
Being a fly fisherman, I sometimes get frustrated with living in Chicago. Not only are there few opportunities to go fishing without a decent drive, but the winters are way too long (it’s supposed to be spring now, and it’s not). To get through the winter I’ll often visit fishing stores, look at websites, and read through catalogs. It’s not much, but it’s all I have. And Cabela’s provides all three options. The company is based in Sidney, NE, and they’re the “largest mail-order, retail and Internet outdoor outfitter in the world.” It all started in 1961 with a tiny classified ad that Dick Cabela placed in a newspaper because he wanted to sell some fishing flies that he purchased while visiting Chicago for a furniture show (since Nebraska is even less of a fly fishing destination than Chicago is). Despite a lackluster response to the original ad, Dick Cabela kept trying. The company grew organically, and now Cabela’s is dominating three major retail channels. The truly amazing part of the story is that Cabela’s has been able to maintain their commitment to customer service throughout all of the growth. I’m not a big customer (I try to support local shops), but I have quite a few friends who are extremely loyal Cabela’s customers because of the quality of products and service.
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