
I will never understand why Presidents’ Day is such a big retail holiday. I tried doing some research, and all I could find was that the Federal holiday is still known as Washington’s Birthday, but it’s commonly known as Presidents’ Day because so many retailers use the name. There’s no explanation for why the sales started happening in mid-February, and it’s even more puzzling that the sales are focused on durable goods like cars and mattresses. But that’s the way it is, and since we’re talking about mattresses, I think we should take a look at Sleepy’s. They are based in Hicksville, NY with 700+ showrooms across Connecticut, Delaware, Maryland, Massachusetts, New Hampshire, New York, New Jersey, North Carolina, Pennsylvania, Rhode Island, Vermont, Virginia, and West Virginia. It all adds up to make them the “largest mattress retailer in the world.” Sleepy’s tv advertisements are ubiquitous, so it’s nearly impossible for me to think about mattresses with out thinking Sleepy’s (and hearing their jingle in my head).
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