much cooler. My mom bought me a copy of the Bargain News, a local paper full of classified ads, and helped me pore over the listings in search of a drum set. That’s certainly a relic of the past, but classified ads are far from dead. They’ve just moved online. You’re probably most familiar with Craigslist, and maybe you’ve considered using Facebook Marketplace or something like that. What you probably didn’t realize is that there is still a huge business behind classified ads. Take Chicago based Classified Ventures for instance. They’re another Inc. 5000 company, and they’ve increased their revenue from $146.7 million to $297.5 million over the past three years. They’ve done this with four distinct businesses: Apartments.com, Cars.com, HomeGain.com, and HomeFinder.com. You’ve probably noticed at least one of those sites before, which is exactly what they’re looking for.
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The great thing about living in downtown Chicago is that I’m constantly bombarded with new ideas for companies to feature here. In suburban Connecticut most of what I saw when I was driving around was trees. Here in Chicago there are few trees in sight, but plenty of businesses, billboards, and buses (with advertising on the side, of course). There are also plenty of taxes. Sales tax is 10.25% and the parking tax is 28%, but likely soon to be 33%. This is on top of already outrageous monthly parking fees, so it’s no wonder that there’s a Zipcar location just a hundred yards down the street from my building. Zipcars are kind of like rental cars, but better. They’re more affordable (I think, but I haven’t done the math), they’re intended for residents instead of travelers, they’re green, and you don’t need to be 25 to take them for a ride. It’s kind of like having a friend with a car except you have to pay that friend whenever you use his car.
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Buying your first car and getting your first job have a lot in common. They’re both relatively uncomfortable and unfamiliar processes that are filled with false formality and lots of back and forth. To be successful at either, you need to put yourself in the driver’s seat (ugh, sorry for the pun) and take control of the situation by ensuring that you’ve done your research and that you know exactly what you want. If only recruiters and HR representatives would work as hard as a car salesman to sell you on why you should work for their company. CarMax, being in the auto sales business, has figured this out. Just like they make car buying easier and less stressful with “No-Haggle Pricing,” CarMax also makes finding your first job easy with an exceptional entry-level hiring program.
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We mentioned a couple weeks back that Facebook now has a valuation on par with that of the Ford Motor Company. In our post about Facebook, we focused on how impressive the growth has been of “Web 2.0″ companies, but didn’t mention the equally impressive decline of American auto manufacturers. It’s sad to say, but the reason for the decline has a lot to do with foreign auto companies making better products, and doing it with American talent! Honda is one of those companies that has been kicking the Big Three’s butts by putting out great cars, and a big part of it has been because of their research and development.
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So, we’re still on vacation here at One Day, One Job. We didn’t tell you, but for the past week our daily posts have been coming from a tropical island with poor wireless Internet coverage. We thought there’d be at least one rainy day where we could finish off our posts and act like no vacation ever happened, but, unfortunately for you, the weather has been beautiful. On that note, today’s post is going to be a quick run down of what Tesla Motors does and why they look like a cool company for college seniors to research for career opportunities.
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